Business Opportunity Prospectus

January 2012

BUSINESS OPPORTUNITY PROSPECTUS

This Prospectus has been prepared by the Board Of Directors of Enigin PLC with the objective of

providing information on what has recently been described as “a multi-trillion dollar marketplace”

namely: The Energy Saving Business – in partnership with Enigin PLC.

Success in life is often about timing… There are few occasions when a great opportunity crosses

our path, and it is rare for the timing to be just right. At Enigin, a unique set of conditions have been

merged to form an innovative opportunity with unlimited profit potential, which we believe to be truly

unique on the world market… a challenging yet rewarding business for today’s entrepreneur.

The information provided will be of benefit both to those already in the energy saving business

but seeking to further maximize on the potential by having access to Enigin PLC’s unique products,

solutions and business model and also those new to this industry but who wish to ‘hit the ground

running’ and benefit from our considerable experience.

TABLE OF CONTENTS

1 Introduction 3

2 Your Market Potential 4

3 The Accredited Independent Distributorship… 5

What Does Enigin Provide? 5

The Distributorship License 6

Energy Saving Products 7

Training & Support 12

Marketing & Sales Aids 14

4 The ESA 16

5 Your Profit Potential 17

6 100% RISK FREE Money Back Guarantee 22

7 What is the Initial Investment? 23

8 Exclusive Partnership Opportunity 26

9 Proving The Opportunity 27

10 Allocating Your Territory 28

11 Your Next Step 29

12 Appendix 30

2YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY

INTRODUCTION

The information we provide you with at this stage has been designed to give you an understanding

of both the unique products and services we offer and the incredible opportunity available to you by

forming a strategic alliance with Enigin PLC. Hopefully by the time you have digested this you should

be convinced - to a reasonable degree that: -

1. Our combination of products and services are exceptional and unique.

2. The New EnergyMaps Formula is a highly ethical Best Practice and holistic approach to

energy management.

3. Running your own business can be prestigious, satisfying and very profitable.

4. Long-term prospects in the Energy Saving Business are excellent.

5. Enigin is a company with integrity - built on a solid foundation

The resources within Enigin PLC are unrivalled in the industry. We have the best products and

solutions along with the technical and commercial expertise to support them acquired through

decades of collective experience. We provide you with everything you need to get started backed by

a comprehensive 100% Money Back FOUR-FOLD guarantee that ensures there is nothing outside

of your control that can stop you from succeeding in your new business.

We understand that you are likely to have many questions at this stage about Enigin; how your

new business will develop, the financial implications and profit potential, the profile of a successful

distributor etc. However, the best way to fully appreciate the enormity of what we are offering is

to see it for yourself. We strongly encourage you to come and meet us in person either at our

offices in the UK or at one of our forthcoming Discovery Day events.

Please remember, if there is anything you do not understand, or if you would like an informal

discussion at any stage don’t hesitate to pick up the phone and talk to us. Our UK Head Office

number is: +44 (0) 1726 871040


YOUR MARKET POTENTIAL

As our Distributor you will have the opportunity to help companies save massive amounts of energy,

perhaps ultimately eliminating their energy bills altogether.

Yes… our aim is to:- Control - Reduce - Eliminate those bills!

And all this in a marketplace estimated to be worth over ONE TRILLION DOLLARS*!

Everyday… people everywhere… are being encouraged by their governments and the media to

save energy. Through TV, Radio, Newspapers, Magazines, the Internet and even Hollywood Movies,

the urgent need to be energy efficient is being promoted… all of which YOU can benefit from

immediately.

Furthermore, in the current economic climate we are finding that some business owners and other

organizations in both the private and public sectors are literally desperate to reduce their costs and

improve their cash flow.

In addition, saving energy is seen as one of the primary ways of combating something we all face…

Climate Change. Indeed the consequences of Climate Change are seen by many as the single

biggest threat that civilization has ever faced.

Of course, all of us want to make a positive contribution to addressing this global problem, but at the

same time Climate Change is presenting us with arguably the biggest business opportunity of the

21st Century. And you don’t have to take our word for that…

The UK Trade & Industry Secretary, having held detailed discussions on climate change with his

political counterparts across the globe has described it as:

“The greatest business opportunity of our age.”

Tim Bond, the Head of a leading Investment Bank, Barclays Capital, released a report predicting

that Climate Change will boost the global economy and dominate financial markets over the next 25

years. He added:

“If ever the time were ripe for such an energy revolution, it is now.”

And Bill Gross, a man who proved his ability to spot future profit potential in global markets has

stated:

“Reinventing energy is a multi-trillion dollar opportunity. It dwarfs any business opportunity

in history.”

You can be certain of one thing… with increasing pressure from the ‘credit crunch’ and growing

awareness from both governments and the media, The Energy Saving Business is here to stay!

It is set to be high on the international agenda for many years to come. As an Accredited Independent

Distributor you have the opportunity to Profit With Integrity now, and maximize on the renewed focus

on energy management in a huge way on into the future.

* Although Enigin PLC is a UK based company, Dollars are used for examples in this document, as

they are a more widely recognized currency than GBP.


THE ACCREDITED INDEPENDENT DISTRIBUTORSHIP...

WHAT DOES ENIGIN PLC PROVIDE?

Based on the level of commitment you wish to make and how serious you are about your new

business we can help you by providing virtually everything you will need to get started with your very

OWN Accredited Independent Distributorship for Energy Saving Products and Solutions.

You may choose to operate as a single-person business consultant, either working on your own, with

your family, or managing a small team. Or you could set up an office and employ a team of business

professionals... the choice is yours.

We have a Core Establishment Package that we believe provides the essential ‘must have’ elements

for starting a business in this sector and they are provided on payment of the initial License fee.

These are detailed in the standard terms of agreement. This license fee can be paid in full prior to

training, or you can defer a large portion and pay this conveniently over twenty quarters.

The minimum initial investment required by Enigin is $22,950.

However as an incentive for those who have both the willingness and circumstances… and are

able to make the COMMITMENT… we offer substantial further incentives… not least of which is

the opportunity to recoup double the initial investment in the first six months – in addition to

whatever profit you would otherwise of made.

Put simply… we are looking for commitment from people who are serious about this business and we

show our appreciation accordingly with further support.

