Business Plan of Group F

Business Plan of Group F

Group MembersSamir Zawad Hossain - 1421351 (Founder)

M.A Alim bin Seraj - 1421351 (Head of Finance and Accounting)

Mahbubur Rashid - 1310648 (HR Manager)

Shah Niaz Mahmood - 1310600 (Service Marketer) Golam Rizwan - 1310416 (Sales Marketing Manager)

Business name: COOL BREEZETMBusiness structure: PartnershipBusiness location: 31, New DOHS, Mohakhali, DhakaDate established: 24 March 2015

Vision statement:Our vision is to make a sophisticated brand image by ensuring quality, reliability and services that ensure customer satisfaction and delight, while earning enormous amount of profit for the upcoming years.

Goals/objectives:Our goal is to be a leading company in the tiles industry while maintaining a profitable customer relationship by providing superior value.

Business overview

Cool BreezeTM, a hypothetical start-up company thats going to be the pioneer in the tiles industry of Bangladesh with innovation, state of the art quality, effectiveness and vision found by the six visionaries inspired by our honorable faculty Mr. Abul Khayer Jyote, have made the move to import the state of the art handcrafted Talavera tiles, also known as AZULEZOS from Mexico; a piece of art that dates back to the 16th century colonial era when it was first introduced to Mexico by Spanish guild artisans, whose craftsmen have made tremendous contributions to the world's knowledge of fine ceramics down through the centuries, thus they are undoubtedly the finest products offered in the Mexico.

Target market: 1) Individual households 2) Corporate firms 3) Real-estates Ltd. 4) Exotic Hotels/Restaurants/Resorts

Marketing strategy: We plan to enter the market by emphasizing on heavy marketing of our product, creating general awareness of our brand and imposing individual attention to our targeted market segments.

S.W.O.T. analysis

Strengths Pioneer in the tiles industry of its kind.Innovative combination of creativity, art and quality.Azulezos are durable because of their highly sophisticated making by the master artisans.Vast array of unique sizes, designs, colors and shapes.

OpportunitiesA vast market thats already established.Constantly increasing demand.Huge opportunity to grab the market as a whole being the pioneer supplier of unique distinguished Talavera tiles.d

WeaknessesExpensiveProduct is basically made keeping the premium customers in mind.Lack of brand awareness and image since its a new brand.Likely to need a huge investment to start up with this business despite the uncertainty of projected return on equity.

ThreatsLikely to face intense difficulties to get through the market targets.

Likely to face fierce competition from the industry leading competitors.May fail to penetrate the desired market if already established competitors emerge to do the same.

Products/services

Product/ServiceDescriptionSolid Talavera tilesEye-catching handcrafted beautiful solid colored tilesSpecial design Talavera tilesArtistically designed tiles that are perfectly handcrafted by the artisans of MexicoTraditional Talavera tilesTalavera tile from Dolores HidalgoMexico, perfect for kitchens & bathrooms Colonial Talavera tilesDeluxe Mexican tile, hand-crafted byArtisans in Puebla, crafted for a customdesign look & exceptional quality tilesCertified Uniarte Talavera tilesHand-made; one of Puebla Mexico'soldest handcrafted tiles. The original!

Our competitors

As a new company we are actually novice in the tiles industry compared to our veteran competitors, thats one of our biggest concern; furthermore as a novice in the industry its nearly impossible for get our desired market share since its already a compact one taken by the big names such as RAK ceramics, Akij ceramics, Fuwang ceramics etc, who actually make the market a hard one to penetrate by a novice business like us. However, things that likely to give us the edge over our competitors are that the Market owners with little to no difference almost deal with the same sort of tiles i.e. either they are ceramics, glass, marble or stone made tiles, like us they also import tiles from overseas like China, Brazil, Spain, Italy etc

Market targets

Cool BreezeTM will be opening up 50 shop fronts or sales points in the top markets across the country to meet our projected sales. We expect a sale volume of 100,000 units of our products at the end of the 1st year. We expect to grab at least 5% of the market share at the end of the 2nd year of our business if succeed to survive in the industry. About 10% to 20% of the revenues will be used for brand building and testing the local retail channels in a focused manner.

Advertising & sales

TVC- We will cover 6 tv channels and our advertisement will be broadcasted mostly at night to make an impact.Leaflets- We will distribute leaflets at the main parts of Dhaka city.Billboards - We will use unique billboards at major parts of Dhaka city.Newspaper - We will cover 4 Bengali newspapers and 4 English newspapers.Create an application through which people can order our product sitting at home.

Financial Assumptions:

It was assumed that the monthly salaries, wages, utilities and all other expenses are constant. These costs are assumed to remain constant for the rest of the year. Tax rate was considered to be a flat 20% on the profit made by the business.The market price prevailing in the economy of all the capital equipment and tools were considered while valuating them and were also assumed to remain constant for the rest of the year.The business is considered to have a separate entity rather than having an entity collaborated with the owners of the business.

Controls

We are planning tight control measures to closely monitor quality and customers service satisfaction. This will enable us to react in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channel) and monthly expenses. Given the markets volatility, we will be developing contingency plans to address fast-moving environmental changes such as new technology and new competition.