Business Plan on Lucky 7 Food Products

8/11/2019 Business Plan on Lucky 7 Food Products

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LUCKY – 7 FOOD PRODUCTSCOMPANEY LIMITED



Primeasia University Business plan Group Name: Alpha

Course Code: MGT- 401

Course Title: Strategic Management

Submitted To:

Lutun Nahar Cho!dhur"

Lecturer# School o $usiness

%rimeasia &ni'ersit"

Submitted $":

Name ()

$i*an +anti sar+er 0,-./-4/

Shariul (slam 0,-44-4/

Muttaleb ossain 0,-.-04/

$ill+is 0,-1/-4/

)ate o Submission: 0/2042.011



Acknowledgement

At first we express our gratitude and acknowledge our indebtedness to

our relevant course teacher Lutfun Nahar Chowdhury overall co-

operation, guidance, advice,& support in discharging our

responsibilities consciously & preparing this report. e also

acknowledge of our senior teachers. e also want to thanks our friend

they can help us. e can also gathered infor!ation website, books

"inally we want to give thanks to our honorable teacher for giving us

such a good assign!ent & greatly appreciate the co-operation & help

we receive fro! our friends & others.



Lette o! T"n#m$tt"lLutfun Nahar Chowdhury

#chool $f %usiness

ri!e Asia 'niversity

#ub(ect) Letter of *rans!ittal

+ear ada!,

e have the honor to present the ter! paper on writer a %usiness

lan that you asked us to sub!it on /0123142//.

*his report is concerned with the establish!ent of new business andits practical i!ple!entation in the proper field with proper strategy.

%angladesh has nu!erous areas of operation, i.e. new ideageneration, !anufacturing opportunity, available raw !aterials,

attractive !arket for business etc. *his report focuses on the study of

every aspects of starting new a business and successful operations of

the business.

5t was our pleasure to co!plete this report. $ur heartiest gratitude

goes to you for your kind support and encourage!ent. e haveprepared this report with ut!ost sincerity and earnest effort. lease let

us know if you have any 6uery regarding the report.

7ours sincerely,

%i(on 8anti d.#hariful 5sla! d.uttaleb 9ossain %ilkis

#arkar

%%%%%%%%%%% %%%%%%%%%%%%%%% %%%%%%%%%%%%% %%%%%%%%%%



C&"'te ( )COMPANY PROFILE*

• !ission

• :ision

• ;oals and ob(ectives <both short ter! and long ter!=

• hat type of business>

• Legal structure

• Location

• rocess <roduction1 #ervice=

C&"'te + )Og"n$,"t$on"l 'l"n*• $rgani?ational structure

•$rgani?ational chart.

• +epart!ents and their functions

• @esources and capabilities <Labors and !achineries=

C&"'te - )C.#tome "n"l/#$#*• Need analysis

• arket si?e

• arket seg!entation

• *arget !arket <using seg!entation=

C&"'te 0 )Ind.#t/ An"l/#$#*• orters B forces !odel

• #*L Analysis

• #$* Analysis

C&"'te 1 )M"ket$ng Pl"n*• arketing #trategies e.g. "our s #trategy <as per the need of

your business=

• "uture arket xpansion #trategies

C&"'te 2 )F$n"nc$"l An"l/#$#*• Allocation of Capital

• %reak even Analysis

• "uture Capital @aising #trategies

C&"'te 7 )Com'et$t$3e Ad3"nt"ge*



• Core Co!petencies

LUCKY – 7 FOOD PRODUCTS COMPANEY LIMITED

Co!pany Na!e) - Luckey-D "ood roducts Co!pany Li!ited.

Co!pany *ype) - anufacturer

Co!pany rofile)-e are Lucky E D "ood products co!pany ltd. stablished

since / Fanuary 42//. *he co!pany will !ainly focus onagricultural food processing which will include, beverage and

pasteuri?ed !ilk ,snack food,. $ur ai! is to cover !axi!u!parts of %angladesh !arkets.

Co!pany !ission) roducing better 6uality products is the !otto

of Lucky -D. *o provide the highest level of satisfaction to our

custo!er.

Co!pany vision) *o define specialty benefits in the workplace as

the leading provider of ork1Life, and ellness across the nation and

around the world.

Co!pany ;oals & $b(ectives)#hort ter! ;oals & $b(ectives)

• roduce top 6uality products to fulfill the !arket

de!and.

