BUSINESS PLAN FOR KNIGHTS RECHARGEABLE MOSQUITO KILLER

KNIGHTS RECHARGEABLE MOSQUITO KILLER

“FOR A SAFE MOSQUITO FREE WORLD”

SUBMITTED BY

KNIGHTS

GROUP MEMBERS:

1. MD. MAHFUZUR RAHMAN2. MD. MONORUL ISLAM3. MD.MAZHARUL ISLAM4. RABBIR RASHEDIN TIRNO5. TASNIA ZANNAT

SUBMITTED TO

MD. ABDUL BASET

LECTURER, DEPARTMENT OF MANAGEMENT STUDIES, JAHANGIRNAGAR UNIVERSITY

KNIGHTS MOSQUITO KILLER

Ramerkanda, Keranigong

Dhaka

Phone: 7766366

Mobile: 01732992211, 01733890230

Website: www.myzone.net

Co-owners:

1. MD. MAHFUZUR RAHMAN

2. MD. MONORUL ISLAM

3. MD.MAZHARUL ISLAM

4. RABBIR RASHEDIN TIRNO

5. TASNIA ZANNAT

EXECUTIVE SUMMARY

Our Company’s current marketing goal is to provide effective Rechargeable Mat Destroyer and Mosquito Mat to keep home safe from mosquito, as it is the conveyor many dangerous diseases such as malaria, Yellow fever, Dengue fever, Chikungunya etc. Mosquitoes are estimated to transmit disease to more than 700 million people annually in Africa, South America, Central America, Mexico, Russia and much of Asia with millions of resulting deaths. At least 2 million people annually die of these diseases. Bangladesh is also affected by mosquito infestation.

Business profile

Description of Our business:

We plan to market a rechargeable mosquito killer. It is such kind of product, which helps people to live free from mosquito, and it is not harmful for environment. The product will be designed in my home office, manufactured, and packaged in Bangladesh. Our product is free from smoke and safe for environment. It is not harmful like other mosquito killer. On the other hand, it is rechargeable. So it do not need continues supply of electricity like other mosquito killer available in Bangladeshi market.

Targeted market and customers:

Our target market will be the high class and middle class people of those areas where electricity supply is available. After passing some years successfully we will try to reduce our productions cost and try to sell our product to all classes of people at a reasonable price.

Customer service strategy

We will offer a quality customer service. A user manual and warranty card will be provided with mosquito mat. In case of any manufacturing problem, we will replace our product. We would also provide an e-mail address where customers will be able to express their attitude towards our product.

Growth trends in business:

The market for mosquito killer is growing as population grows. This is especially true in expanding economies as the standards of living make further gains. Our product can make people free from mosquito as well as it is not harmful for health. Therefore, people would like to buy this product for their mosquito free comfortable life.

Pricing power:

The initial cost of our product is little bit high as we include the ingredient, which is favorable for environment. Therefore, we will give discount opportunity to the customers. In order to achieve lower cost we should identify the factors that increase the production price and try to reduce the cost. We ultimate goal is to build a line so unique and promote it so effectively that consumers will be willing to pay for it. Our long-term objective is to build a market that is not entirely based on price.

The vision of the people

The vision:

We have a long-term plan to be in business for myself and to utilize the specialized business knowledge I have gained. The business relationships I have developed include vendors, customers.

Communications

Computer and Communications Tools

Our plan is to take advantage of all the computer and communications tools presently available to establish ourselves on the same level playing field as my large competitors. Following are the tentative specifications and budget for this equipment.

Resource Requirements:

Communications

Telephone

Facsimile

Computers

Internet

E-Mail

Mobile

Tracker

Organizing

Organizing our businessWe plan to form a corporation for our business. It is our intention to produce Rechargeable mosquito destroyer into a large firm with international relationships. The initial and ongoing costs of operating as a corporation will be a necessary business expense. Also, since a properly run corporation will afford us some limits of liability, we feel this is the right form of business for me. We intend to depend on our attorney to handle all aspects of setting up the corporation and maintaining proper corporate records.

