Title of the Business Plan

December 2, 2013

Business Plan Template

Name

Company/Project name

Company logo if possible

1

1. Problem to be solved Describe the problem you are going to solve.

XXX – XXX

XXX – XXX

Describe how serious it is and how valuable it is if you are able to solve Detail description of problem

XXX – XXX

XXX – XXX

Pictures/images if possible

2

Target Customer Describe your target customer in detail.

The most important customer segment(XX% of the total sales): XXX – X – X – X

No.2 important segment(XX% of the total sales): XXX – X – X – X

XXX(behavior, etc.)

XXX(decision making process, etc.)

Influencer：

Detail description of the most important customer (Describe how we can influence)

What are the important customer segments?

Pictures/images if possible

3

2. Vision

In the era of … ,

XXX

XXX

XXX

Describe your desire and commitment.

Needs to be quite exciting and convincing.

Audience initially has lots of doubt and skepticism . They need to become a fan of the business and the CEO while observing his/her energy, commitment and excitement.

Elaborate your idea and fill the box fully.

Complete a sentence

Within the xox above

Fill the boxes above. Don’t leave a space open

4

XXX

XXX

XXX

XXX

3. Management Team

Co-founders/members CEO/Project Leader

Describe how you and the management team is strong.

5

4. Product Describe your product in detail.

XXX

XXX

XXX

XXX

Key features and uniqueness of the product Detail description of product

Pictures/images if possible

6

5. Market Potential Describe the market in detail.

XXX

XXX

XXX

XXX

Describe the uniqueness of the market Describe market size and growth

Pictures/images if possible

7

6. Strategy

xxx xxx

xxx

Describe key elements of your strategy, i.e., how you plan to win.

Needs to have clear and concise key words which are convincing as a whole.

Please modify freely as you like.

8

Product Priorities Describe how the products can be prioritized based on two criterion.

H

M

L

Strength of the company

L M H

Attra

ctiv

en

ess o

f the m

ark

et

XXX XXX

XXX

9

XXX

XXX

XXX

XXX

XXX XXX

Our approach Weakness of competitors

XXX XXX

Product Competitiveness Describe how the products exceed competition in detail. Share iimportant insight

10

7. Alliance

XXX

Company

XXX

XXX XXX

Describe how the company/project can attract and leverage strong alliance players

Describe three to four key players you work with

11

8. Business Model

XXX

XXX

XXX

XXX

How do you keep profitable business Business model

Describe how the company makes money effectively.

Business model is getting more and more important.

Describe your business scheme

12

XXX

XXX

XXX

XXX

9. Organization

Product Development Project Leader

XXX

XXX

XXX

XXX

Marketing/Sales Production

Describe how you plan to establish a very strong team to accomplish the task

In case of Internet service, web operation

13

Action Items Responsibil

ities In 6 months In 12 months

Target after the kickoff meeting

10. Action Plan

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

Describe specific action items with clear 6 months and 12 months targets.

ＸＸＸ ＸＸＸ ＸＸＸ ＸＸＸ

14

Aggressive case

Pessimistic case

Expected volume

Average price

Target market

Share

Average cost of goods

Other costs

Gross margin

Manufacturing facilities cost

75,000

$580

Domestic $XXBillion + Global $XXBillion

7.5%

$65

$5Million

40%

100,000

10%

$3Million

$8Million

50%

Base case*

5%

50,000

$4 Million

30%

xxx

* Assumed to have 80% probability

11. Financial Projection

Assumptions

reasons

Describe the assumption for the financial estimates.

Exact numbers are not that important. The range of the estimates is much more important

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Please change numbers to fit your business

15

5-year Projection

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2013 2015 2017

Base case

Aggressive case

Pessimistic case

Base case

$XX million in 2 years Aggressive case

$XX million in 2 years

Describe aggressive, base and pessimistic 2-year monthly projections.

This helps the audience have the better feel of the business.

Net revenue Cost of goods sold Gross margin General and Administrative expenses Cash at the end of each month Capital requirement

Pessimistic case

$XX million in 2 years

16

12. Required Capital

XXX

XXX

XXX

XXX

How the capital will be used Required capital

Describe required capital amount you ask and how you will use it effectively

17

XXX

XXX

XXX

XXX

XXX XXX

13. Expected Business Risks

Our approach Expected Risks

XXX XXX

Describe expected business risks which let the audience feel much more comfortable about the entrepreneur

18

14. Commitment Describe how you are committed to get this done (Typically not included in a business plan, but for today, please show your commitment to the rest of us

XXX

XXX