• 5ncreasing product 6uality and packaging Custo!er

attraction in our product.

• e Capture +haka division within / years.

• arket si?e will increase within / year.

• roducts cost is lower then other co!petitors.

Long- ter! ;oals& ob(ective)

• roduct capabilities will be developed during 23

years.

• ;eographic and product !arkets will pursue.



• 5ncrease the product variety during 23 years.

• "uture technology-product-custo!er will focus

within 23 years.

• e will establish our @&+ depart!ent by year 2G.

• 5ncrease H2I fir!s !arket share during 2G years.

$ur co!panys "inancial $b(ectives & #trategic $b(ectives aregiven below)-

"inancial $b(ectives #trategic $b(ectives

;row co!pany revenues in 2B

years.

Co!pany bigger !arket share in

2B years.

;row co!pany earnings in 2B

years.

Juicker design-to-!arket ti!es

than rivals.5ncreasing co!pany dividends in2B years.

9igher products 6uality than rivals.

xpanding co!pany cash flows in2B years.

%etter e-co!!erce and 5nternetsales capabilities than rivals.

Co!pany rising stock price in 2B

years.

#tronger global distribution and

sales capabilities than rivals during

2B years.

T/'e o! 4.#$ne##5

5t is a partnership business. *otal shareholder is ourco!pany 3 person. er shareholder share a!ount are given below)

Na!e osition I of shareholder

%i(an kanti sarker Chair!an 32I

#hariful 5sla! :ice Chair!an K2I

uttaleb 9ossain 9ead of finance dept. /BI

%illkis 9ead of !arketing

dept.

/BI

Co!pany Legal #tructure)-

• *rade license)



5t is a artnership co!pany. $urtotal capital is 4 core. e are

collected our trade license approvalthe city corporation in %angladesh.

• %#*5 Approval)e use our capital to produceso!e product. e are already

given our product to test %#*5.

Co!pany location)

roduct 2/) MLucky-D potato crackersM plantsestablished in ithapukur , @angpur.

• roduct 24) MLucky-D !ango (uiceM plants

established in Nator, @a(shahi.

• roduct 2K) MLucky-D (a! & (ellyM plants established

in ;a?ipur, +haka.

• roduct 23) MLucky-D @+ !ilkM plants established in

ithapukur, @angpur

• roduct 2B) MLucky-D fresh !ineral waterM plants

established +upchanchia, %ogura.

• roduct 2G) MLucky-D to!ato pastaM plants

established odukhali, "aridpur.

• roduct 2D) MLucky-D "ried peasM plants established

odukhali, "aridpur.

Co!pany production process)



2/) otato crackers)

(6"#&$ng 8 S&ell$ng M"c&$ne - "or washing of "resh otatoes

4. Peel$ng M"c&$ne - "or peeling of otatoes

K. Sl$c$ng M"c&$ne - "or slicing otatoes into Chips

3. C&$'# "#&$ng M"c&$ne - "or washing and rinsing of otato Chips in

hot water for excessive starch re!oval before frying

B. Fl"3o$ng M"c&$ne - "or flavoring fried chips

G. P"ck$ng M"c&$ne - "or packing "inished otato Chips in packets



24) ango (uice)roduction of fruit (uices is a standardi?ed process and

type of technology depends on type of fruits, scale of operations and

availability of invest!ent financial resources. "or the purpose of thispre-feasibility, the focus is on fruit ango (uice. 5nitial preparatory

processes for all fruits will be si!ilar, as will be the last stages of

(uice1pasteuri?ation section and packaging, although differences inhandling (uice co!position arise in certain cases due to the nature of

the fruit and percentage of pulp involved. %asically, preparationprocess of (uices involves the following steps)-

boiling of fruit pulp ulp #torage in *ank

#ugar 9opper

ulp and ingredients !ixing #yrup #torage in *ank

Fuice reparation Fuice #torage *ank

"illing and ackaging

Cooling and #torage

2K) Fa! & (elly)

*he ingredients !ust be added in carefully !easured

a!ounts. 5deally, they should be co!bined in the following !anner)/I pectin, GBI sugar, and an acid concentration of p9 K./. *oo !uch



pectin will !ake the spread too hard, too !uch sugar will !ake it toosticky.

