Business Plan DRAFT.docx
Transcript of Business Plan DRAFT.docx
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Table of Contents
Executive Summary .................................................................................................... Error! Bookmark not defined.Organizational Plan ........................................................................................................................................................ 3
Summary description of the business ....................................................................................................................... 3
Product ...................................................................................................................................................................... 5
Location ..................................................................................................................................................................... 5
Legal Structure .......................................................................................................................................................... 6
Management ............................................................................................................................................................. 6
Personnel .................................................................................................................................................................. 7
Marketing Plan ............................................................................................................................................................ 11
Executive Summary ................................................................................................................................................. 11
Current marketing situation .................................................................................................................................... 12
Market Description ............................................................................................................................................. 12
Market major segments and target market ........................................................................................................ 13
Market needs ...................................................................................................................................................... 15
Market Environment ........................................................................................................................................... 15
Product review .................................................................................................................................................... 16
Competitors ........................................................................................................................................................ 19
Distribution ......................................................................................................................................................... 21
Threats and opportunities analysis ......................................................................................................................... 21
Threats ................................................................................................................................................................ 21
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Action programs ...................................................................................................................................................... 27
Marketing strategies to specific action programs .............................................................................................. 27
Budgets.................................................................................................................................................................... 28
The numbers ....................................................................................................................................................... 28
Controls ................................................................................................................................................................... 30
Measures of return on marketing investment .................................................................................................... 30
Operations Plan ....................................................................................................................................................... 31
Financial Plan ............................................................................................................................................................... 33Startup Summary .................................................................................................................................................... 33
Startup Statement of Financial Position .................................................................................................................. 34
Property, Plant, and Equipment Information .......................................................................................................... 35
Assumptions ............................................................................................................................................................ 36
Sales Forecast Quarterly and Yearly for 2011 - 2014 .............................................................................................. 37
Inventory Costs Quarterly and Yearly for 2011 - 2014 ............................................................................................ 38
Monthly Cash Budget for 2011 ............................................................................................................................... 39
Loan Amortization Schedule ................................................................................................................................... 42
Income Statement Quarterly for 2011 .................................................................................................................... 43
Income Statement Yearly for 2011-2014 ................................................................................................................ 44
Statement of Financial Position for January and December 2011 .......................................................................... 45
Ratios ....................................................................................................................................................................... 46
Breakeven analysis .................................................................................................................................................. 49
S i d E ! B k k d fi d
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Organizational Plan
Summary description of the businessAt EV Wholesale we want to provide an alternative form of personal transport from the
conventionally powered cars, we want to provide a cheaper and more environmentally friendly
option. Our aim is to expand to other countries in the EU so that we might supply other
markets with environmentally friendly vehicles in an effort to protect our environment for
future generations.
Industry
Our product is part of the new cars market of the Netherlands, this market consist of the initial retail
sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the
market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will
have total revenue of8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market
volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth
rate of 5.4% from 2010.
Mission
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Strategy
Electric Vehicles strategy is to build a stronger connection with the customers through our team of
tolerant, dedicated, committed personnel who will provide a personalized service in the sales of our
high quality products. We believe that this focus will enable us to increase stockholder value by
developing a database of clients that are satisfied with our products and services hence increasing our
revenues while improving the health and well-being of families through the protection of the
environments in which we work and live.
SWOT
Strengths
Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of
the company.
Weaknesses
Our positioning in the region and our ability to handle new competion since we are a starting company.
Opportunities
Mobility scheme, Amsterdam has already about 100 publicly accessible charging points. Amsterdam city
council has requested the installation of at least 125 charging points extra, and the request might be
t d d t 750 h i i t G t t th t f th N th l d t
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011years when they are more charging points for their electric cars throughout the Netherlands. Long
journeys, According to thehttp://www.dutchdailynews.comDutch citizens demand electric car batteries
that cover a 389km range because there is a low quantity of charging points within the country long
travelling distances between cities. Substitutes, The Netherlands substitutes such as first class public
transportation, used vehicles, among other types of substitute methods of transportation present a
strength threat to electric vehicles.
Product
EV Wholesaler is interested in importing electric cars from BYD Company Limited (BYD for short). This
company was established in China in 1995. There automobile division has become the most innovative
independent auto brand with a growth rate of over 100% for five consecutive years and is leading the
field of electric vehicles with unique technologies. BYD has developed quickly from 20 employees in
1995 to a corporation with more than 200,000 employees and 11 industrial parks in China. It also has
offices in the United States, Europe, Japan, India and other regions. The automobile we are initially
going to import is the E6 model which is an environmentally friendly vehicle that has zero
pollution, produces low levels of noise, all of the chemical substances in its battery can be
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Netherland. Electric Vehicles Wholesale team chooses this location because it the property has 5 rooms
with a surface area of 121m2
and a monthly rent expense of2,000.00.
Legal Structure
Name & Legal Form: EV Wholesale (Partnership under common firm)
Starting Capital: 650,000
Registered Address: Geuzenveld 25, 1067 RG, Amsterdam, Netherlands.
Business Location: Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands.
Acquired Licenses & Registrations: Chamber of Commerce, Tax Office, and Advertising Permit (APV
2.4.2) Municipal License for Company Establishment
Management
CEO, Otto Martinez holds a degree in Business Science from the University of Belize, is 24 years old, and
has 4 years working experience in the sector. Mr. Martinez will be in charge of the total management of
the company.
I Core team is formed by a group of students from The Hague University who want to take
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Personnel
EV WHOLESALE ORGANIZATION CHART
Human Resources
EV
CEO
Otto Martinez
Stakeholder
Jahdell Thomas
Core TeamLeonardo, Jahdell,
and Eddy
Receptionist Sales TeamMarketing
Assistant
Stakeholder
Leonardo Orozco
Stakeholder
Otto Martinez
Administrator
(name)Stakeholder
Eddy
MehmedagicEV Wholesale Team
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011iii. Two sale representatives, candidates should hold Associates degrees related to the field, within
20 to 35 ages range, and 1 years working experience in the sector. Electric Vehicle Wholesale
sale representative positions will be full time.
Once hired, all employees will be covered by the SVB (Social Insurance Bank) and covered for
Employment Benefits.
Staffing Plan
The purpose of EV Wholesale staffing plan is to make certain that the company has sufficient skilled and
experienced staff to ensure a proper work flow.
