business plan (smoothy juice)

1

Business Plan

JUICE COMPANY

HEAD OFFICE:

Smoothy Juice Co. Ltd 23/4, Dhanmandi 4/A, Dhaka

Dhaka-1215

E-mail: [email protected]

Website: www.smoothy.com.bd

FACTORY:

Smoothy Juice Industry Limited

Ashulia, Saver,

Dhaka

2

NAME AND ADDRESS OF THE PRINCIPALS

A. F. M. Rubayat-Ul-Jannat

73/9, 8/A Dhanmondi 15, Dhaka

Cell: 01675031827

Email: [email protected]

Nafij Ahmed

Zakir Hossain road, Mohammadpur,

Dhaka.

Cell-01711014204


Shahinur Akhter

Road no-4/a, Dhanmondi, Dhaka.

Cell-01911445453


Shajahan Munshi

Narayongonj, Dhaka

Cell-01717431244


A.Z.M Shahadot

Road no. 15 Sankor. Dhaka

Cell-01714462940


Shaila Parvin Shantu

41/30 Mohammadpur Chanmia Housing,

Dhaka.

Cell-01722134026


3

NATURE OF BUSINESS:

We form our business as a “partnership” business.

The types of our business are Manufacturing Juices, Distributor/ Wholesaler

STATEMENT OF FINANCING NEEDED:

Initial financing requested of the company is 4,00,00,000 taka loan to be paid off over five years

from Brac Bank Ltd.. This debt will cover office space, office equipment, and for supplies two

leased vans, advertising and selling cost. The partners provided 11,00,00,000 taka jointly. So, the

total cost of the project estimated at 15,00,00,000 taka.

Share of the Profit and Loss

NAME OF WORKING PARTNER SHARE OF PROFIT SHARE OF LOSS

1. A. F. M. Rubayat-Ul-Jannat 25% 25%

2. Nafij Ahmed 15% 15%

3. Shahinur Akhter 25% 25%

4. Shajahan Munshi 15% 15%

5. A.Z.M Shahadot 10% 10%

6. Shaila Parvin Shantu 10% 10%

25%

15%

25%

15%

10%

10%


Nafij Ahmed

Shahinur Akhter

Shajahan Munshi

A.Z.M Shahadot


4

Confidential Agreement

The undersigned reader acknowledges that the information provided by Shahinur Akhter in this

business plan is confidential; therefore, reader agrees not to disclose it without the express

written permission of A. F. M. Rubayat-Ul-Jannat, chairman Smoothy Juice Company Ltd.

It is acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain through

other means and that any disclosure or use of same by reader may cause serious harm or damage

to membership.

Upon request, this document is to be immediately returned to chairman.

___________________

Signature


Name (typed or printed)

___________________

Date

This is a business plan. It does not imply an offering of securities.

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Executive Summery

We have prepared report is based on “Business Plan on “Smoothy Juice Company Ltd”. To

prepare this report we have followed marketing research methodology for whose are children

and diabetic people. The information, on which the total business plan stands, was the collection

of data from the questionnaire made by Smoothy Juice Company Ltd. To see the market need

and wants. The survey took place inside and outside of Dhaka.

After analyzing questionnaires we made some plan about location, building source of finance,

price, product promotion, and Channel of distribution. We selected our plant location at Savar

and head office at Dhanmondi. So we will get the raw materials easily. We will preserve 500ml,

and 900 ml Orange, Mango, Cocktail Special juices. We keep our price relatively low than other

soft drinks and fruit juice. We will place our advertisement at television & banner. We will

distribute our product near by shop of Dhaka city in the form of bottle packaging so that

consumer can get it easily. The whole production process is in strict conformity with

international standards, and constant research and development all products. We are confident

that our products and services will satisfy the highest of standards

Our pricing policy will be reasonable and channel of distribution will be convenience. So our

target customers will get it easily. We hope that we will carry a good and competitive market

share in soft drinks industry. Smoothy Juice provided superior value to their customer who they

promised throwing advertising. So the customer are loyal the Smoothy Juice bran and build long

term relationships.

Though it is exist in our country, but there is a great potentiality in this sector. If we can able to

flourish this sector by investing more, our national economy will be flourishing. As well as there

are lot of people may earn from this sector and can increase their life style as well increase our

GDP.

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Industry Analysis

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Industry Analysis

FUTURE OUTLOOK AND TRENDS:

Many juice companies are already established. We determine our competitor as ACME, PRAN,

SHEZAN, FROOTIKA etc. Our company will be based on beverage products. We mainly want

to produce juice. It is a partnership business. Initially we prepare our business plan for three

years. Next three year we target that we capture 5% of total market share. When our company

will start, only three products we produce at that time. We wish to achieve a so much customer

and consumer response in 1 year. It wills our betterment of our company. We get best wishes to

our target customer and also the mind of the customer will obviously great beliefs of our

products. Because we mention that, our product will free from sugar, fat & harmful chemicals.

We expect the sales will be in next year approximately TK 5.50 corer. Our product cost is TK

3,30,50,000. The return on investment is 20% expected.

ANALYSIS OF COMPETITORS:

In food & beverage market there are many renowned companies having their juice products.

