business Plan - GPS
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YouFindYouFind
Satyajit Das
Hong‐fu Hsieh
Aatish Mandelecha
Avi Mehta
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ProblemProblem
– ConsumersConsumers Information at the right time and right place is never availablenever available
Searching is tiresome and time consuming
– VendorsOn the lookout for customers
Low rates of return from advertisements
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SolutionSolution
– ConsumersConsumersA directory based structure with contextually relevant informationBrowse and Buy products with a touch of hand!
– VendorsSingle solution to addressmultiple platformsSingle solution to address multiple platformsHighly customizable interfacesAbility to sell items through additional channels.y g
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User ScenarioUser Scenario
Vendors
Consumers
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The VentureThe Venture
– Company typeCompany typeS Corp
Goals– GoalsBecome a major player in providing mobile shopping experienceshopping experience
Formulate industry standards in this space
– LocationEngineering: Silicon Valley
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Market PositionMarket Position
– CompetitorsCompetitorsTraditional GPS systemsCellular CarriersGoogle!
– Key DifferentiatorCan be kept in PocketpOne solution for multiple platformsUnique Business modelq
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RevenueRevenue
– Major part of revenue would come from tie‐Major part of revenue would come from tieups with vendors to sell their products
– Advertisements on user facing solutions
– Subscriptions for advanced usage of the p gsolution
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Financial AnalysisFinancial AnalysisPre‐release ‐ Expenses Pre‐release – Cash inflow
Investments
Post Release ‐ ExpensesEquipment
Post Release ‐ RevenueEquipment
Payroll
Infrastructure
AdvertisementTie‐upsCommisions and Sales
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TimelineTimeline
Inception Private Beta Beta Release
– Estimated time for developmentConsumer Application:Co su e pp cat o
• Prototype: 1 month• Release version: 6 Months
V d A li tiVendor Application:• Prototype: 1 month• Release: 4 months.
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Thank You!
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Questions?Questions?