Role RequirementsThe below breakdown includes: company role, company responsibility of the role, skills required, number
of staff required to operate the company, the estimated start date and the expected duration the staff
resource will be needed on the company.
Role Responsibility Skills Required
Number
of Staff
Required
Estimated
Start Date
Duration
Required
FY11-12
Company
Manager
Lead team, report
status
Project Management 1 1/1/11 12 months
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Staff Assigned to Roles
The following is a breakdown of the staff assigned to the different company roles, the amount of Full
Time Equivalent (FTE) requested in the company, the actual FTE acquired by the company, the labor rate
and unit of the labor rate for the resource and the source from which the resource is recruited.
Role Name Requested
FTE
FY11-12
Acquired
FTE
FY11-12
Rate Rate
Unit
Source
Project
Team
Company
Manager
Otto Martinez 1.00 1.00 18,000 year The Hague University
Core Team Leonardo Orozco 1.00 1.00 18,000 year The Hague University
Jahdell Thomas 1.00 1.00 18,000 year The Hague University
Edin Mehmedagic 1.00 1.00 18,000 year The Hague University
Administrator (Name) 1.00 1.00 42,000 year The Hague University
Marketing
Assistant
(Name) 1.0 1.00 48,000 year The Hague University
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Staff Resource Loading Chart
The following includes the estimated effort in Full Time Equivalent (FTE) days required by month for
each staff resource assigned to the project.
FY11-12 FTE in Days
Role
Number of
StaffRequired
Jan -Feb Mar
Apr May -June July -Aug Sep
Oct Nov -Dec Total
Company Manager 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Core Team Members 3 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Administrator 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Marketing Assistant 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Receptionist 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Sales Team 2 42.00 44.00 42.00 44.00 42.00 44.00 258.00
Total 252.00 264.00 252.00 264.00 252.00 264.00
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Marketing Plan
Executive Summary
Current marketing situation
EV Wholesale detailed description of the market.
Threats and opportunities analysis
EV Wholesale threats and opportunities analysis that aims to help the company managerial team
anticipate important positive or negative developments in the environment.
Objectives and issues
EV Wholesale approaches to achieve the company goals and SMAC/SMART objectives.
Marketing strategy
EV Wholesale broad marketing logic by which we hope to create customer value, customer
relationships, specifics about our target market, positioning, and our marketing expenditure levels.
Action Programs
EV Wholesale specific action programs. This section includes the answers to the following questions:
What will be done? When will it be done? Who will do it? How much will it cost?
Budgets
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Current marketing situation
Market Description
Market Overview
Our product is part of the new cars market of the Netherlands, this market consist of the initial retail
sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the
market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will
have total revenue of8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market
volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth
rate of 5.4% from 2010.
Place
We have decided to establish our offices in the city of Amsterdam since we find it a strategic
point. Amsterdam is considered one of the best European cities in which to locate an
International Business. It is ranked fifth in this category and is surpassed only by London, Paris,
Frankfurt, and Barcelona. Many large corporations and banks have their headquarters in
Amsterdam and the Amsterdam Stock Exchange which is the worlds oldest stock exchange is
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011with a population of approximately 8.1 million. Amsterdam has more than 3.66 million
international visitors annually.
Expansion Opportunities:
Open an office in Berlin the first metropolitan city with a mobility scheme for electric vehicles.
Update our Website to provide online orders.
To reach an agreement with TATA Motors to import their electric vehicles into the Netherlands.
Market major segments and target market
Market Segments
We will divide our market based on the following segments: geographic, demographic, and
psychographic segments. We are going to focus on Amsterdam, Zaanstad, electric vehicle
retailers, and have environmental lifestyles.
Target group
Our target group is car dealerships or local vehicles distributors located in Amsterdam and
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011I. Our target market consumers
The consumers of our target market are ecofriendly consumers that are searching for an
alternate method of transportation such as electric vehicles. Who have an income
higher than 4,000 euros monthly of spendable income. The Dutch Bureau of Statistics
estimates that they are 129,000 households who have a monthly spendable income
higher than 4,000 euros a month. We are expecting that end consumers spend around
8000 euros annually.
Why this geographic segments?
As we can see on the satellite picture below Amsterdam and Zaanstad are the cities with the highest
quantity of charging posts for electric vehicles in the Netherlands.
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Market needs
Customer needs
Retailers need a wider variety of vehicles that run exclusively on electricity, produce cero CO 2 emissions,
advanced battery systems that allow the consumers to recharge the vehicle from the commodity of
their garage, batteries that can cover wider distances, technology that recycles energy generated by the
vehicle to recharge it, and vehicle designs that meet consumer tastes.
Market Environment
Macro Environment
Demographic
Dutch
Economic
Netherlands is the 13th most free market capitalist economy; it also has the 16th largest economy in the
world.
http://en.wikipedia.org/wiki/Free_markethttp://en.wikipedia.org/wiki/Capitalisthttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/Capitalisthttp://en.wikipedia.org/wiki/Free_market -
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Natural
The Netherlands has an area of 41,848 km2 large parts of it are below sea level and it is mostly flat.
Micro Environment
Suppliers
BYD Company Limited.
Intermediaries
Market research firms, product analyzers and advisors, product credibility enhancers, regulators
(government), freight, etc.
Customers
Car dealerships located in Amsterdam and Zaanstad that sell electric vehicles at a retail level.
Publics
Ecofriendly consumers
Competitors
Volkswagen, Ford, Peugot, AutoBinck Holding N.V.
Company
Electric Vehicle Wholesale
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011of 4.8% for the period 2009-2014. According to their expectations the market will have a sales volume of
490.9 thousand vehicles by the end of 2014.
*Data from (http://www.datamonitor.com/)
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Year Market Value Vehicles sold Average Price %growth
2009 8,000,000,000.00 389,100.00 20,560.27 0%
2010 8,200,000,000.00 393,800.00 20,822.75 1%
2011 8,700,000,000.00 415,000.00 20,963.86 1%
2012 9,300,000,000.00 437,900.00 21,237.73 1%
2013 10,000,000,000.00 463,300.00 21,584.29 2%
2014 10,900,000,000.00 490,900.00 22,204.11 3%
2%
Netherlands new cars market average prices, 2009-2014
CAGR: 2009-2014
Product average prices:
According to the figures below the forecast for Dutch new cars market average price will have a
compound annual growth rate of 2% for the period 2009-2014. According to the expected figures the
market will have an average price of20,963.86 by the end of 2011.
