Business Planning For Profit

Making the Dream Reality

The First Few Years•Figuring out a planting schedule•Continuous blooms•Finding markets and customers•Getting people to know you exist•Building infrastructure

1)Methods of delivery2)Tools & equipment3)Facilities

•Opening every door•Streamlining to be more efficient and effective

Foundational Tools That lead to Success

1. Whole Farm Plan/Goal2. Drawing Out Your Farm

3. Accounting Program (Quickbooks)

#1 Whole-Farm PlanThings to Consider. Your…..

*Goals*Resources*Markets*Values

#2 Drawing Outyour Farm

# 3 Accounting Program(Quickbooks)

•Whole Farm Plan/GoalKnow your direction and your values

Drawing Out Your FarmBetter and easier planning

•Accounting Program (Quickbooks)Have real $ figures at your fingertips

Costing Out My Florist RouteCDA Route round trip 191 miles @.51 $97.41

7.5 hours @ $10.00 $75.00$172.41

Sandpoint Route Round trip 78 miles @ .51 $39.782 hours @ $10.00 $20.00

$59.78

Costing Out My Farmers MarketSandpoint Round trip 78 miles @.51 $-39.78

Me 8 hours @ 10.00 $-80.00Help @ market 8 hours @ $8.00 $-64.00

$-183.78 (Constant)

Sales Market Fee $1,000.00@.06% $-60.00Sales Tax $1,000.00@.06% $-60.00Supplies 75 bundles @.28 $-21.00

$-141.00 (Variable)

Cost to do $1,000.00 market $-324.78 Market Expenses = 32 % of sales

Sales Market Fee $400.00 @ .06% $-24.00Sales Tax $400.00 @ .06% $-24.00

Supplies 25 bundles @ .28 $ -7.00$ -55.00 (Vairable)

$-119.78 (Constant)

Cost to do $400.00 Market $-174.78Market Expenses = 43% of sales

This gets uglier and prettier

Weekly Schedule w/out CoolerMonday Tuesday Wednesday Thursday Friday Harvest Florist Route Farm day Harvest Meet BridesBundle Grocery Stores Classes Subscriptions Work flowersMeet Brides Grocery Store Deliver to GS

Weekly Schedule with coolerMonday Tuesday Wednesday Thursday FridayHarvest Harvest Florist route Harvest HarvestFarm Work Work Flowers Farm Work Farm Work Work Flower

Meet brides Subscriptions Meet Brides

Adding In Harvest Expenses with Weekly SalesMonday – TuesdayExpenses Labor 4employees x $10 x 5 hours $-200.00

Delivery Exp. Worked from prev. sheet $-172.41Bundle Exp. Sleeves, rubberbands, etc. $ -21.00

Sales CDA Florist $+500.00Petal Talk $+600.00Grocery Store $+ 70.00Winter Ridge $+ 80.00CDA Brides $+100.00

1st half of week Total $ +956.59

Income $1,350 – Expenses $393.41 = $956.59 Profit Expenses = 29% of Income

Thursday – SaturdayExpenses Thursday Labor 4 employees x $10 X 5 hours $-200.00

Friday Labor 1 employee x $10 x 8 hours $ - 80.00Subscription Delivery 1 employee x $10.00x2.5 $ -25.00Market Expenses Previous Worksheet $ -324.78

Sales Subscription Sales 15 deliveries @ $15.00 $+225.00Grocery Store $ +70.00On-Farm Brides $ +250.00On-Farm Misc. $ +100.00Farmers Market $+1000.00

2nd half of week Total $+1015.22Income $1,645.00 – Expenses $629.78 = Profit $1,015.22 Expenses = 38% of sales

Up Next: Crop Costing & more Business Realities

Jeanie McKewanBrightflower Nursery