Justus Orchard

Hendersonville, NC

Don and Margo Justus

History

Marketing

Fun Factor

Likeability

Target Groups

Social Networking

Liability

Resources

Justus Orchard

4th Generation Apple Growers

U Pick or We Pick Apples

since 1972

Apples

Peaches

Blackberries

Bakery

Cider

Canned Goods

Tractor Rides

Farm Animals

4th generation growing Apples

Retail U Pick or We Pick business started in front yard under big oak tree early 1970’s

Moved to sales shed in 1985

Moved to current location 2000

Planted Peaches and Blackberries 2006

Expanded and added agritourism options in 2006

Opened Bakery in 2009

Strive to enhance business every year

U Pick We Pick

Bakery Apple Cider Donuts

Apple Cider Slushies

Fried Apple Pies

Apple Bread

Tractor Rides Adding Cow Train 2013

Farm animals

Games Cornhole

Duck Races

Picnic Area

Weekend BBQ

Educational Tours

Knowledgeable and Friendly Staff

Quality Product

Quantity of Product

Neat appearance of property

Keep the quaintness factor

Availability of parking

Offer multiple payment methods

Families

Church Groups

Community Groups

College Students

School Groups Public

Private

Homeschool

Social Networking Facebook Web Page Email List Twitter Living Social Groupon

Rack Cards Taking the place of business cards

Local Business Networking Hotels Restaurants Retail Stores

Liability insurance that covers all activities on farm

Liability signage that encourages awareness

Posted rules

Anticipation and correction of any liability issues on farm

ASAP

http://asapconnections.org/

NCANA

http://www.ncagr.gov/markets/agritourism/ANAmission.htm

Blue Ridge Direct Marketing Association

http://www.ncapples.com/

Local extension office

www.ncfarmfresh

www.pickyourown.org

www.agritourismworld.com

Questions?