Gross Margins
According to the figures below the forecast for Dutch new cars market gross profit will have a
compound annual growth rate of 6% for the period 2009-2014. According to the expected figures the
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Competitors
Volkswagen
Volkswagen is a leading global automobile manufacturer that operates 60 production plants in 15
European countries and 6 countries in Asia, Africa, and America. Volkswagen vehicles are sold in over
153 countries, and during the fiscal year of 2009 the group delivered 6.3 million vehicles worldwide. In
addition to manufacturing vehicles Volkswagen also partakes in wholesaling, retailing, and providing
financial services for its vehicles. According to Datamonitor Volkswagen is the leading player in the
Dutch new cars market, generating a 17.7% share of the markets volume. Volkswagen product range
extends from low-consumption small cars to luxury class vehicles. Volkswagen seems to be using a
combination of pricing strategies for its products such as market oriented pricing, premium pricing, and
price leadership pricing; Volkswagen environmentally friendly models have a starting price of
30,025.04. They also seem to be using different strategies to promote their products such as article
video marketing, cloud marketing, consumer generated marketing, database marketing, digital
marketing, internet marketing, mega marketing, etc. Volkswagen defines the quality of their vehicles
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011target pricing; Ford environmentally friendly models have a starting price of 22,137.55. They also
seem to be using different strategies to promote their products such as article video marketing, cloud
marketing, consumer generated marketing, database marketing, digital marketing, internet marketing,
mega marketing, etc. Ford defines the quality of their vehicles through the following parameters:
appearance, performance, safety, and technology.
PSA Peugeot Citroen S.A.
Peugeot is based in France, the group has operations in: Asia, Africa, Europe, and America. During fiscal
year 2009 Peugeot sold approximately 3,188,000 vehicles at wholesale throughout the world. In
addition to manufacturing vehicles the company also partakes in wholesaling, retailing, and providing
financial services for its vehicles. According to Datamonitor Peugeot is the third leading player in the
Dutch new cars market, generating a 12.8% share of the markets volume. Peugeot product range
extends from passenger cars to light commercial vehicles. Peugeot seems to be using a combination of
pricing strategies for its products such as market oriented pricing, premium pricing, and target pricing;
Peugeot environmentally friendly models have a starting price of 26,622.83. They also seem to be
using different strategies to promote their products such as article video marketing, cloud marketing,
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011consumer generated marketing, database marketing, digital marketing, internet marketing, mega
marketing, etc. the company seems to define the quality of their vehicles through the following
parameters: appearance, performance, safety, and technology.
Distribution
Vehicles are distributed from the assembly plants to the ports to the sale outlets. This function
integrates a wide range of high added-value services; this process integrates all the players involved in
the vehicle distribution.
Threats and opportunities analysis
Threats
Private parking space
According to the http://www.dutchdailynews.com Dutch have scarce private parking space, and they
would like to have more charging points for their electric cars.
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Substitutes
The Netherlands substitutes such as first class public transportation, used vehicles, among other types of
substitute methods of transportation present a strength threat to electric vehicles.
Opportunities
Mobility scheme
Amsterdam has already about 100 publicly accessible charging points. Amsterdam city council has
requested the installation of at least 125 charging points extra, and the request might be extended to
750 charging points.
Government support
The government of the Netherlands supports strongly electric vehicles through tax breaks, subsidies,
and infrastructure. According to http://www.nu.nl the government wishes to install at least 10,000
charging stations within three years.
A much needed solution
Electric vehicles technology represents a solution to the current environmental problems, and
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Increase Stockholder value
We intend to increase stockholder value through Megamarketing. According to Philip Kotler this type of
marketing is used to manage elements of the firms external environment such as the media. By adding
public relations to the marketing mix we intend to generate a positive image of the company. This
should increase the value of our stocks by incentivising investors.
Protect the environments in which we work and live
We intend to protect the environment through Ethical marketing. We desire to create awareness in our
consumers for the need to protect the environment.
Motivate all EV employees to have entrepreneurial behaviour
We intend to motivate all EV employees to have entrepreneurial behaviour by inviting them to actively
participate in seminars.
Satisfy increasingly demanding customers
We intend to satisfy increasingly demanding customers through Loyalty Marketing. We will focus on
growing and retaining existing customers through incentives such as premiums, reward, prizes, etc.
Improve brand awareness of our products and services
We intend to improve brand awareness of our products and services through digital marketing. We will
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Electric Vehicles Marketing Strategy
MARKETING STRATEGY FOR ELECTRIC VEHICLES WHOLESALER
GENERAL OVERVIEW
Business Strengths
Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of
the company.
Business Weaknesses
Our positioning in the region and our ability to handle new competion since we are a starting company.
BUSINESS GOALS
Profit
Our current profit goals are:
Year One: 142,083.23 posttax profit
Year Two: 162,395.28 posttax profit
Year Three: 196,263.60 posttax profit
Year Four: 233,508.57 posttax profit
We have not established any other long-range profit goals at this time.
Sales
Our long-term sales goals are to have an asset turnover ratio of 3,6 and to keep the days on inventory
lower than 60 days. and to be profitable from Year One onward. We would like our profit margin to beover 10 percent by Year one.
Marketing
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Why Our Customers Choose Us
Our well-informed, up-to-date staff allows us to surpass the services provided by other
agencies while at the same time we are providing an eco-friendly vehicle with advanced technology thatsurpass that of our competitors.
What Sets Us Apart From the Competition
What sets our company apart from our competitors is our personalized service. We ask our customer
questions, find out exactly what they want and need, and direct them to the appropriate products.
MARKETING CAMPAIGN SPECIFICS STRATEGY
Goals of the Campaign
We would like to increase visibility of our new company, attract new eco-friendly customers, display
special offers that are currently available, and create awareness of the necesity to protect the
environment.
Campaign Focus:
Our primary focus is to create and expand a customer base.
Products to be advertised
We will be advertising our complete range of Electric Vehicles.
Measurements of Success
We will measure this ad campaigns success by the number of inquiries received after its launch. This
will include phone inquiries, inquiries made in person, inquieres made at the store, and inquieres made
at our website.
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Length of Campaign
This campaign will run through December, for a year period.
BUDGET
Annual Marketing Budget
84,564.00
Budget for This Campaign
84,564.00. This includes 1,409.00 for posters, 1,409.00 for brochures, 2,818.80 for banners, 8456.40 for magazines and newspapers, 28,188.00 for audiovisuals, 21,141.00 for radio, 21,141.00
for digital marketing including web site and database design.