Here is a summary of what we can make available to you, subject to your chosen level of investment,

as part of the your Establishment Package at the outset:


Pictured Directors:

Troy Wrigley

Ben Willcocks

Tim McMahon

THE DISTRIBUTORSHIP LICENSE

Protected License Agreement to distribute Enigin products and solutions in your chosen territory

supported by our bespoke Customer Relationship Management System.

License for unlimited users of all of Enigin’s powerful business development tools designed to help

you grow your business.

Certificate of Accreditation & Wall Mounted Plaque as evidence that you have graduated from the

MindShare Training Programme as a duly Authorized Distributor for Enigin PLC.

Secure access to ECOS, Enigin’s online account management and ordering system, where you can

obtain the full range of energy saving products at prices that will enable you to enjoy 100% mark-up,

in addition to further promotional material and merchandise.

Having worked within the Energy Saving Business for decades our Distributors benefit from a huge

amount of dedicated technical expertise and ongoing research and development in support of the

Distributor Agreement. Our management team and technical partners have been closely involved with

the development of several innovative and often revolutionary energy saving products and solutions.

At Enigin we have a dedicated Research and Development team committed to delivering leading-

edge solutions that are both technically brilliant and commercially attractive to client companies.

One third of the Enigin team work in the R&D department.


ENERGY SAVING PRODUCTS

The first step in any effective approach to energy management is CONTROL…but how do you control

a resource like energy, which is invisible in use? The answer is Eniscope - a unique product that

disaggregates energy consumption by building, department, circuit or even machine and makes this

information available in real-time over the web. Suddenly energy use is visible and your clients can

see exactly where it’s going and why.

We developed Eniscope, a Real-time Energy Management System, to validate the efficacy of our

energy saving products and in the process realized that some of the greatest areas for potential

savings were immediately available with little or no further investment required. Information

empowers you to take effective control. http://enigin.net/stylemark

To appreciate the full benefits of this incredible system please go to our Eniscope mini-site.

http://enigin.net/presentertool

To assist with marketing and developing the business during the early critical start-up phase we

provide each new distributor with up to five complete Eniscope Real-time Energy Management

Systems – with a combined total value of $40,000 at RRP, in any combination, FREE OF CHARGE

subject to certain criteria being met. Each system will include an Eniscope Hub and two Eniscope

Meters featuring real-time and renewable energy displays along with full access to our cloud-based

energy analytics service

These can be used with up to five separate clients to help with early cash flow, and will be ideal for

developing high quality case studies and testimonials which will be vital for rapidly growing your

new business.

In addition to our Flagship Real-time Energy Management System we have a comprehensive range

of load-side products that collectively address most of the electrical inefficiencies found in both

commercial and industrial applications:

We provide samples from this range comprising of:-

1. Air Conditioning Energy Savers.

2. Chilled Unit and Refrigeration Energy Savers.

3. Single phase Intelligent Motor Energy Controllers.

4. Sensor driven Light Energy Saving Systems.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 7

http://enigin.net/stylemark

http://enigin.net/presentertool

So technically speaking… how do our energy saving products and solutions work and deliver

the promised savings?

As an overview, what our partners design into equipment could be summed up as ‘intelligence’.

In most cases we introduce sophisticated microprocessor based solutions imbedded with unique

control algorithms that constantly monitor the ‘work’ being done by an appliance and ensure that the

energy consumption is matched exactly to the required demand (which is often variable). This can

sometimes be as simple as installing sensors or telemetry equipment, which ensures equipment is

OFF when not required.

Of course, the methodology used within say our Intelligent Motor Energy Controller may be

completely different to that deployed within our Air Conditioning Energy Saver, but the principles of

maximizing efficiency are the same namely; we design out unnecessary waste before it’s converted

to ‘heat’.

In physics, the first law of thermodynamics is a statement of the conservation of energy. In short, the

law states that “energy can neither be created nor destroyed”, it can only be changed from one form

to another or transferred from one body to another, e.g. friction turns kinetic energy into heat (radiant

energy). In other words, once energy has been absorbed by an appliance it becomes irreversible

and when not utilized to meet a demand (work) then the excess energy will be converted to losses

namely; heat, noise and vibration, which is then dissipated into the environment.

Heat is actually ‘energy in motion’ and is at the root of much inefficiency and often creates further

problems for the user. For example one kW of wasted energy (heat) can cost considerably more (up

to 1.5 kW) by the time it’s removed from the building with an air con system. Thanks to Eniscope we

can monitor all of this remotely at site level.

As soon as your training is complete you will be given direct access to some of the most efficacious

energy saving solutions available on the planet… In the meantime, more information is available on

the numerous solutions we provide on our corporate website http://enigin.com/products


http://enigin.com/products


Consider lighting…

In it’s crudest form a conventional light bulb is probably only

10% efficient – that means up to 90% the energy consumed is

wasted and converted to heat. Conventional florescent tubes

and metal halide while more efficient still leave a lot to be

desired. In many companies lighting can be a major cost.

However, we can provide you with stunning solutions that in

the first place make sure that light is produced efficiently,

then with occupancy sensing ensure that lights are turned off

automatically when they are not required. In addition, daylight harvesting ensures that light output

is exactly what is needed resulting in real savings of well over 50%. What’s more they are such easy

products to demonstrate.

http://enigin.net/lighting

How about motor controls…

AC induction motors consume more than half of all the

world’s electricity and yet motors can be incredibly wasteful.

To tackle head on the problems associated with inefficient

motors in the early 90s, Enigin founders worked with a

development team to create the world’s first truly intelligent

single-phase motor controller. In the right applications, motor

controllers can save over 50% of the energy consumed by

dynamically adjusting the amount of energy a motor uses in

direct proportion to the job of ‘work’ it does.

Motors cause excess power to be consumed for any of the following reasons, or sometimes a

combination of them all:

• VariablesupplyvoltageontheNationalGrid

• Over-sizingofthemotorsatthedesign/specificationstage

• Variabledutycyclewithnointelligentwayofadjustingthepowertomeetthedemand

• Themotorrunningneedlesslywhenitcouldbeturnedoff

• Highpeakstartingcurrent

• Isentropiceffect

The iMEC range of dynamic torque and speed controllers can be very effective in combating these

problems. They will also extend motor life by reducing heat and vibration.

http://enigin.net/motors

http://enigin.net/lighting

http://enigin.net/motors


Think about refrigeration…

A significant amount of energy is used by refrigeration

especially in commercial and retail applications apart from

making the motors run more efficiently there is much that can

be done to improve the efficiency of the appliance.