Acme Juice

Pran Juice

Frooto Juice

Frutica Juice

Shezan Juice

Slice Juice

12%

18%

25%

30%

8%7%

Competitors Position

Acme Pran Frooto Frutica Shezan Slice

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Now, we give a brief analysis about our competitor‟s market share.

MARKET SEGMENTATION:

We segment our market according to the demographic segmentation. In these segmentation

criteria we segment our customer according to: Age, Sex, Income, and Occupation. Our main

target customer is 60 % of diabetic people.

A B

C D

Performance

Pri

ce

Competitor

Our position

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Business Description

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Business Description

Our business name is Smoothy Juice and we have different varieties in juices drinks as well and

our Smoothy Juice Industry is located in Asulia, Savar, Dhaka.

WHY SMOOTHY JUICE?

Smoothy Juice is especially for the children and

diabetic people because it is a sugar free and diet juice.

Smoothy Juice is also providing the totally fresh

juices. People are very much conscious about their

health and mostly people are like the fresh food rather

than the Soda, Carbonated drinks. It will be also

favorable for children and health conscious people.

PRODUCT & SERVICES:

FFRREESSHH JJUUIICCEESS::

For the first time we are producing orange juice for testing the consumer market.

We are going to make fresh juices 3 flavors in juices available throughout the year - Orange,

mango and Cocktail special.

SSEEAASSOONNAALL JJUUIICCEESS::

In seasonal juices we initially introduced Mango, Orange.

OOUURR SSPPEECCIIAALLTTYY

Our specialty, we produce juice for the children and health conscious people, because we reduce

the fat level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people.

100% pure juice

Pure Sugar free

Diet

Mixed flavor ( cocktail)

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SIZE OF BUSINESS: This business will produce & provide consumer product and organize medium size business.

Initially we will cover the 2 division of the country but our prospect will be whole of the country.

OFFICE EQUIPMENT:

As a Medium business we start our business with some necessary equipment. Our main office

established in 250 Square ft Space and industry is established in 3000 square ft space. We

arrange our main office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans, and 6 air-

conditioners. These are our main office equipments but there are also some other stationary and

inventory. The inside view of our main office in Dhanmondi:

PERSONNEL:

For our new established business we will prefer skillful and capable employees who are also

experience personnel in their own sector. We will try to maintain quality full employees, than

quantity.

Accounts Department

Chairman Office

Ma

rk

etin

g

Dep

artm

en

t

Pro

du

ctio

n

Dep

artm

en

t

HR

&

Pla

nn

ing

Dep

artm

en

t

Co

nferen

ce roo

m

Technology & IT Depyt.

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BACKGROUND OF ENTREPRENEURS:

ONLY CV

13

Business Strategy

14

Business Strategy

OBJECTIVE:

Become as the Best New Juice Shop in the Bangladesh

Improving the customer satisfaction through the good quality of products

Turn in profits from the first year of operations.

The creation of unique, innovative and healthy products that will differentiate Smoothy

Juice from local juice shops

Four new Outlets in next five years in other city of Bangladesh

To exceed 6 million in annual sales by the third year of plan implementation.

KEYS TO SUCCESS FACTORS:

Store design that will be both visually attractive to customers, and designed for fast and

efficient operations.

Employee training to insure the best juices preparation techniques.

Marketing strategies aimed to build a solid base of loyal customers

The products we serve are of the highest quality. We combine this quality with great

service and atmosphere

Customer satisfaction with high quality juices and services

Competent management staff whose makes the juices and shakes fresh and good quality

Location is our key success factor means that on Asulia, Savar is very suit able for our

business.

Management that treats every employee equally. We create an atmosphere where

employee's love coming to work and can earn good money.

Our commitment to providing excellent quality Juices at all times

Excellent Customer Service. Quick delivery and each customer will be treated as would

an honored guest in our homes

Product quality. Not only great food but great service and atmosphere

The creation of a unique, innovative, upscale atmosphere that will differentiate

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Fresh juice daily will give customers a unique experience as well as excellent product.

Maintain good relationships with reliable supplier

Repeat customers.

MISSION:

Establish Smoothy Juice as the Local leading source of healthy energy in the form of freshly

juices with an uncompromising commitment to making a difference through our values.

VISION:

Explore all over the Bangladesh from fresh juices, providing for all their needs always with the

assurance of outstanding quality.

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Production Plan

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Production Plan

Whole of the manufacturing maintain by our employees and all the raw materials will be

purchased from our country and abroad and we produced our product in our factory.

MANUFACTURING MACHINERIES & EQUIPMENT AND ITS PROCESSES

Three basic disciplines are used in the process:

1. Mass transfer

2. Heat transfer

3. Squeezing the orange

JUICE EXTRACTION

Firstly the oil is removed. This process is carried out without causing damage to the fruit. It is

done to avoid undesirable flavors and obtain the highest possible level of aldehydes.

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Secondly the juice is extracted. The technology used involves cutting and squeezing the orange

and is different to many of the In-line systems used. The HRS process does not damage the peel

and therefore avoids contamination of the juice.

Thirdly the juice is separated from the husk and the seeds. With this process we reduce the bitter

constituents, obtaining a low reading for quick fiber and a low viscosity in NFC.