Cost-Saving Measures
We plan to keep advertising costs down by targeting the most appropriate advertising methods for our
business, which include online advertising, audiovisual productions, Radio ads, newspaper ads, and
magazine ads.
Marketing Mix
Product:
E6 Electric Vehicle
Price:
Competion based pricing
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Action programs
Marketing strategies to specific action programs
What will be done?
Electric Vehicles Wholesaler will create brand awareness and promote its products using the following
marketing tools: posters, brochures, banners, magazines, newspapers, audio visuals, radio ads, and
digital marketing.
When will it be done?
EV Wholesale is a new entrant to the market; therefore it is of outmost importance an aggressive
marketing campaign to create brand and product awareness. That is why the EV Wholesale marketing
campaign will be launched in January 2011 through December 2012.
Who will do it?
Some of the companies that will produce and display our marketing material are: druksnel, drukdit,
National Geographic magazine etc. please see financial report for more detailed information and
quotations of marketing channels.
How much will it cost?
As previously mentioned on the Marketing Strategy the cost for the EV Wholesale marketing campaing
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
QTY-1 QTY-2 QTY-3 QTY-4 Total
24.8% 22.8% 25.9% 26.5% 100%
699,062.40 642,686.40 730,069.20 746,982.00 2,818,800.00
2011 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
QTY-1 QTY-2 QTY-3 QTY-4 Total
70% 70% 70% 70%
489,343.68 449,880.48 511,048.44 522,887.40 1,973,160.00
2011 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
Logistic
Percentage of
inventory absolute
cost
QTY-1 QTY-2 QTY-3 QTY-4 Total
Warehouse Distribution 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40
Outbound freight (FOB) 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40Inbound freight 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40
Inventory Carrying costs 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40
Customer Service 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40
2011 QUARTERLY LOGISTIC COSTS FOR ELECTRIC VEHICLES
Budgets
The numbers
Expected revenues
Expected inventory costs
Expected logistic costs
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Revenues
Sales Revenue 2,818,800.00
Less: Sales returns and Allowances 56,376.00
Sales Discounts 84,564.00 140,940.00
Net Sales 2,677,860.00
Cost of Goods Sold 1,973,160.00
Gross Profit 704,700.00
Operating Expenses
Owners Salary 72,000.00
Marketing Assistant Salary 48,000.00
Receptionist Salary 30,000.00
Administrator Salary 42,000.00
Sales Representative 1 Salary 24,000.00
Sales Representative 2 Salary 24,000.00
Utilities Expense 12,000.00
Insurance Expense 9,600.00
Supplies Expense 12,000.00
Rent Expense 24,000.00
Document Fee 250.00
Master Agrement document Fee 350.00
Loan Service Fee 300.00
Late Payment Fee -
Guarantee Fee -
Deferred establishment fee -
Furni ture and fi xture De pre ciation Expe ns e 2 ,0 00 .0 0
Vehicles Depreciation Expense 9,000.00
Other Equipment Depreciation Expense 5 000 00
EV WHOLESALER
Income Statement
For year ended 2011
Expected Profit
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Controls
Measures of return on marketing investment
Return on investment
*This marketing return on investment is calculated based on projected figures.
EV Wholesale return on investments is 733%. This reflects that the company marketing investment
delivered a great return for our company. Which is why we believe it is justifiable to increase our
investment for the following campaign.
Return on sales
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011Operations Plan
Introduction
The proposed operational plan for Electric Vehicles Wholesale includes the general operating
procedures, human resources, insurance, and working capital requirements of the company.
General Operating Hours
Electric Vehicle Wholesale will operate from Monday thru Friday from 8 am to 5 pm. EV Wholesale will
be operational year round.
Insurance Requirements
Electric Vehicles Wholesale will incur in costs for business liability insurance. The estimated cost for this
requirement is 9,600 per year.
Operating Capital Requirements
Due to the difficulties businesses face at start up, Electric Vehicles Wholesale will require sufficient
working capital to meet all operational responsibilities of the business. Since the Invested capital will not
be sufficient to start up operations we will open a line of credit with a bank so that they finance our
company until we begin to generate profit The Initial amount we need to borrow from the bank is
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Item Quantity Price per Unit Total
BOSS 3-PIECE CURVED DESK SET 4 1,549.00 6,196.00
BESTAR 6700 L-SHAPE OFFICE SET 3 1,200.00 3,600.00
BESTAR ELITE CORNER OFFICE SET 2 890.00 1,780.00B9570 5-PIECE RECEPTION SET 4 425.00 1,700.00
OFM 6' CONFERENCE ROOM SET 1 1,370.00 1,370.00
Total Furniture and Fixtures 14,646.00
Item Quantity Price per Unit Total
E6 business vehicle 3 18,060.00 54,180.00
Total Vehicles 54,180.00
Item Quantity Price per Unit Total*Other Equipment 50,000.00 25,000.00
Total Other Equipment 25,000.00
Item Quantity Price per Unit Total
*Five bedroom property 400,000.00 400,000.00
Land 12,133.32
Total Property 412,133.32
Total Capital Investments 505,959.32
Furniture and Fixtures
Vehicles
Equipment
Building
The office space will accommodate office equipment such as: computers, photo copier, etc. In addition
EV Wholesale will invest in furniture and fixtures, vehicles, environmental equipment to run its
operations, and property. These are the estimated costs associated with those investments:
The purpose of these investments is to prepare the company for the forecasted demand of our services.
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Owners' Investment (name and perce nt ownership)
Otto Martinez 200,000.00
Leonardo Orozco 150,000.00
Edin Mehmedagic 150,000.00
Jahdell Thomas 150,000.00
TotalInvestment 650,000.00
EV WHOLESALER
Sources of Capital
Sources of Capital
Owners' and other
investments 650,000.00
Bank loans -
Total Source of Funds 650,000.00
Summary Statement
EV WHOLESALER
Financial Plan
Startup Summary
I Otto Martinez and three of my colleagues Edin Mehmedagic, Jahdell Thomas, andLeonardo
Orozco have decided to start a business partnership. We have decided to name our company
Electronic Vehicles Wholesale. We have decided to locate our business venture in the city of
Amsterdam our starting financial information is stated below.
