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BUSINESS PLAN

OWNERS

Brian A. Fuller, Proprietor

ABSOLUTE Telecommunications Solutions, LLC

1200 John Barrow Road Suite #322

Little Rock, AK 72205

Telephone (501) 954- 9069

Fax (501) 954-9079

E-Mail: brianafuller@comcast.net

Website: www.absolutetelecomsolutions.com

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INTENTIONALLY

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I. Table of Contents

I. Executive Summary

II. Principle Officers

III. Corporate Information

IV. Business Objectives

V. Products & Services

VI. Marketing Plan

VII. Sales Plan

VIII. Competitive Advantages

IX. Pricing

X. Cash Flow

XI. Warranty Information

XII. Quality Assurance

XIII. Contact

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II. Executive Summary

INTRODUCTION

ABSOLUTE Telecommunications Solutions, LLC is an engineering firm with expertise in

hardwire cable installations for voice, data, and fiber optic networks.

We can handle any job, from single-drop wiring for small offices to the design,

testing and deployment of complex networks for government, institutions and

corporate enterprise.

Founded in the summer of 2009 by Brian A. Fuller, ATS is headquartered in

Little Rock, Arkansas and is classified with the Small Business Administration

(SBA) as a minority-veteran owned disadvantaged business.

The Company

Mr. Fuller has assembled a world-class team of industry professional consisting of U.S. Army

electronics specialists and Bell© trained telecom engineers capable of delivering unparalleled

expertise in a broad array of sophisticated environments. Their background and skill sets vary

from Information Technology Services, Systems Engineering and Integration, Network Security

Consulting, Digital Forensic Services, and comprehensive Information Assurance services,

which includes Disaster Recovery and Risk Management.

The foremost endeavor of ATS is to become a leading hardwire and wireless installation

services contractor in the United States.

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Principle Officers

BRIAN A. FULLER, PRESIDENT

Telecommunications Project Manager/Certified Cable-Wire Technician

B.A. in Political Science

Southern University - Baton Rouge, Louisiana

Mr. Fuller is a telecommunications engineer and former U.S. Army certified

Signal Officer (25C) and Cable/Wire Installer (31L). In his military

occupational specialty, Mr. Fuller was responsible for supervising, installing,

operating, and performing preventive maintenance checks and services

(PMCS) on a variety of Army Special Operations communications systems,

this included COMSEC devices and related equipment. His work also

involved installing, repairing and maintaining cable and wire systems, Digital Group

Multiplexers (DGM), Remote Multiplexing Combiners (RMC), repeaters, and related equipment.

Brian Fuller is an Alcatel Certified telecom wiring technician and has participated the installation

and turn-up of sophisticated networks.

ROBERT PETERSON, MBA

Senior Project Manager / Telecom Engineer

Mr. Peterson is a Senior Level consultant having successfully managed a

variety of complex telecommunications projects for leading LECs/CLECs

and IXO‟s. He is a former BellSouth© Authorized Contractor and Digital

Loop Electronics Engineer. In that role, Robert Peterson was responsible for

designing and configuring telecommunications equipment utilizing a UNIX

/NOVELL Netware Platform and implementing a cross-connect database for

the entire city of Atlanta, Georgia using LEIM. Mr. Peterson brings proven leadership experience

to ATS through his work as a Network Design Engineering Manager contracted with BellSouth.

He managed a team of engineers, maintenance crews and construction foremen in the design and

refurbishing of buried copper wire, cell sites, aerial plant and riser cable in new and existing high

rise buildings. In addition to his MBA degree from DeVry University, Mr. Peterson holds a

Bachelor of Science in Technical Management and certificates in electronics engineering.

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HUSSAIN F. HAMLIN

Telecommunications Engineer

B.S. Electronic Engineering Technology

DeVry Institute of Technology, Decatur, GA

Mr. Hamlin is a Bell® certified Plant Engineer with

extensive field experience designing aerial and buried

copper and FITL cable installations for apartments and

subdivisions.

His core capabilities include planning, designing and

implementing distribution, feeder and special circuits (DSL,

ISDN and Megalinks) jobs for residential, cell sites and

commercial buildings utilizing copper and fiber cables. Past

work experience required his expertise in telephony loop

designs, Ring Networks (OC-3, OC-3+ and OC-12), SONET and implementation of high-speed

multiplexers (DDM2000, FLM150 and FLM600).

Contract Telecom Engineers

ATS maintains a database of thoroughly vetted and

screened telecommunications professionals with the right

skill sets, temperament, customer service mentality and

drive to work with our team.