The resultant juice has a minimum content of the bitter constituents, an agreeable colour,

minimum natural oil content and an increased number of intact juice cells. The Limonina content

is also reduced.

The average cell size in the pulp is increased with a higher percentage of floating pulp.

We must also highlight the fact that the process does not use water during the extraction

processes, the energy consumption has been optimized and the contaminants contained in

residual water have been minimized.

REMOVING THE BITTERNESS:

Once the orange juice has been obtained we have to remove the bitterness from the juice. This is

done by a process designed to eliminate the limonina, narangina y hesperidina from the juice.

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Specifically for Limonina the initial concentration could be as high as 20 ppm and the final result

should be less than 0,1 ppm.

The process starts with stabilised fresh juice and 15 Brix reconstituted juice. They are

centrifuged in order to separate out the pulp from the juice. Lewait Bayer resin is added to the

juice and it is then circulated to a storage vessel where the thermal treatment is carried out.

TREATMENT OF THE PULP AND ASEPTIC FILLING

One of the key aspects related to the treatment of the pulp is the mass transfer. HRS Spiratube

has developed a piston pump particularly suited to this purpose, a pump which is hygienic and

can develop pressures of up to 40 Bar.

Another of the fundamental aspects of the process is the thermal treatment which is carried out

using a triple tube heat exchanger (HRS Spiratube model AS). In this heat exchanger the

product flows through an annulus formed by tree concentric tubes making the units especially

useful for:

Fluids of high viscosity

Non-Newtonian fluids

Fluids which contain small particles

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Finally the process uses an aseptic filler of the type “Bag-in-Drum” or “Bag-in-Box”, both

designed by HRS Spiratube, which allow the product to be packed into aseptic containers.

Preformed and pre-sterilised containers of between 5 and 1000 liters are normally used.

MX PASTEURISER

The Pasteurisers MX series produced by HRS Spiratube are characterised by the high speed of

treatment, carrying out product de-aeration when the product is cold and because little

maintenance is necessary.

HRS has developed a new series of Pasteurisers, designated the MX series in which special

attention has been paid to the following features:

Feature 1. Energy recovery. Up to 85% of energy can be recovered which reduces the

processing costs substantially.

Feature 2. Thermal treatment times are reduced. This results in a higher quality product

being provided.

Feature 3. The design is hygienic. This results in a higher quality product being provided. This

key aspect of the design is the elimination of all dead zones within the unit where movement of

the product is restricted. These zones are inevitable present in traditional designs using product

to product heat recovery particularly in the area of the product entry into the headers.

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Feature 4. Reduction in space. The most visible aspect of the MX technology is the reduction

in size of the units. This has been achieved by eliminating the bends interconnecting the units.

Compared to a traditional design the volume needed for the MX series can be reduced by up to

70%.

In the specific case of orange juice production we can take advantage of the MX technology

because it allows us to use direct product to product heat recovery. The result is a more compact

pasteuriser containing significantly fewer modules.

As an example we can take the case of a plant processing 20 m3 per hour of juice which requires

a thermal treatment of heating the juice from 2°C to 98°C and then cooling back to 2°C.

With indirect recovery (using an intermediate water circuit) 30 units would be required, 22 of

which would be for heat recovery. This system would allow us to recover 80% of the energy

used.

In order to achieve recovery of 80% of the energy using direct recovery (with unpasteurized

product in the shell and the pasteurised product in the tubes) we would require 16 units.

If on the other hand we maintain the original investment and use 30 units, all for direct recovery,

we can recover 91% of the energy, an additional saving of 11% in the energy used.

We can quantify this saving of 11% in energy by assuming we use the process described

(Heating from 2°C to 98°C and cooling to 2°C) with a flow rate of 20.000 kg per hour of juice,

for which we need 0,94 kcal per kilogramme per degree C. If the plant works for 20 hours each

day this would represent a saving of 3.970.560 kcal per day. This quantity of energy would

require 7352 kg of steam per day which, assuming a cost of per kg, would give a saving of 220€

per day. If the plant is working 365 days per year this represents a saving of 80.504€ per year.

CIP CLEANING SYSTEM

The CIP (Clean in Place) cleaning system used by HRS Spiratube is centralized with automatic

control of the parameters. An outstanding feature of this design is that it has automated

practically all of the cleaning operations required in the plant.

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THE JUICE MIXING ROOM

The principal components are automatic systems for mixing the product, controls for the

components and the CIP cleaning operations. Mixing takes place in tanks fitted with agitators in

which we can programme the proportions of the various constituents. The mass transfer of the

constituents is carried out using centrifugal or pistonpumps.

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SHIPPING

The shipping area contains the chillers used for loading and unloading the tanks. These chillers

use MX and AS type heat exchangers that generate the best heat transfer coefficients. The

products must be chilled down to between 0°C and +2°C.