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Land 12,133.32
Property 400,000.00
- 400,000.00
Vehicles 54,180.00
Accumulated Depreciati on Vehicles - 54,180.00
14,646.00
- 14,646.00
25,000.00
- 25,000.00 505,959.32
144,040.68
-
- -
144,040.68
Total Assets 650,000.00
EV WHOLESALER
Equity and Liabilities
Assets
Property, Plant, and Equipment
Merchandise Inventory
Accounts Receivable
Less: Allowance for Doubtfull Accounts
Cash
Current Assets
Accumulated Depreciati on Furniture and Fixtures
Accumulated Depreciation Other Equipment
Furniture and Fixtures
Other Equipment
Accumulated Depreciation Property
As of January 1, 2011
Statement of Financial Position
Startup Statement of Financial Position
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Item Quantity Price per Unit Total
BOSS 3-PIECE CURVED DESK SET 4 1,549.00 6,196.00
BESTAR 6700 L-SHAPE OFFICE SET 3 1,200.00 3,600.00
BESTAR ELITE CORNER OFFICE SET 2 890.00 1,780.00
B9570 5-PIECE RECEPTION SET 4 425.00 1,700.00
OFM 6' CONFERENCE ROOM SET 1 1,370.00 1,370.00
Total Furniture and Fixtures 14,646.00
Item Quantity Price per Unit Total
E6 business vehicle 3 18,060.00 54,180.00
Total Vehicles 54,180.00
Item Quantity Price per Unit Total
*Other Equipment 50,000.00 25,000.00
Total Other Equipment 25,000.00
Item Quantity Price per Unit Total
*Five bedroom prope rty400,000.00 400,000.00
Land 12,133.32
Total Property 412,133.32
Total Capital Investments 505,959.32
Furniture and Fixtures
Vehicles
Equipment
Building
Property, Plant, and Equipment Information
*Other equipment consist of computers, telephones, etc.
*Property is located on Geuzenveld 25, Amsterdam
Property, Plant, and Equipment depreciation policies:
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Year 2011 2012 2013 2014
Projected Market Growth 7.1% 7.8% 8.3%
Total Market Revenues (* Mill ion
) 783 838.593 904.003 979.036
Lucrative segment 12%
Revenue from lucrative segment(* Mill ion ) 93.96 100.63 108.48 117.48
My desired Market Share 3.00%
Annual Revenue (* Million ) 2.818800 3.018935 3.254412 3.524528
Inventory cost (* Million ) 1.973160 2.113254 2.278088 2.467170
Operating Expenses (* Million ) 0.902391 0.935366 0.935299 0.968739
Annual Projected Figures
Assumptions
The Initial amount we need to borrow from the bank is 97,000.00 for a period of two years
with an interest rate of 6.1% to be paid monthly.
Annual Projected Figures:
Assumed values as a percentage of Sales revenue
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
QTY-1 QTY-2 QTY-3 QTY-4 Total
24.8% 22.8% 25.9% 26.5% 100%
699,062.40 642,686.40 730,069.20 746,982.00 2,818,800.00
QTY-1 QTY-2 QTY-3 QTY-4 Total
24.7% 24.1% 29.1% 29.2% 107.1%
696,243.60 679,330.80 820,270.80 823,089.60 3,018,934.80
QTY-1 QTY-2 QTY-3 QTY-4 Total
29.4% 23.7% 26.4% 28.3% 107.8%
887,566.83 715,487.55 796,998.79 854,358.55 3,254,411.71
QTY-1 QTY-2 QTY-3 QTY-4 Total
27.5% 26.6% 26.5% 27.7% 108.3%
894,963.22 865,673.52 862,419.10 901,472.04 3,524,527.89
2011 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
2012 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
2013 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
2014 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
Sales Forecast Quarterly and Yearly for 2011 - 2014
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
QTY-1 QTY-2 QTY-3 QTY-4 Total
70% 70% 70% 70%
489,343.68 449,880.48 511,048.44 522,887.40 1,973,160.00
QTY-1 QTY-2 QTY-3 QTY-4 Total
70% 70% 70% 70%
487,370.52 475,531.56 574,189.56 576,162.72 2,113,254.36
QTY-1 QTY-2 QTY-3 QTY-4 Total
70% 70% 70% 70%
621,296.78 500,841.28 557,899.15 598,050.98 2,278,088.20
QTY-1 QTY-2 QTY-3 QTY-4 Total
70% 70% 70% 70%
626,474.26 605,971.46 603,693.37 631,030.43 2,467,169.52
2011 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
2012 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
2013 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
2014 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
Inventory Costs Quarterly and Yearly for 2011 - 2014
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Electric Vehicles Wholesale Business Plan
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL
Total sales 205,772.40 233,960.40 259,329.60 200,134.80 219,866.40 222,685.20 236,779.20 250,873.20 242,416.80 228,322.80 256,510.80 262,148.40 2,818,800.00
Credit sales 61,731.72 70,188.12 77,798.88 60,040.44 65,959.92 66,805.56 71,033.76 75,261.96 72,725.04 68,496.84 76,953.24 78,644.52 845,640.00
Cash sales (total sales - credit sales) 144,040.68 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 1,973,160.00
Receipts:
Cash sales 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 1,829,119.32
Collections on accounts
receivable (past month's credit
sales) 61,731.72 70,188.12 77,798.88 60,040.44 65,959.92 66,805.56 71,033.76 75,261.96 72,725.04 68,496.84 76,953.24 766,995.48Total 225,504.00 251,718.84 217,893.24 213,946.92 221,839.56 232,551.00 246,645.00 244,953.72 232,551.00 248,054.40 260,457.12 2,596,114.80
Budgeted 2011 Quarterly Cash Receipts
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL
Purchases 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36 1,969,213.68
Disbursements 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36 1,969,213.68
Budgeted 2011 Quarterly Cash Disbursements for Purchases
Monthly Cash Budget for 2011
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Electric Vehicles Wholesale Business Plan
