Business Plan Template

______________________________________________________________________ 2004 University of Houston Small Business Development Center. All rights reserved. 2

Cover Page

Template

Logo here

(Name of your business) (Street Address)

(City, State and, Zip Code) (Area code/Telephone)

(Area code/Fax)

(Date submitted)

Presented To:

By:

(Name of contact person) (E-mail of contact person, if applicable)


Table of Contents

Template I. (My) Cover Page ......................................................................................... Page ( ) II. (My) Table of Contents ............................................................................... Page ( ) III. (My) Executive Summary ........................................................................... Page ( )

A. Description of My Product or Service ....................................................................... Page ( ) B. Business History ........................................................................................................ Page ( ) C. Competitive Descriptions ........................................................................................... Page ( ) D. Business Advantages ................................................................................................. Page ( )

IV. (My) Industry Analysis ............................................................................... Page ( ) A. Current Business Conditions ..................................................................................... Page ( ) B. Business Opportunities .............................................................................................. Page ( ) C. Business Threats ........................................................................................................ Page ( )

V. (My) Competitive Analysis ........................................................................ Page ( ) A. Identification .............................................................................................................. Page ( ) B. Comparison ................................................................................................................ Page ( )

VI. (My) Market Analysis ................................................................................. Page ( ) A. Market Demand ......................................................................................................... Page ( ) B. Customer Profile ........................................................................................................ Page ( ) C. Target Market ............................................................................................................. Page ( )

VII. (My) Market Strategy .................................................................................. Page ( ) A. Location ..................................................................................................................... Page ( ) B. Advertising ................................................................................................................. Page ( ) C. Distribution ................................................................................................................ Page ( ) D. Sales Forecast ............................................................................................................ Page ( ) E. Production Capacity (If Product) ............................................................................... Page ( )

VIII.(My) Operations ......................................................................................... Page ( ) A. Physical Facility ......................................................................................................... Page ( ) B. Daily Operations Plan ................................................................................................ Page ( ) C. Personnel Requirements ............................................................................................. Page ( ) D. Production Schedule .................................................................................................. Page ( ) E. Suppliers .................................................................................................................... Page ( ) F. Inventory .................................................................................................................... Page ( ) G. Record Keeping ......................................................................................................... Page ( ) H. Cost Controls ............................................................................................................. Page ( )

IX. (My) Management Plan .............................................................................. Page ( ) A. Organizational Structure ............................................................................................ Page ( ) B. Key Managers and Functions ..................................................................................... Page ( )


X. (My) Financial Data ..................................................................................... Page ( )

A. Financial Summary .................................................................................................... Page ( ) B. Most Probable Scenario ............................................................................................. Page ( ) C. Worse Case Scenario ................................................................................................. Page ( ) D. Realistic Scenario ...................................................................................................... Page ( )

XI. (My Growth Plan .......................................................................................... Page ( ) XII. (My) Exhibits ................................................................................................ Page ( )


Executive Summary

Template (Name of your business), located (actual physical location), does (overall description of what your business does). We focus or specialize in (detailed description of your business). (Briefly give your expertise or credentials).


(Briefly describe how you will reach your target market). (Briefly describe what your plan is for. If your business plan is for capital to expand your business, state how much you need and when you plan to repay. If it is to hire employees, purchase equipment, etc., be specific with number of hires or what kind of equipment you intend to buy. If it is for capital to start a business, describe how the funds will be used, and also describe the type of capital and amount you plan to inject into the business).


Industry Analysis

Template (Industry Profile: Briefly describe your industry). (Industry Size: Briefly describe).


(Industry Trends: Briefly describe).


Competitive Analysis

Template (Briefly describe the number and size of your competitors). (Briefly describe how your business ranks among your direct competitors).


(Briefly describe how your business ranks among your indirect competitors). (Briefly describe your competitors' strengths).


(Briefly describe your competitors' weaknesses).


Market Analysis

Template (Briefly describe the market demand). (Briefly describe the number of potential customers whether individual or business, include an overall customer profile).


(Briefly describe your target market). (Briefly describe your competitive position).


(Briefly describe the market growth).


Market Strategy

Template

(Briefly describe how you are selling your service or product to existing customers; include your advertising, publicity, promotions, and communications strategies). (Briefly describe how you will find new markets for your existing service or product; include your advertising, publicity, promotions, and communications strategies).


(Briefly describe how you will introduce a new service or product to your existing customers; include your advertising, publicity, promotions, and communications strategies). (Briefly describe how you will sell different services or products to different markets; include your advertising, publicity, promotions, and communications strategies).


