TIME-OUT SPORTS BAR

BUSINESS PLAN

PRESENTED BY

CHETAN DEVADIGA

SHRIDHAR KADAM

TIME-OUT SPORTS BAR

Concept Time-out Sports Bar is a growing restaurant featuring a variety of boldly flavored, made-to-order menu items.

Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike.

Our concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out.

Our award-winning food and inviting atmosphere, combined with our guests’ ability to customize their dining experience, drives guest visits and loyalty

Introduction

Time-out Sports Bar and Grill will strive to be the premier sports theme restaurant in the Vashi region.

This will be the first sports bar in this region. At this sports bar we want our customers to have more fun during their leisure and dining time.

The sports bar will provide more televisions with more sporting events than anywhere else in the region.

The sports bar will combine menu selection, atmosphere, lighting, and service to create a sense of excitement in order to reach our goal of over-all value in a dining and entertainment experience.

Legal status

Partnership firm having 2 partners i.e

Chetan devadiga

Shridhar kadam

Having both ownership ratio of 50% each.

LIQUOR LICENSEForm of application for a license to sell mild liquor   1.        Name and address of the applicant... 2.        Names and addresses in full of the Partners, if any. 3. Name of the Hotel/Restaurant/Club/ Canteen and its address in full i.e. its Exact location. 2[4. Whether the hotel, restaurant or canteen is within a distance of seventy five meters form any educational or religious institution or from any bus stand, stat in or depot of the Maharashatra State Road Transport Corporation.] 1.      Whether the applicant holds at present or held at any time in the past any license for the sale or foreign liquor including mild liquor, ad if so, the period during which it was held. 2.      Average number of residents/boarders/members or visitors, as the case may be, during the last one year immediately before the date of the application. 3[7. (a) The details of amenities provided at the hotel /restaurant/canteen club ad in the case of a club the objects and activities thereof,] (b) 4 *   5[© Carpet area of hotel/ restaurant/ canteen Where consumption of mild liquor will be allowed and how many persons are/can be provided with sitting accommodation at a time, (d)         What is the carpet area of the hotel/restaurant/canteen excluding kitchen, cloak room, etc... which is not used for customers? (e)          Whether the establishment has a separate kitchen and attached cloak room, providing wash- basin and urinal facilities; (f)          Whether the establishment has provision for serving snacks, eatable etc.; (g)         Whether the establishment has separate store room adjacent to the proposed licensed premises for storage of mild liquor.] 8. The grade, if any, in which the hotel/restaurant/club /canteen is classified and the authority for such classification, if any. 8A. 1 * * * * * 8.              Proof of solvency of the applicant. 9.              Whether any Excise/Police/Municipal License held by the applicant was suspended or cancelled at any time in the past, and if so, the period of such suspension or cancellation and the reasons therefore. 10.          Whether the applicant is in Excise arrears or I arrears of any other Government dues, such as Sales Tax, Income Tax. etc. I hereby declare that the particulars given above are correct. I hereby undertake to abide by the conditions of the license and the provisions of the Bombay prohibition Act, 1949, and the rules, regulations and orders made there under form time to time.   Date: Signature of the applicant   To The Collector of ……………………………………]

Lease Contract_______________________ (hereafter "Lessor") and ___________________________ (hereafter "Lessee") hereby enter into a lease agreement under the following terms:Lessor shall convey to Lessee full possession and use of the following property:____________________________________________________________________________The term of this lease shall be from MM/DD/YYYY until MM/DD/YYYY at midnight on each date.The Lessee is obliged to pay Lessor a total of $XX for the rights conveyed under this lease.Upon expiration of this lease, Lessee shall have the option to purchase the property for the price of $X. If Lessee exercises this option to buy the property, X percent of all monthly payments made by Lessee shall be applied towards the purchase price.Lessee shall pay to Lessor $X upon or before taking possession of the property. Thereafter, Lessee shall pay Lessor the sum of $X on or before the Nth day of each month until the expiration of this lease.If Lessee fails to make a payment on or before its due date, a late fee of $X shall be due and payable immediately to Lessor.If Lessee fails to pay all amounts due within X days of their due dates, then Lessor may terminate Lessor's obligations under this lease and take back possession and control of the property. In the event of termination for non-payment, Lessee shall remain liable for the balance due under this lease.Lessee shall be responsible for maintaining the property in clean working order at Lessee's expense during the term of this lease.Upon expiration or termination of this lease, Lessee shall return the property to Lessor in substantially the same condition in which the property was received by Lessee, taking into account normal wear and tear.In witness to their agreement to the terms of this contract, the parties affix their signatures below:____________________________________ _________________________________Lessor, signature & date Lessee, signature & dateAddress_____________________________ Address___________________________City, state, ZIP________________________ City, state, ZIP _____________________

Legal documents

oBOMBAY SHOP AND ESTABLISHMENT LICENSE

oFOOD DRUGS AUTHORITY LICENSE

oINSURANCE POLICY (50 LAKHS)

ProductThe Sports Bar will feature approximately 1,500 square feet of space

Greater use of technology and worker training as a means to boost productivity and efficiency.

