Brittany Cobb727-555-1234

Executive SummaryProvide the Bay area with

custom cakes for every special occasion. We use only quality

and wholesome ingredients while

staying true to our core principles.

Values:Customer inspired and one of

a kindHonesty and qualityAffordable options

Creativity and commitment ensuring satisfied

customersFresh, wholesome

Ingredients

Strategy:Will appear in

commercials, local adds and online to

incorporate people within close proximity.

Catering to small town and surrounding areas

to ensure a fast delivery service.

Industry Challenges and Solutions

Goldman Sachs, a world renowned financial forecaster for economic growth, estimates a 3.4% rise in GDP in

2011, followed by 3.8% growth in 2012

Local Competition - We vow to always have fresh Ingredients, safe delivery, and express Satisfaction

Building and maintaining clients – Invest in advertising

Establishing good name and a feel good vibe – Hold promotions that give back to the community

Market People of all ages/gender will require a cake for their

special occasion = broad demographic range!

Women will be more of a target area that men.

Factors influencing a sale are gender, education, income

Batter up will need to have an effective marketing strategy to ensure proper targeting and support in the

beginning of the business’ existence to ensure recognition within the community.

Promotions and Ambitions

To become profitable and efficientwithin the first two years of opening.

Continually draw new customers at a rate of 30% per year after the second year or opening.

To become a premier custom cake shop in the Tampa Bay area.

Outreach Program: Free personalized cake Inspires customers Instills “feel good vibe”

CompetitionCompetitor Target

MarketTheir

SolutionPrice Advertiseme

nt•Walmart•Baskin Robins•Publix

•Lower household income•Children•People on the go

•Everyday Low Prices•Ice cream cakes•Quick / Flash frozen cakes

•Cheapest•Moderate•Affordable

•TV / Mail•SPAN / Mail•Radio / TV

Competitor Strengths Weaknesses Opportunities

Threats

•Walmart•Baskin Robins•Publix

•Attract customers by means of all other products•Great tasting variety•Name Recognition

•Quality, flash frozen store bought look•Only Ice Cream•Lack or personal touch and variety

•Premade selections•Long-term business•Mass Production, low costs, high revenue

•Convenient to fast paced customers•Long-term relationships•“Where everyday is a pleasure.”

Seek investors or profit sharing Small business loan $60k Estimated annual revenue = $61,700.00 Solely operated for initial 1-2 years

Parents Businesses/ Corporations

Weddings Party Planners Average Person

Word of Mouth

Schools

Word of Mouth

Network Groups

Word of Mouth

Cross advertising with bridal shops

Word of Mouth

cross promoting

Word of Mouth

Community Outreach Program

Startup Costs and Financing

How to Reach Top 5 Prospects

Sales Forecast

Year 1 Year 2 Year 3-$50,000

$0

$50,000

$100,000

$150,000

$200,000

SalesGross MarginNet Profit

Money Analysis

Call to ActionBatter Up Cake Creations is

dedicated to creating your one of a kind

customized cake for your special occasion.

We strive to be unique and open to all ideas and love

icing on smiles!