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Owners Salary 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Marketing Assistant Salary 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00
Receptionist Salary 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00
Administrator Salary 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00
Sales Representative 1 Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Sales Representative 2 Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Utilities Expense 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Insurance Expense 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
Supplies Expense 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Rent Expense 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
Document Fee 250.00 - - - - - - - - - - -
Master Agrement document Fee 350.00 - - - - - - - - - - -
Loan Service Fee 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00
Late Payment Fee - - - - - - - - - - - -
Guarantee Fee - - - - - - - - - - - -
Deferred establishment fee - - - - - - - - - - - -
Other Expenses 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00
Sales returns and Allowances 4,115.45 4,679.21 5,186.59 4,002.70 4,397.33 4,453.70 4,735.58 5,017.46 4,848.34 4,566.46 5,130.22 5,242.97
Discounts 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45
Marketing Expenses 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45
Comision Expenses 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45
Tax Expense 2,358.99 3,978.38 5,216.06 2,460.85 3,321.21 3,484.35 4,157.87 4,845.79 4,469.93 3,799.38 5,116.32 5,423.38
To ta l di sb ur se me nts for op era ti on s 5 1,61 8.9 6 55,739.03 59,767.31 50,500.68 53,531.51 54,004.73 56,228.59 58,466.85 57,160.77 54,939.88 59,357.51 60,284.71
Budgeted 2011 Quarterl y Cash Disbursements for Operations
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Electric Vehicles Wholesale Business Plan
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Purchases 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36
Cash operating costs 51,618.96 55,739.03 59,767.31 50,500.68 53,531.51 54,004.73 56,228.59 58,466.85 57,160.77 54,939.88 59,357.51 60,284.71
Light fixtures - Capital investment - - - - - - - - - - - -
Total disbursements 215,391.24 237,269.75 199,861.67 204,407.16 209,411.15 219,750.17 231,839.83 228,158.61 216,986.73 234,497.44 242,861.39 200,379.07
Budgeted Total 2011 Quarterly Cash Disbursements
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Total reciepts 144,040.68 225,504.00 251,718.84 217,893.24 213,946.92 221,839.56 232,551.00 246,645.00 244,953.72 232,551.00 248,054.40 260,457.12
Total disbursements 215,391.24 237,269.75 199,861.67 204,407.16 209,411.15 219,750.17 231,839.83 228,158.61 216,986.73 234,497.44 242,861.39 200,379.07
Net cash increase (decrease) (71,350.56) (11,765.75) 51,857.17 13,486.08 4,535.77 2,089.39 711.17 18,486.39 27,966.99 (1,946.44) 5,193.01 60,078.05
Budgeted Cash Receipts and Disbursements
Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Beginning cash balance (prior
month's ending cash balance) -
25,649.44
9,580.22
57,133.92
66,316.53
66,548.83
64,334.75
60,742.46
74,925.38
98,588.89
92,338.98
93,228.52
Net cash increase (decrease) (71,350.56) (11,765.75) 51,857.17 13,486.08 4,535.77 2,089.39 711.17 18,486.39 27,966.99 (1,946.44) 5,193.01 60,078.05
Cash position before borrowing (71,350.56) 13,883.70 61,437.39 70,620.00 70,852.30 68,638.22 65,045.93 79,228.85 102,892.36 96,642.45 97,531.99 153,306.57
Minimum cash balance required 25,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Cash excess (deficiency) (96,350.56) 3,883.70 51,437.39 60,620.00 60,852.30 58,638.22 55,045.93 69,228.85 92,892.36 86,642.45 87,531.99 143,306.57
Borrowing required (multiples of $1,000) 97,000.00 - - -
Interest payments - 493.08 473.71 454.25 434.68 415.01 395.25 375.38 355.41 335.34 315.17 294.90
Borrowing repaid - 3,810.39 3,829.76 3,849.23 3,868.79 3,888.46 3,908.22 3,928.09 3,948.06 3,968.13 3,988.30 4,008.57
Ending cash balance - 25,649.44 9,580.22 57,133.92 66,316.53 66,548.83 64,334.75 60,742.46 74,925.38 98,588.89 92,338.98 93,228.52 149,003.10
Financing Required
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Loan amount 97,000.00 Scheduled payment 4,303.47
Annual interest rate 6.1% Scheduled number of payments 24
Loan period in years 2 Actual number of payments 10
Number of payments per year 12 Total early payments -
Start date of loan 1/1/2011 Total interest 6,283.31
Optional extra payments -
Lender name:
Pmt
No.
Payment
Date
Beginning
Balance
Scheduled
Payment
Extra
Payment Total Payment Principal Interest Ending Balance
Cumulative
Interest
Loan Amortization Schedule
Enter values Loan summary
EV Wholesaler
1 2/1/2011 97,000.00 4,303.47 - 4,303.47 3,810.39 493.08 93,189.61 493.08
2 3/1/2011 93,189.61 4,303.47 - 4,303.47 3,829.76 473.71 89,359.85 966.80
3 4/1/2011 89,359.85 4,303.47 - 4,303.47 3,849.23 454.25 85,510.63 1,421.04
4 5/1/2011 85,510.63 4,303.47 - 4,303.47 3,868.79 434.68 81,641.84 1,855.725 6/1/2011 81,641.84 4,303.47 - 4,303.47 3,888.46 415.01 77,753.38 2,270.73
6 7/1/2011 77,753.38 4,303.47 - 4,303.47 3,908.22 395.25 73,845.15 2,665.98
7 8/1/2011 73,845.15 4,303.47 - 4,303.47 3,928.09 375.38 69,917.06 3,041.36
8 9/1/2011 69,917.06 4,303.47 - 4,303.47 3,948.06 355.41 65,969.00 3,396.77
9 10/1/2011 65,969.00 4,303.47 - 4,303.47 3,968.13 335.34 62,000.87 3,732.11
10 11/1/2011 62,000.87 4,303.47 - 4,303.47 3,988.30 315.17 58,012.57 4,047.29
11 12/1/2011 58,012.57 4,303.47 - 4,303.47 4,008.57 294.90 54,004.00 4,342.18