23) @+ !ilk)

After the fresh !ilk is received it is filtered and pu!ped into the du!ptank. 5t is then chilled with help of a chiller so that the growth of

bacteria is !ini!i?ed. $n average, fresh !ilk contain 3.BI fats whichwill be reduced to K.BI with the help of a crea! separator. *he !ilk

will then undergo the pasteuri?ation process. *his is based on heating

the !ilk to DBC and holding at that te!perature for at least /B-42seconds. *his heattreat!ent ensures the destruction of unwanted

!icro-organis!s and all bacteria. +uring this process the te!peratureis reduced to 3C as at this te!perature ideal growth of bacteria is

stopped. After !ilk processing, the pasteuri?ed !ilk is filled in the

cooling tanks for delivery tourban !ilk distribution centers. ilk is also filled and sealed in plastic

pouches of / liter and 2.B Lars capacity and then are ready fordistribution in !arket. After the pasteuri?ation process is co!pleted,

the tanks will be cleansed through stea! for sterili?ation.



F$g.e (%(5 Poce## Flow o! M$lk Poce##$ng Pl"nt

Mil+ 3eception

3e*ection

Cream

Distribution

Lab Testing

Filing / Packingin Pouch Packs

A Appro'ed mil+

Chilling 4 5C

Cream Separator

Standardi6ation

omogeni6ation

Balance Tank



2B) "resh !ineral water)

*he first step for setting up a water purification plant is the analysis of

source of ater. After the che!ical analysis, the specifications of thepurification plant are set. 5n the purification plant, source water is

stored in the feed water tank, passes through the sand filter for

preli!inary water filtration. ater then passes through the dosingu!p-5 where chlorine is added to kill the ger!s in the water. After the

chlorination, water passes through carbon filter. 5t helps in the!aintenance of proper odor and taste of the water. 5t also re!oves

chlorine fro! water. ater is then passes fro! dosing pu!p-55, where

#odiu! eta %isulphate is added. 5t helps in de chlorination of water.ater is filtered next and passes through dosing pu!p-555, where anti

of water. ater is filtered next and passes through dosing pu!p-555,where anti sealant is added. 5t prevents scaling of !e!brane fro!

calciu!, !agnesiu! and %iological growth. ater then passes throughreverse os!osis !odule. *his stage of the process !akes water clear

fro! all the conta!inations and !inute particles. ater then passes

through dosing pu!p-5:, where !inerals are added for taste+evelop!ent. After this stage, water undergoes 'ltra :iolet treat!ent

to avoid any Conta!ination fro! bacteria and other !icro organis!s.ater then passes through Auto!atic washing, filling and capping

plant. 9ere water is filled into bottles. After "illing bottles are takeninto the warehouse or shipped to the retailers. *he co!plete rocessflow diagra! is as under.



2G) *o!ato pasta)

Poce## 8 Pod.ct#A#* & 'L is differentiated !ainly on the basis of %@5OK and water

contents.T"4le +6(5 % Tot"l 9RI: $n Tom"to P"#te;P.ee "nd F.$t P.l'*o!ato aste K2I-K4I*o!ato uree /4I-/BI"ruit ulp /2I-4GI

7eed 8ater

Tan+

)osing %ump-

((

Micron 7ilter

&ltra 9iolet

6onator

7eed 8ater

%ump

Carbon 7ilter

)osing %ump-

(((

%roduct

8ater Tan+

Sand 7ilter

)osing %ipe-(

3e'erse

smosis %lant

)osing %ump-

(9

Automatic 8ashing# 7illing ; Capping

%lant

8arehouse



3

9$* %@A8 is a !ethod where in to!atoes1selected fruits are heated bypassing through a stea! heated tubular heater. *his !ethod gives betteryield of pulp having higher viscosity without being separated into (uice &pulp. *his process also kills !icroorganis!.

.C$L+ %@A8 is a !ethod where to!atoes are not heated to get the pulp.*he pulp obtained through Cold %reak process is of lower 6uality whenco!pared to pulp obtained by 9ot %reak.