Continued increased focus on healthy lifestyles and restaurants providing customers with choices and customization.

Increased upgrades and improvements in decor and becoming environmentally friendly

Product / Service

Our earnings in the cafe are found in the following three areas of sale:

1) Beverages

• Beer

• Spirits

• Soft Drinks

• Tea and coffee

2) Food

• Menus

• A la carte

• Snacks

3) Sports merchandise

• Football

• Cricket

Basket ball

• Other

People Manage Team Structure

 

Top Manager

Cooks Bartender

Waiters

 

2 Manager 2*25000RS

4 cooks 4*10000Rs

10 Waiters 10*5000Rs

4 Bartenders 4*8000Rs

Market

Time-out Sports Bar & Grill Time-out Sports Bar & Grill has identified a clear and substantial target market. Targeted customers will include:

Ages 21 years and older

Men and women

Single or married

Visitors to local sports events or entertainment complexes

Lower to middle income levels

Based on my years of working , we know that young people want a little more than just drinking a coke or a cup of coffee with friends. Today's youth need activities no matter where they are and they will get activity at my sports cafe.

Who are the customers?

Our core area is the entire city, but we have plans to organize contests and other activities where sports associations from the surrounding major cities we be a part of the activities. If we do this it will be possible that young people from surrounding municipalities also will establish a relationship with the Sports Cafe.

Realistic number of customers

Because of the great news value, our continuous marketing and close contact sport, we expect a full house most of the week.

The café can accommodate 150 persons.

• From Monday to Wednesday, we expect 60% occupancy with a replacement of the audience 2 times.

• Thursday Sunday 80% occupancy with the replacement of customers 3 times.

We expect that each customer uses 140 per visit. This corresponds to four / five objects or an object and menu.

Market opportunities:oTo meet outside the home at a cafe or restaurant is never outdated.

o The framework of this meeting may be trivial, what is happening in this country today. We therefore see great opportunities in the sports theme cafes as sports and cafes have a universal attraction to especially young people.

Threats that can destroy opportunities:oThe greatest threats we can see will come from satellite TV companies. If they raise prices to astronomical heights to use their signals,

o we have to opt out of this. We will then have to think very creatively to create the same intensive sports coverage

Competitors

These are the major competitors of us

1) The Blue Frog

2) Le Café

3) The Tavern

The Company believes that it can compete effectively in this market.

Several factors driving its competitive advantage include: Weekly interactive drink specials related to sporting events

Unique floor layout that provides an “at home” atmosphere

Updated and remodeled bar and interior

Friendliest staff

Competitive pricing

Marketing PlanTime-out Sports Bar & GrillTime-out Sports Bar & Grill will implement various marketing efforts to attract customers including:

 

Build and optimize its web site to describe and promote the business

The Company will build and optimize its web site to attract prospective customers. The web site will be attractive and easy to navigate. It will also provide testimonials of satisfied customers.

Print advertisingThe Company will take out ads in local publications that are matched to its targeted audiences.

 

Signage and postersTime-out Sports Bar & GrillTime-out Sports Bar & Grill will utilize signage and posters that will be displayed at local sites to promote the Company and establish name recognition.

 FlyersThe Company will distribute flyers door to door in the immediate area.

Customer loyalty programsThe Company will develop strong customer loyalty programs. Time-out Time-out Sports Bar & GrillSports Bar & Grill will implement and manage programs that reward a customer for repeat business with the Company.

 ReferralsTime-out Sports Bar & GrillTime-out Sports Bar & Grill will develop referral programs whereby existing customers receive incentives to refer friends or associates as customers.

OPERATION The key food suppliers for the business will be Sysco Foods or Gordon Food Service. These two suppliers supply the same goods so the restaurant manager will choose which vendor to do business with.

The restaurant will select with the supplier that provides us a store credit, has exceptional delivery times, and has the best overall prices.

We will get the office supplies from Office Max or Staples.

The rest of the restaurant supplies (pots, pans, silverware, cooking utensils) will come from Atlas Restaurant Supply.

The Company will offer convenient hours, opening Sunday - Wednesday 4:00 PM to 2:30 AM and 11:00 AM to 2:30 AM on Thursday - Saturday.

The inventory management and order taking and processing will all be done on touch screen monitors placed throughout the restaurant and bar area.

We will have to buy the touch monitors and maybe even a couple hand held order entry units.

This software can be altered to the businesses needs. The software will include a point of sale menu, inventory control analysis, credit card sales, bar and quick serve menu, office management, and much more.

We will provide ongoing training programs to assist with customer service and quality control.

The training will include preparation of menu items, quality and food portion control, beverage and inventory management, using the software, cleanliness, organization and sanitation standards, marketing and public relations.