Regrettably, most refrigerators still use air temperature as the

signal to control the refrigeration cycle (i.e. when the fridge

starts and stops). They have been doing that for over 100

years. But we don’t buy fridges to cool air. We buy them to cool food. So we should use food

temperature as the signal to control the refrigeration cycle. Would that make a difference?

Absolutely! Air temperature rises far more rapidly than food temperature so refrigeration cycles are

more frequent than they need to be to maintain the required temperature. The result is excessive

energy consumption.

The NSF approved Chilled Unit Energy Saver solves this 100 year old problem! It is a non-toxic wax

food simulant contained in a protective enclosure that mimics food temperature. Once in place, the

Chilled Unit Energy Saver transforms the fundamental operation of the refrigerator because it will

now use food temperature as the signal to control its refrigeration cycle rather than changeable air

temperature.

The effect is a more efficient refrigeration cycle, where the individual cycle lasts longer but the

frequency is reduced by up to 80%. This can result energy savings of up to 33% without any

compromise to food safety and quality.

http://enigin.net/refrigeration

Let’s look at air conditioning…

One of the superb Enigin solutions we can offer you is ACES,

our Air Conditioning Energy Saver… an intelligent system,

producing up to 30% savings in many instances. It is a

sensor-driven electronic controller with software algorithms

designed to detect thermodynamic saturation and to optimise

the compressor to enable it to deliver exactly what is needed

to maintain room temperature in the most economical way.

In many of the warmer countries around the world air

conditioning is one of the largest energy consumers,

often accounting for a large part of a company’s energy bills. For example millions of simple air

conditioning units waste unbelievable amounts of energy every day, and there is an estimated 300

million in daily use. Not only is the power demand very high, but air conditioning also contributes to

extreme peak energy demand on the hottest days of the year, which the energy infrastructure has to

cope with and your customers are further penalised for.

http://enigin.net/aircon

http://enigin.net/refrigeration

http://enigin.net/aircon

175 kW

Voltage 247.8 volts

PF 0.6

This is just an overview of the kind of solutions we can offer. Some of which are supported with

portable demonstration cases that will enable you to show your customers the incredible savings

potential by simply plugging a device in.

Almost every product within the Enigin approved range has been proven in the field for many years,

which means they have been successfully supplied by people just like you, so you can be confident

they will do “exactly what is said on the tin”. We also have some excellent customer testimonials for

both you and your clients to evaluate.

For the most part these products are simple retrofit solutions and have been designed to provide a

very attractive pay-back proposition to your customers – normally less than two years, which equates

to a 50% return on investment. It really should be a no-brainer!

Remember too – all of our products and solutions will help reduce the Carbon Footprint of your new

customers, which is of major concern internationally. In many countries companies are penalised

financially by the authorities for their excessive Carbon Footprint. There has been much talk in the

West about imposing greater tax on companies on the basis of their carbon output. A very good

reason for companies, i.e. your customers, to take these matters very seriously.

In times of economic hardship, business owners are even more anxious to cut their energy

consumption, save costs and increase profit... and all our products are designed to do just that


TRAINING & SUPPORT

At Enigin, we pride ourselves on our ability to take an individual or company, with no previous

experience of this industry, from a standing start to profitable trading in the shortest possible

timeframe. To facilitate this process we created MindShare...a comprehensive Training & Business

Development Program that has been honed and perfected over the last three decades.

Here is an overview of what we can provide:

90 Day Fast Track Program - You will be immediately enlisted in this digital training program, hosted

by our Managing Director Ian Wrigley FRSA, delivering focused personal and business development

strategies to accelerate the growth of your new business.

MindShare Residential Training Course - All our distributors benefit from comprehensive residential

training in the UK or North America including Technical and Commercial Modules. Please watch as

some of our distributors explain how they benefit from the MindShare course.

http://enigin.net/delegates

The Company will happily assist with coordinating hotel accommodation and transfers to the training

venue, your Business Manager can provide you with a link to our recommended best value hotel(s),

which are next to the training venue for convenience.

Refreshments and lunch will be provided each day during the training program, compliments

of Enigin.

To reinforce the critical elements within the training, all of the key learning points of the training

program will be made available in digital format.

Winning More Customers on DVD - Our Establishment Pack includes a complete copy of this highly

acclaimed training series exclusively adapted for individuals in the Energy Saving Business. This will

take you step by step through the whole presentation process.

Training Podcast Series - Enigin’s bespoke podcast is hosted by internationally recognized business

Guru Warren Greshes and has as its theme ‘How To Run A Successful Energy Saving Business’.

Technical Courses - In depth technical training is provided both in the UK and overseas, designed

for Electricians, Engineers and Energy Managers. This training provides much deeper and more

comprehensive information on the technical aspects of our full product range and their various

applications.


http://enigin.net/delegates

Multi-user CRM License - All members of your organization will be given protected access to our

powerful, web-based Customer Relationship Management tool – Nucleus, which is capable

of delivering;

• FullContactDatabaseManagementwithMailMerge

• SmartSearchfacility • Calendaring

• TaskAssignment

• CustomerPipelineTracking&ManagementStatistics

• AutoResponders&EmailScheduling

• ManagementDashboard

• EnergyPortalforremoteset-up&monitoringofend-userconsumptiontrends

The Knowledge Base - This online support portal is a veritable oasis of information on virtually every

conceivable subject matter relating to the Energy Saving Business… be that technical, commercial,

administrative or the all important sales & marketing. Distilled from literally thousands of hours of

practical experience from within the Energy Saving Business the KB24 Knowledge Base is your

reliable, always-available, source of help, information and advice.

Everything we have accumulated from our collective experience in this business… coupled with the

real life experience our distributors face in the real world is distilled into this invaluable resource.

This resource is updated literally - every single working day!


Branded Merchandise - Selection of USB sticks, pens, key chains, coasters etc.

The Pulse - A regular newsletter, which is produced with the primary objective of sharing the latest

case studies, new product developments, and tried and tested marketing strategies from other

successful distributors from around the world.