2D) "ried eas)-"ried eas !ost popular food in %angladesh so our

co!pany establish "ried eas plant in "oridpur. *his product is so testy.*his product produce include in !aterials is given below)

eas, #pices, #alt, and :egetable oil

S3T(NG2

8AS(NGSC3&$$(NG C%%(NG T<3M

$3<A=(NG

%AC=AG(NG <9A%3AT(N2

CNC<NT3AT(N3<7(N(NG %&L%(NG

ST3(NGC&STM<3



$@;AN5PA*5$NAL LAN )$rgani?ational #tructure)

$ur co!pany structure is functional structurebecause ;roups task & activities by business function e.g. -production, !arketing, finance.

Co!pany organi?ational functional chart is givenbelow)

Chairman

Bijan kanti

sarker sssarker

9ice Chairman Shariful Islam

HRdepartment

Qualitydepartment

Productiondepartment

arketing !sales

department

Billkiss

Financialdepartment

Muttaleb

hossain



+epart!ent and their function)

"inancial depart!ent)

"inance consists of three interrelated areas)

• oney and capital !arket.

• 5nvest!ent.

•

"inancial !anage!ent.

<.m"n Re#o.ce# de'"tment5

eople in co!panies provide skills, knowledge, intuition, and reasoning

known as hu!an capita. Additionally, the culture inside an organi?ationconsists of relationships, values, and routines and co!panies that have

a strong set of !anagerial values have a strategic advantage overthose that donQt- through e!ployees increased identity with

corporation, increased stability and consistency as well as a guide for

appropriate behavior.

roduction depart!ent)

Pod.ct$on 8 'l"nn$ng5 *he'od.ct$on "nd 'l"nn$ng depart!ent will set standards and targets

for each section of the production process. *he 6uantity and 6uality of

Quality"ontrol

Quality#ssurance

Recruitment $valuation

arketing %ales !"ustomer

%ervice



products co!ing off a production line will be closely !onitored. 5nbusinesses focusing on lean production, 6uality will be !onitored by all

e!ployees at every stage of production, rather than at the end as isthe case for businesses using a 6uality control approach.

P.c&"#$ng) *he '.c&"#$ng depart!ent will be responsible for providing the !aterials,

co!ponents and e6uip!ent re6uired to keep the production processrunning s!oothly. A vital aspect of this role is ensuring stocks arrive

on ti!e and to the right 6uality.

#tores) *he #toe# depart!ent will be

responsible for stocking all the necessary tools, spares, raw !aterialsand e6uip!ent re6uired to service the !anufacturing process. here

sourcing is unreliable, buffer stocks will need to be kept and the use of

co!puteri?ed stock control syste!s helps keep stocks at a !ini!al butnecessary level for production to continue unhindered.

Juality depart!ent )

*he de#$gn "nd tec&n$c"l #.''ot depart!ent will be responsiblefor researching new products or !odifications to existing ones,

esti!ating costs for producing in different 6uantities and by using

different !ethods. 5t will also be responsible for the design and testingof new product processes and product types, together with the

develop!ent of prototypes through to the final product. *he technicalsupport depart!ent !ay also be responsible for work study and

suggestions as to how working practices can be i!proved. A key

aspect of !odern production is ensuring 6uality. *he ter! 6uality!eans fitness for purpose i.e. a productR process or service should do

exactly what is expected of it

http://www.thetimes100.co.uk/theory/theory--stock-control--257.php

http://www.thetimes100.co.uk/case-study--quality-through-standards--53-214-1.php

http://www.thetimes100.co.uk/theory/theory--stock-control--257.php

http://www.thetimes100.co.uk/case-study--quality-through-standards--53-214-1.php



arketing & sales depart!ent ) articipated trade fair & create relationship

with custo!er.

ore advertising reach infor!ation the

custo!er.

#upplier develop!ent & supply chain!anage!ent.

New !arketing technology.

@esources & Capabilities)

*he @ole of @esource Analysis in #trategy "or!ulation)

5ntangible assets are often overlooked, but they are !any ti!es the

only source of sustainable co!petitive advantage <i.e. brand,technology, infor!ation, culture, etc=.

ro(ect)

• e have 3 ro(ect in our co!pany.

• stablished /2 !achines in our co!pany.

• All !achines are high technology base.

• orking labor in our co!pany 4B2.

• *otal e!ployee in our co!pany K2.

$ffice 6uip!ents)



e have already contacted with a localfurniture & lectronics co!pany to supply us furniture & electronic

instru!ent by half pay!ent.

• "urniture.

• lectronics e6uip!ent.