We will follow a hierarchy. CEO will be stand at the top of the organization. He will have a general manager. And he will supervise a few mangers. The structure is given below:

CEO

GENERAL MANAGER

MANUFACTURING MANGER

DISTRIBUTING MANAGER

BRANCH BRANCH MANAGERS

HRM MANAGER

INFORMATION AND ADVERTISING

MANAGER

Business licenses and permits

Our brand name will be “KNIGHTS RECHARGEABLE MOSQUITO KILLER”

Our due-diligence procedures for licenses, permits and business names will be as follows:

Licenses: Licenses will be secured from appropriate authorities

State licensing: An account will be set up with the State Board of Equalization for sales tax reporting.

Federal: No federal licensing will be required.

Trademark: Our attorney is conducting a trademark search for Rechargeable mosquito destroyer. If available, we will follow our attorney’s instructions in protecting the name.

EIN: AN employer’s identification number has been secured from the IRS.

Sellers Permit: None is required now.

Insurance

We plan to use the services of Meghna Insurance Company. Our insurance policies and limits of coverage are as follows:

Meghna Insurance Company will provide us with a tabulation of all policies and limits of liability.

The company will not be self-insurance on any insurable risks.

Worker’s Compensation insurance will be available from State Fund Insurance when we hire the first Employee.

Location and leasing

During our start-up phase of approximately 6-12 months, we plan to operate our business in an hired office. Once our business is established, our initial office requirement will be approximately 1,000 square feet with two private offices and a secretarial area. Our office criteria will include:

1. Convenience to hired office

2. A lease provision that the landlord provide me expansion space as required with a Kick out clause if expansion space is not available

3. Office layout including tenant improvements provided by the property owner

4. Lawyer review of the lease

5. Use of the Lease Check-off list that is attached as an exhibit.

The use of these location criteria will gain me experience in handling much larger leases for space in the relatively near future. Future growth plans include warehousing of merchandise. I will be incurring large lease obligations that will be carefully reviewed.

Location Criteria

Space requirements

Future requirements

Site analysis study (when needed)

Demographic study (when needed)

Lease check-off list (when needed)

Estimated occupancy cost as a % of sales

Zoning and use approvals

Raw materials and Technology

We will try to minimize our cost. In that cause, we need to buy our raw materials and machines we need at a cheap price. But we won’t compromise quality. We need a good will. So we will try to serve our customer properly at a low price. Our suppler will from china. We know that china is one of the growing up economy. They are also having a great technology. So we will buy our material from china. We have found a information from google and www.made-in-china.com. We

can buy our technology and machines from yangtsi corporation & we can buy raw materials from-

1. Suzansu plastics, China

2. Chittagong rubber industry, Bangladesh

3. Functsing electronics, China

4. BRB wares, Bangladesh

Marketing Plan

Marketing Plan

Rechargeable Mat Destroyer with Mosquito Mat works for killing mosquitoes. Mosquito Mat is replaceable. After consuming one Mat, Mat destroyer needs another to kill mosquitoes. Our company will build a strong relationship with the customers in order to achieve trust from our customers. We will provide quality products for our society. We will do our job regarding society.

Target market

Our target market is mainly middle-lower class to higher-class buyer where electricity is available. Most of the areas of our country have electricity problem. However, our product is rechargeable. It needs 3-hour supply of electricity for full charge. So it do not need continues supply of electricity. The price of our product may cost MRP 120-150TK. On other hand, the price of our product is higher than mosquito coil but less then Aerosol. In addition, city peoples are able to buy our products. Our product is much effective and better than mosquito coil.

Advertising & Promotion

The promotional strategies we will concentrate on advertising. In the first stage we will be promote our product intensively because we need to create need for our product in target market. Promotional activities will include advertising on newspaper, TV advertise, billboard, leaflet, posters and arranging campaigns to make more people realize that our product is very essential for them and mosquito coil and aerosol are harmful for health, children, society and weather.

