Business Plan -2ND Assignment
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Transcript of Business Plan -2ND Assignment
Session-2014-2015 2ND Assingment -Business Plan
Submitted to- Submitted By-Mohit Sir Jerin Jose
Mathew,Abhishek
Tripathi,Amardeep Sarathe,Vinay Verma Vivek Choudhary BBA 4th sem “F”
Prestige Institute of Management & Research
Name of the company- Custom Riders Address- 6, Near Tower Chouraha, Sneh
Nagar, Main Road, Sapna Sangeeta Road, Indore - 452001
Nature of business- Service Providers
Introductory Page
The time for customization and modification of cars & motor bikes is still to arrive in Indore.
Very few modification shops and no customization shops in Indore.
Not much competition from the existing modification shops.
There is no major market segmentation in this sector.
Environment & Industry Analysis
The people of Indore ,especially the youngsters are very much interested in modifying their bike & cars.
There are no major modification shops in or around Indore.
This gives us an huge oppurtunity to run custom or modification shop.
Environmental & Industry Analysis
Products - All genuine parts , Parts used that are most suitable for your rides, Accessories.
Services - Customization of engine , Modification of body parts of your ride.
Description of Venture
Entrepreneurs – There are five young entrepreneurs associated with this venture.
Abhishek Tripathi , Amardeep Sarathe , Jerin Mathew , Vinay Verma , Vivek Choudhary.
All the above are pursuing their graduation course (BBA) from Prestige Institute Of Management & Research.
Description of the Venture
Almost all the body parts and the engine parts are being ordered from the suppliers known to be also supplying to the major motor & car companies.
This is done in order to make sure that the customers receive genuine and the most sophisticated & also the most suitable parts for their rides.
Production Plan
Physical Plant -
Their will be only two major showroom + working garage.
This is done in order to make sure that nobody else uses our name to fool the customers.
Production Plan
Services will be provided directly to the customers.
Customers can also about know about the required information from our companys’ management.
Services on first come first take basis
Operations Plan
Pricing The most reasonable prices for the
customization & modification only at our shop.
Bring one more customer along ,will be given special offers on various body parts.
Marketing Plan
Promotion - Deals with various car & bike dealers to
suggest the name our shop to their customers.
Advertisements in major newspapers and on Television shows related to bikes & cars.
Organising a Competiton(show) of custom made & modified Cars & Motors bikes.
Marketing Plan
The size of Target customers is very small.
The problem of recurring customization jobs for the rides.
Customers having not much knowledge about customization & modification of rides.
Assessment of Risk
Not much new technology available in India.
Very small window of opportunity.
Assessment of Risk