Business Owners - How to create a website
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Transcript of Business Owners - How to create a website
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How to create a websiteBy Paul Morris Owner, Superb Digital
Search engine optimisation | Web design
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ContentsPlanning Goals and KPIs Audience Content Platform / Content management systems (CMS) Design Testing Launch
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Planning your website
5 P’s, Prior Planning Prevents Poor Performance!
Ensure you involve all stakeholders
Start with the endpoint in mind
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Goals and kpi’s
What are your business aims and goals
How will you measure success
Have Google Analytics setup professionally
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Audience
New prospects or existing customers?
Each audience will require targeted content
Create client personas/profiles
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Content
What problems do you solve?
Supporting materials
Social proof
Calls to action
Reuse and recycle
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Platform / CMS
WordPress
Drupal
Web builder
Many, many others!
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design
Free template - £0
Premium theme - £50
Bespoke - £,000s
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Testing
Test actions / journeys for each client persona
Test your goals
Be fanatical
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Launch
Never launch on a Friday!
Always ‘soft launch’ first, if you can
The website is not complete, it’s just been born!
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– Paul Morris Owner, Superb Digital
@SuperbDigital www.facebook.com/superbdigital
www.superbdigital.co.uk
“Thanks for watching”