DRYING THE ORANGE PEEL

In order to market the orange peel we must use a drying plant. The first part of this plant is the

hydrolysis zone which takes the peel coming from the juice plant and adds lime [CaO]. When

we have the hydrolyzed peel it passes to the presses where we obtain a semi-solid product and a

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liquid. The liquid is passed to a further process of evaporation where we obtain a concentrated

liquid. The semi -solid product and the concentrated liquid are both passed to the final dryer

from which we receive the dry product. The Trommel type dryer can use different types of fuel

such as biomass, natural gas etc. and it is important to realise that the exhaust gases from the

dryer can be used as an energy source on the evaporation plant. Lastly, the product is passed to

a pelletiser which gives the peel in a form which can be sold.

Graphical outlook of the manufacturing process

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PHYSICAL PLANT:

Our Production Industry situated in Asulia, Savar near of Baipayl and Fantasy Kingdom Park.

The Physical plant is as follows:

NAME OF THE SUPPLIERS O RAW MATERIALS:

In our Country:

1. Mr. Jamil Hossain, (Mango Suppliers), Office: 34/4, Saheb Bazar, Rajsahi.

2. Mr. Ahsan Mustak, (Mango Suppliers), Office: 15/4, Olonker Mor, Rajsahi

In Foreign Country:

1. Mr. Cyang Mo, (Orange Suppliers), Office: 45/7/A, Syncho Street, Cuong, China

2. Suching Rong, (Orange Suppliers), Office:5454, Guya Lia Road, Jung Ki, China

3. Mr.Rathor Dash, (Varity Fruits Suppliers), Office: Kashmir and Agra

4. Mr. Jone Smith & Jonson Height, (Other Raw materials), Office: Fruit Fantasy; England

R

O

A

D

OFFICE

Workers

Accommodation

Raw

Storage

Area

Ware

House

PRODUCTION AREA

Finished

Good

Satellite View of Location Industry View

26

Marketing Plan

27

Marketing Plan

MARKETING OBJECTIVES

Maximum profit margin

The big price objective Smoothy Juice that they provided high quality product and satisfied the

customer with its product then juice Smoothy taken premium price to their customer other than

our competitors. Juice Smoothy contain maximum profit margin other than their competitors.

Quality leadership

The main objective of Smoothy Juice that its responsibility to provided best quality which they

promised to their customers. Smoothy Juice successfully fulfills their promised. Smoothy Juice

main objective to provide quality products that satisfied the customer need and their requirement

so Smoothy Juice deliver the quality product.

Long relationships with customer

Smoothy Juice provided superior value to their customer who they promised throwing

advertising. So the customer are loyal the Smoothy Juice bran and build long term relationships.

Communication objective

Smoothy Juice use different sources to attract their target customer. The objective of Smoothy

Juice produces awareness in our customer about new products and also produces awareness to

new customer about Smoothy Juice. Smoothy Juice also tells their customer that they provide

pure juices to their customers. Smoothy Juice also give the knowledge of their juices give you

energy and good taste. Smoothy Juice also gives message that their juices are good for your

health.

Strategy marketing objective

To build unique distribution system that provides ubiquity at low cost.

To build high speed, efficient and vertical integrated manufacturing capabilities to gain

low cost advantage.

To reduce energy consumption during production

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To increase advertisement activities.

To redesign packaging to a more attractive and familiar.

To make innovation in product so that it become more portable and in convenience

oriented form.

To improve product quality as ever provide

PRICING STRATEGY

Smoothy Juice set it juices price on value pricing method. Smoothy Juice selling its juices at

price added cost and prifit margin and also keep in mind the key competitors price. Smoothy

Juice provide it customer quality fresh juices that provide customer good health and enjoyement.

Smoothy Juice are available…? flavored. is a main objective that its responsibility to provided

best quality who they promised to their customers and they fulfill their promised. Smoothy Juice

is a big price objective that they provided high quality and taken premium price to its customer.

Smoothy Juice contain maximum profit margin is another objective of pricing strategy. Smoothy

Juice provided superior value to their customer who they promised throwing advertising.

PRICE STRUCTURE:

Product name

Cost of

raw

materials

Production

cost

Marketing

Cost Profit

Price/

unit

Retailer’s

Selling

Price

Mango Juice (500ml)

14 3.50 1.50 3.00 22 25

Mango Juice (900ml)

25 6.75 3.25 5.00 40 45

Orange Juice

(500ml) 15 2.50 1.50 3.00 22 25

Orange Juice (900ml)

30 6.00 4.25 4.75 45 48

Cocktail Special (500ml)

17 4.00 2.50 1.50 25 28

Cocktail Special (900ml)

35 8.50 3.50 3.00 50 55

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DISTRIBUTION STRATEGY

A distribution strategy defines how you are going to move products from point of creation to

points of consumption, in a cost-effective manner. The effectiveness of distribution coverage

and practice is of paramount importance in achieving the desired fruit juice sales. We select

place for Smoothy Juice Show Room and Whole Sale shop near Star Kabab in Sankar

Dhanmandi and Banani. Our location very attractive because that place also very famous for

Food Street. There is no any fresh fruit juices shop. That place is also attractive for juices

because there is no juices corner but there are many good food restaurants like KFC and Pizza

Hat and others. So that is advantage of place for Smoothy Juice.