VASHI SECTOR 17 NAVI MUMBAI MAHARASTRA

Factory Premises

Growth strategyMy goal with Time-out Sports Café is to develop the concept to be nationwide. The experience I get with the highly interactive and electronic design, marketing and events, will be described so I can sell the sports café concept as a franchise in other part of the country

Turnover in a year and three years

The café should reach its maximum turnover within two years. Thereafter further increases in turnover should be achieved through franchising.

Other objectives of the company

Within the next three years, we have found a reliable distributor of organic meat and vegetables because we will start to serve organic meals. We believe that the health trend and sports go hand in hand.

Already next year we expect to use Good Herbs as a supplier because they sell Fair trade labeled coffee, tea, chocolate and cocoa that are also organic.

Running cost1st month rent 25,000

Deposit on rental - 3 months rent 75,000

Goodwill / disposal 150,000

Paints, repairs, new toilets, etc.. 98,000

Production Equipment:

Furniture, tables, lamps 160,000

TV and other electronics 240,000

Kitchenware 70,000

Other: 55,000

Office Furniture:

Furniture (desk, chair, bookshelf etc..) 15,000

Computer (Printer, network, software, etc.). 25,000

Telephone 2,500

Mobile: 1,000

Fax / copier 2,500

Other: 5,000

Supplies:

Raw / semi – Food 20,000

Finished products, spirits, beer, chips, etc.. 40,000

Stationery 7,000

Advisers:

Lawyer 4,000

Accountants 17,000

Marketing:

Letterhead, business cards etc.. 15,000

Advertise 25,000

Reception for opening 60,000

Total cost: 11,12,000

Sources of fundThe total investment is Rs 1 crores.

Each patners will have equal investment and will share equal profits.

Patners:-

Chetan devadiga Rs 25 lakhs

Shridhar kadam Rs 25 lakhs

Bank loan from HDFC- Rs 50 lakhs with 15 year term 10% interest

Financial InformationForecast of profit and loss

Turnover (product sales)

Sales 1 – Food 3,024,000

Sales 2 – Beverages 4,158,000

Sales 3 - Sporting items / Other 451,500

Turnover in total: 7,633,500

Variable costs

Purchase of food 1,058,400

Purchases of beverages 1.247.400

The purchase of sporting items / other 225,750

Variable costs Total: 2,531,550

Gross Profit: (Turnover - Variable cost) 5,101,950

Fixed costs

Waiters, chef 10 employees 250,000

Premises 12 month * 300,000

Electricity, water and heat 12,000 month 144,000

Repair and maintenance of premises 80,000

Cleaning + washing cloths 135,000

Operation of car / 15.000 km 37,200

Travel expenses 25,000

Office supplies 32,000

Postage and fees to 100 letters per. month 5,040

Telephone, 4 quarters a 4,300 17,200

Mobile phone, 12 months a 1,500 18,000

Marketing / Ads / advertising 3,24,000

TV subscriptions 85,000

Representation and Reception 90,000

Insurances (sickness, liability, contents, car) 35.000

Computer equipment / software 70,000

Minor acquisitions - no computer / software 95,000

Durable goods 75.000

Accountants 32,000

Lawyer 9,000

Other counseling 15,000

Unforeseen costs 100,000

Fixed costs in total: 4,373,440

Interest

Interest on bank loan 51,000

Other interest 25,000

Total interest: 76,000

Depreciation:

Depreciation of equipment 206,000

Depreciation Total: 206,000

Net Profit: 446,510

(Gross profit - Fixed Costs – Interest - Depreciation)

Break even sales

Total investment 10000000

yearly net profit 4500000

1st year 2nd year 3rd year

4.50 4.50 4.50

Break even sales can achieved in the 3rd year.

Cash flow cash flow from the operation yearly

Net earning   4500000

Addition to cash

Depreciation 200000

Decrease in account receviable 500000

Increase in account payable 400000  

Increase in Tax   800000

Less from cash

Increase in inventory (1500000)

Net cash from operation   4900000

cash flow from investing 

Equipments   (2000000)

cash flow from financing

Notes Payable   200000

Cash flow at the end of the year   3100000

EXIT PLAN Exit ScenariosNormal Exit :

This plan can be sold to other party if we are not able to manage the business in this way we can recover our investments

Project Failure: The total cost of the initial assets is 15,40,000 RS, with an annual depreciation of approximately 1,54,000 RS. The agricultural machinery can be sold at least for 70% of book valueoil processing equipment for 90-110% of book valuebiodiesel production is still a unique business in India, and to sell the equipment we need to find a buyer. This may or may not take time, so the selling price of the equipment may vary from 20% to 110% (we found buyer, who is interested to start the production on the existing facilities). The sale of other current assets, such as final and by-products are possible at full market price in a very short time: in one month maximum.

office furniture and other small items. Their market value will be around 80-100% of their book value.

As a summary, we estimate that the investors could collect 30-100% of their initial investments, if they suddenly decide to sell everything

THANK YOU