Marketing Objectives

We have a huge plan for our product. Our product is different from others and it is necessary in our country. We have some objectives that we have to achieve within three years. Those objectives are given below-

We will provide quality products and we will introduce it to the target market with the product so that they realize the need of this product for their own safety and health.

We want to develop our product. We want to invent such mosquito destroyer, which can be run with rechargeable batteries. If we could achieve our goals then we will lounge rechargeable Mosquito destroyer. It will help to acquired more markets.

Creating a good position in the market and making profit by selling products so that we can introduce new household products.

Increasing sales by 62% within 12 months

Increasing sales by 90 % within 24 months

Increasing sales by 100% within 30 months

To differentiate our product through our exciting service as well as quality of our service.

Review of competition

We have a great competition. However, we do not have direct competitors. Our indirect competitors are companies of mosquito coil and aerosols. Our product is more effective than mosquito coil as it kills mosquitoes and does not create smokes. On the other hand, our product is not costly like aerosol. It is not also harmful like aerosol, as aerosol is one of the major causes of Global Warming. Aerosol is very harmful for our health as it is a poisonous product and it is very costly. We will serve our society by our product, which is not harmful like mosquito coil and aerosol at a low price. Mosquito coil companies provide their products at a cheap price but if we can make realize our customer that money is not any matter in the term of health than we can succeed. It needs to be mansion that the price of our product is not so higher than mosquito coil.

A list of Mosquito coil companies in Bangladesh and their unit prices are given below.

Name of the company Unit MRP (TAKA)

ACI mosquito coil 20-35

Mortein mosquito coil 17-35

Good Knights mosquito coil 18

Others 16-32

*** Some of the companies of mosquito coil have many versions. Such as ACI Hi Power, ACI Super, ACI High Booster, ACI Black Fighter., MORTEIN BOOSTER COIL, MORTEIN SUPER COIL ETC.

A chart those companies’ market share is given below

ACI Mortin GOOD KNIGHT

Others0%

5%

10%

15%

20%

25%

30%

35%

40%

MARKET SHARE

A list of some mosquito coil manufacturer and their address are given below:

Company Name City Fax, or e-mail

ACI CONSUMER BRAND Dhaka +880-2-9884784

GLOBE INSECTICIDES LTD. Dhaka jkgil@citechco.net

LALBAG CHEMICAL WORKS LTD. Dhaka +880-2-9127404

RECKIT & COLMAN (BD) LTD. Chittagong +880-2-610627

SHEWLI CHEMICAL WORKS Dhaka +880-2-7415096

XINGDA (BD) IND. CO. LTD. Dhaka +880-2-9552284

In a research we found that an 800 ML aerosol can be use for 40-45 days for a room. So every day costs most nearly 7 TAKA. But our product may cost 100-120 TAKA per packet. Every packet contains 20 mats, which can be use for 40-50 nights or 320 hours as we manufacturing quality products. So every night will cost only 2.50-3 TAKA.

A list of some aerosol manufacturer and their address are given below:

Company Name City Phone Email

ACI LTD. Dhaka 9886594 acito@citechco.net

GLOBAL AEROSOL INDUSTRIES LTD. Dhaka 9347780-9 globe-janakantha@citechco.net

CIBA GEIGY (BO) LTD. Dhaka 500111-7

RECKITT & BENCKISER Chittagong 9889795-6 reckittbd@reckittbenckiser.com

SQUARE GROUP Dhaka 02-8827729 das@squaregroup.com

Records 1-7 of 7

A chart some aerosol companies’ market share is given below:

We have some other competitors too. There are some mosquito mates in the market. Those mosquito mats are imported by some week companies, which have not registered as a trademark company. Some Mafia groups import most of them in our country. Those companies cannot expend their products because they are not registered and have no legal entity. If we can advertise our product properly then we can get success.

Political trends

Some political activities can create some problem in our business. Political strikes hamper business. We need to be careful at this situation.

