Business Plan Presentation iHammer

HammerKit

Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials

iHammer

Our Mission

We help web designers to use iPad as a web designing tool and give them posibility to be

interactive with the product.

Strategic Intent

To be the first to release a web designing application for iPad.

Key actions (=how to get there):

•Develop the native app before summer 2011

•Get funding

•Thorough market research

Our Earnings Logic

Web designers pay to get the HammerKit working on iPad and to

use the iPad as a working tool.

Business Environment

• Market (description, size, geography,trends)

• Users: Web designers with iPads

• Size: dunno

• Geography: Global(where there’s iPad there’s iHammer)

• Trends: Rapidly growing as iPad users increases

• Concept: Web designing on the iPad

• Competition (direct and substitution)

• Not on iPad yet

• Users don’t see iPad as a good designing tool

Project Execution

Key Milestones: (product and business)

1. What to do?

2. Gestures for the iPad

3. Wireframe

4. Draft of BP

5. Demo

6. Market research

7. Go or no go: Finished BP and native app

Risk Analysis

RISKS Market

Not enough users Pricing

Technology/Product Gestures Native app Usability

Competence New competitors Similar products

ACTIONS

• Market

• Research

• Technology/Product

• User testing and several iterations

• Funding and recruitment

• Competence

• Competitor analysis

• R&D

Key Assumptions

Gestures have to work and usability has to be excellent iHammer has to be the first of a kind Enough customers -> $$MONEY$$ People using HammerKit

Financial NPV

Net Sales

0,0

50,0

100,0

150,0

200,0

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-200,0

-100,0

0,0

100,0

200,0

300,0

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Market Research ctd

Potential market share 21M iPads sold in the end of 2011 28% uses it for professional usage

21 000 000 * 0,28 = 5 880 000 users

Potential sales 5 880 000 * 49,99$ = 293 941 200 $

Realistic: 0,01 * 293 941 200$ = 2 939 412 $

Market Research & Test Plan

Group / profile # of persons

Goal of contact

How (interview, survey...)

Ready by

Designers 500k (100) Int, surv 26.11

HammerKit Customers

700+ 700+ Surv/Newsletter

1.12

Amateurs 3M 100 Surv 26.11

HammerKit employees

15 5 Interview 4.11

Customer feedback

Brilliant idea, would be very useful Interface needs to fullfil iOS ”standards” Usability is sluggish (HammerKit test

environment) High price, may affect customers decision The application has to be simple enough

for touch use

Marketing Mix

Competitive Advantage of Service First web designing app for iPad

Marketing Mix Product: Design on the go with iPad Price: 49,99$ (only one in app store, professional

usage) Promotion: Apple site feature, forums, web site Place: App store

Marketing Plan

The core: First web design application on the iPad

First marketing focus on Europe, but Internet & Apple store are global

Quick expand to NA

Promotion through Facebook, Twitter & HammerKit Newsletters App development updates