Energy Saving News Feed - We employ a team of researchers and professional writers who deliver

unique Enigin specific articles via our bespoke news portal directly to you, and any of your staff

registered on Nucleus every day to keep you abreast of the latest news in the energy saving business.

Enigin Bound Manuals - This professional storage resource is ideal for incorporating sales orders,

technical & installation information, energy saving product data, application specific case studies,

training & support and energy audits, all of which can be downloaded from the KB.

MARKETING & SALES AIDS

Most people would readily agree that having an effective marketing and sales approach is criticato

the success of any business and in this area we provide you with considerable levels of help and

support including proven methods for generating a steady flow of high-quality customer enquiries

from within your territory. We also receive a steady flow of enquiries via our corporate website

http://enigin.com that are passed directly to our distributors.

ESA Membership - This credible association of commercial and technical experts from the field

of Energy Management will provide instant credibility, with the immediate benefit of the ESA

accreditation for use on letterheads and promotional literature… a statement in itself that you are a

part of a professional and ethical body (see the next section for further details on the ESA).

CustomizedWebsite - You will be able to work alongside our

in-house Graphic Designer and Web Developers to produce your

own website containing product demonstrations, videos,

testimonials, test reports, downloadable brochures, supplied

and hosted with your own logo and domain name. All our sites

are built using IGLOO our bespoke Online Content Management

System enabling you to easily make changes and update the

content, from anywhere and at anytime. This is how your website

could look with your own company logo:

Presenter Tool - Available both in online and high resolution

DVD format this comprehensive Presenter Tool has been

developed to use in client facing presentations. It includes

professionally produced audiovisual presentations, animations,

demonstrations and screen-casts on the Eniscope solution.

Presentations Aids - We can provide you with a 16GB Apple

iPad or iPod Touch with an Eniscope application for Real-time

monitoring of any Eniscope meter on the same network, ideal for demonstrations to prospective

clients and consultations with existing customers.


http://enigin.com


Several of our distributors have benefitted from our small hand held ‘laptop’ branded with your own

company logo and if appropriate the ESA ‘mark of approval’. Also pre-loaded with an interactive

presentation. These are extremely practical and credible for Consultants who visit clients to conduct

a fact find, generate proposals and demonstrate solutions.

One-on-One Business Planning - During, or immediately after the Mindshare residential

training course our Business Development Team will help you formulate a detailed

Business Plan including Gantt chart with key milestones for the first 12 months of

your new business. Enigin’s experienced Financial Director can then help you

generate a detailed profit & loss projection with cash-flow forecasts.

PersonalizedBrandingService - We offer a Branding Consultation & Design

service with a suite of marketing materials incorporating your own new company

Name/Logo and chosen style guide. Enigin’s Graphic Designer will work with

you to produce your very own unique high quality promotional materials, which

you will be able to carry away with you in digital format, ready to utilize within

your new business, as soon as you return home. Inclusive of: Letterheads,

Business Cards, Compliment Slips, and Product Brochures. All this delivered

on a CD:ROM containing print ready graphics so that you will be able to

reproduce materials from a printer local to you, at the most cost effective price.

Exhibitions and Trade Shows - Can be both a good source of new

business and enable you to establish an early presence in the marketplace.

We can help you by designing and producing high quality exhibition

material for use in developing your business in your local territory.

Portable Demonstration Case - This can be used to demonstrate the

dramatic effects that applied intelligent control can achieve - in this case a single phase

Intelligent Motor Energy Controller. We also provide a video tutorial to help you use this effectively

in client presentations.

THE ESA

Following your graduation from the Mindshare training course you will automatically qualify for an

Accredited Membership of the Energy Saving Association should you wish to join. This is a new

organization, which has primarily been created to give Distributors of energy saving technology an

immediate sense of credibility and belonging.

ESA members get full rights to promote their business under the ESA ‘Mark of Approval’. In

fact, many of the additional marketing materials and resources, which are made available to our

distributors via ECOS, can be pre-branded with the ESA logo.

Of course, ESA membership is much more than just a logo. Crucially, it is an indication to your

customers that you are a trained specialist in the field of Energy Management backed by a global

network of business professionals, engineers and product developers with an incredibly diverse and

extensive understanding of energy conservation strategies.

The ESA is headed by a group of Council Members that have demonstrated conspicuous success

in the Energy Saving Business over a sustained period of time. ESA expertise covers the broadest

possible range of disciplines including, but not limited to, Energy Billing, Energy Auditing, Grants

& Initiatives, Electrical Installation, Metering & Monitoring, Motor Control, Lighting Control,

Refrigeration, HVAC & Best Practice.

You can visit the ESA website now on http://the-esa.org but please be aware that much

of the content is only available to members.


http://the-esa.org

YOUR PROFIT POTENTIAL

Without doubt we can say that the level of success and therefore the amount of profit you will

be able to generate from running your own Energy Saving Business is limited only by your

imagination and ability. It is based almost entirely on the level of focused activity within your new

business, which means if you are willing to put the effort in the results will surely follow.

As an Enigin distributor you will have the immediate opportunity to enjoy income from various

sources as you implement each stage of the EnergyMaps Formula. For a detailed explanation of this

unique approach to energy management please follow this link:

http://enigin.com/about/our-approach/the-enigin-solution

To summarize the three key income sources: -

A. The provision of the Eniscope Real Time Energy Management System – Making it easy

for people to buy from you

B. The supply of Energy Saving Products – Saving up to 85% on individual applications and

upto40%acrossanentireorganization

C. Profit from the renewable energy boom by providing exactly what this sector so

desperately needs right now

In predicting your cash flow and profit potential you need to determine the type of business you

would like to own and run. Do you want a business that rests to a large extent on your own efforts

with you operating as a Specialist Energy Consultant, or do you wish to build a more substantial

business that in the fullness of time could begin to generate much higher levels of profits for you

even if you are away from the office. That is a decision you need to make, and either way we will

help you get started.

First, let’s consider the level of profit you can make from supplying some of our exceptional

Energy Saving Products: -

In broad terms when you purchase energy saving products from us you will normally invoice your

client for twice the wholesale cost. (i.e. you buy say for $1,000 and sell for $2,000) Installation costs

are charged as an extra to your customer – but presented as one invoice total. In effect offering your

client a ‘turn-key’ solution.