Legal and regulatory issues

We will start and run our business legally. We signed for the Government rules. We are going to start business marinating the agreements of global trade low. If the Government increases the tax of importing raw materials of our product, it will be a disadvantage for us.

ACI EXPEL MORTIN OTHERS0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

MARKET SHARE

Economic growth and stability

Bangladesh is a developing country and our Government encourages us for business. It is an advantage for us. Inflation can play a vital role in our business. We will import raw materials from foreign. If inflation grows higher in our country, it will be positive for us. Bur if inflation grows higher in foreign country, it will work negatively for us. Buying power of the people of our country is increasing day by day. It is a good sign for us.

Technological advantagewe will manufacture quality product at a low price to attract customers so that they buy our product and realize the needs of this product as discussed about it in the beginning. It is the most advanced mosquito killer in modern age.

SWOT Analysis

Strengths: Our main strength is that we are providing the market a useful product for the society that can make people safe from mosquito such a dangerous insect. Our product can kill mosquitoes without making any smoke, which is harmful for our health and it is not harmful for society and environment as Aerosol do. Our product is also a new product in the market. There are many mosquito destroyers in the market but our product is different from others. Our product is rechargeable which is very essential in our country as we have a great electricity problem. Our product do not need continues supply of electricity.

Weaknesses: We are a new company, which is our main weakness. We have lack of experience and knowledge.

Opportunities: Health awareness is enhancing day by day. On the other hand buying capacity is also increasing. We have no direct competitors.

Threats: We have indirect competitors like companies of mosquito coils, aerosol and some unauthorized mosquito destroyer importers too.

Swot Analysis Matrix:

Strengths: HYGIENIC PRODUCT QUALITY PRODUCT MODERN TECHNOLOGIES DOESN’T HARM ENVIRONMENT No need of continues supply of electricity.

Opportunities: AWARENESS FOR HEALTH NO DIRECT COMPETITOR

Weakness: EMERGING COMPANY LACK OF EXPERIENCE LACK OF KNOWLEDGE OF MARKET LIMITED RESOURCES

Threats: BUYERS PURCHASING

POWER INDIRECT COMPETITORS

Market segmentation

As our product is new, so it is better to focus on niche marketing. We have less financial facility

in beginning years. So, at first we will start in city areas. Our market segmentation given below:

i) Geographic segmentation

ii) Demographic segmentation

i) Geographic segmentation:

At first, we have targeted the market in city areas. Our product needs the supply of electricity and our target market is middle class to higher-class buyer. This is available in city area. It is a geographical segmentation. The company will meet the customers’ need in city area at the first six month.

ii) Demographic segmentation:

This segmentation is based on the demographic variables. Moreover, our segmentation is based on the following demographic variables:

a) Social Class:

Middle class to higher-class people are our main target market.

b) Income:

Our targeted people based on income are mid range to higher range.

StrategyPrimary Target Market and Marketing Mix

Our primary target market will be middle-class people to higher-class people. The basic need of this target is safety and health. We would offer such products, which will make our customers safe from mosquito and provide such product that will not harm human health.

Product

Major product features and benefits

A. Mat Destroyer

Key Specifications/Special Features:

Rated voltage: 110V, 220V a. C Rated temperature: 165C or specified Rated power: 5W Battery: 2500 mAh

Capability

1. With switch and pilot lamp 2. Auto control temperature 3. With different power plug

B. Mosquito MatProduct Description:

Features: 1) Type: Mosquito mat 2) Usage: Promptly killing flies, mosquitoes, cockroaches and ants 3) Safe for humans and livestock

Raw materials and technical helps We have some competitors. Some week companies’ imports mosquito mats. However, we are going to manufacture mosquito mats. Therefore, cost of our product will be less than those products, which are imported. We will buy some row materials from china as they sell quality products at a low price. We will import those materials, which are not available or costly in Bangladesh.

Sustainable competitive advantage We will launch a hygienic product We do not have any direct competitor We will offer quality products We will offer best customer service Customers are looking for such products that would take care of their health.

