Business Operations Research Event 2013
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Transcript of Business Operations Research Event 2013
Business Operations Research Event 2013
By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz
• Research a business's website, products, and services
• Create a strategic plan• Develop fresh ways to expose the
business • More customers= More revenue!
Purpose
• Xzault became up and running in 1996.• Xzault is a family business.• It is located at 14808 East 14th Street, San
Leandro, CA.
• "Providing quality, friendly, and fast service, repairs, consulting and support for over 15 years,"
Introduction to the Business
Primary Research• Created surveys focused on target
market • Plan to interview owner, Dan Dillman, on
December 4, 2012Secondary Research• Utilize yelp.com
Steps Taken to Design the Study and Instrument
• Sent letter confirming meeting with owner
• Created questions to ask during interview
• Read business' reviews on yelp.com• Created an online survey for peers
Steps Taken to Design the Study
• Simplicity• Informational • Straightforward• Search engine optimization• Yelp ratings
Findings and Conclusions-Strengths
Findings and Conclusions- Strengths
• Lack of picture variation• No social-networking links• Customer appeal• Not so up-to-date "Latest News"• No price estimate • "Read more" link
Findings and Conclusions-Weaknesses
Findings and Conclusions- Weaknesses
• XZAULT's Facebook Page• Coupons • Maps• Tech Person
Findings and Conclusions- Opportunities
• Branding
• Popularity
Findings and Conclusions: Threats
Findings and Conclusions- Threats
• Improve appearance (Fonts, pictures, layout, colors, etc.)
• Revenue Streams (advertising)• Social networking sites• Include costs• Update information
The Proposed Plan for Improvement
Timeline
Cost Analysis
Expenditure CostReparation Fees (online) Free
Labor $20/ hour (3 hours)
Total $60
• Advertising• Joining affiliate programs• Selling other
relevant/complementary items
Revenue Streams
Thank you.