This includes experts with diverse backgrounds ranging

from Information Technologies, System Architecting,

System Analysis and Design, Interface and Data

Architectures, Validation and Verification, System

Integration, Project Management and Operations, Lifecycle Cost Analysis & Estimation,

Network Security, Decision Analysis and Sales.

Staffing

ATS is operated by two (2) managing partners, an office administrator and approximately forty

(40) contracted telecom engineers, and 10 part-time students.

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III. Business Objectives

Mission Statement

We can handle any job, from single drop wiring for small offices to the design, testing and

deployment of complex systems for government, private corporations or telecom giants.

Company Goals and Objectives

ATS Telecom will pursue several objectives that will allow us to quickly gain market penetration

and ensure long term growth. Our objectives are to;

1. Offer a high value, high quality product, coupled with a strong value proposition. Our

value proposition is aimed at commercial accounts, telecom providers and local

government who are dissatisfied with escalating pricing, poor and inadequate service

from ATS competitors.

2. Emphasize the value of improved emerging technologies, enhanced services all while

giving our customers billing options that fit their budget.

3. As part of our goal to ensure customer retention and loyalty, ATS customers will go

through a post-sale briefing in which they will understand the tremendous value received

from ATS. A post-sale brief includes giving the customer a written price guarantee and

warranty‟.

In order to achieve its‟ goals, ATS' realizes that success hinges on being able to articulate

the company value statement which distinguishes ATS from its‟ competitors. The

uniqueness of ATS is that we are able to; identify emerging trends and integrate them into

our marketing strategy, respond quickly to technology changes/be there early, provide

unmatched customer service, invest time and money into guerilla marketing and sales,

remain profitable, and stay ahead of the "technology curve."

“Our mission at Absolute Telecom Solutions is to; get the job done right the first time, and

ensure that it’s profitable to both the client and ATS.’ – Brian A. Fuller, President

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Business Philosophy

At Absolute Telecom Solutions we don't sacrifice quality for price

(even if we have to miss the sale as a result). We stand behind our

products and services with old fashioned customer service and

ethical business practices.

Market Potential

The market potential is huge for ATS Telecommunications Solution's products, evidenced by

what appears to be the unstoppable growth of the telecom industry is quite promising. Currently,

the telecom industry is the strongest growth industry and is responsible for huge gains in the

capital markets.

Broadband Internet service is forecasted to achieve record penetration.

Within three years it is expected that 85% of the population will have access to some sort of

broadband connection with 60% of that group subscribing.

ATS will target two market segments.

1. The first is Tier 2 telecom operators. This segment has an 8%

annual growth rate and 116 million potential customers.

2. The second targeted market segment will be Tier 3 telecom

operators. While the annual growth rate of this segment is less

at 6%, there are more potential customers, 2,011.

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Competitive Advantage

ABOLUTE TELECOM Solutions keeps abreast of emerging computing and network centric

technologies as they relate to providing better, faster and more efficient innovative telecom

solutions. ATS is fully committed to helping clients embrace next-generation system solutions to

replace out-dated legacy system architectures with fully integrated, automated and data-driven

enterprise architectures.

We proudly offer high quality ISO/TL-9000 compliant telecommunications services to

government, OEMS‟s, and carriers both domestic and

OCONUS.

For a comprehensive definition of the model for

customer excellence, ATS's plan includes:

I. Develop long-term relationships with our

customers.

II. Avoid clients who do not have long-term

potential.

III. Do whatever it takes to please the customer.

IV. Create an unmatched value proposition of

best total solution for our clients.

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Quality Assurance

Utilizing SIX SIGMA® quality assurance principles and DMAIC assessment tools, ATS

measures success strictly in terms of customer satisfaction. .

The Six Sigma methodology follows the DMAIC principle of problem solving. The acronym is

taken from the first letters for each phase: Define, Measure, Analyze, Improve, and Control. The

DMAIC methodology provides a structure for logic progression through a problem solving

activity.

The ATS Solutions project management philosophy supports a paradigm shift towards „complete

life cycle management‟ or “cradle-to-grave” relationships. This simply means that we see project

as much more than a Scope of Work, but as a long-term partnership in which our contributions

play a significant role.

