BUSINESS PLAN

Business Plan

Business PlanOudh (world most expensive fragrance)Mohammad AhmedMarch 2, 2015Section 1: The Business Profile

Description of My Business

My business is bringing and buying Oudh from Thailand , Malaysia, and whole sale market in Jeddah (ksa) and selling it in Saudi Arabia .Arabs are found of putting of expensive fragrances among all Oudh is considered to be the world most expensive fragrance it is available in form of wood for burring in homes as well in form of oil to put on. Oudh is wood of Oudh tree this tree is environmental sensitive and can only be produced in Cambodia, Malaysia, Thailand and in India. These trees are in forest.

Targeted Market and Customers

My targeted market is in Saudi Arab itself as well Malaysia ,Thailand I will be selling my product in Saudi Arab .Arabs are found of putting up expensive fragrance and specially very concern about oudh.it a common fact that Arabs are addicted to Oudh they buy Oudh at high prices and Oudh is a must in there elite class.

Growth Trends In This Business

Oudh market is safe business owing to its always growing and high profit can be made from selling Oudh.

Pricing Power

Oudh if its pure cost about 60,000 Pakistani rupees for 3 ml only. This is mixed and sold with oil as much as less mixed cost is high. This pure form is only for kings and high elite class and people sell this 3ml if they sale this pure form by earing double profit /3ml.

Section 2: The Vision and the People

The reason is I have turned my passion ,my hobby into my business and all my concerns and dedication is toward my business is because what Im doing is my love and interest as I know in and out regarding Oudh I feel that I can handle inevitable situations

The People

Work Experience Related to My Intended Business

Regarding experience to my intended business as I have written earlier that its my passion I knw all about my product since I was a teenager.and I have all the technical knowledge how it is made how to buy how to deal market of oudh.

Personal Background and Education Credentials

My name is Mohammed AhmedAnd I am an engineering student and my hobby is buying and selling Oudh which is my business also.

Section 3: Communications

Computer and Communications Tools

My business is buying and selling so no equipments required Resource Requirements:

Communications

separate telephone line is required in the main office or shop and 2computer with internet connection for e-commerce

Telephones

only one telephone Pagers

N\AFacsimile

N/AComputers

Two computers cost around 70,000rupessInternet

Monthly internet package and both pcs will be in a network through a router so only one connection.

Section 4: Organization

Business Organization

(Session 4): Explain the form of business organization you intend to use and why it is best for your business.

Professional Consultants

Lawyers: Mr. Shafiq Mr. Lakhani

Accountant : Mr. Ahsan

Insurance agent :Mr. Noman

Licenses

Import export licensesLicenses for going business in Saudi Arabia

Residential permit(iqama)

Section 5: Licenses, Permits and Business Names

Due Diligence Procedures for Licenses, Permits and Business Names (Session 14): List the following:DBA: import export of fragrance

Zoning: N/ALicenses: Iqama (residential permit) includes all kinds of Local: N/AState: N/A

Federal: N/ATrademark: AHMED OUDHSellers Permit: N\AEIN: 009999

Section 6: Insurance

Insurance

Insurance available in local area of jeddah like samba bank offers will be taken an ensured by local area bank.

Section 7: Premises

Location Criteria

A shop in main bald market and franchise of 3 in different places More franchising n/a n/a n/a n/a

Section 8: Accounting and Cash Flow

Accounting

(Session 8): Furnish, as a separate exhibit of your starting balance sheet and projected income statements for the first six months to one year.

Cash Flow Planning

(Session 8): Provide a separate exhibit of your one year cash flow analysis including estimated sales, all costs and capital investments.Provide a checklist of all expense items for input into your cash flow projection.

Analysis of Costs

(Session 8): What are all of my costs: fixed, variable, product, delivery, etc.

Internal Controls

(Session 8): Explain your: Intended internal controls and cash controls, check signing policy, strategy for controlling shrinkage and dishonesty and control of incoming merchandise.

Section 9: Financing

Financing Strategy

(Session 9): Provide a chart or spreadsheet showing all of the sources of your start-up capital. Explain any government assistance or loan guarantee programs you intend to apply for.If your business is for use with potential lenders, include a cash flow projection and projected income statements to show sources of repayment of loans. Be conservative in your forecasts.List your sources of referrals to lending institutions. (Your accountant, etc.)

