Business Plan Art Portal Engineering Entrepreneurship

8/8/2019 Business Plan Art Portal Engineering Entrepreneurship

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art portal

Business Plan Summary Engineering Entrepreneurship


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Our portal is a web based online gallerywhich will showcase the art pieces from

various resources and will also be

available for sale.

One can contact the art gallery through

this web portal, even transaction can be

done for sale and purchase of the artpieces.

The web portal will be well security

managed for money transactions.

Initially we will deal of art with no

copyright issues and more from rural

areas which will also generate awarenessof the rich rural culture of West Bengal.

Rural Art- Pottery, Handcraft, Bamboo

articles.

Business Plan Summary


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Key FeaturesAccessible website that is

entertaining to surf. Since there is a

variety of Art Pieces to choose from,

the customer can have lots of fun

from picking and selecting the

suitable ones.

Establishing a strong network of

contacts of artists and galleries to sellart pieces.

Maintain a strong presence in the

regional arts and craft festivals on the

community.

Mission

Art Portals mission is to offer consumers a

showcase of ceramic art, pottery, art pieces that

are fun. Whether the art pieces are hanging in

the living room, bedroom, classrooms, they will

add color and ambience to the space.

To create awareness about the rich culture of

West Bengal.


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MARKET APPRAISAL


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Resources:

-ArtistsSignature artists

Amateur

-Photographers

Signature artists

Amateur

-Rural Art

-Art Societies


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Advertising

Advertisements in the major business

newspaper as well as personal finance

magazines will be given. The executive brochure

will be sent to different art galleries, painters as

well as investors.

Marketing Channels

We plan to deploy channels ranging from

internet to even direct marketing by our

executives. In the coming years, we plan to rely

more on the low cost channels (internet,

telemarketing) and less on high cost channels

(seminars and direct marketing).

Direct selling:

This will be our prime focus as its a high

involvement financial product as well as anew concept. A team of 4 will be dedicated

towards increasing the relationship with

painters as well as investors to boost sales.

Sales Promotion:

Seminars will be conducted by invitingprospective investors at the same time

increase the awareness of ART PORTICO

as well as prospect of the Indian art as an

investment vehicle. A budget is allotted

separately for the same.

Publicity in the form of sponsorships will be

given to art as well as investment relatedevents in order to

have more visibility.

The distribution channel is the internet.

Our website will be handling the traffic as

well as the transaction with the help of our

customised secure software.

PROMOTIONAL CAMPAIGN


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USP Online web based art portal reaching every

corner of the world.

Includes rural art from various parts of the

region.

Easy to access and browse through items.

Authentic Certified Paintings.

Authentic Money Transactions.

Various art galleries prevalent insocieties.

Signature Artists predominating the

market.

Rural Art not covered.


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PROJECTED PHASE-WISE SALES

PHASE IOriginal :

Paintings worth Rs. 1 lac - 5Paintings worth Rs. 35000-50000 - 10

Prints:

Signature Artists Paintings worth Rs.

8000 - 24

Amateur Artists Paintings worth Rs. 3000

- 36

SALES MARKET


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TECHINCAL APPRAISAL


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Dedicated Server

Website & Domain Space Computer System

Printer

Scanner

Camera

Server Hardware details:

- Intel Pentium processor at 3.0 Ghz

- 1U Rackmount Server hardware

- 2 GB DDR ECC Registered RAM

- 2 x 160 GB SATA Hard Disks (RAID 1)- 10 GB Data transfer per month

- Dual Gigabit NIC Interface

- Host level Anti-Virus, Anti-Malware

- 1 IP address included, upgradeable

- Server colocated at New Delhi data center

- Managed Sonicwall hardware Firewall

Software details:- Microsoft Windows 2003 Web Edition

- Microsoft ASP.NET 2.0 Framework.

- Plesk Control Panel (10 Domains)

Managed services included:

- Server hardware & network, monitored 24x7.

- Full Root Access to your server.

- Operating System support service, included.- Patches and Security updates.