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IV. Products and Services

Core Competencies

Telecom Network Engineering

Project Management / PMO

Telecom Network Design and

Re-engineering & Deployment

Installation of Fiber Rings (OC3,

OC12, OC48)

SmartRing, SmartPath and Sonet

Digital Loop Carrier Plant

Cable Wire Installation (Coaxial,

Fiber Optic, Cat5E, Cat6)

Fiber / Cable Testing & Certification

Cable/DSL/ADSL Broadband

Network Installation

Qualified Network Engineers,

Maintenance Crews and Installers

ABSOLUTE Telecom Solutions specializes in the design,

installation, repair and certification of voice and data

hardwire cable networks for the following applications;

• Professional Office / Warehouse

• Mall /Retail Outlet

• Condominium Structures

• Residential Communities

• Government Facilities

Types of Cable

Cat 3 Cable

Cat 5E Cable

Cat 6 Cable

Cat 7 Cable

Coaxial Cable

Fiber Optic

Our aim is to provide the most cost effective, long term

solutions for our clients‟ needs. Whether the project involves

the design and installation of networks requiring; fiber rings

(OC3, OC12, OC48) SmartRing, SmartPath and Sonet;

Digital Loop Carrier plant (SLC96, SLC5, FUJITSU

SCL2000) and NGDLC (Litespan, DISC*S), we have a

successful track record of performance in these areas.

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Technical Specifications

All installations are completed by Absolute Telecommunications Solutions personnel who are

fully trained and accredited. All work is carried out in accordance

with current regulations and BICSI standards.

Every installation is completed with full test documentation for

Category 5e/6 and is offered complete with a 15 year warranty.

Outlet layout plans and numbering systems are also available to

ensure that additions and alterations can be carried out effectively.

Full network design service

Category 5 enhanced and Category 6

Fibre-optic installations and testing

Wireless solutions

Voice & data network integration

Fully qualified technicians

Minimal disruption to your business

Project management for real peace of mind

Tested and Certified

15 year warranty on all installations

Cable Testing Certification

Testing and Certification are the most important steps in any cable installation. Because today‟s

Fast Ethernet transmission speeds "push the envelope" of any cabling system, it is critical that all

components be thoroughly tested. Plugging the network equipment together and verifying that it

"works" is not enough. Certification is especially important to prevent expensive upgrades to

your cabling system when upgrading to faster networking technologies in the future.

Cable Certification Reports

Category 5E and Category 6 certification requires special test equipment called scanners. Every

cable and connector that we install is scanned and a printed report is provided verifying

compliance to the Category 5 and Category 6 standards. Accept no less in your

network cabling installations. ATS provides cable installation, testing and

certification services designed to meet the highest performance standards.

Installation of these components is performed in accordance with the recognized

standard TIA 568-A (Telecommunications Industry Association).

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V. Marketing Plan

The ten-year outlook in the telecommunication cable and wire service industry is excellent. According to

an August 2009 article entitled, "Communication and Energy Wire and Cable Manufacturing Industry in

the U.S. and its Foreign Trade [2009 Edition]" published by Supplier Relations US, LLC's new report the

industry is experiencing double-digit growth with profitability and revenue up 18.18% among key firms.

There are a number of trends that are driving this growing industry. The most significant ones are rapidly

expanding networks, and technological advances. New services and applications

such as advanced messaging, data and video transmission, location technology, and

remote monitoring are in the early stages of what most analysts predict will be a

period of explosive growth.

Research has shown that up to 50% of all network problems are related to

network cabling, but only 2% of network investments are allocated for data

cabling. A cabling system should be a long-term investment, so be sure that it is

properly designed to avoid future network problems.

ATS has identified at least four marketing strategies that must be implemented to penetrate the market

successfully and generate sales. These efforts include:

1) Profitability, product simplification and target marketing; ATS will evaluate all projects

on a case-by-case basis to assess the complexity of the Scope of Work and its‟ profitability.

In order to ensure profitability ATS will increase prices, add enhancements, reduce cost, or

all of the above.

2) Continuous reduction of overhead; ATS will on a consistent basis evaluate insurance

needs, its‟ reliance on outside consultants and service providers, and cut back on unnecessary

equipment or supplies.

3) Leverage our relationships with existing strategic partners and constantly acquire new

partners; the 80/20 rule in business tells us that 80% of our customers will come from 20%

of our existing customers. Therefore, ATS must network with established firms and probe for

opportunities to serve their clientele.

4) Create and maintain the highest level of customer service.

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Marketing & Sales Strategy

Our strategy continues to be refined and improved and initially includes: Location and

identification of regional and federal contracting opportunities. Developing partnerships with

Prime contractors and established telecom firms; (LECs/CLECs, IXOs, cable television services

providers and corporations).

There are over twenty (20) telecom industry associations and networking groups in which ATS

will join. The objective being to participate in round-table discussion, network and develop a

pipeline of prospective clientele. These efforts require little to no financial cash outlay.

Within ATS's stated primary and secondary markets, we have developed a “Stepped Target

Market Strategy." This strategy is based on two key elements:

a) Telecom operators have a strong desire to purchase from a vendor with installations

similar to their own, and

b) Larger vendors are moving upscale to larger operators as they gain more experience

and as IT resources continue to become scarce. The primary market of this type of

vendors is Tier 1 operators.

