Business Plan Toolkit

1Businessplan toolkit

2ContentsSectionThe business at a glanceThe business in detail

HistoryProducts and servicesStructureSWOT analysisPremises, plant and equipmentInformation systems and telecommunicationsIntellectual property, licences and membershipsInsurances

Goals, milestones, strategiesGoals and milestonesMarketingSalesCustomer management and retentionPricing

The competitive landscapeThe industryTarget marketThe competition

Financial forecastsSet-up costsProfit and loss forecastCash flow forecastBalance sheet forecastBreak-even analysis

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3The business at a glance

The business at a glance

Your introduction

Business name

Owners

What we do

Our vision

Our unique selling

proposition

4The business at a glance

Our products

and services

Our target market

Our goals

Capital requirements

5The business in detail

History

Your introduction

Date established

Operating history

Products & services

Product 1

Product 2

Product 3


Structure

Your introduction

Business structure

Key people

SWOT analysis

Weaknesses

Strengths


Threats

Opportunities

Premises, plant & equipment

Premises

Plant & equipment


Information systems & telecommunications

Information systems

Telecommunications

Intellectual property, licences & memberships

Registered business

names

Domain names

Trademarks and patents

Licences

Memberships


Insurances

Public risk insurance

Workers compensation

Professional indemnity

or product liability

Business assets

Fire and property

10

Goals, milestones

Goal Milestones

Marketing

Goals

Advertising

Goals, milestones, and strategies

11

Marketing material

Website

Direct mail

Events & publicity


12

Sales

Goals

Sales team

Sales material

Sales techniques

Customer management and retention

Goals


13

Management

techniques

Retention techniques

Website

Pricing

Strategy

Prices


14

The industry

Your summary

Target market

Your summary

Age

Gender

Occupation

Income

Location

Attitude and key drivers

The competitive landscape

15

Size of market

Growth potential

The competition

Your summary

Competitor 1

Established

Market share

Value proposition


16

Strengths

Weaknesses

Competitor 2

Established

Market share

Value proposition

Strengths

Weaknesses


17

Competitor 3

Established

Market share

Value proposition

Strengths

Weaknesses

Competitor 4

Established

Market share

Value proposition


18

Strengths

Weaknesses

Competitor 5

Established

Market share

Value proposition

Strengths

Weaknesses


19

Set-up costs

Setting up the businessAccountants fees Solicitors feesBusiness registrationDomain name registrationInsurance premiumsLicencesWorkers compensation

Setting up the premisesLease deposit and advance rentFitoutUtility bonds and connectionStationery and office supplies

Plant & equipmentEquipmentVehiclesTelecommunicationsComputers and software

Starting operationsAdvertising and promotionRaw materials and suppliesWorking capital

Start-up capitalEquity investmentBorrowingsTotal

The resultTotal set-up costsSurplus fundsBorrowings required

Financial forecasts

Profit & loss forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS

SalesSales (invoices) Cost of goods soldGross profit

ExpensesAccounting feesAdvertisingBank chargesBank interestDepreciationElectricity & gasEquipment hire/leaseInsuranceLegal feesMotor vehicle expensesPostage, telephone & faxStationeryRentRepairs & maintenanceSecuritySundriesSuperannuationTransport/courierWagesWorkers compensation Total

ResultNet profitGross profit marginNet profit margin

Financial forecasts

20

Cash flow forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS

Starting cash position

IncomingCash sales Collections fromaccounts recievableOther cash receiptsTotal

OutgoingFixed costs

AdministrationMarketingOperations

Variable costsAdministrationMarketingOperations

Total

ResultChange during monthClosing cash position

Financial forecasts

21

22

Balance sheet forecast

AssetsCurrent assets CashPetty cashAccounts receivableStockShort-term investmentPrepaid expensesLong-term investmentFixed assetsLandBuildingsImprovementsEquipmentFurnitureMotor/vehiclesTotal assets

LiabilitiesCurrent liabilitiesAccounts payableNotes payableInterest payableTaxes payableIncome taxSales taxPayroll accrualLong-term liabilitiesBorrowingsTotal liabilitiesNet assets

Owners equityRetained earningsCurrent year earningsTotal equity (should equal net assets)

Break-even analysisAverage selling price per unit Average cost of each unitGross profit marginFixed costsDollar sales to break evenNumber of unit sales to break even

Financial forecasts

Mybusiness: BackOffice Associates Australia Pty LtdOtherrr: Fill in the sections that apply to you and your business.

Each section has help text describing how to use it. To view the hidden help text, mouse over the input text field.TodaysDate: 10/04/2014business at a glance 6: business at a glance 2: business at a glance 3: business at a glance 5: business at a glance 1: business at a glance 4: business at a glance 7: business at a glance 10: business at a glance 9: business at a glance 8: Helper1: This is the executive summary. It sets out the essential facts about your business who owns it, what it does, why it exists and where its going. Think of it as your elevator pitch. Everything youd want to tell a potential investor, partner, employee or customer should be here.

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business in detail 1: business in detail 6: business in detail 2: business in detail 3: business in detail 4: business in detail 5: business in detail 7: business in detail 8: business in detail 9: business in detail 10: business in detail 11: Shower2: Show

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Helper2: Youve shown the breadth of your vision now its time to get down to details. This is where you lift the hood to show exactly how the business will operate.

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Helper3: This is the heart of your plan - the place where you set out your goals and the strategies that are going to help you achieve them. Try to put specific, measurable numbers around each goal so that you can track your progress; those numbers will also feed into the projections in your financial plan.

Goals, milestones strat 12: Goals, milestones strat 16: Goals, milestones strat 13: Goals, milestones strat 15: Goals, milestones strat 14: Goals, milestones strat 21: Goals, milestones strat 17: Goals, milestones strat 18: Goals, milestones strat 20: Goals, milestones strat 19: The competitive landscape 8: The competitive landscape 1: The competitive landscape 2: The competitive landscape 3: The competitive landscape 5: The competitive landscape 6: The competitive landscape 7: The competitive landscape 4: The competitive landscape 9: The competitive landscape 14: The competitive landscape 10: The competitive landscape 11: The competitive landscape 12: The competitive landscape 13: Helper4: Every good general analyses the terrain before going into battle. This is where you develop your understanding of your competitors, your industry and your niche within it.

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The competitive landscape 15: The competitive landscape 21: The competitive landscape 17: The competitive landscape 18: The competitive landscape 19: The competitive landscape 16: The competitive landscape 20: The competitive landscape 22: The competitive landscape 29: The competitive landscape 24: The competitive landscape 23: The competitive landscape 28: The competitive landscape 27: The competitive landscape 25: The competitive landscape 26: The competitive landscape 30: The competitive landscape 36: The competitive landscape 31: The competitive landscape 34: The competitive landscape 33: The competitive landscape 32: The competitive landscape 35: Sutb10: Sutb123: Sutb11: Sutb12: Sutb13: Sutb14: Sutb15: Sutb16: Sutb17: Sutb18: Sutb19: Sutb110: Sutb111: Sutb112: Sutb113: Sutb114: Sutb115: Sutb116: Sutb117: Sutb119: Sutb118: Sutb120: Sutb121: Sutb122: polj: 0: 0: 0: 0: 1: 2: 3: 4: 5: 6: 7: 8: 9: 10: 11: 12:

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Helper5: Your financial forecasts are an opportunity to test your concept and prove that it can work - or to re-design it until it does. They should support the assumptions and goals documented in the rest of your plan.

You can use our Financial Forecast spreadsheet template to create your forecasts. The examples in this section have been copied from that template.

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Business Plan Toolkit

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