Most products can be purchased online via ECOS, the Enigin Collateral Ordering System, and they

are dispatched via carrier from our capacious warehouse facilities normally within 48 hours.

Let’s look at an example of how a ‘typical’ proposal would be presented and how financially attractive

it would be to your potential customer. In a typical scenario; a customer with, say, a $50,000 per

annum energy bill (that’s $100,000 over 2 years) – looking to save 40% would have $40,000 readily

available to spend on energy saving solutions and still be able to enjoy a two year pay-back, which is

an extremely attractive 50% return on their investment!


http://enigin.com/about/our-approach/the-enigin-solution


Case Study

To give you an idea of how lucrative selling Energy Saving

Technology can be I wanted to share a personal example:

“I made $1.1 million from one sale!”

“Within the first year of launching an intelligent single phase motor

controller I sold over 4000 units to a chain of convenience stores

in the UK. The rollout program took nearly a year but I would

receive a substantial cheque every month. In the end I pocketed

just over $1 million and my customer enjoyed savings of 20%

and a two-year payback. Definitely a win-win! I look forward to

showing you how I did it in the Mindshare training programme.”

I. A. B. Wrigley FRSA.

Managing Director Enign PLC.

In some instances a customer with a large facility or several sites may choose to embark on a full-

scale rollout program involving hundreds of individual products across their facilities. In other words

these are not ‘one-off’ sales, rather you can develop a long-term relationship with your clients as you

continue to provide them with cost effective solutions across numerous varied applications via our

constantly expanding range of innovative products.

There is even the opportunity for Original Equipment Manufacturers to incorporate these technologies

at the manufacturing stage, which you could benefit from indefinitely.

Several of our distributors benefit from a contract leasing arrangement whereby you can now spread

the cost of the investment for your clients over a number of years, thereby removing the need for

them to find any capital up-front, because the saving generated each month will cover the payments

for the equipment. The good news is YOU get paid for the full installation at the outset so you don’t

have any issues with cash flow.

Now let’s look at another immediate and readily achievable source of

profitthatcouldberealizedfromEniscope:–

Apart from generating significant profit levels immediately, Eniscope can

also provide you with the perfect ‘sales platform’ for your customers to keep

buying more products from you… in volume.

How does this work?

From practical experience with our own customers and those of our existing distributors we know

for sure that Eniscope by itself can lead to substantial energy savings for your customer…we target

10-20%... but in some cases we have achieved much more – even over 40%. Additionally, once you

have installed Eniscope, everything you do will be transparent – giving the customer huge levels of

confidence to spend more money with you later. Remember, Eniscope makes the invisible (energy

leaks) – now visible.

Let’s consider how the numbers could work on a typical sale.

Thinking about an example of a small customer… the cost of the basic Eniscope system comprising

of one Hub and two Meters would retail at circa $7600. However, in our experience most businesses

opt for a Pay-As-You-Save plan at a miserly cost of $350 (rates will vary) per month – which makes

it so affordable and convenient for them. Remember, with leasing YOU get paid in full as soon as

Eniscope is installed.

Now… just consider how financially attractive this could be for you and your customer. By having full

control of their energy consumption and following our systematic ‘no cost’ energy saving strategies,

10%-20% savings could be immediately achieved and easily proved before they even begin to look

at additional ‘load side’ energy saving products.

This means that if they were to save a modest projection of say; 15% of their energy bill from day

one (at $50,000 per annum = $7,500 per annum profit increase) and offsetting this against the cost of

Eniscope at $350 per month on lease would mean - the Eniscope system is costing them nothing!

In fact, it generates positive cash flow from day one.

Now, how much can you make?

Working on the same example as above, the cost of the Eniscope solution, including both the

hardware, software, installation and commissioning is normally less than 50% of the sales value –

which means you get to keep at least 50% of the income each time.

In doing your calculations and initial business plan remember that Eniscope is exactly what

customers need right now to get control of their Energy costs and save money. Furthermore, it

will also put in place the evidence they need to demonstrate their personal Carbon Footprint

reduction program, which is already winning some of our clients new business through an improved

‘green’ image.

For these and other compelling reasons, in our own experience with Eniscope when we have

approached companies directly for test marketing purposes, approximately 40% of the decision

makers we’ve presented to so far, with a viable energy spend, placed the order with the consultant

there and then!

Now… how many Eniscope systems can you expect to invoice each week? That will depend of

course on how active you are and the type and size of business you wish to develop. The following

illustrations might help you to predict your earning potential from Eniscope alone:

RRP Eniscope to customer $7,600

The ‘average’ amount you pay Enigin $2,500

Gross margin to distributor on each sale (less installation costs) $5,100

On your own – 2 sales per month $122,400 gross profit p/a

You and a Partner - 1 sale per week each $530,400 gross profit p/a

5 person sales team - 1 sale per week each $1,326,000 gross profit p/a


You will of course have some costs related to the above including installation via a qualified electrical

engineer who can be either employed directly or sub-contracted by you.

And remember… these are basic Eniscope systems for small to medium sized businesses, whereas

some of your larger clients will almost certainly require multiple systems (some in double figures)

to cater for their needs. In addition this income is realized BEFORE you even offer to install any

of our load side energy saving products where there is the very real potential for numerous major

installations.

Given that you are already providing an invaluable service - and developing a close relationship -

imagine how likely it is they will go on to spend more money with you.

Finally, let’s look at the opportunity for you to profit from the renewable energy boom that is

occurring in the public and corporate sectors:-

There is something about renewable energy that fires the imagination. The idea of becoming

self-sufficient, releasing yourself from the grip of the greedy energy companies and fully realizing the

benefits of the free energy that surrounds you (be it solar, wind, hydro etc.) is very appealing.

Unsurprisingly, many organizations are making a commitment to renewable energy but we are finding

they are faced with two significant problems following the installation:

1. Independently verifying the performance of their equipment

2. Educating and/or promoting the value of their investment

Eniscope Renewable, a new feature of our Real-time Energy Management System, solves both

problems.

Firstly, you don’t have to rely on the inaccessible and complicated performance data that comes as

standard with many renewable systems. Eniscope Renewable provides class-leading, independent

measurement of the usable energy being generated by the renewable technology and delivers that

information over the web in an easy to understand format.