Differentiation/positioning strategy

We would start our marketing with less strategy as described earlier. When our products will be introduced to our customers, we will follow more strategy then. We will communicate with our customers and create awareness on mosquito menace and about

smokes of mosquito coils. We will emphasis on children’s health, as they are the most affected

person of mosquito and smokes of mosquito coils. Because, every parents love their children. They can spend any amount of money for them.

We will create such an image that would represent us as “A responsible company to our health”. We will create this image through campaigns of “public relations strategy” as discussed later.

Brand name and packaging

Our brand name will be “KNIGHTS RECHARGEABLE MOSQUITO KILLER” We will move forward with the following slogan “KNIGHTS MOSQUITO KILLER, FOR A SAFE MOSQUITO FREE WORLD” We will manufacture a well-designed product and will wrap it with an attractive package. Because a

well designed and attractive packaged product can attract customers effectively. We will also offer our products with discount for increasing our selling.

Customer service strategy

We will offer a quality customer service. A user manual and warranty card will be provided with mosquito mat. In case of any manufacturing problem, we will replace our product. We would also provide an e-mail address where customers will be able to express their attitude towards our product.

Distribution

Distribution intensity

We will follow selective distribution strategy.

Channels and intermediaries

We will manufacture our product. Then we will provide them to our branches that will sell them to the retailers of town area but not so remote area where electricity is not available. We shall not use any more intermediaries for distributing our products, as it would increase our cost.

Pricing

From an analysis, we found that MRP (maximum retail price) of our product might cost 120-150TK per packet. Every packet will contain 20 mats and a rechargeable mosquito destroyer. Only mosquito mat will cost 90-100TK. It will contain 20 mats.

Advertisement:

We will go for the following media advertisements to make the potential customers concern

about our business and products:

i) Television ads

We will advertise our product in television. At the present days television is a popular

form of advertisement. So we will spent a huge amount of money on television.

ii) Campaign

Our next plan is that we will advertise our product through a different way. We will

arrange some campaigns to advertise our product. We will give free samples to target

market by arranging campaigns. We will organize a question answer game which will

show demerits of mosquito coil and mosquito aerosol. We can also use the ideas from

participates for promotional activities. We will arrange those programs in school,

college and the living areas.

iii) Bill boards

Billboards are one of the great part of advertisement. We will hire some billboards in

Dhaka and some important cities.

iv) News Papers/ Magazines

Newspapers and Magazines are also important for advertise. Our target markets are

city oriented and most often, they read Newspapers and Magazines. Our

advertisement promotion will also focus on print media ads. Because newspapers or

other different magazines have cost effectiveness and have the reach to the mass

people in Dhaka and the country.

v) Public Transport

At the present time it is a very popular form of advertises. We will advertise on many

bus services about our company and its products and services. We will take this

option by considering government regulations.

Share distribution:

We will distribute our share by following way:

Shareholders Percentage of shareholding

Tasnia Zannat 25%

Rabbir Rashedin Tirno 25%

MD. Mazharul Islam 25%

MD. Monirul Islam 25%

MD. Mahfuzur Rahman 25%

Accounting & Cash Flow

Accounting:

Method of keeping Accounts: We have a plan to staff the efficient professional accountants and the most generally accepted Accrual Basis method to record the Business transactions. We will potentially record the business deals to the get the proper financial situation of the business whenever it need.

Tax issues: Our accountants will be concern to set up the payment method to clear social security tax, estimated income tax payments, payroll taxes and state withholding and sales taxes. The taxes will be paid in the accurate time period. Related accountants will help me set up resale permit records for reporting to my state franchise tax board.

Bank reconciliation: We will process the bank reconciliation in every month to ensure correct amount of cash in hand and bank deposit.

Balance sheet: Attached is a separate exhibit of our starting balance sheet. Included is a schedule of equipment and fixtures needed that will appear on our balance sheet. Professional accountants will go for the correct and errorless balance sheet. We are committed to serve the exact information of the financial condition at the end of the projected time period.