12 1/1/2012 54,004.00 4,303.47 - 4,303.47 4,028.95 274.52 49,975.05 4,616.70
13 2/1/2012 49,975.05 4,303.47 - 4,303.47 4,049.43 254.04 45,925.62 4,870.7414 3/1/2012 45,925.62 4,303.47 - 4,303.47 4,070.02 233.46 41,855.60 5,104.20
15 4/1/2012 41,855.60 4,303.47 - 4,303.47 4,090.71 212.77 37,764.89 5,316.96
16 5/1/2012 37,764.89 4,303.47 - 4,303.47 4,111.50 191.97 33,653.40 5,508.94
Loan Amortization Schedule
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherland
Tel. +31 20 611 0011
Revenues
Sales Revenue 699,062.40 642,686.40 730,069.20 746,982.00
Less: Sales returns and Allowances 13,981.25 12,853.73 14,601.38 14,939.64
Sales Discounts 20,971.87 34,953.12 19,280.59 32,134.32 21,902.08 36,503.46 22,409.46 37,349.10
Net Sales 664,109.28 610,552.08 693,565.74 709,632.90
Cost of Goods Sold 489,343.68 449,880.48 511,048.44 522,887.40
Gross Profit 174,765.60 160,671.60 182,517.30 186,745.50
Operating Expenses
Owners Salary 18,000.00 18,000.00 18,000.00 18,000.00
Marketing Assistant Salary 12,000.00 12,000.00 12,000.00 12,000.00
Receptionist Salary 7,500.00 7,500.00 7,500.00 7,500.00
Administrator Salary 10,500.00 10,500.00 10,500.00 10,500.00
Sales Representative 1 Salary 6,000.00 6,000.00 6,000.00 6,000.00
Sales Representative 2 Salary 6,000.00 6,000.00 6,000.00 6,000.00
Utilities Expense 3,000.00 3,000.00 3,000.00 3,000.00
Insurance Expense 2,400.00 2,400.00 2,400.00 2,400.00
Supplies Expense 3,000.00 3,000.00 3,000.00 3,000.00
Rent Expense 6,000.00 6,000.00 6,000.00 6,000.00
Document Fee 250.00 - - -
Master Agrement document Fee 350.00 - - -
Loan Service Fee 75.00 75.00 75.00 75.00
Late Payment Fee - - - -
Guarantee Fee - - - -
Deferred establishment fee - - - -
Furni ture and fi xt ure Depreci at ion Expens e 5 00 .0 0 500.00 500.00 500.00
Vehicles Depreciation Expense 2,250.00 2,250.00 2,250.00 2,250.00
Other Equipment De precia tion Expense 1,250.00 1,250.00 1,250.00 1,250.00
Property Depreciation Expense 2,575.83 2,575.83 2,575.83 2,575.83
Other Expenses 3,600.00 3,600.00 3,600.00 3,600.00Marketing Expenses 20,971.87 19,280.59 21,902.08 22,409.46
Comision Expenses 20,971.87 19,280.59 21,902.08 22,409.46
Bad Debt Expense 3,495.31 3,213.43 3,650.35 3,734.91
Total Operating expenses 130,689.89 126,425.45 132,105.33 133,204.66
Income from Operations 44,075.71 34,246.15 50,411.97 53,540.84
Other Income and Expense
Dividend Revenue - - - -
Interest Revenue - - - -
Service Revenue - - - -
Recovery of Bad Debt 2,198.66 2,198.66 3,396.65 3,396.65 3,551.69 3,551.69 3,636.25 3,636.25
Interest Expense 966.80 1,303.94 1,126.04 945.41
Total other Income and Expense 1,231.87 2,092.72 2,425.65 2,690.84
Net Income45,307.58 36,338.87 52,837.62 56,231.68
Income Tax 25.5% (11,553.43) (9,266.41) (13,473.59) (14,339.08)
Net Income after tax 33,754.15 27,072.46 39,364.03 41,892.60
EV WHOLESALER
Income Statement Income Statement Income Statement Income Statement
For QTY-1,2011 For QTY-2,2011 For QTY-3,2011 For QTY-4,2011
Income Statement Quarterly for 2011
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherland
Tel. +31 20 611 0011
Electric Vehicles Business Plan
RevenuesSales Revenue 2,818,800.00 3,018,934.80 3,254,411.71 3,524,527.89
Less: Sales returns and Allowances 56,376.00 60,378.70 65,088.23 70,490.56
Sales Discounts 84,564.00 140,940.00 90,568.04 150,946.74 97,632.35 162,720.59 105,735.84 176,226.39
Net Sales 2,677,860.00 2,867,988.06 3,091,691.13 3,348,301.49
Cost of Goods Sold 1,973,160.00 2,113,254.36 2,278,088.20 2,467,169.52
Gross Profit 704,700.00 754,733.70 813,602.93 881,131.97
Operating Expenses
Owners Salary 72,000.00 72,000.00 72,000.00 72,000.00
Marketing Assistant Salary 48,000.00 48,000.00 48,000.00 48,000.00
Receptionist Salary 30,000.00 30,000.00 30,000.00 30,000.00
Administrator Salary 42,000.00 42,000.00 42,000.00 42,000.00
Sales Representative 1 Salary 24,000.00 24,000.00 24,000.00 24,000.00
Sales Representative 2 Salary 24,000.00 24,000.00 24,000.00 24,000.00
Utilities Expense 12,000.00 12,000.00 12,000.00 12,000.00Insurance Expense 9,600.00 9,600.00 9,600.00 9,600.00
Supplies Expense 12,000.00 12,000.00 12,000.00 12,000.00
Rent Expense 24,000.00 24,000.00 24,000.00 24,000.00
Document Fee 250.00 - - -
Master Agrement document Fee 350.00 - - -
Loan Service Fee 300.00 300.00 300.00 300.00
Late Payment Fee - - - -
Guarantee Fee - - - -
Deferred establishment fee - - - -
Fu rn it ur e and fi xt ur e Dep reci at io n Ex pens e 2 ,0 00 .0 0 2,000.00 2,000.00 2,000.00
Vehicles Depreciation Expense 9,000.00 9,000.00 9,000.00 9,000.00
Othe r Equipme nt De pre cia tion Expe ns e 5,000.00 5,000.00 5,000.00 5,000.00
Property Depreciation Expense 10,303.33 10,303.33 10,303.33 10,303.33
Other Expenses 14,400.00 14,400.00 14,400.00 14,400.00
Marketing Expenses 84,564.00
90,568.04
97,632.35
105,735.84
Comision Expenses 84,564.00 90,568.04 97,632.35 105,735.84
Bad Debt Expense 14,094.00 15,094.67 16,272.06 17,622.64
Total Operating expenses 522,425.33 534,834.10 550,140.09 567,697.65
Income from Operations 182,274.67 219,899.61 263,462.83 313,434.33
Other Income and Expense
Dividend Revenue - - - -
Interest Revenue - - - -
Service Revenue - - - -
Recovery of Bad Debt 12,783.26 12,783.26 - - - - - -
Interest Expense 4,342.18 1,919.36 21.77 -
Total other Income and Expense 8,441.07 (1,919.36) (21.77) -
Net Income 190,715.74 217,980.24 263,441.07 313,434.33
Income Tax 25.5% (48,632.51) (55,584.96) (67,177.47) (79,925.75)
Net Income after tax 142,083.23 162,395.28 196,263.60 233,508.57
EV WHOLESALER
Income Statement Income Statement Income Statement Income Statement
