BUSINESS PLAN

Ravikesh KumarAgypal Sidhu

Alexander BickhamFidel Cervantes

MARKET ANALYSIS Class D Amplifiers: $374 million Audio Equipment Market: $20 billion Green Products compromise >2% of market Niche market advantage

ECO SPEAKERS

CHANGE THE RECORD

AIRCURVE PLAY

MARKET PLANNING 2 part strategy focused on college students, but with

wider reaches as well

COSTS Roughly $120,000 on

marketing On average $100 for

1000 viewers

APPEAL TO MY CUSTOMER Use other students to advertise, people like seeing their

peers use the products Make it cheap, as college students don’t have a lot of

money.

POTENTIAL MARKET People at the beach People camping People lounging around College students

STARTUP EXPENSEStartup ExpenseCash on HandDues and SubscriptionsOffice EquipmentAdvertisingInsuranceLease PaymentsLicenses and PermitsProfessional feesRentResearch and DevelopmentSecurity DepositsSignsStarting InventorySupplies (office and cleaning)Web HostingUtilities DepositsTotal Startup Expense

FIRST YEAR OPERATING EXPENSESOperational Expenses Estimated AmountSalaries & Benefits:Salary $493,000 Employee Benefits $54,000 Total Salary & Benefits $493,000 Other Expenses:Advertising $240,000 Contracted Services $5,000 Dues & Subscriptions $1,200 General Insurance $18,000 Interest on Debt $12,000 Inventory Purchases $240,000 Legal Fees $10,000 Office Expense $1,000 Rent/Lease Payments $36,000 Repairs & Maintenance $2,000 Telephone $360 Telephone Cellular $1,800 Travel & Entertainment $10,000 Utilities $2,400 Total Operational Expenses $1,072,760

BREAK-EVEN ANALYSIS

FUTURE FUNDING REQUIREMENTS Low future funding requirements

Initial sales and loans will keep company afloat

May need more funding for R&D of new products

STRATEGY Get a lot of live demonstrations and booths set up to let

people test out the product themselves Pitch them the product if they ask about it, emphasize

green

Aggressive online advertising and using a funny video much like the dollar shave club. Easy to navigate website with a lot more customization (colors/phrases) if you buy it online.

PERSONNEL Team Members

Other Important Members

Flow Chart