Income Statement: We have a plan to make Income statement biannually. Each income statement will prepare after six month of the business time period. The Income statement will be generated twice a year.

Internal Controls:

We will highly emphasis to recruit the selected honest and adept Account Auditors or Certified Chartered Accountants to ensure transparency of the accounting process. They will be strictly directed by the top level managers to remain aware about the Frauds, dishonest employees, or waste of the cash or resources. We will rapidly take actions to reduce or even dissolve the frauds and unethical employees to keep the flow of cash flawless.

This controlling process will also have an inventory policy for the dealing of inventories by the authorized personnel. Authorized persons will be able only to give sign to purchase, Checks issue etc.

Cash Flow Planning:

We will certainly make one year cash-flow analysis including estimated sales, all costs and capital requirement. But in every month making Cash flow is recommended. We have included a checklist of all expense items for input into my cash flow projections.

Analysis of Costs Attached is an itemized cost-breakdown of each individual Widget product that will be in my initial line. Our initial target mark-up will be 45%

The balance sheets, income statements and cash flows are follows:

    Year 1 Year 2

 Year 3

Current Assets            

Cash 5800000   7378000   16500000  

Ending Inventory 80000   240000   820000  

Supplies 15500   34200   80000  

Total Current Asset 5895500   7652200   17400000

Fixed Assets:            

Machines 2600000   3600000   4000000  

Less-Depreciation 100000   100000   250000  

Net machines Instruments   2500000   3500000   3750000Packaging & branding Instruments   350000   480000   800000

Land 2000000 3000000 5500000

Delivery van   1100000   1800000   3800000

Good Will 1500000 2600000 5000000

Office Equipments 1750000   3600000   3500000  

Less-Depreciation 175000   100000   350000  

Net Office Equipments   1575000   3500000   4100000

Total Assets   14920500   22532200   40350000

Current Liabilities:            

Accounts Payable 400000   375000   500000  

Owners Equity:            

Rabbir 2500000   3500000   4800000  

Tasnia 2500000   3500000   4800000  

mazhars 2500000   3500000   4800000  

Monirul 2000000   2500000   3800000  

Mahfuzur 2000000   2500000   3800000  

Retained Earnings 3420500   7032200   18350000  Total Liabilities and Ownership Equity   14920500   22532200   40350000

FinancingOur requirements for start-up capital are as follows:

We have projected a list of expenses for which we will require either start-up capital or financing. These items include buying supplies, getting a computer, equipment and fixtures, tooling, travel expenses and start-up overhead expenses. These expenses are included in our monthly cash flow projection to indicate the ongoing requirements for cash.

Our sources of financing for starting our business are from basically investors, Bank loans, financial companies etc. But we firstly emphasis on the interested investors, whom re willingly ready to provide capital. While I will not be depending on banks for financing, there will be other resources available to me such as leasing of equipment and fixtures, credit from suppliers, mortgage financing, etc.

Those are the basic start up finance pole. But we have alternative sources to prepare. We will make back up and make additional allowance or fund arisen from the portion of the start up capital. This additional fund will be used when we feel the necessity to expand the business area or to make up the unexpected loss.

E-Commerce PlansA website focusing on business-to-business E-commerce will be an important tool overall marketing program. We planned to build and install the www.knights-mosquito.com website, which we have already registered. This will permit department store customers to have access to my product line and to order (and reorder) merchandise via this website. I plan to hire Mary Smith of Smith E-Commerce Consulting Company to design, install and maintain this site.

The features of the www.knights-mosquito.com site will include:

It will be easy to use with good navigational features and prompt loading.

The site will provide useful content including detailed information about all items in my product line.

Purchasing procedures on a B-to-B basis will be designed and implemented.

We will use the site to generate client feedback to help improve every aspect of our product line, operation and business procedures.