• "ixtures.

achineries)

Already we contact so!e co!pany 5ndia & china about!achineries. *hey give us infor!ation about !achineries.

• otato crackers !achineries purchased by China.• ango (uice !achineries purchased by China.

• Fa! & (elly !achineries leasing by %angladeshi

co!pany.

• ilk processing !achineries purchased by 5ndia.

• "resh !ineral water & "ried peas !achineries leasing

by %angladeshi co!pany.

• *o!ato pasta !achineries purchased by 5ndia.

C'#*$@ ANAL7#5# N+#)

Custo!er needs analysis is used in a variety of product and brand!anage!ent contexts, including Concept +evelop!ent, develop!ent

of the Core roduct Concept, roduct +evelop!ent, :alue Analysis,and eans-nd Analysis <also known as :alue Analysis, :alue Chain

Analysis, or Custo!er :alue Analysis=.$ur custo!er needs analysis

surveys are developed to provide the !ost in depth understanding of your !arket and custo!ers.



A Me"n#%End A''o"c&

$ur rigorous approach to studying the custo!er will help any co!panyunderstand the custo!ersQ needs and their position in the overall

!arket. Custo!er needs analysis is a !eans-end approach, !eaningthat product purchase decisions are the !eans to a value based goal

or state. *his powerful research techni6ue has been used to place '#

presidents into office, successfully re-i!age industries, achieveco!petitive advantage over the co!petition through target advertising

!essages, and to design innovative and successful new products.

eans-end analysis focuses on developing a core di!ension !apping

of the three part linkage that exists between product features or

attributes, the functional and psycho-social product benefits orconse6uences derived fro! those attributes, and the personal

<functional, physical, financial, social, and psychological= values thatadd i!portance to the underlying benefits <positive and negative

conse6uences= of purchase.

$ne study for the develop!ent of a new bank credit card found thatnine attributes were critical to consu!ers considering a new card) no

annual fee, status, low interest rate, added value features, acceptance,

credit li!it, ability to carry a balance, location of the sponsoring bank,and availability. *hese attributes were found to be linked to /4 benefits

<conse6uences= that were perceived as part of card usage) not feelingcheated, independence, convenience, dependability, and saving

!oney.



9RAND CATE=ORY ANALYSIS

5dentifies si!ilar and dissi!ilar brand groupings within a product

category and the reasons for this perceived si!ilarity or dissi!ilarity.

*he pri!ary reasons, !ost i!portant attributes, and !ostrepresentative brands are identified and attributes and conse6uences

are laddered

PURC<ASE AND CONSUMPTION TIMIN=

5ssues are often related to product or brand choice and usage. "or

exa!ple, a respondent !ight be asked to identify products used forrelief of a stuffy noseS across several stages like onset, full-blown, and

on-the-!end, or dayti!e and nightti!e. %rand preference identifiedfor each ti!e-related stage.

PRODUCT OR 9RAND SU9STITUTION ANALYSIS

roduct and brand substitution !ethods elicit the degree of si!ilarityof perceived attributes and conse6uences associated with usage. hen

6uestions are asked about the degree of substitutability, attributes andconse6uences are discovered that inhibit or pro!ote substitution

<attributes or conse6uences that need to be added or re!oved for

substitution or trial to occur=. "or an unfa!iliar brand, the respondentfirst can sa!ple or be given a description of the brand, followed by

6uestions like) how likely would you be to substitute <na!e of the newbrand= for your current brand for this occasionTwhy is that>

arket #i?e



5nclude statistics on the si?e of the !arket, both in ter!s of thenu!ber of custo!ers and the value of the industry as a whole.

"irst we want to capture +haka division)

• Living standard is very high.

• ost of the people are educated.

• *ransportation syste! is very good.

$ther city people follow +haka division and these reason weincreasingly our !arket si?e in other division day by day.

arket seg!entation)

$ur co!pany !arket seg!entation is

de!ographic. e seg!ent our !arket different age base

Age- 'nder- G, G-//, /4-/0, 42-K3, KB-B2

*arget !arket)

e target different age group first target is children and our

second target is 7oung generation because !ost of the young people isattractive to snakes food. $ur food 6uality is very healthy and these

reason we are capable to attract our custo!er.



orters five forces !odel of co!petition

Threat o& ne' $ntrantsBarriers to entry(

)$conomic o& scale*

)Productiondi&&erentiation*

)"apital re+uirements*



*hreat of new entrants)A new co!pany faces !any proble!s if he

wants to entry in the new !arket. "irst they need huge a!ount of

capital without sufficient capital the face !any proble!s. 9uge

co!petitor in the !arket is another proble!. 5f govern!ent rules & regulation is so hard than co!pany face !any proble!.