We actually distribute our product in two ways:

1. B2B (Business to Business)

2. B2C (Business to Consumer)

We show our distribution channel in chart below:

Business to Business (B2B)

Manufacturer

Dealer

Wholesalers Agent

Retailer

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Business to Consumer (B2C)

PROMOTIONAL STRATEGIES

Smoothy Juice use different sources to communicate their target marketing. Smoothy Juice use

those sources on that the more customer attract like Local Cable, Newspapers, Billboard and

when they lunch any scheme in juices they use pamphlets to aware their customer. Smoothy

Juice uses the channel to attract the customer and give fully information about juices through

these Electronic media. As our target consumers are Old, Children and all health conscious

people, for this reason we promotion our product to give advertise in television, radio. We also

use vehicle writing method and posturing for our product advertisement. We also promotion our

product with the help of our packaging system. In packaging we mainly follow that the product

will packaged in an attractive form, that make consumers interest on our product. It packaged in

different levels in variation of quantity. So people can afford it easily.

Wholesalers Agent

Retailer

Manufacturer

Dealer

Customer

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Product forecasts:

This types of product continuing in the market on the basis of their features, reasonable price,

standard maintain and also quality. We are also prepare and determine that our product will be

quality full and reasonable price that‟s why we are optimist about our product that will be

continue a certain time.

Controls:

We believe in best quality. In producing our product we maintain quality as well as quantity. For

control the products quality we will import best quality equipment from abroad. We also

standardization our product from our expert researcher. Our whole production process mainly

base on computer for this reason is done by a very systematic process. We produce our product

which has no harmful chemical. That‟s why these products have no side effect and every one in

every age can use our entire product frequently.

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Organizational Plan

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Organizational Plan

FORM OF OWNERSHIP

The form of the business is “partnership” business and all the partners are responsible for the

business. The partners are jointly and severally liable for all debts of the firm. Smoothy Juice ltd

established with 6 partners initially. Each partner has their own particular designation in the

company. Our company is flat organization.

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PARTNERSHIP DEED

THIS DEED OF PARTNERSHIP IS MADE on this 30th

day of March, 2010 by and

among


73/9, 8/A Dhanmondi 15, Dhaka

Cell: 01675031827

Email: [email protected]

Nafij Ahmed

Zakir Hossain road, Mohammadpur,

Dhaka.

Cell-01711014204


Shahinur Akhter

Road no-4/a, Dhanmondi, Dhaka.

Cell-01911445453


Shajahan Munshi

Narayongonj, Dhaka

Cell-01717431244


A.Z.M Shahadot

Road no. 15 Sankor. Dhaka

Cell-01714462940



41/30 Mohammadpur Chanmia Housing, Dhaka.

Cell-01722134026


WHEREAS the above named partners have decided to start the partnership business of Food

and Beverage in the name and style of Smoothy Juice Company Ltd. with effect from 1

TAKA

200

Peoples Republic of Bangladesh

35

day of June, 2010 on the terms and conditions hereinafter mentioned and have desired to

reduce the terms and conditions into writing.

NOW THIS INDENTURE IS WITNESSETH AS FOLLOWS:

1. THAT the PARTIES referred above shall carry on the business of Juice in the

PARTNERSHIP FIRM under the name and style of hereinafter referred to as the

Smoothy Juice Company, Limited , But by their mutual consent may start and carry on

any other business or businesses under any other name or names at any other place or

places.

2. THAT the business of the PARTNERSHIP pursuant to this DEED of PARTNERSHIP

shall be deemed to have commenced with effect from …1st day of June, 2010

3. That the capital required for the business of Partnership shall be contributed time to

time by the PARTIES in such manner in all respect as may be agreed to between them

and such capital may be paid interest as may be mutually agreed from time to time at

the rate of rates not exceeding 12% (Twelve Percent) per annum.

4. That all the PARTIES referred above shall be Working Partners and shall attend

diligently to the business of the Partnership and carry on the same for the greatest

advantage of the Firm.

5. That all the WORKING PARTNERS may be paid Salary w.e.f. 1st July Feb., 2010,

for the work of the FIRM as may be agreed mutually from time to time between the

PARTIES in accordance with the provisions of the Income Tax Laws as well as

business necessities and other factors, subject however, that the monthly Salary to each

such Partner shall not exceed as under:

NAME OF WORKING PARTNER MAXIMUM BASIC SALARY NOT TO

EXCEED

1. A. F. M. Rubayat-Ul-Jannat TK 25000

2. Nafij Ahmed TK 25000

3. Shahinur Akhter TK 25000

4. Shajahan Munshi TK 25000

5. A.Z.M Shahadot TK 25000

6. Shaila Parvin Shantu TK 25000

6. That all business expenses shall be borne by the FIRM.

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7. That the Profits or Losses, as the case may be, of the Partnership business shall be

divided among the Partners as under :

NAME OF WORKING PARTNER SHARE OF PROFIT SHARE OF LOSS

1. A. F. M. Rubayat-Ul-Jannat 25% 25%

2. Nafij Ahmed 15% 15%

3. Shahinur Akhter 25% 25%

4. Shajahan Munshi 15% 15%

5. A.Z.M Shahadot 10% 10%

6. Shaila Parvin Shantu 10% 10%

8. That the duration of the PARTNERSHIP shall be at WILL subject to Clause „9‟.

9. That any Partner may retire from Partnership after giving a notice to the other Partner

(s) of not less than one month in writing and at the expiry of such notice period he

shall be deemed to have retired.