Section 10: E-Commerce

E-Commerce Plans

I will give advertisement on websites like OLX and other websites and I will be dealing in different qualities of Oudh that a person who want to buy Oudh at his affordable cost having different qualities so a common man can also have Oudh fragrance but natural that bottle want be original but less quantity of original Oudh will be mixed and described that how much is mixed and ranges will vary and original will also be available but at high price.

E-Commerce Budgeting

Advertisement on sites like OLX need no investment its free to use so no investment will be done in this part.

E-Commerce Competition

By proving large variety and ranges of Oudh and not cheating with costumers whatever would be advertised the same they receive on delivery

Section 11: Acquisitions

Due Diligence Procedures for Acquisitions

(Session 11): List the following:Your consulting team: Attorney, accountant, banker, broker, etc.Verification of sellers revenues: how you plan to authenticate.by checking bank recordsSellers records to be inspected: Financial statements, income tax returns, sales backlog, cash deposit records, utility bills, accounts payable and receivable, backlog, financial comparisons of similar businesses, etc.Inspections and approval of leases and contracts.Appraisals, as appropriate.If a franchise, interview with randomly selected franchisees.Finance plan for acquisitions: include sources including seller financing.Market conditions.Value of goodwill.Method of purchase: stock, assets, etc.

Section 12: Marketing

Marketing Plan

By giving sale at the end of the year. Giving 50%off on sales more than 90,000 rupees. Dealing with clients in humble and gentle way offering tea and coffee and providing best service with high quality product.

Advertising and Promotion Plans

items on which I will be having profit more than double will be sold on 50% discount of this will decrease the rate of profit but little profit and selling more items will be increased.

Purchasing and Inventory Control

(Session 12): See how to buy checklist.

Training Policies

for hiring and training people will be explained and trained how to deal client not to misbehave be clam and pricing and discount policies of company

The Competition

my strongest competitor is by the name Abdul samad Alqureshi fragnance house.He is king of market but as I was his client I know the field at which he is weak .

How I Plan to Take Advantage of Competitors Weak PointsOne of the major weakness is my competitors selling cost.

for example his rates are very expensive.if an agaroudh less mixed cost about 30,000 the same quality he sales for 90,000 I will sale that same quality for 50,000 and I will be making profit of 20,000 .

Section 13: Growth Program

Expansion

Business expansion and growth can be seen after 2 or 3 years of success. More showrooms and increase in staaf and then expanding business first nationwide then on international scale .

Handling Major Problems

Handling problems like if sale decreases or any documentation issue or its regarding profit these will be monitored and answered by me I will be taking check and balance on each issue. If the income of the month is low then by reducing profit of 35%will be taken 15%to maintain sale figures and to profit and manage the loss.

Section 14: International Trade

Due Diligence Procedures for International Trade(Session 14): List the following:Export Counseling: this will be done by the countries from which I will be buying oudh.

Export Readiness: I am having a large amount for my startup business as I am having huge amount of capital.

My bank account statements will be sufficient for their policy reply.

Agent/distributor Agreement: Provide a draft of your agent/distributor agreement and the agents/distributors you are considering to do business with.Analysis of Competitive Considerations: Explain the due diligence resources to be used in the evaluation opportunities including appropriateness for your business.

Evaluation of Country Risk: Explain the resources to be used in the evaluation of

country risk (is the country in good standing?) including potential sources of financing.Describe your plans to insure protection of your intellectual property rights.Describe your marketing and advertising plans.Evaluate potential problems regarding product adaptation to standards and measurements.Describe the licensing requirements for export or import of the product or service you

plan to market in international trade.

Section 15: Managing Employees

1. (Session 15): Describe the services to be provided by your Payroll Service Provider and identify the provider.

2. (Session 15): Include copies of job descriptions for all employees you intend to hire.

3. (Session 15): Include a copy of the job application form and screening procedures you intend to use.

4. (Session 15): Provide a copy of your intended benefits package.

5. (Session 15): Provide a copy of your employee handbook.

6. (Session 15): Outline your initial and ongoing training programs for employees.

7. (Session 15): Identify the labor attorney who will be advising you on employee matters.

Section 16: Home Based Business Issues

8. Factors in Selecting the Business

my home business is of publications

1. Your experience in the business 2. Why appropriate for home based 3. Your utilization of Internet and communications tools 4. Home based zoning and licensing required 5. Your competition

9. The Home Based Business Format

this business is part time and my full time business is Oudh.

10. Conflict of interest management

(Session 16): If business is part-time describe your conflict of interest policy and compartmentalization of job and business.

11. Operating personnel

(Session 16: Describe the personnel who will be involved in operating the business including any family members. Describe participation and responsibilities.