+eter!inants of supplier power)

5f the supplier nu!ber is large but goodsubstitute is few then we will take the strategy to backward integration

to gain control over suppliers.

@ivalry a!ong xisting "ir!s)5f the co!petitors in the !arket are high we

will take the strategy as like product develop!ent.

Rivalry among $-isting Firms

.umber o& competitors*

Relative sie o& competitors*Fi-ed cost vs* variable cost*

Determinants o& Buyer

po'er(

).umber o& burelative to sellers*

) Production

di&&erentiation*

**

Determinants o& supplier po'er(

)%upplier concentration*)#vailability o&

substitute inputs*

)0mportance o& suppliersinput to buyer*

Threat o& substitute products

Relative price o& substitute*

Relative +uality o& substitute*%'itching costs to buyers*



*hreat of substitute products)

5f arise any substitute co!pany of our productwe will try to keep our cost bellow the co!petitors cost.

#*L Analysis)

#*L analysis is a useful tool for understanding the industry

situation as a whole, and is often used in con(unction with a #$*analysis to assess the situation of an individual business.



"igure) #*L Analysis

F"cto O!ten Com'$#ed O! olitical - Current taxation policy

- "uture taxation policy

- *he current and future political support- ;rants, funding and initiatives

- *rade bodies- ffect of wars or worsening relations with particular

countries

cono!ic - $verall econo!ic situation

- #trength of consu!er spending

- Current and future levels of govern!ent spending- ase of access to loans

- Current and future level of interest rates, inflationand une!ploy!ent

- #pecific taxation policies and trends

- xchange rates

#ociological - +e!ographics

- Lifestyle patterns and changes- Attitudes towards issues such as education,

corporate responsibility and the environ!ent

- #ocial !obility- edia views and perceptions

- thnic and religious differences

*echnological - @elevant current and future technology innovations

- *he level of research funding



- *he ways in which consu!ers !ake purchases

- 5ntellectual property rights and copyrightinfringe!ents

- ;lobal co!!unication technological advances

Legal - Legislation in areas such as e!ploy!ent,co!petition and health & safety

- "uture legislation changes- Changes in uropean law

- *rading policies- @egulatory bodies

nviron!ental - *he level of pollution created by the product orservice

- @ecycling considerations

- Attitudes to the environ!ent fro! the govern!ent,!edia and consu!ers

- Current and future environ!ental legislativechanges

• %olitical

1e are entering production sector government o& our country become &le-ible in

applying rules ! regulation &or our company ! also rebate ta- amount &rom our business*

• <conomic

%ocial bene&it is the aim in our company* #griculture Product is our main ra'

material it produced large scale in our country* 1e can contribute to increase in

our gross domestic product 2,DP3*1e 'ant to e-port our product its 'ill increaseour &oreign currency earnings that 'ill increase government revenue*

• Social

Factors to e-amine here are( cultural aspects and include health consciousness4 population gro'th rate4 age distribution4 career attitudes and emphasis on sa&ety*5

• Technolog"This includes R!D activity4 automation4 technology incentives and the rate o&

technological change

Leg"l5

aintaining all rules ! regulation 'e gets Trade license ! B%T0 approval o& our

government*



SOT "n"l/#$#5

%efore !aking the decision to invest in the Lucky-D anufacturingCo!pany should carefully analy?e the associated risk factors. A#$* analysis can help in analy?ing these factors, which play ani!portant role in !aking the decision.

STREN=T<S5

Availability of low cost labor.

Continuous availability of raw !aterial.

#uperior technological skills.Cost advantage.#trong adverting and pro!otion.

roduct innovation skills.%etter product 6uality relative to rivals.

roduct affordable to all inco!e groups.

ide range of target !arket. "ully auto!ated plant, hence less labor

involved

EAKNESSES5

xpected loss at the initial stages of the operation as aresult of sales return fro! the distributors.



• $bsolete "acilities.

• No clear strategic direction.

• *oo narrow a product line relative to rivals.