Secondly, a renewable investment and its benefits don’t need to be hidden on the roof (e.g. Solar

Panels) or in the Accounts Department (e.g. Reduced Bills/Rebates). Eniscope Renewable can power

a Real-time Renewable Energy Display with dynamic graphics and beautifully designed, customizable

‘info-panels’ that allow users to educate their buildings’ occupants on the benefits of renewable

technology AND promote their green credentials to visitors, customers and investors.


In addition to the obvious profit potential from existing users, particularly schools and public

authorities, Eniscope Renewable opens the door to lucrative third party agreements with renewable

technology providers who are desperate to differentiate themselves from their competitors and add

value to their offering.

Important note… no one can or should predict your earning potential for you. These examples

are for illustrative purposes only. Your actual earning potential will vary depending on factors such as

your territory, your clients, what you elect to charge for your services and, significantly, the amount of

effort you put in.

In order to run a more ambitious business you will of course require additional support staff – but

remember you have an enormously powerful business management tool in Nucleus to help you grow

your new business... not to mention the awesome Knowledge Base 24/7/365 which also boasts the

fast response enquiry system.

At the same time many individuals prefer to keep their business small and more manageable – some

even choosing to work from a well equipped home based office. This can still be equally fulfilling and

provide a healthy income opportunity. The important thing is… you get to make the decision, you can

start small if you wish and expand your business later… the choice is all yours!


100% MONEY BACK RISK FREE GUARANTEE

We are so confident in the quality of this opportunity that we are able to offer you a 100% Money

Back Guarantee designed to remove all the risk of you being adversely affected by unforeseen

circumstances outside your control which could prevent you from making a success of your new

business when you return to your home territory after training.

The specific terms and conditions of this FOUR-FOLD guarantee are detailed in the Company’s

Standard Terms and Conditions of Appointment however the attached certificate provides details of

the main benefits you will enjoy from day one. http://enigin.net/guarantee


http://enigin.net/guarantee

WHAT IS THE INITIAL INVESTMENT?

The question can reasonably be asked; if the potential is so great and the profit margins so healthy

why does Enigin require an initial investment as part of the distributorship application? Why don’t we

train and equip people for free and wait for them to sell products to receive an income?

The answer is simple; if we could be certain that every new distributor would apply the business

principles correctly and persevere until they achieve a regular flow of orders there would be no need

for an initial fee – but we can’t. Starting your own Energy Saving Business is a serious challenge

requiring hard work, tenacity, and real determination. We thus require a demonstration of your

commitment to the business – then we know you are serious. All we are asking you to do is; ‘put your

money where your mouth is’. In short… we need Commitment!

There are also other important factors to consider; firstly, we incur very real costs in the process

of finding and appointing good quality people to train and work with, and subsequently supplying

expensive technical equipment, high quality marketing materials, and comprehensive sales and

technical training. To put these costs onto the price of the services or products would have an impact

on the margins our distributors enjoy and on the payback viability of our energy saving solutions to

our customers. For this reason we cover all of these costs within the initial investment.

Secondly, we are receiving a very high level of enquiries from individuals and organizations

expressing interest in representing us; therefore, we need an effective mechanism to separate those

who have the resources and commitment we are seeking from those who do not. If there were

concerns over making a relatively small investment in what is, in effect, your own business and future

it would raise a question over this.

Finally, we believe that this is a reasonable consideration because of the level of resources we have

invested. Enigin is the result of almost thirty years of product innovation and energy saving strategies

and our business partners can benefit immediately from this wealth of practical experience.

While we hope you will continue to do business with us long into the future the fact is you are

not overly restricted by an ‘exclusive’ or ‘restrictive’ licence agreement that prevents you from

supplementing your product range with other load-side products from anywhere else on the global

market if you believe there is a demand for it in your territory. In reality, once you graduate from the

Mindshare training course you are running your own business as an Independent Distributor in the

Energy Saving Business and you can buy as much or as little as you like from us subject to only very

minimal sales obligations.


North America and Canada

The initial investment for setting you up with your own fully resourced and licensed Accredited

Independent Distributorship with Enigin PLC is:

Full payment: USD $38,450 which is the full and final initial payment for the

Core Establishment Pack including the preferential incentives.

Deferred option: USD $22,950 plus twenty quarterly payments of USD $1,200.

For precise details of each product offering please refer to the Appendix of this document or the

Schedules in the Standard Terms and Conditions Of Appointment.

United Kingdom and Rest of World

The initial investment for setting you up with your own fully resourced and licensed Accredited

Independent Distributorship with Enigin PLC is:

Full payment: GBP £23,750 which is the full and final initial payment for the

Core Establishment Pack including the preferential incentives.

Deferred option: GBP £14,250 plus twenty quarterly payments of £750.

For the precise details of each option please refer to the Appendix of this document or the Schedules

in the Standard Terms and Conditions Of Appointment.

Summary of Full Payment Refund Incentives:

As soon as you have purchased orders for products via ECOS to an agreed level* and within a

specific timeframe we will immediately credit your account (ECOS) with $38,450.

This will be triggered when one of the following is achieved:

$80k Sales/orders in 6 months – $38,450 credit



We will also supply you with a total of 5 Eniscope Systems worth $38,450 at RRP. Furthermore, if

you install all 5 within your first 6 months you will qualify for a guaranteed 50% discount on your next

5 Eniscope Systems**.

This represents the potential for a more than DOUBLE refund of the initial license fee.

*NB: Does not include special offer purchases. Actual figures in the Agreement will be shown in GBP equivalent.

**Terms and conditions apply.


Put simply... with this opportunity you are actually investing in your own abilities and your own future.

We genuinely appreciate people who are committed to making their new business a success. There

are clearly abundant benefits from making the full initial payment as a demonstration of that. However

we do also respectfully acknowledge that in some circumstances the deferred option may be the only

achievable way forward.

If you require more detailed information on any of these important financial matters, please speak to

your Business Manager


EXCLUSIVE ENIGIN PLC PARTNERSHIPOPPORTUNITY

While this Business Prospectus is focusing exclusively on the Distributorship Opportunity, you may

wish to know that under some exceptional circumstances the company is still willing to consider

granting exclusive partnership rights to business professionals who can demonstrate they are

high-achievers’ with a proven track record either from an existing business or preferably as a

successful Accredited Independent Distributor.

