Business Planning

Constantin Thiopoulos

Business plan: Part I

Product/Service Definition

– Product/Service description

– Customer benefits

– Technological issues & IPRs

Business plan: Part II

Market and competition

– Definition of the target market

– Market Analysis

– Competition Analysis

– Positioning

– SWOT

Business Plan: Part III

Marketing

– Marketing Strategy

– Differentiation

– Market entry strategy

– Communication strategy

Business Plan: Part IV

Business model and Organisation

– Business model

– Organisation

– Team

– Opportunities and risks

Business Plan: Part V

Financial Planning

– Profit & Loss

– Liquidity

– Financing

Case 1: Embedded advertisement

• Watch: product placement

• Click: select product of interest in digital video by clicking on it and get multimedia information (embedded advertisement). Requires automatic generation of hotspots in every frame through object tracking.

• Buy: order product through a web shop

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Hypervideos ● Adding informations to objects in videos

● Text, images, hyperlinks etc.

9

Challenge: Fast & automatic creation through robust object tracking

Technology: Video editor for object tracking

– Load the video

– Select the object(s) to be tracked

– View the results and eventually select new objects or do corrections

– Add the content for the interactive tags

– Export the results as interactive videos

Technology: Video editor for object tracking

Competitive advantage of the tracker based on research results at DFKI

• High robustness to appearance change, occlusion and strong motions

• The object does not need to be rigid, i.e. people tracking

Examples of tracking results

Watch Click Buy

Deployment: final video

• Tags and meta-data are encoded as video for standard Flash-players

• Reporting statistics about clicks

Product Web-site

Case 2: Customised fashion e-commerce

kinect body scan

3D avatar

virtual try-on

garment design

share

Depth Camera

Depth Camera • 18 million Kinect already sold!

• 66 million Xbox

• 40 million online users

• Microsoft announced Kinect for PC and commercial-use (CES 2012)

• Competitors offer products as well, e.g. Xtion from ASUS!

Kinect body scan

Single Kinect + Laptop Set-Up

A single camera but a full body scan!

Kinect‘s images

Processing pipeline

3D avatar in online CAD

Virtual try-on

Case 3: Content based video search for the automatic identification of critical situations

ICT

Distributed

Surveillance and

Search

AVISTO

SystemVideo

Search

Video Surveillance

System 1

....

Operator

• Service Center

• Security Guards

• Service Technician

• Ambulance

Video

Search

CCTV

distributed

search

alarm

personnel

operating

on place

Video Surveillance

System n

CCTV

Web-Cam

Critical Situations

The system can be trained to identify any critical situation: • “abandoned suitcase” • “vandalism” • “intrusion” • emergency cases with injured persons

System overview

an image analyser extracts macroscopic indicators, such as objects, movement, filling level and concentration indicators

a situation analyser automatically identifies situations by combining the extracted indicators to search patterns

automatic refinement of search patterns by analysing subsequent searches for similar situations

explicit specification of situations to be searched for

identifying of past events related to criminal activity or security relevant incidents

Benefits

• Increase of objective and subjective security

• Self-learning

• Early identification of potentially critical situations

• Integration into workflow

• Indexed archiving, prevention of erasing critical sequences

• Statistical reporting

Case 4: Telepresence

Realistic simulation of walk-through experience in remote places

Combination of:

• 360 camera

• 3D site reconstruction software

• Walk trough hardware in Dome

Site Reconstruction

Dome

Case 5: Kinetic Jacket A wireless sensor network integrated into a garment that is worn by

the user, which combined with the physical activity visualization and patient feedback software constitutes a motion tracking system.

From the continuous stream of motion data single repetitions of a

given exercise motion are extracted and compared to a reference motion, evaluating the execution in terms of amplitude, velocity and smoothness.

A digital exercise trainer provides a selection of remotely

programmable customised exercises, guides the user and controls the exercise technique by providing feedback on the way the exercises are performed.

The motions of the user are visualized through a virtual avatar.

Sensor Positioning to capture motion

Testing

Jacket

Testing & Fixation

Case 6:Mobile AR for tourism

Target images, when detected by the smart phone application, will trigger actions that will impose or lead to further information.

By pointing their smart phone on these images tourists will be able to inspect multimedia material overlaid on the camera image.

Scenarios

Client-Server Architecture

Functionality A mobile application for android smart phones (client) that will recognise the target images, when the camera of the mobile is focussing on them and impose the overlays • Interaction: this module interprets all user interaction, basically screen

touch input • Tracking: the detection, position and orientation of a target image is

computed with help of image analysis. The main issue is real-time capability and tracking stability.

• 2D/3D Visualization: the visualization of the video image and the virtual augmentation will be done using standards such as opengl es, supported by android.

A web based content management system (server) that will allow the input and management of all target images and the corresponding action multimedia information. Target images can be added and edited by the operator of the system as entries, together with the corresponding action data (images, videos, links to websites, etc.). Every time the app on the smart phone detects one of the target images, it overlays the relevant action data.