- Emergency Patch installation.

- Remote hands support, available 24 x 7 x 365.

- Connected via routed private network.

- 99.98% Network Uptime Guarantee.

- PRTG Bandwidth Usage Monitoring Tool provided


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Dedicated Server

Website & Domain Space Computer System

Printer Scanner

Camera

Description Price & Specifications

Windows Hosting - Starter Windows Hosting

(artportico.co.in)

INR 699.00 annually

Website Builder

Integrated Shopping Cart

Secure Checkout (SSL)

Authorize.net Payment Gateway Support

VeriSign Payment Gateway Support

PayPal Integration Module

2Checkout Integration Module

INR 3,770.00 annually


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Dedicated Server

Website & Domain Space

Computer System

Printer Scanner Camera

HP Photosmart 8758 Photo Printer

(Q5747D)

Professional, networkable 9-ink photo

printer for color and black-and-white prints

up to 13 x 19.

Indicative Price Rs. 32,292Taxes & levies

extra

HP Scanjet 8300 Professional Image

Scanner

Featuring HP's triple-sensing scanning

technology and high-quality optics, the HP

Scanjet 8300 Professional Image Scannerdelivers excellent image quality while

maintaining a fast and quiet operation.

starting from Rs. 35,399 Taxes & levies

extra


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FINANCIAL APPRAISAL


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Fixed cost [Initial] CENTER 1

AcquiringOffice Space 1,50,000

System 50,000

Printer 33,000

Scanner 33,000

High Quality Camera 18,000

TOTAL 2,84,000

Yearly Variable Cost

Office Space rent 1,20,000

Salary 2,16,000

Transportation 36,000

Dedicated Server + Domain 1,00,000

TOTAL 4,72,000


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Revenue PHASE I PHASE II PHASE III

Paintings @ Rs. 1 lac

ORIGINAL50,000 1,00,000 2,00,000

Paintings @ Rs.

35000-50000ORIGINAL

28,000 56,000 84,000

Signature Artists

Paintings @ Rs. 8000

PRINT

92,000 1,40,000 1,88,000

Amateur Artists

Paintings @ Rs. 3000

PRINT

73,000 1,26,000 1,44,000

Photograph PRINT @Rs. 4000

3,84,000 3,84,000 3,84,000

Rural Art Pieces @

Rs. 5001,20,000 1,20,000 1,20,000

TOTAL 7,47,000 9,26,000 11,20,000

Variable Cost PHASE I PHASE II PHASE III

Cartridge 9600 12,400 14,800

Paper 11,500 13,100 15,460

Courier 44,240 50,400 55,600

TOTAL 65,340 75,900 85,860


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PHASE I PHASE II PHASE III

Revenue 7,47,000 9,26,000 11,20,000

Variable 65,340+4,72,000 75,900+4,72,000 85,860+ 4,72,000

Total Cost 5,37,340 5,47,900 5,57,860

PROFIT/LOSS 2,09,660 3,78,100 5,62,140

Fixed Cost 2,84,000 0 0


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Established artgalleries

Servermaintainenance

The price varies un-naturally in one to

one biddingThe bidder/seller

has to wait for anauction

Long established

marketsBrand names

Small scalebeginning

Strengths Weaknesses

ThreatsOpportunities

First of its kindin India

Encouraging Indian

artists while adding value to

the traditional techniques

SWOT ANALYSIS


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DIVERSIFICATIONProfile Commission

Advertisements

De

veloping more centres

Exhibitions & Diplays

CENTRE I

KOLKATA( WEST BENGAL)

Covering the rich cultural heritage of

West Bengal & Orissa.

CENTRE III

RAJKOT( GUJARAT)

Covering the rich cultural heritage ofGujarat & Rajasthan.

CENTRE IIBANGALORE( KARNATAKA)


Maharashtra & Kerela.

CENTRE IV

CHANDIGARH( PUNJAB)


Delhi & Uttaranchal.

Business Plan Art Portal Engineering Entrepreneurship

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