The structure could take the form of a newly incorporated ‘ENIGIN’ legal corporation within the

partner’s territory with Enigin PLC retaining up to 20% shareholding in the new business.

The investment required for this exclusive ‘partnership’ agreement will be determined by a number

of criterion not least of which is the level of training and support needed at the outset, the amount of

on-going management bandwidth required to support the partner during the first year, (which would

likely require multiple visits from Enigin Directors and/or members of the Senior Management Team to

help set up the business) and most importantly, the size of the fully exclusive territory being licensed.

However the ‘smallest’ partnership is likely to require a substantial investment in working capital and

stock with £80,000 being the minimum license fee. Further information can be made available via

your Business Manager.


PROVING THE OPPORTUNITY

Every business opportunity carries with it an inherent risk. Since much of your success will depend

on how committed and experienced you are we cannot make any guarantees as to how well you will

do. However, what we can guarantee is that as a business development team we have helped many

people create businesses from scratch and go on to enjoy conspicuous success in this industry.

Please take the time to listen to some of the candid responses from people who have graduated from

our training programs. http://enigin.net/graduates

A great deal of practical help and experience can be gained by sharing ideas and positive success

stories and this is something that we heartily encourage amongst our people.

The Knowledge Base, which all Enigin distributors are given immediate access to, is the perfect

platform to interchange, encourage and benefit from the practical experience of others – some who

have spent literally decades building successful businesses.

Our collective experience has shown that sharing experiences can be a hugely beneficial factor and

an excellent springboard for those wishing to accelerate the growth of their business. Once we know

that you are serious about this business opportunity we will be delighted to introduce you to others.

However in the meantime we would wish you to direct all your questions to Enigin Head Office.

We would also respectfully request that you refrain from approaching potential customers and using

any of our promotional material until at least your application is approved and ideally after you

graduate from training. We genuinely appreciate initiative and enthusiasm, but it is inappropriate for

any interested party to attempt, in any way, to actively promote any of our products until such time as

they are formally approved to do so.

If you wish to make some tentative approaches to a few select companies to ascertain their potential

interests for; “a range of load side energy saving products that are proven to save up to 85% on

individual applications and up to 40% across an entire organization...” then this is understandable.

But you must not make a connection with Enigin as this would almost certainly result in termination

of all our discussions. Please understand we simply cannot allow a situation where un-trained

individuals are potentially misrepresenting either the company or its products.

While it is prudent to evaluate the business potential and obtain some third-party feedback, it is

nevertheless important to appreciate that to a very large extent the success you enjoy in your new

business will depend on your own professional efforts and on your readiness to apply the many

proven business principles and strategies that the Mindshare Training Business Development

Program will make available to you. There are many, many, MANY individuals and organizations

running very successful and profitable businesses RIGHT NOW in the field of Energy Management

and we can help YOU to do the same. Remember there is success all around you – the only variable

is you!


http://enigin.net/graduates

ALLOCATING YOUR TERRITORY

One of the foremost benefits of owning your own business is that you have greater freedom of

choice. Because you have your own unique trading style you will have the option to expand and

develop your business into the territories and markets that prove to be most lucrative. In the fullness

of time, as you become more experienced, you may even wish to source additional energy saving

solutions to compliment the Enigin range of approved products and your agreement allows you do

this without recourse.

Thismeansthatyouwillhavetheopportunitytoultimatelygrowyourbusinesstothesizeand

turnover you choose, be that Regional, National or even International.

However, where the distribution of Enigin products are concerned we need to have a structured and

coordinated approach so as to avoid a situation where more than one distributor is approaching the

same potential client.

In this regard we will endeavor to ensure there is no conflict of interest with other distributors.

However, there are certain logistical and legal implications affecting restrictive covenants in some

countries wherein it may not only be impractical but we may not be allowed to restrict every person’s

scope of operation.

Our primary objective will always remain the same… we do not wish to have more than one

distributor for Enigin products actively competing for the same client, and we will work loyally and

systematically to achieve this result wherever possible.

Importantly, we do not sell directly to the end user under any circumstances outside the UK. All

enquiries for products and services that we ultimately receive as a result of any pro-active marketing

efforts would be directed back to you.

If you are seriously considering applying for licensing rights to distribute our products and solutions

within a territory then it is advisable to check if there is still an opportunity in your area, as things

change quickly. In the past we have had to return deposits and reject otherwise good applications

simply because the opportunity has, in the meantime…GONE! So, genuine enquiries should be

progressed without unnecessary delays. http://enigin.net/territory


http://enigin.net/territory

YOUR NEXT STEP…

If you would like to progress your interest further we would recommend that you firstly write to our

UK office and make your intentions known by registering your interest. You can do this on-line here.

http://enigin.net/rfi

Since we work on a ‘first come first served basis’ this could turn out to be an important step for you.

We appreciate there will no doubt be many questions on your mind at this time and rest assured we

can provide you with all the information you are seeking.

We would encourage you if at all practically possible to come and meet with us face-to-

face either at our Head Office in the South West UK or at the very least attend one of the

forthcomingInternationalDiscoveryDayeventsthatwehaveorganizedatconvenient,easily

accessible locations within Airport Hotels in London, Orlando and Singapore.

There is a considerable amount of information made available to you in various formats, and we

encourage you to use due-diligence in assessing the potential for this business opportunity given

your experience and background. Please take the time to access and read all the information we put

at your disposal and then speak with your assigned Business Manager.

Please remember, if there is anything you do not understand, or if you would like an informal

discussion at any stage don’t hesitate to pick up the phone and talk to us. Our UK Head Office

number is: +44 (0) 1726 871040

The very fact that you are considering the information found in this document would suggest that you

have reached a defining moment in your career to date. What better opportunity could there be than

to own your own business in the energy saving industry… the timing is perfect!

Ultimately we would welcome the opportunity to meet you in person, which would give you the

opportunity to meet the Directors, The Enigin Team and take a look at our unique products and

business model, either way we wish you well in your business endeavours.

Thank you for your continued interest in Enigin.


http://enigin.net/rfi

APPENDIX

Core Establishment Package

This schedule sets out the precise details of the Core Establishment Package, which the Company makes available to the

Licensee immediately following their appointment.

