Business Plan For toys business
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Transcript of Business Plan For toys business
…… … TOYS
Introduction
……Toys is an exciting start-up company and is initially offering two type of toys:-Fun toys:- With whom children can play which are made up of soft materials.Educational toys:- Which help children’s to develop their mental skills.
Empowering Your Beginning
Our mission is to deliver high quality, safe, innovative and educational toys to children.
To enhance our leadership in retail and wholesale market within and outside boundaries.
51% Own capital :- Rs. 25,50,000 49% Borrowed Capital:- Rs. 24,50,000
Cost to bring the product…
CalculationPurchase Price convertedTo Rs.
25,00,000
Freight to Indonesian harbour
5,00,000
Sub Total 30,00,000
10% duty 3,00,000
Sub Total 33,00,000
19% Import VAT 6,27,000
Total 39,27,000
(Cost Per 10,000 pieces)
Balance Sheet
ASSETSCurrent assets:-CashAccounts receivablesInventoriesOther current assetsFixed Assets:-Land and BuildingFurniture Total
2000001500001700000150000
5000000300000
2200000
5300000
7500000
LIABILITIESCurrent liability:-Account payablesSecured loanFixed liability:-Borrowed capitalOwn capital Total
10000001500000 24500002550000
2500000
5000000
7500000
Source of finance
Magma finance Mudra finance. IFC Owner’s capital
Major product segmentation
Soft Toys
ON THE BASIS OF AGE
0-1 YEAR1-3 YEAR3-5 YEAR5-10 YEAR10 AND SO ON..
ON THE BASIS OF GENDERBOYSGIRLSUNISEX
Present scenario
Due to patriotic behavior of public we are gaining attraction because of a trustable Indian brand.Inspite of importing from China, our products are imported from Indonesia.
Boost in the demand of our products.Increase in the market share of our product.Enhancement of goodwill.Maximization of welfare of Indian society.
Management
Centralised.Authority and Responsibility.
Learning Organisation.
CENTRALISEDAs our company is new in the
market so the power is centralised for instance in the
limited hands only.
Authority and responsibility
All the partners are having equal authority and
responsibility regarding taking any decisions in the
stake of the company.
Learning Organisation
As our company is new in market so we will learn from our competitors
while doing the business in dynamic environment.
Long term strategies
StrategiesShort term strategies
Short-term strategies
Develop and supply creative, educational, engaging toys.Provide the toys at cheapest rate.
Provide customers the toys according to their taste and preferences.Study the competitors and marketers before setting up business.
Long-term strategiesTo cover up the whole
market.Motivate other to invest in
Indian toy market and manufacture toys in India.
To be at the top in Indian toy market and globally.
Export the made in Indian toys to other countries.
Increase the market share.To achieve and maintain
break-even point of the company.
Sales & OperationsOnline sales is
available.On Retail outlets.
Wholesale.
OperationsAll the Company related Operations are done from the head office situated at Delhi.
Marketing
LongTerm
ShortTerm
Short-term:-To make the people familiar with our product in the short
time span.
Long-term:-To establish our business globally and enhance the goodwill of our company
and product internationally.
Top market playersChiccoKidzeeLiliputFundoozChota bheemBarbieFunskul
Corporate Social Responsibility
(CSR)Charity 1% of total profit.Child Education 2% (after
Charity).Import of Eco-Friendly
Products.Selling Pocket Friendly
Products.Ecofriendly packing.
CharityTo the slum area
children's.To the orphanage
children's.