ATS‟s first installation base will consist primarily of telecom firms offering broadband wireless

services directly to the end-user or corporations with their own VPN. Our goal is to leverage the

experience, resources and contacts of our partners to penetrate other „sleeper „accounts, network

opportunities and secondary markets.

Our business objectives will be accomplished through the successful implementation of our 961

Plan. This refers a tactical sales and marketing strategy covering a ninety (90 day), six (6) month

and one (1) year period beginning in December of 2009. {See Marketing Plan}

ATS management has established a first year earnings goal of $2.5 million. By second year and

thereafter ATS should realize a five (5) percent annual growth in sales. Our sales and marketing

strategy will directly contribute to our success in this regard. It should also be understood that

ATS purchases high quality materials at outstanding wholesale prices, our personnel are not

salaried but are paid „consultancy fees‟ based on revenue generated from each project, in

addition, we have very low overhead. These unique factors help us realize a minimum 32% gross

profit margin.

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Sales Plan

Absolute Telecommunications has a tactical sales and

marketing strategy covering the actual tasks and work to

be performed during the first ninety (90 days), six (6)

months and one (1) year period beginning of launching

our sales campaign to begin November of 2009.

During this timeframe the following tasks will be

accomplished:

(1) Recruitment and training of ten independent agents with relevant experience in

telecommunications data network sales. (Training period of 5 days)

(2) Articulation of quantitative and qualitative benchmarks as they relate to

prospecting, making telephone sales presentations and premise visit and effecting

closure. (Weeks 2 through 4). During this period sales agents will perform daily

sales calls as a team. Sales reports will be submitted to a team leader by Monday

morning 8am of each week. This is to effectively assess, evaluate and monitor

sales activity.

(3) City, state and federal government contracting opportunities are being

aggressively pursued. (90 to 120 day window). This includes the work of

physically locating, identifying and responding to – RFPs, bids and proposals.

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Promotion Strategy

One of the key responsibilities of marketing is lead generation. The following methods are used

for lead generation:

Advertising in Trade Journals

Trade Shows and Conferences

Telemarketing

User Group Direct Mailing

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Pricing DESCRIPTION FEE

Hourly Rate $ 95.00

Two Port Mail – Including Auto Attendant 299.00

Four Port Mail – Including Auto Attendant 399.00

Six Port Mail – Including Auto Attendant 499.00

Control Unit - Stand Alone 99.00

Control Unit – Small 199.00

Control Unit - Medium 299.00

Paging Control Unit 62.50

Message On Hold 47.50

Reporter 95.00

Reuse Wire Run – Including Station 127.50

Reuse Wire Run – Including Doorphone 127.50

Reuse Wire Run – Including Speakers 127.50

Reuse Wire Run – Including Horns 127.50

Standard Wire Run – Including Station 175.00

Standard Wire Run – Including Doorphone 175.00

Standard Wire Run – Including Speakers 175.00

Standard Wire Run – Including Horns 175.00

Wire Plus – Including Station 247.00

Wire Plus – Including Door-phone 247.00

Wire Plus – Including Speakers 247.00

Wire Plus – Including Horns 247.00

Stand Alone Auto Attendant 95.00

Wire Run – Cat 5E = < 150‟ 147.50

Wire Run - Cat 6 = < 150‟ 225.50

Standard Station 55.00

Reception Station 75.00

All fees are inclusive of parts and labor

Equipment costs do not include consultancy srvcs

Regional fees possible on an as needed basis

PROFESSIONAL SERVICE FEES

DESCRIPTION FEE

Standard Hourly Rate (8am – 4pm) $ 95.00 Premium Hourly Rate (4pm – 8am) weekends 142.50 Holiday Hourly Rate 190.00 Premise Visit 47.50 Out-of-State (or 300+ miles from base office) ADD 25%

Travel fee where applicable quoted in advance

Regional fees possible on an as needed basis

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Payment Terms

Point-of-Sale (Major credit card / business check)

15 to 30 day – Credit/ Purchase Order Receivables

45 day – Credit / Purchase Order Receivables

Extended Pricing

ATS offers two (2) customer service packages to meet the needs of various operator

requirements:

Extended 24/7 Customer Service

24x7 Technical Support Desk

Problem Solving

Maintenance Releases

On-site Support

Proactive Operational Visits

Software Upgrades

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Contact

ABSOLUTE Telecommunications Solutions, LLC

1200 John Barrow Road Suite #322

Little Rock, AK 72205

Telephone (501) 954- 9069

Fax (501) 954-9079

E-Mail: brianafuller@comcast.net

Website: www.absolutetelecomsolutions.com