Plan2 - Siedlungswerk · Title: Plan2 Subject: Allplan Plan Created Date: 1/16/2018 2:17:07 PM
Business plan2
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Start Making Business plan
By Hendry Hartono
What is business plan?
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. When the existing business is to assume a major change or when planning a new venture - a 3 to 5 year business plan is essential
Source: wikipedia
2 bentuk: Deskripsi dan Presentasi
Isi dari BUSINESS PLAN:1. Executive summary2. Business description – Vision & Mission; Business
Model3. Market strategies – Market Research; Market
Segmentation, Targeting, Positioning4. Competitive analysis5. Design and development plan6. Operations and management plan7. Financial
Who are the users?
Internal:1.Partners2.Managements3.Employee
Eksternal:4.Investors5.Banks6.Authorities
Deskripsi – template.doc• 80% Text• 20% Graphic, chart,
table
Presentasi – template.ppt• 70% Graphic, chart,
table• 30% Text
BUSINESS PLAN
Ringkasan Eksekutif - maks 1 halaman Fokus pada “Konsep & Strategi Bisnis” dan
“Keuangan”
GENERATE INTEREST FROM THE BEGINNING
EXECUTIVE SUMMARY
…last page to be written…
…last page to be written…
VisiDimana ide / bisnis Anda dalam (paling tidak) 5 tahun ke depan?
VISION & MISSION
MisiBagaimana Anda
mencapai visi tersebut?
3M: To solve unsolved problems innovatively Cargill: To improve the standard of living around the
world Hewlett-Packard: To make technical contributions
for the advancement and welfare of humanity Merck: To preserve and human life Sony: To experience the joy of advancing and
applying technology for the benefit of the public Nike: To experience the emotion of competition,
winning, and crushing competitors Wal-Mart: To give ordinary folk the change to buy the
same things as rich people Walt Disney: To make people happy
How do you make money? Which Industry?◦ Product or Service?◦ Explain it by words◦ Show it by flow chart or concept graphic
Can you make people understand the business model in less than 3 minutes?
Business Model
Total population in Indonesia in 2010: 238 million people
Market & Opportunity
Number of Internet users in Indonesia based on the latest report from Boston Consulting Group (The Internet’s New Billion, Sep. 2010):2006: 20 million2009: 31 million2015E: 94 million
Marketing Plan
Competitive Analysis
How you’re going to execute and implement the idea?
What’s the timeline?
Operational Plan
Initial Capital Investment Why do you need it? Capital
expenditures◦ Operational budget until revenues being made
Investment Projection
Check and justify your assumptions Monthly, yearly -> up to 3-5 years Help the readers with some financial ratios:
BEP, ROI, etc
Cost Revenue Projection
Your credentials:Past projects/portfolios◦Awards/recognitions◦Working experiences◦Education background
“To generate trust!”
Profil Pendiri
Your company’s credentials:Business lines◦Current and past projects/portfolios◦Awards/recognitions
“To generate trust !”
Profil Perusahaan (jika ada)
If you have the money needed, will you invest on
it?
Thank you!