E-Commerce Competition:

The use of business-to-business e-commerce has become standard in our industry and is an important marketing tool. This is a most digitalized promotion for the modern time. It is our intention to maintain a website that will project the image of a fresh and dynamic resource to our customers. We have planned to keep abreast of the website developments to constantly improve our promotional success.

Growth program

Expansion Plans

Once our business has been established we plan to implement the following growth strategy. We anticipate it will take approximately 3 years to gain sufficient experience and level of profits before any expansion plans are implemented.

Our growth strategy will be guided by the following:

We will not set an inflexible timetable for expansion but will wait until a sound basis of experience, earnings and cash flow is achieved.

After achieving a sound basis of experience, earnings and cash flow, we will concentrate on large scale production; at the same time, we will minimize per unit production cost to offer product at a low price while maximizing profit.

We will try to achieve adequate good will in the shortest possible time through offering quality products at lowest cost and make the best use of our good will for our business.

Accounting and cash flow controls will be in place with profit and loss statements prepared for individual expansion units on a monthly basis.

Internal controls for accounting, money handling and inventory will be in place.

Our attorney will review all documentation regarding expansion. This will include leases, employment and incentive agreements, important commitments with vendors and customers, etc.

Hiring and training policies will be in place. Fringe benefit plans will be in place.

Our intention is to delegate authority and responsibility to expansion management personnel with the following conditions in place:

1. Managers will be motivated by a profit incentive plan that will be tied to manager’s individual success.

2. Capital allocations and signing checks will not be delegated.

3. We intend to maintain an ongoing study of our competitors. Their successes and failures will help us form guidelines on what to do and not to do.

We plan to development profitable pilot operations before undertaking full-scale production. Analysis will be made of sources of financing, cash flow, accounting systems, incentive compensation plans for managers, and economics of scale.

Handling Major Problems

Our policy in handling problems will be to identify and acknowledge problems promptly and honestly. We plan to put the following policies into effect promptly if the following adverse scenarios emerge during our growth program:

The risk of running out of cash: We plan to maintain very frequent monthly cash flow projections. Forecasts for income, expenses and unanticipated contingencies will be stated conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to maintain a positive cash flow and profitability.

A drop in sales or insufficient sales:

1. We will be prepared to take prompt remedial steps by cutting costs. 2. We will improve every aspect of product value, performance and image.3. We will seek out new ways to expand sales by improving our promotional activities.4. We plan to stick with this specialized business that we know best unless fatally defective.

Dishonesty, theft, and shrinkage: We intend to implement the same policies that have been proven by ACI company, one of our biggest competitors.

Business recessions: We are prepared to promptly cut costs to maintain liquidity. We will also be on the lookout for good business opportunities during periods of adversity. The main objective will be to promptly initiate cost reductions in order to preserve ongoing liquidity.

Managing Employees

Training Policies

We need some specialized employees who are experienced in supervising and directing production activities and quality control of similar types of products. We also need skilled workers for the production.

As our business expands, we intend to begin marketing to smaller retailers. We will hire sales associates who can gain the confidence of smaller buyers. To achieve this quality we will look for the following characteristics in marketing employees. People whom:

Like what they do Are quick learners Project a pleasant and positive image Like people and relate well to them Are helpful to customers and fellow associates Are ambitious and seek to grow in responsibilities

We will follow a checklist in hiring marketing associates:

Have a hiring policy in place including written salary structure, commission compensation and perks

Create job descriptions for everyone Conduct ongoing marketing meetings Have written policies and procedures on handling customer complaints Maintain clear guidelines for pricing policies and handling customer’s inquiries

Initial and ongoing training programs for employees will be mandatory and at company expense.

Labor attorney Mr Shamsul Arefin will be advising us on employee matters.

Reference:

http://www.bdyellowbook.com/catalog/Household___Handicrafts/Mosquito_Coil_Manufacturers/

http://www.bdtradeinfo.com/yellowpages/des_data.asp?subcategory_id=519

http://www.made-in-china.com/products-search/hot-china-products/Mosquito_Mat.html