10. Upon mutual understanding, each Partner or his duly authorized agent shall have free

access to the account books of the Partnership and shall be entitled to take copies or

extracts from any or all such books and records of the Partnership Business.

11. That no Partner shall have the right to sell, mortgage or transfer his share of interest in

the FIRM to any one else except to his heir or heirs or any one of the existing Partners

or to their heir (s). In the event of heir (s) selling his/her share to any one else, the

existing Partners shall have a right or pre-emotion in respect of such share (s) sold.

12. That the Partners shall keep or cause to be kept the books of account of the FIRM at

the principal places of its business and make all entries therein, and that all such books

of account kept shall be closed on 31st March every year or in the case of any necessity

on any other date as the Partners may mutually decide.

13. That no Partner shall do any act or thing whereby FIRM or the FIRM property may be

prejudicially effected.

14. That the terms of the Partnership Deed may be altered, added to or cancelled by the

written consent of the Parties to this DEED.

15 That the partners can open the bank account of the firm, in any bank and bank account

shall be operated by the partners jointly or individually, as the case may be.

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16. That the partners shall not take any loan from any person/Financing Company, bank or any

other Govt./Pvt. Department in any case, without the written consent of each other.

17. That in the case of any dispute arising out of this DEED between the Parties of this DEED; it

Shall be decided by Arbitration as provided for under the Indian Arbitration Act.

IN WITNESS WHEREOF the Parties hereto have set and subscribed their respective hands

to these presents the day, month and year first written above.

WITNESSES OF THE PARTNERS AGREEMENT:

1. A. F. M. Rubayat-Ul-Jannat -Mr.Farid Uddin

2. Nafij Ahmed -Mr. Karim Khan

3. Shahinur Akhter - Ruksana Rahman

4. Shajahan Munshi - Mr. Faqruddin

5. A.Z.M Shahadot - Dr. Abul Maal

6. Shaila Parvin Shantu - Seikh Jorina

SIGNATURE OF PARTNERS

1. A. F. M. Rubayat-Ul-Jannat ………………………… ……

2. Nafij Ahmed ………………………… ……

3. Shahinur Akhter ………………………… ……

4. Shajahan Munshi ………………………… ……

5. A.Z.M Shahadot ………………………… ……

6. Shaila Parvin Shantu ………………………… ……

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MANAGEMENT TEAM BACKGROUND:

The company's management philosophy will be based on responsibility and mutual respect.

Our management style reflects the participation of the owners; we are not very hierarchical, and

encourage all employees to learn as much as possible about all aspects of the business. Smoothy

has a very strong organizational culture. It believes on teamwork.

The main goal will be of our management team, to manage the organization effectively and

efficiently to continue the business enterprise. The Management Team includes those peoples

who have the real power in making the impossible in possible. All the members are practically

experienced in practical field.

ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION:

In our company we appoint 5 managers under the CEO for handling different managerial

activities in different sectors. We mainly appoint manager for production & operation work,

marketing work, planning and development work, financial work and also appoint procurement

officers. We appoint mainly high qualified employee for our company.

Under the all department manager we will employee some officers for the minimize the pressure

of All Managers.

ENTREPRENURE/ CHAIRMAN:

A. F. M. Rubayat-Ul-Jannat, the Chairman of Juice Company. Selected by the all partners of

the company, who actually give the command over the invention and control all the departments.

All the business partners and personnel‟s are responsible to perform the duties as the chairmen

stated. His main responsibility is to maintain the suppliers to ensure the continuity of good

relations to them. The Head of the company who actually control & implement all partners‟ idea

about the business. It means an individual developing something unique. Its behaves is that:

1. Initiative taking

2. The acceptance of risk or failure

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HEAD OF PRODUCTION & OPERATION:

Nafij Ahmed is our Head of Production, and he has a complete and strong command over

Operational management and Production Analysis. Production manager mainly responsibility is

that describe the physical plant layout, the machinery and equipment needed to Perform

manufacturing operation; raw materials and suppliers names, address and terms, cost of

manufacturing. A production manager allocates the raw materials from different suppliers to

produce the final products. The responsibilities are

Purchasing the all staff of food with better quality from food market

Responsible for all the operations with in the shops (cleanness, quality of food, timely

delivery to the customer)

Responsible all the food expenses recodes

Responsible to works with all other managers

Managing Labor & controlling the production system.

Motivating the labors & making the reward opportunities.

HEAD OF MARKETING:

Shaila Parvin Shantu, our head of marketing, cause she has completed his graduation on

Marketing major and she has good command over marketing. Marketing involve that

implementing decisions related to the marketing mix variables products, price and promotion

activities. It helps effective decision strategy as well as for forecasting sales, products or services

is indicated in order to project profitability of the venture. The main responsibilities are:

Focus on the Customer

Monitor the Competition

Own the Brand.

Find & Direct Outside Vendors.

Create New Ideas.

Communicate Internally.

Manage a Budget.

Understand the ROI.