(Briefly describe how you will price your service or product). (Briefly describe how you will distribute your service or product).


Operations

Template (Briefly describe how you will receive orders for your services or products). (Briefly describe your billing procedures i.e. billing period, billing format, etc).


Management Plan

Template (Briefly describe who will comprise your management team). (Briefly describe each members function and responsibilities).


Financial Data

Template

Operating Plan Forecast


Monthly Cash Flow Projection


Estimated Start-Up Expenses

Template

Item Cash Needed for

Start-Up

Source

Column 1 Column 2 Column 3 Fixtures & Equipment (One time only)

Decorating & Remodeling (One time only)

Consult with contractor

Installation of Fixtures & Equipment (One time only)

Consult with suppliers

Starting Inventory (One time only)

Consult with suppliers

Deposits with Utilities (One time only)

Consult with utility companies

Legal & Professional Fees (One time only)

Lawyer, accountant, etc.

Licenses & Permits (One time only)

Consult with city, county, etc.

Advertising & Promotion for Opening (One time only)

Estimated

Accounts Receivable (One time only)

Required money to replace inventory

Cash (One time only)

Unexpected expenses/purchases Other (One time only)

Make a separate list TOTAL

It is advisable to have a reserve for accounts receivable in case you have slow paying customers.


Estimated Monthly Expenses

Template

Item

Estimated Monthly

Expenses

Multiplier

Total

Column 1 Column 2 Salary (Owner)

2 times column 1

Salaries (Other)

3 times column 1

Rent

3 times column 1

Advertising

3 times column 1

Delivery

3 times column 1

Supplies

3 times column 1

Telephone/Fax

3 times column 1

Other Utilities

3 times column 1

Insurance

Payment required by insurance company

Taxes

4 times column 1

Interest

3 times column 1

Maintenance

3 times column 1

Legal & Professional Fees

3 times column 1

Misc.

3 times column 1

TOTAL


Balance Sheet

Template

Current Assets Current Liabilities

Cash Notes Payable Accounts Receivable Accounts Payable Supplies Accrued Expenses Prepaid Expenses Other Current Assets Total Current

Liabilities

Total Current Assets Long Term Liabilities Installment Debt

Payable

Property, Plant, and Equipment

Total Long-Term Liabilities

Land Buildings TOTAL LIABILITIES Equipment Vehicles and Boats Owners Equity Depreciation Paid-In Cash Retained Earnings Total Net Fixed Assets

Total Owners Equity

TOTAL ASSETS TOTAL LIABILITY & OWNERS EQUITY


Income Statement

Template

NET SALES (Revenues) $___________________ OPERATING EXPENSES Salaries $___________________ Fees $___________________ Rent $___________________ Telephone & Utilities $___________________ Insurance $___________________ Advertising $___________________ Professional Fees $___________________ Office Administration $___________________ Depreciation $___________________ Travel & Entertainment $___________________ Miscellaneous $___________________ Non-Income Taxes $___________________ TOTAL OOPERATING EXPENSES

$___________________

OTHER REVENUE $___________________ (OTHER EXPENSES) ($__________________) INCOME BEFORE TAXES $___________________


Cash Flow Statement

Template

Year Month Pre-Start-Up Month 1 Month 2

Estimate Actual Estimate Actual Estimate Actual 1. Cash on Hand 2. Cash Receipts

a. Cash Sales b. Collection from

credit cards c. Loan or other cash

(specify)

3. Total Cash Receipts (2a+2b+2c)

4. Total Cash Available (Before Cash Out) (1+3)

5. Cash paid Out a. purchases merchandise b. gross wages c. payroll expenses d outside services e supplies f repairs and

maintenance

g advertising h car, delivery, & travel i accounting & legal j rent k telephone l utilities m insurance n taxes (real estate, other) o interest p other expenses (specify) q miscellaneous r Sub-total

(5a through 5q)

s loan principal payment t capital purchases u other start-up costs v reserve/escrow w owners withdrawal 6. Total Cash paid Out (Total 5r through 5w)

7. Cash Position (end of month) (line 4 minus line 6)


Growth Plan

Template (Briefly describe your growth objectives). (Briefly describe your sales objectives for the next year, three years and five years).


(Briefly describe your strategy for organizing and accomplishing your growth). (Briefly describe your financial needs to implement your growth plan).


(Briefly describe how you intend to monitor your growth stages).


Exhibits Template

(Include any documentation that you believe is important to your business plan).

Business Plan Template

Documents

Transcript of Business Plan Template