PRESENTATIONON

DIRGHYAU YOGA AND MEDITATION CENTER

PRESENTED BY

BIBHUSHAN K.C.

Company Summary Name – Dirghyau Yoga And Meditation

Center Location – Chovar Kathmnadu Company Ownership – Shiva Basyal Besides the training, sell workshop clothing

and yoga training aides.

Acquire 300 customers by the end of the first year of operation.

Achieve sales in excess of Rs15000 every months from the boutique

Increase customer base by 25% by the end of the second year of operation.

Increase sales by 15% by the end of the second year of operation.

Objectives

Peaceful environment

Efficient and prominent employees

Good customer relation.

Dedication and hard work of the founders. 

Educated and Experienced Professionals who will offer

best yoga and meditation instructions.

Best and personal touch feelings to the customers or

members.

For retaining the customer, particularly within the first

year of operation company will allocate substantial

part of budget for marketing and promotion activities.

Key to success

Total investment for DYMC will be Rs 35,000,000

Personal investment by the owner – 2,500,000

Loan from bank – Rs 1,000,000

Total Start-up Expenses – Rs 2,105,000 (Expenses and assets purchased included)

Start-up Summary

Services◦ General packages

Covers general yoga and pranayam and meditation courses

practical session of one hour everyday maintain their general health and wellbeing

◦ specific packages

4 days to learn the complete have both theory and practice Yoga and Meditation for Therapy (for common and

chronic diseases) Yoga and Meditation for Stress Management Yoga and Meditation for Children, elderly people,

students, teachers and other professionals

Products and Services

Intensive Packages

◦ for those who are keenly interested to deepen and widen their knowledge and experience in different aspects of yogic sciences

◦ Depending upon need, interest and convenience, packages is as below

◦ 15 hours package ◦ 30 hours package◦ 60hours package

Workshop Clothing: T-Shirts, athletic shorts and pants. 

Yoga training aides: Video tapes, instructional manuals, inspirational books. Newsletters

Products

Local customers o Children 5- 16o Youth 16- 35o Adults 35 and aboveo Middle and high income people o Health and beauty consciouso Have interest in yoga and meditation

  

Foreignerso Youths 16- 35o Adults 35 and aboveo Middle and high income groupso Health and beauty consciouso Have interest in yoga and meditation 

Market Segmentation

DYMC intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market

Marketing Strategy

Establish relationships with physicians and other health professionals that will refer their patients to yoga classes at the DYMC.

Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising

Develop an online presence by developing a website and placing the Company’s name and contact information with online directories

Marketing Objectives

Products

Workshop Clothing: T-Shirts, athletic shorts and pants. 

Yoga training aides: Video tapes, instructional manuals, inspirational books. Newsletters

Services◦ General◦ Specific ◦ intensive

Products and services

Different for each packages Different for local and foreign customers Prices for the packages are competitive

price

Location – Chovar (southern part of Kathmandu valley)

Has historical as well as cultural value Will be established in a rented house having

enough lawn, greeneries and garden for peaceful environment for yoga and meditation

Five large workshop rooms lot of people from differnet parts of valley

move to Chovar for morning and evening walk and DYMC will attract those people to yoga and meditation.

place

Use of flyers and posters Use of pamphlets and leaflets

WebsiteSocial media

promotion

Owned by registered and certified yoga master Yoga Psychologist

M.A. in Yoga Psychology Has been involved in Yoga since the last 15

years Has previously established yoga training

center in Pokhara

Management summary

Senior management

Operation Staff

Customer Service

yoga instructor

Administrative Staff

Accounting

Sales- Marketing

Administration

Management structure

Fixed Assets will be depreciated @15% per annum

Rate of interest for bank loan will be 15% per annum

Tax rate will be 20% per annum

Salary, rent and miscellaneous expenses will be increased by 10% per Annum

Variable cost will be proportionate to the sales Divided paid at the end of year2, year 3, year4, year 5, are

300,000 , 400,000 , 500,000 , 1,000,000 respectively.

Loan from bank will be redeemed at the end of year 1, year2, and year3 are 200,000 , 300,000 , 500,000 respectively

Assumptions made

Projected Profit and LossFinancial plan

year Year 1 Year 2 Year 3 year 4 year 5sales revenue 4,200,000 4,900,000 5,500,000 5,800,000 6,045,000 Total expenses 3,075,000 3,238,000 3,457,000 3,872,550 4,148,348Profit Before Interest and Taxes

1,125,000 1,662,000 2,043,000 1,927,450 1,896,652

EBITDA 1,275,000 1,812,000 2,193,000 2,227,450 2,196,652 Interest 180,000 144000 90000 0 0 EBT 945,000 1,518,000 1,953,000 1,927,450 1,896,652 Tax paid 416,250 768,500 936,700 952,735 901,704Net profit 528,750 749,500 1,016,300 974,715 994,948Net profit/sales

12.59% 15.30% 18.48% 16.81% 16.46%

Particulars Year 1 Year 2 Year 3 Year 4 Year 5

Cash Flow from Operation (A)

53,750 1,104,500 1,152,300 1,407,715 1,214,948

Cash Flow from Investing Activities (C)

-1,000,000 - -500,000 - -

Cash Flow from Financing Activities (B)

4,320,000 -744,000 -890,000 -1,500,000 -1,000,000

Net Cash Flow generated during the year (A+B+C)

3,373,750 360,500 -237,700 -92,285 214,948

Add: Opening balance of Cash

----- 3,373,750 3,734,250 3,496,550 3,404,265

Closing balance of Cash

3,373,750 3,734,250 3,496,550 3,404,265 3,619,213

Cash Flow Statement

Year Year 1 Year 2 Year 3 Year 4 Year 5

Total Current Assets

4,193,750 4,484,250 4,356,550 4,134,265 4,419,213

Total Long-term Assets

850,000 700,000 1,050,000 750,000 450,000

Total Assets 5,043,750 5,184,250 5,406,550 4,884,265 4,869,213

Total Liabilities

1,015,000 806,000 512,000

15,000 5,000Total Capital 4,028,750 4,378,250 4,894,550 4,869,265 4,864,213

Total Liabilities and Capital

5,043,750 5,184,250 5,406,550 4,884,265 4,869,213

Projected Balance Sheet

2. Solvency Ratios

Debt Equity Ratio

Debt/Equity

0.22 0.15 0.08 0 0Debt to Capital Ratio

Debt/Total Capital

0.25 0.18 0.1 0 03. Turnover Ratios

Capital Turnover Ratio

Sales Revenue/Capital

1.2 1.4 1.57 1.66 1.73Fixed Assets Turnover Ratio

Sales Revenue/Fixed Assets

4.94 7 5.24 7.73 13.43

Interest Coverage Ratio

EBIT/Interest

6.25 11.54 22.7 0 0

Business Ratios

4. Profitability Ratios

Net Profit Margin Net Profit/Sales

0.13 0.15 0.18 0.17 0.16Return on Assets Net Profit/Assets

0.1 0.14 0.19 0.2 0.2Return on Equity Net

Profit/Equity*100%

0.12 0.14 0.16 0.16 0.16Return on Capital Net

Profit/Capital*100%

0.15 0.21 0.29 0.28 0.28

.

Plan of selling the ownership of the company to some giant company at a premium

However, Shiva Basyal will require certain percentage of shares to sell the ownership

The company is expected to grow at a good pace

Company can even be merged in favorable

circumstances.

Long term plan