Business PlanBusiness Plan

Team members:Devaki NadkarniMahalakshmi Ajaykumar

A Childcare, Pre-school and Activity centre

Business Plan

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Business Proposition: Kinderland is the only centre offering a range of servicesfor childcare, early education and overall development of the child in the age group 1-9 years, all under one single roof.The centre will be located in Sanpada(east)

Age Group Service Offered

1-5 years Day care2.5 to 4 years Pre-school: Play school, Nursery2.5 to 9 years Activity centre

Reliable, Secure, Quality service in a stimulating environment

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Market Analysis:

The childcare, early education industry is in its growth stage with many unorganized players, catering to niche markets.

There are only few established players like Euro Kids, Kangaroo-Kids, Jumbo Kids in the market for Pre-school.

There are none who offer an integrated child care and education cum activity services.

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Kinderland

Primary schools with Nurseries

Specialised Pre-schools

Corporate Players

Maids, Houehold helpsBaby sitters

Nurseries and PlayschoolsKinderland

Primary schools with Nurseries

Specialised Pre-schools

Corporate Players

Maids, Houehold helpsBaby sitters

Nurseries and Playschools

Competition Analysis:

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Revenue Model:

Source of revenue is from the differentiated services offered:Day care Pre-schoolActivity centre

There are 6 different pricing package offered.

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Financials:

Proforma Profit & Loss Account

Particulars Year 1 Year 2 Year 3

Revenue Rs.3,369,000.00 Rs.4,598,000.00 Rs.5,429,000.00

Expenses

Rent 240,000.00 240,000.00 240,000.00

Salary 1,369,200.00 1,660,500.00 1,948,920.00

Consultants 40,000.00 50,000.00 60,000.00

Utilitilities 468,000.00 489,600.00 587,520.00

Food 180,000.00 207,000.00 240,000.00

Sales & Marketing 110,000.00 77,000.00 70,000.00

Maintenance 15,000.00 25,000.00 30,000.00

Depreciation 114,900.00 114,900.00 114,900.00

Rs.2,537,100.00 Rs.2,864,000.00 Rs.3,291,340.00

PBIT 831,900.00 1,734,000.00 2,137,660.00

Interest Payments 72,000.00 72,000.00 72,000.00

PBT 759,900.00 1,662,000.00 2,065,660.00

PAT Rs.531,930.00 Rs.1,163,400.00 Rs.1,445,962.00

Net Profit Margin 0.16 0.25 0.27

Break-even iswhen 93 childrenget enrolled forvarious programs in the first year

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Financials:

Break-even iswhen 93 childrenget enrolled forvarious programs in the first year

Projected Revenues and Profits

Rs.0

Rs.1,000,000

Rs.2,000,000

Rs.3,000,000

Rs.4,000,000

Rs.5,000,000

Rs.6,000,000

Year 1 Year 2 Year 3

Revenue

Expenses

Profit

Year 1 Year 2 Year 3PAT (Lacs) Rs.5.3 Rs.11.6 Rs.14.4

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Milestones:

M ile sto nes 20 07

N OV D EC JAN FEB M A R A PR M AY JU N JU L A UG S EP O CT N OV D EC D EC

C on ce ptio n P hase 1

Leas ing , acqu i rin g eq ui pm en ts,

in te ri ors of p rem is es 2

M a rket i ng P rogr am 3

M anp owe r re c rui tm ent and train ing 4

Co m m e ncem ent o f th e serv ice s 5

S cal e u p o f ac tiv i ti es i n the

a ctiv ity ce ntre 6

In den ti f icatio n of a rea for ope nin g up

a 2 nd ce ntre 7

20 05 2006

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Team:Name:Devaki Nadkarni

Designation: Associate Director & Principal

Experience: Child Educationist – 15 years of experience in running

a nursery in South Mumbai. Certified in Early Childhood care & education,

B.E(Mech.)

Role: Design & Program implementation, recruitment, training and controlling the

overall functioning of the Kinderland services.

Name: Mahalakshmi Ajaykumar

Designation: Director

Experience: 9 years in Service Industry. MBA(Marketing),Graduated in Social

Science.

Role: Strategy formulation, Market planning & Development. Launch of Kinderland

services and assisting in overall functioning of Kinderland.

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