Business Operations Business Operations Research Event 2013Research Event 2013

Guidelines and ProceduresGuidelines and Procedures

Business OperationsBusiness OperationsResearch EventsResearch Events

Business Services Business Services Buying and MerchandisingBuying and Merchandising FinanceFinance Hospitality and TourismHospitality and Tourism Sports and Entertainment Sports and Entertainment

MarketingMarketing

Financial ServicesFinancial Services

Includes:Includes: Fee or contract Fee or contract

servicesservices Consumer Consumer

servicesservices Financial servicesFinancial services

Business ServicesBusiness Services

Marketing and Marketing and management management functions not functions not mentioned in the mentioned in the other four other four categoriescategories

Hospitality and Tourism Hospitality and Tourism MarketingMarketing

Primarily productive Primarily productive or enjoyable use of or enjoyable use of leisure timeleisure time

Lodging servicesLodging services Convention servicesConvention services Food and beverageFood and beverage Entertainment, Entertainment,

sports, hobbies, sports, hobbies, cultural activitiescultural activities

Sports and Sports and Entertainment Entertainment MarketingMarketing

Includes:Includes: Sports storesSports stores Entertainment Entertainment

complexescomplexes Sports centresSports centres Athletic teamsAthletic teams

Topic DefinitionsTopic Definitions

Proposed Website Proposed Website changes changes campaigncampaign

Customer profileCustomer profile Description of the Description of the

communitycommunity PsychographicsPsychographics

Topic for the Year 2013Topic for the Year 2013 The research of an existing The research of an existing

business’s website, products, and business’s website, products, and services and the development of services and the development of a strategic plan based on the a strategic plan based on the results of the research results of the research conducted. The strategic plan will conducted. The strategic plan will attempt to provide new and attempt to provide new and exciting ways to restructure, exciting ways to restructure, change and update that change and update that business’s website to create a business’s website to create a wider audience and/or generate wider audience and/or generate more customers. more customers.

ObjectivesObjectives

Conduct market research Conduct market research Analyze its operations to identify one to Analyze its operations to identify one to

three ways in which the organization can three ways in which the organization can improve its existing websiteimprove its existing website

Prepare and present findings and Prepare and present findings and proposed campaign to business proposed campaign to business owner/managerowner/manager

Participants must:Participants must:

Select actual businessSelect actual business Design customer profileDesign customer profile Conduct researchConduct research Prepare customer profilePrepare customer profile Prepare Website Prepare Website

campaigncampaign Role-play:Role-play:

• Design of studyDesign of study• Findings and conclusionsFindings and conclusions• Website campaignWebsite campaign

Event Involves:Event Involves:

ResearchResearch WritingWriting Role-playingRole-playing Team basedTeam based

Competencies DevelopedCompetencies Developed

CommunicationsCommunications Analytical skillsAnalytical skills ProductionProduction TeamworkTeamwork Priorities/time Priorities/time

managementmanagement Identification of Identification of

competitive conditionscompetitive conditions Critical Critical

thinking/problem thinking/problem solvingsolving

Participants should:Participants should:

Read all guidelines thoroughlyRead all guidelines thoroughly Read the event handbookRead the event handbook Set up and work closely with an Set up and work closely with an

advisory committeeadvisory committee Set and meet deadlinesSet and meet deadlines Carefully examine rating sheetsCarefully examine rating sheets

Information neededInformation needed

Guidelines for events Guidelines for events

~ page 76 of DECA ~ page 76 of DECA GuideGuide

DECA ManualsDECA Manuals Dress Code for ICDCDress Code for ICDC Statement of Statement of

AssurancesAssurances Advisory committeeAdvisory committee Research guidelinesResearch guidelines

Earn a trip to the Earn a trip to the International Career International Career Development Conference!Development Conference!

Win at the provincial Win at the provincial levellevel

Compete against Compete against other winners at the other winners at the international levelinternational level

Enjoy Atlanta, Enjoy Atlanta, Georgia!Georgia!

Meet new friends from Meet new friends from all over the US, all over the US, Mexico, Korea, Dubai Mexico, Korea, Dubai and Germanyand Germany

Will YOU be there?Will YOU be there?

Answer: It’s Up To Answer: It’s Up To YOU!YOU!