Set the Strategy, Plan the Attack, and Execute

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HEAD OF PLANNING & PERFORMANCE MANGEMENT:

A.Z.M Shahadot, our head of planning and performance management and he have the strength

to take decision and maintain the company‟s performance. These department officers involve

setting the goals and how to be achieving that, it also help to develop the existing product. The

responsibilities are:

Staff Induction.

Reward and Recognition.

Staff Retention.

Management Development / Career Development.

Succession Planning.

Competency Building / Mapping.

Compensation / Benefit programs.

To facilitate / support the development of the Team members

To facilitate development of staff with special focus on Line Management

To recommend and ensure implementation of Strategic directions for people

development within the organization.

Provide counsel and assistance to employees at all levels in accordance with the

company's policies and procedures as well as relevant legislation.

Salary letters and employment contracts.

Approve updated organizational charts on a monthly basis and maintain

Co-ordinate the design, implementation and administration of human resource

policies and activities to ensure the availability and effective utilization of human

HEAD OF FINANCE:

Shajahan Munshi, our Head of financial manager and planner, he has a great command over

finance because he has a educational and financial management background. Financial

manager‟s responsibilities are that projection of financial data which determine economic

flexibility and necessary financial investment, commitment. Financial officer control the all

finance related task in an organization. The Responsibilities are -

Accounts Payable

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Accounts Receivable

Audit

Budgeting

Cash Receipts

Fixed Assets

Current Assets

Payroll / Benefits

Utility Billing

HEAD OF IT & INFORMATION:

Shahinur Akhter, she completed her major in CSE and has a great experience in IT sector. Its

information monitors the overall organizations IT related task. They are responsible for

digitalized work in an organization such as computer system, internet activities, and software

system activities controlling and problem findings, and its solution activities.

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Financial Plan

44

Financial Plan

Smoothy Juice Company Ltd.

Pro-forma Income Statement

for the Year ended 31 July 2011

(Taka)

Revenue:

Net Sales 2,55,00,000.00

Less: Cost of Goods Sold:

Beginning Inventory 0.00

Add: Purchases 1,15,00,000.00

Freight-in 3,50,000.00

1,18,50,000.00

Less: Ending Inventory 17,04,500.00

Total Cost of Goods Sold 1,01,45,500.00

Gross Profit 1,53,54,500.00

Less: Operating Expenses:

Advertising 29,00,000.00

Maintaince 30,000.00

Salaries & wages 10,90,000.00

Building Rent 16,60,000.00

Repairs 8,15,000.00

Depreciation (Land &Building) 1,50,000.00

Depreciation (Machinery& Equipment) 1,63,400.00

Office Expenses 50,000.00

Miscellaneous 90,000.00

Professional Fees 1,70,000.00

Telephone 90,000.00

Utilities 99,000.00

Marketing Van 1,60,000.00

Packaging Cost 23,00,000.00

97,67,400.00

Operating Profit 55,87,100.00

Less: Interest Expense 53,30,200.00

Net Profit Before Taxes 2,56,900.00

Less: Tax (40%) 1,02,760.00

Net Income 1,54,140.00

45

Financial Plan

Smoothy Juice Company Ltd

Cash Flow Projections For the year ended 31st July 2011

Particulars Details (Taka) Cash flow from operating activities: Net income Adjustment to reconcile act income to net cash: Add: Depreciation/ Amortion Loss on sale of equipment Decrease in prepaid expenses Increase in accured expenses payable Less: Increase in account receivables Increase in inventories Decrease in account payable Net cash provided by operating activities Cash flow from investing activities: Add: Sales of plant assets Investments Less: Purchases of equipment Purchases of land Purchases of building Net cash used by investing activities Cash flow from financing activities: Add: Common stock Less: Paid of cash dividend Redemption of bond Net cash used by financing activities Net cash Decrease in during year Add: Opening cash balance Cash of the end of the year

1,54,140.00

3,25,000.00 1,10,000.00 2,00,000.00 54,000.00

(2,80,000.00) (95,000.00) (65,000.00)

95,000.00 5,00,000.00

(2,30,000.00) (26,00,000.00) (10,63,000.00)

000000.00 (85,000.00) (00000.00)

4,03,140.00

(32,98,000.00)

(85,000.00)

(29,79,860.00) 11,00,00,000.00

10,70,20,140.00

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Smoothy Juice Company Ltd.

Proforma Balance Sheet For the year ended 31st July 2011

Liabilities (Taka) Assets (Taka)

Currents Liabilities Currents Assets Account payable 4,80,000.00 Cash and cash equivalents 4,75,00,000.00