License

Protected agreement with Enigin PLC supported by our bespoke Customer Relationship Management programme Licence to

distribute all Enigin products and solutions in your chosen territory.

Certificate of Accreditation & Wall Mounted Plaque.

Secure access to ECOS, Enigin’s online account management and ordering system, where you can obtain the full range of energy

saving products at the maximum discounted wholesale price, in addition to further promotional material and merchandise.

Products/Hardware

A complete Eniscope Real-time Energy Management System (excluding cabling, connectors and CT’s) comprising of one Hub,

two Meters and 24 months cloud-based energy analytics service set up remotely by one of our experienced software Engineers on

your selected trial site! Universally recognized as the first step to substantial energy savings.

Energy saving Product Pack comprising;

• ACESAirConditioningEnergySaver

• ChilledUnitEnergySaver

• iMECIntelligentMotorEnergyController

• LESSLightEnergySavingSystem

Training

Immediate enlisting on our 90-day fast-track programme hosted by our Managing Director Ian Wrigley FRSA, delivering focused

personal and business development strategies to accelerate the growth of your new business.

Comprehensive Mindshare residential training in the UK or North America. Refreshments and lunch will be provided each day

during the training program, compliments of Enigin; all other accommodation and transport costs will be the responsibility of each

delegate.

To reinforce the critical elements within the training, all of the key learning points of the training program will be made available in

digital format.

Complete copy of Winning More Customers sales training course. DVD and Manual exclusively adapted for individuals in the

Energy Saving Business. This will take you step by step through the whole presentation process.

Access to Enigin’s very own Training Podcast Series hosted by internationally recognised business Guru Warren Greshes; on

‘How To Run A Successful Energy Saving Business’.

Full access to all video tutorials available via Enigin’s Knowledge Base providing both commercial and technical training on all the

intricacies of the business.

On-going Technical & Marketing Support

One year, multi user License (5GB file storage) providing all members of your organisation with protected access to our powerful,

web-based Customer Relationship Management Tool – Nucleus, which is capable of delivering;

• FullContactDatabaseManagementwithMailMerge

• SmartSearchfacility

• Calendaring

• TaskAssignment

• CustomerPipelineTracking&ManagementStatistics

• AutoResponders&EmailScheduling

• ManagementDashboard

• EnergyPortalforremoteset-up&monitoringofend-userconsumptiontrends


Presenter Tool - Available both in online and high resolution desktop formats this comprehensive Presenter Tool has been

developed to use in client facing presentations. It includes professionally produced audio-visual presentations, animations,

demonstrations and screen-casts on the Eniscope solution.

KB 24/7 – The Knowledge Base will provide you with answers to all your questions, on any aspects of the business 24/7/365.

The convenient on-line search facility will enable you to easily find everything you need.

On-going personal training, development and support is further augmented via our ‘ask any question’ facility on the Knowledge

Base. The eleven strong KB team are assigned questions as soon as they hit the system according to their specific area of

expertise. This gives all Enigin distributors access to the Directors, Senior Management Team, and both the R&D and Technical

departments on demand.

Selection of Branded Merchandise.

The Pulse is a regular Newsletter, which is produced with the primary objective of sharing the latest Case Studies, New product

developments, and tried and tested marketing strategies from other successful distributors from around the world.

We employ a team of researchers and professional writers who deliver two unique Enigin specific articles via our bespoke Energy

Saving News Feed directly to you, and any of your staff registered on Nucleus every day to keep you abreast of the latest news in

the energy saving business.

Full set of Enigin bound manuals for incorporating, sales orders, technical & installation information, energy saving products data,

application specific case studies, training & support and energy audits, all of which is can be downloaded from the KB.

ADDITIONAL FULL PAYMENT INCENTIVES

For Licensees who have made an application on the basis of paying the full license fee in advance, rather that opting for

the deferred payment terms the Company also offers the following full payment incentives in recognition of the increased

level of commitment the Licensee is making to the business.

Training:

An additional commercial/technical training space allocation on the Mindshare programme for your partner.

Personalised Corporate Website:

Fully populated and hosted (free of charge for 12 months), complete with your own business logo the website is built using IGLOO

Enigin’s very own Content Management System which enables you to easily change and update content, including images using a

simple Microsoft WORD style on-line editor. The design and format of this site will be the same as the www.enigin.co.uk website.

Our Marketing Department will help you to set up Google Analytics so that you can track your website traffic and the ‘Contact

Page’ will sync with Nucleus meaning all enquiries received from your site will drop directly into your own Nucleus account ready

for follow up.

Full Refund of the Initial Fee:

At the point when the Licensee has purchased orders for products via ECOS to an agreed level, at normal Licensee prices (Does

not include special offer purchases), and within a specific time-frame (commencing from the date of appointment), as detailed

below the Company will immediately credit the Licensee’s ECOS account with $38,450. This will be triggered once only when any

one of the following targets is achieved;

$80k Sales/orders via ECOS during the first 6 months



£23,750 Marketing Support and Guaranteed Future Discount:

The Company will supply the Licensee with 5 Eniscope Systems (comprising of one Hub, two Meters and 24 months cloud-based

energy analytics service) worth £23,750 at retail. Furthermore, if all 5 Eniscope Systems are installed within the first 6 months, the

Company guarantees to supply the next 5 Eniscope Systems at 50% off the standard Distributor price.


www.enigin.co.uk

The information in this document is provided for illustrative purposes only and must not be relied upon when assessing the potential

within a territory or Country where the examples may not always apply.

The business development opportunity offered by Enigin PLC through the MindShare program is designed exclusively for entrepreneurs.

All interested parties are advised to use due diligence and seek independent legal and financial advice to help access the potential, and their

suitability as business owner/operators, before making an application to Enigin PLC.

© Copyright Enigin PLC 2012.

Business Opportunity Prospectus

EN223 | Issue No. 2 | Effective date 16/01/12

Enigin PLC

Southview House

St Austell Enterprise Park

Carclaze

St Austell

PL25 4EJ

UK

Enigin PLC

The Chrysler Building

405 Lexington Avenue

26th Floor

New York

NY 10174

USA

Business Opportunity Prospectus

Documents

Transcript of Business Opportunity Prospectus