For year ended 2011 For year ended 2012 For year ended 2013 For year ended 2014
Income Statement Yearly for 2011-2014
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherland
Tel. +31 20 611 0011
Electric Vehicles Business Plan
Land
Property
Vehicles
Accumulated Depreciation Vehicles
Total Assets
Bank Loan
Common Stock no par
Total Equity and Owners Liability
Equity and LiabilitiesCurrent Liabilities
Equity
Retained Earnings
Cash
Assets
Property, Plant, and Equipment
Accumulated Depreciation Property
Furniture a nd Fixtures
Accumulated Depreciation Furniture and Fixtures
Other Equipment
Accumulated Depreciation Other Equipment
Current Assets
Merchandise Inventory
Accounts Receivable
Less: Allowance for Doubtfull Accounts
EV WHOLESALER
12,133.32 12,133.32
400,000.00 400,000.00
858.61 399,141.39 10,303.33 389,696.67
54,180.00 54,180.00
750.00 53,430.00 9,000.00 45,180.00
14,646.00 14,646.00
166.67 14,479.33 2,000.00 12,646.00
25,000.00 25,000.00
416.67 24,583.33 503,767.38 5,000.00 20,000.00 479,655.99
163,772.28 140,094.36
61,731.72 78,644.52
1,028.86 60,702.86 1,310.74 77,333.78
25,649.44 250,124.58 149,003.10 366,431.24
753,891.96 846,087.23
97,000.00 54,004.00
650,000.00 650,000.00
6,891.96 656,891.96 142,083.23 792,083.23
753,891.96 846,087.23
Statement of Financial Position Statement of Financial Position
As of January 31, 2011 As of December 31, 2011
Statement of Financial Position for January and December 2011
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Current Ratio: Current Assets
Current Lia bilities
Current Ratio: 846.087,23 : 15,7
54.004,00
Receivables Turnover: Net Credit Sales
Average Net Receivables
Receivables Turnover: 845.640,00 : 12,0
70.188,12
Ratios
Current Ratio:
Electric Vehicle Wholesale liquidity and short-term debt paying ability
Receivables Turnover Ratio:
Electric Vehicles Wholesale ability to convert assets to cash
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Days In Inventory Turnover: 365,00 : 26
13,89
Asset Turnover: Net Sales
Average Asse ts
Asset Turnover: 2.677.860,00 : 3,6
748.043,61
Days on Inventory:
Asset Turnover Ratio:
Electric Vehicle Wholesale efficiency in use of assets to generate sales
Days In Inventory Turnover: Days in year
Inventory Turnover
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Debt to Total Assets Ratio: Total Debt
Total Assets
Debt to Total Assets Ratio: 54.004,00 : 6%
846.087,23
Times Interest Earned: Income before Income Taxes a nd Interest Expense
Interest Expense
Ti I E d 195 057 93 : 44 92
Debt to Total Assets Ratio:
Electric Vehicles Wholesale percentage of total assets that creditors provide
Times Interest Earned Ratio:
Electric Vehicles Wholesale ability to meet interest payments as they come due
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
2011 2012
Sales 2,818,800.00 3,018,934.80
Less Variable Expenses
Inventory 1,973,160.00 2,113,254.36
Contribution Margin 845,640.00 905,680.44
Contribution Margin Ratio 30.00% 30.00%
Fixed Expenses
Owners Sala ry 72,000.00 72,000.00
Marketing Assistant Salary 48,000.00 48,000.00
Receptionist Salary 30,000.00
30,000.00
Administrator Sala ry 42,000.00 42,000.00
Sales Representative 1 Salary 24,000.00 24,000.00
Sales Representative 2 Salary 24,000.00 24,000.00
Utilities Expense 12,000.00 12,000.00
Insurance Expense 9,600.00 9,600.00
Supplies Expense 12,000.00 12,000.00
Rent Expense 24,000.00 24,000.00
Interest Expense 4,342.18 1,919.36
Document Fee 250.00 -
Master Agrement document Fee 350.00 -
Loan Service Fee 300.00 300.00
EV Wholesale Break-Even Analysis2011
Breakeven analysis
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Electric Vehicles Business Plan
Break-Even Analysis
Current BE Chart Current Pie Projected BE Chart Projected Pie
Sales $ 2,818,800$ Fixed % 24.19% Sales $ 3,018,935$ Fixed % 23.28%
Fixed $ 681,802$ Total Variable % 30.00% Fixed $ 702,795$ Total Variable % 30.00%
Total Variable $ $845,640 Profit % 45.81% Total Variable $ $905,680 Profit % 46.72%
Current Projected
Sales $ $2,818,800 $3,018,935
Fixed $ $681,802 $702,795
Total Variable $ $845,640 $905,680
Total Variable % 30% 30%
Operating Profit $ $1,291,358 $1,410,459
Break-Even % 35% 33%
BE Dollars $974,002 $1,003,993
BE Date May 05 Apr 30
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
020
40
60
80
100
Current Break-Even Chart Analysis
Fixed % To tal Variab le % Profit % Fixed % To tal Variab le % Profit %
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
020
40
60
80
100
Projected Break-Even Chart Analysis
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Electric Vehicles Wholesale
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Electric Vehicles Business Plan
Income Taxes 48,632.51 Income Taxes 1.7% 2% EV Wholesale Breakeven Analysis simple breakdownFixedOverhead - FixedOverhead
Revenues Units Sold Price Unit Cost Cost of Sales Gross Profit Gross Prof it %
Enter Data: 2,818,800.00 25,800.00 18,060.00 338,256.00 2,480,544.00 88.00%
Breakeven Point: 1,145,151.72 44.39 25,800.00 18,060.00 801,606.20 343,545.52 30.00%
Value of Allocated Fixed Expenses 343,545.52
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
Income ChartSales Revenue 100.0%
Cost of Sales 12.0%
Gross Profit88.0%
Allocated Fixed Expenses12.2%
Income Before Tax75.8%
Income Taxes1.7%
Net Income (Loss)
74.1%
0.00
1,000,000.00
2,000,000.00
3,000,000.00
4,000,000.00
5,000,000.00
6,000,000.00
0 109 219RevenuesandExpe
nses
Breakeven
Cost-Volume-Profit Breakeven Graph
Sales Revenue Cost of Sales Fixed Expenses