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MOHAMMAD ALI JINNAH UNIVERSITY KARACHI,

PAKISTAN

M. Shaharyar Saeed

Najam Saleem

Manoj Kumar

Awais Zaheer

Usama Mehmood

Dated; April 23rd , 2012

Entrepreneurship

Section B

Business Plan

Ms.Afsheen Danish

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Executive Summary

APE Optical

APE Optical was formed in 2012 to develop, market . The company has seen total revenue grow from

$2.7 million in XXXX to an estimated $11.1 million in 200B. Although NewAge BIOTECH experienced

a net loss of $4.5 million in XXXX, profit of $500,000 is projected in 200B. In 200A, the companys

revenue grew by 40 percent to $6.6 million from $4.7 million the prior year, while operating expenses

increased by only 6.7 percent to $7.45 million from $6.98 million. Overall, the company is approaching

profitability, and the zinc peptide technology is proving to be a significant platform from which to launch

additional product lines.

Through various supply and distribution agreements for the mass retail market, NewAge BIOTECH, Inc.,

has accelerated its entry into the consumer market. Company operations are beginning to stabilize due to

increasing revenues and maintenance of operating expenses. The company has made a point of

aggressively protecting its intellectual property, not only the zinc peptide formulations, but also its trade

names. With the zinc peptide formulation, NewAge BIOTECH has been able to enter the premium skin

care markets, which carry a higher price and higher gross margins.

Title of Business

The Title of the Business is APE which is the abbreviation ofAll Partners Enterprise. Becausethis Business is the collaboration of University students and the idea behind this business is made

by their all 5 partners, that is why we made its name APE.

There are some elements which defining the Business Nature which are given below.

Introduction:

The introduction of this Organization is that, this is the Product base business and which is

Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses.

This is the 3years Business Plan for the organization which can be vary in the future according to

the situation in any department.

Location:

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The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi,

Pakistan.

Market Analysis Summary:

The optical shop services to students as the main target products in mainly low-grade glasses,

including frames, glasses, a variety of frame glasses, contact lenses and care solutions

concurrently, tablets, invisible mirror boxes. The Target Market is the in between the ages of

10years to 45years working is Truly based on the Customization that what customer needs from

us to buy.

"APE" optical shop with advanced equipment, optometry, optometry technology professional,

and affordable products, to provide customers with excellent service and appointed a senior

optometrist. Services include: free computer optometry, glasses free maintenance, free cleaning

glasses, eye free consultation, expert professional optometry. Service Features: expert Zuotang

optometry; advanced computer refractor main sleep; quality services; absolute affordable glasses

; in normal circumstances, within six months the case of any structure may be attributable to the

product itself, production and material adverse situation, we will give you a free replacement

product of equal value (normal wear and tear, scratches or improper use unless .) technology to

ensure: Dispensing luminosity within two weeks of any discomfort, we will be free for you to re-

examination, if necessary, the main target market of students. After investigation, myopia in 80%

of the students is a great market potential of the glasses consumer market.

Location:

The size of the outlet is about 100yards with is 2floor shop, a ground floor and 1st floor. Which is

situated at NIPA chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan?

Investment and Financial:

Source of funds invested directly by the partners with a total investment of 1.2million estimated.

Every partner is giving 240 hundred thousand Pakistani Rupees (PKR).

In which 200,000 is the Deposit or Advance for the Property or Shop.

Mirrors

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Counters Splits or Air Conditioner Initial Inventories Furniture Decoration Electronics Appliances Electricity Generator

We are 5 partners in this Business and every partner have equally rights and shares in thisBusiness. The expected Income will be divided in between us equally.

M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all theactivities of the organization and assigning the work to their partners respectively.

Najam Saleem will be working as the Finance activities of the organization.

Awais Zaheer will be working as the purchaser of the required products and fulfilling all therequirements of the organization.

Manoj Kumar will be working as the salesman on the shop who deals with the customer directlybecause his marketing experience is good in it.

Usama Mehmood will handle all the online selling and purchasing.

Here are some different monthly Expenses are given below;

Monthly Expenses Table

Expense Amount Rs.

Rent Expense 25,000

Electricity Expense (Monthly) 5,000

Employees Salary (Monthly) 5,000

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Other Expenses (Monthly) 5,000

Total 40,000

Conclusion:

APE is all about to provide better services to their customer and want to capture market so that

people know about us by our name APEInsha Allah.

Regards,

M. Shaharyar Saeed Najam Saleem Manoj Kumar Awais Zaheer Usama Mehmood