• A weak balance sheet R burdened with too !uch

debt.

• eak brand i!age & reputation.

• Lack of ade6uate global distribution capability.

OPPORTUNITIES5

•#ervice additional custo!er groups or expanding intonew geographic !arkets or product seg!ents.

• xpanding the co!panys product line to !eet a

broader range of custo!er needs.

• 5ntegrating forward or backward.

• "alling trade barriers in attractive foreign !arkets.

• Ac6uisition of rival fir!s or co!panies with attractive

technology expertise.

• Attraction of youngsters towards products identified

with western lifestyles and tastes and general trendtowards !ore snacking.

• $penings to exploit e!erging new technologies.

T<REATS)

• #trong co!petition and high pro!otional activity by

the co!petitors.

• Likely entry of potent new co!petitors.

• Loss of sales to substitute products.



• *echnological changes or product innovations that

under!ine de!and for the fir!s products.

• #lowdowns in !arket growth

• Costly new regulatory re6uire!ents.

arketing plan)

arketing #trategies) 0 P>#%

? Pod.ct6

? P$ce6 ? Pomot$on6

? Pl"ce6

Pod.ct5roduct :ariety)• MLucky-D potato crackersM B2 g! packet.

• MLucky-D !ango (uiceM 4B2 !l, B22!l bottle.

• MLucky-D (a! & (ellyM 4B2g!, B22g!.

• MLucky-D @+ !ilkM B22!l,/ littler.

• MLucky-D fresh !ineral waterM B22!l, / litter, 4 litter.

• MLucky-D to!ato pastaM

• MLucky-D "ried peasM B2g!, /22g!.

roduct Juality) #tandard product 6uality.



ackaging) Attractive product packing.

P$ce5

rice list)• B2 g! packet MLucky-D potato crackersM price /2*8.

• 4B2 !l, & B22!l MLucky-D !ango (uiceM rice /H*8 &

KG*8.

• 4B2g!, B22g! MLucky-D (a! & (ellyM price 32*8 &

D2*8.

• B22!l,/ littler. 4 litter MLucky-D fresh !ineral waterMprice /2*8, /B*8,& 42*8.

• MLucky-D to!ato pastaM price 32*8.

• B2g!,& /22g!MLucky-D "ried peasM rice B*8, /2*8.

Pomot$on5

Advertising)$ur advertising edia)

• *:.

• " radio.

• oster.

• %anner.

• Ca!paign.

• articipated different "air.

• 5nternet <www. Lucky-D.co!=

ublic relationship)

e have to create custo!er faith in our

product so that we have to go ahead easily.



Pl"ce5M"ket co3e"ge5

F$#t we c"'t.e o. Dome#t$ct&"n we go to $nten"t$on"l m"ket6

De"le S.''ot5

e have dealer support and they can help to

distribute our product different part of the country.

"uture !arket xpansion strategy)

ithin /2 years we want toexpand our !arket internationally. e will be export our product two

or !ore countries.

F$n"nc$"l An"l/#$#5%e have D production plant and these plant

allocation of capital are given)

@L.ck/%7 'ot"to c"cke#@

+etails Capital expenditure

Land B2 deci!al



Labor B2 people

6uip!ent cost 4222,222 *k

Capital B222,222 *k

@L.ck/%7 m"ngo .$ce@


Land K2 +eci!al

Labor B2 people

6uip!ent cost 4222,222 *k@ent area of garden 4 Acre <42 lack per year=

Capital B222,222 *k

@L.ck/%7 "m 8 ell/@


Land 42 deci!alLabor K2 people

6uip!ent cost B lack

Capital /222,222 *k

@L.ck/%7 RD m$lk@


@ent Land B2 +eci!al

Labor 32 people

+airy fir! K, K2 cows & calfs

ilk pasteuri?ed e6uip!entcost

4222,222 *k

Capital B222,222 *k

@L.ck/%7 !e#& m$ne"l w"te@




Land K2 +eci!al

Labor /B people

6uip!ent cost 42 lackCapital 32 lack

@L.ck/%7 tom"to '"#t"@

Land /B +eci!al

Labor 42 people

6uip!ent cost B lack

Capital /2 lack

@L.ck/%7 F$ed 'e"#@

@ent roo! 4

Labor /2 people

6uip!ent K lack

Capital /2 lack

F$n"nc$"l 'l"n5



"inancial plan is an i!portant part of business plan. 9erewe deter!ine the potential invest!ent co!!it!ent needed for the

partner and indicate whether the business plan is econo!icallyfeasible.