Supplier 8,05,400.00 Inventories 17,04,500.00

Tax payable 1,05,940.00 Bank 65,53,000.00

Notes payable 9,35,000.00 Account receivables 13,00,850.00

Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00

Marketable securities 85,00,000.00

Long-term Liabilities Bank loan 3,46,69,800.00 Reserve fund 13,85,000.00

Total current assets 7,44,58,350.00

Owner’s Equity Fixed Assets

Rubayet 2,75,00,000.00 Land &Building

1,94,94,965.00

Shajahan 1,65,00,000.00 Machinery & Equipment

4,35,00,000.00

Shainur 2,75,00,000.00 Freezer 25,26,500.00

Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00

Shaila 1,10,00,000.00 Computer 11,25,000.00

Sourav 1,10,00,000.00 Cover Van 35,00,000.00

Staff vehicles 23,95,000.00

Total Owner‟s Equity 11,00,00,000.00

Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00

47

Break Even Analysis

Smoothy Juice Company Ltd Break Even Analysis for the Year Ended 31st July 2011

Fixed Cost Variable Cost

Computer 11,25,000.00 Raw Materials 1,01,45,500.00

Cover Van 35,00,000.00 Factory Overhead Cost 80,000.00

Air Conditioner 7,20,000.00 Miscellaneous expenses 90,000.00

Photocopy Machine 5,50,000.00 Salaries & wages 10,90,000.00

Gas Generator 14,50,000.00 Marketing Van 1,60,000.00

Staff Vehicles 23,95,000.00 Utility Bill 99,000.00

Furniture & Fixture 18,54,325.00 Advertisement 29,00,000.00

Freezer 25,26,500.00 Packaging Cost 23,00,000.00

Land & Building 50,94,965.00 Telephone Bill 90,000.00

Total Fixed Cost

1,92,15,465.00

Total Variable Cost

1,69,54,500.00

Total Cost = Total Fixed Cost + Total Variable Cost

= Tk. (1,92,15,465.00+ 1,69,54,500.00)

= Tk. 3,61,69,965.00

Selling price per unit: Tk. 40.00

Variable cost per Unit: Tk.31.50

48

Break even quantity

= Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit)

= Tk. 3,61,69,965.00/TK(40.00 – 31.50)

= Tk. 3,61,69,965.00/ 9.50

= 38,07,365 Units (Approximately)

Break even Sales

= Total produced unit * Revenue

= 38,50,365 * 9.50

= Tk. 3,65,78,468 (Approximately)

49

Source of application of Fund

Our total equipment and capital is taka 11 crore and we have taken a loan amount of taka 4 crore

to improve our product quality. Now our total capital is Taka 15 crore. The amount of taka 15

crore that we have in which areas we use this money is given below:

Plant and Machinery Tk 4,35,00,000.00

Transportation Cost Tk 25,00,000.00

Staff Vehicles for the corporate Office Tk 23,95,000.00

Computer Tk 11,25,000.00

Land &Building Tk 1,94,94,965.00

Cover Van Tk 35,00,000.00

Furniture and fixture Tk 18,54,325.00

Freezer Tk 25,26,500.00

Total Used Tk 7,68,95,790.00

Cash in Hand Tk 4,75,00,000.00

50

Assessment of Risk

51

Assessment of Risk

EVALUATE WEAKNESS OF BUSINESS:

Our main weakness is our business is small size business, that‟s why we have a very small

capital. So we will able compete with the lower price competitor. And our resources are also

limited in compare to competitors.

The company can improve or eliminate the risk by:

Evaluate the setup cost in right manner

To compete with the competitors in an innovative technical way.

Carefully analyze the economic condition of the country.

To improve technological and technical support of the company.

The company should justify the legal concern in appropriate way.

The company should have clear concept about market (national & international) industry

demand.

NEW TECHNOLOGIES::

We don‟t implement any kind of new technologies in primary stage of our business.

CONTINGENCY PLAN:

In the time when we bought our factory land in Ashulia we saw that there is a big possibility to

introduce a Mineral Water as a side business. But now we don‟t take any step for this business.

In future, we have a plan when our business is well established we will introduce a Mineral

Water in our business area.

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APPENDIX

Marketing Research Data

As an initial stage of our business we actually follow some existing group of juice

companies in our country. The main command of our business plan based on the Pran Group

of industries. We followed them to prepare our new business invention. We research their

marketing strategies in different formulas like we have collect data from website and

observing the consumer market.

About Pran Group

PRAN” is currently the most well known household name among the millions of people in

Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature

and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of

achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed

agro products with compliance of HALAL & HACCP to more than 70 countries from

Bangladesh.

PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material

directly from the farmers and processes through state of the art machinery at our several factories

into hygienically packed food and drinks products. The brand “PRAN” has established itself in

every category of food and beverage industry and can boost a product range from Juices,

Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.

Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products ,

but also for its mouth watering quality confectionery products with high visual appeal and

exciting texture. We intend to expand our presence to every corner of the world and strive to

make “PRAN” a truly international brand to be recognized globally.

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Our Process of Collecting Information from Primary Sources:

Primary Sources of Information:

As primary information sources we use following media:

1. Investment Bankers

2. Sales Force

3. Suppliers

4. Customers

5. Employees

6. Consultants/Specialized Firms

As Secondary information we use following media:

Bibliography:

1. Hisrich D. Robert, Entrepreneurship, 5th

Edition

2. Kotler. P, Keller.K. L, Marketing management, 11th

Edition

3. Ahammed.M, Commercial Law (Business plan)

4. Gitman. J. Lawerance, Managerial Finance, 10th,

Edition

5. Kotler.P& Armstrong, Principle of Marketing, 11th

Edition

Website

1. www.google.com

2. www.tatamcgrawhill.com

3. www.pan bev.com

4. www.bplan.com

5. Business Plan Pro Software

== THE END ==

business plan (smoothy juice)

Business

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