Co!pany total capital

Co!pany partner given to a capital)

/. %i(an 8anti #arker --------------- D222,222 *k.

4. #hariful isla! -------------------- D222,222 *k.K. uttaleb 9ossian ---------------- 3B22,222 *k.

3. %ilkis ------------------------------ 3222,222 *k.

*otal e6uity -------------------------- 44,B22,222 *k.*o*al debt --------------------------- /2,222,222 *k.

*atal Capital -------------------------- K4,222,222 *k.

rofor!a of anufacturing and operating budget for three year)

anufacturing budget

ro(ected sales <'nits=

+esired ending inventory

Available for sale

Less) %eginning inventory

*otal production re6uired

7ear / 7ear 4 7ear K

B2,222

B22

B2,B22

2

B2,B22

G2,222

322

G2,322

3B2

B0,0B2

DB,222

G22

DB,G22

322

DB,422



Po!om" o! $ncome #t"tement INCOME STATEMENT

>ear 1 >ear . >ear



#ales

Less) Cost of good sold

=o## 'o!$t

$perating expenses)

#elling expenses

Advertising

#alaries & wages

#upplies

@ents

'tilities

5nsurance

5nterest

+epreciation

iscellaneous

Tot"l o'e"t$ng eB'en#e#

rofit<Loss= before taxes

*axes

Net 'o!$t)Lo##*

4H,2B2,222

B22,222

+711

BHH,222

BG2,222

3H2,222

/22,222

B22,222

/42,222

/K2,222

/,222,222

/,222,222

/22,222

+(

/222,222

K22,222

)(11*

K2,2B2,222

G22,222

+01

G22,222

B02,222

B22,222

/K2,222

BB2,222

/32,222

/B2,222

/,422,222

/,222,222

/K2,222

+7

/422,222

342,222

71

32,222,222

DB2,222

-+1

GK2,222

G22,222

B22.222

/B2,222

G22,222

422,222

/02,222

/,G22,222

/,222,222

/B2,222

-1

/B22,222

B22,222



Po!om" o! $ncome #t"tement#ales

Less) Cost of good sold

=o## 'o!$t

$perating expenses) #elling expenses

Advertising

#alaries & wages

#upplies

@ents

'tilities

5nsurance

5nterest

+epreciation

iscellaneous

Tot"l o'e"t$ng eB'en#e#

rofit<Loss= before taxes

*axes

Net 'o!$t)Lo##*

4H,2B2,222

B22,222

+711

BHH,222

BG2,222

3H2,222

/22,222

B22,222

/42,222

/K2,222

/,222,222

/,222,222

/22,222

+(

/222,222

K22,222

)(11*

K2,2B2,222

G22,222

+01

G22,222

B02,222

B22,222

/K2,222

BB2,222

/32,222

/B2,222

/,422,222

/,222,222

/K2,222

+7

/422,222

342,222

71

32,222,222

DB2,222

-+1

GK2,222

G22,222

B22.222

/B2,222

G22,222

422,222

/02,222

/,G22,222

/,222,222

/B2,222

-1

/B22,222

B22,222



rofor!a of balance sheet

%ALANC #9*

AssetsC.ent "##et#CashAccounts receivable

#upplies

%ank +eposit

Tot"l c.ent "##et#

F$Bed "##et#achineriesLess) +epreciation

6uip!ent

Less) +epreciationLand

Tot"l !$Bed "##et#

Tot"l "##et#

42,222,222

D,222,222/2,222,222

/2,222,222

32,222,222

K,222,222/2,222,222

/,222,222K2,222,222

07

KD,222,222

0,222,222

72

(+-



L$"4$l$t$e# 8 Owne># eG.$t/Current liabilities Accounts payable Current portion of long ter! debt

*otal current liabilities

Long ter! liabilitiesortgage

*er! loanLease

*otal liabilities$wners e6uityCapital

*otal owners e6uity

*otal liabilities & owners e6uity

K2,222,222

/2,222,222

K2,222,222 4,222,222

42,222,222

K/,222,222

0

1+

-(

(+-

Business Plan on Lucky 7 Food Products

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