Business Objects Xi 3 0 Whitepape Whi Eng 005568

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    WHITE PAPER

    As: Timo Elliott and Jason Kuo

    Ac: CIO, Business Managers, and IT Managers

    1 Conronting the Gap BetweenStrategy and Execution

    1 Key Trends3 How Business Objects Solutions Help

    3 Succeeding with Business Objects

    4 Introducing BusinessObjects XI 3.0 The Intelligence Platorm

    4 Why a Business IntelligencePlatorm is Essential

    5 All Inormation5 Unied View6 Leveraging SAP and Non-SAP

    Environments7 Ensuring Trusted Inormation

    9 All People9 Full-Spectrum BI11 Next-Generation Usability13 Aligning Teams and Business

    Networks14 One Platorm

    14 Complete, Integrated Data and BIServices

    15 Adaptive and Extensible Services16 Choice o Delivery Model

    18 Conclusion19 Availability

    Conronting the gAp Between StrAtegy And exeCutionAlmost all organizations around the world are conronted with the same undamen-tal business pain the disconnect between the world o making decisions andthe world o executing them. Research rom organizations such as the Balanced

    Scorecard Collaborative indicates that as many as nine out o 10 organizations ailto execute their strategies today. This gap between strategy and execution keepsorganizations rom optimizing business perormance.

    Key trendSThree key new trends may aect your organizations ability to optimize its businessperormance today.

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    The nature o inormation is changing. Its no longer possible to manage yourbusiness using only structured inormation generated within our walls. All inorma-

    tion, whether structured or unstructured, rom inside or outside the organization,needs to be brought to together in a way that is relevant or business decisions.Unlocking the inormation currently hidden away in emails, oce documents,and the sea o data and Web pages available on the Internet is just the rst step.Sorting through this mountain o inormation to generate trusted, relevant insightor a decision-maker and delivering this insight with business context is armore dicult.

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    The nature o how people work is changing. Its no longer sucient or applica-tions to support individual contributors within a unctional silo. Your end usersneed support or how they really get things done collaborating in teams andcommunicating across departmental and geographic boundaries, all in a very

    specic business context. Typically, people who collaborate make better decisionsthan those who do so in isolation. Increasingly, because o their exposure to easy-to-use, fexible consumer Internet applications, todays business users expect to besel-sucient, and to create and customize their own solution environments, ratherthan always relying on IT.

    BuSineSSoBJeCtS xi 3.0All Inormation, All People, One Platorm

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    Figure 1: Three Trends Aecting Organizational Perormance - Changing the Nature oInormation, Changing How People Work, and Changing How Businesses Connect.

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    The nature o how businesses connect is changing. Companies can no longermaintain only arms-length relationships with their customers and suppliers. Yourcompany needs to optimize business perormance across a dynamic network opartners with whom it is outsourcing, in-sourcing, o-shoring, and on-shoring. Suchbusiness networks empower your company to deliver aster innovation to custom-ers at lower costs by sharing investments, assets, and ideas but to be success-ul, you need to be able to collect and share inormation more eectively.

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    how BuSineSS oBJeCtSSolutionS help

    SuCCeeding with BuSineSS oBJeCtSTwo industry leaders have come together to create a clear leader in the businessoptimization market. SAP, the leader and pioneer in enterprise applications, hasacquired Business Objects, the leader and pioneer in business intelligence (BI).

    Together, the two organizations provide the best o both worlds an organiza-tion ocused on the intelligent implementation o strategic change, with tight linksbetween high-level strategy and day-to-day operational processes.

    The combined resources o the two technology leaders come together to providean unmatched portolio o solutions or improving the business perormance oorganizations.

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    The Business Objects BI platorm provides an enterprisewide inormation inra-structure that allows your organization to make every person, process, and decisionmore intelligent and it closes the loop between inormation and action.

    pmac omza AcasOn top o the BI platorm, Business Objects, an SAP company, gives you a suite ounctional applications designed to optimize standard business unctions. Despitedecades o improvements to operational business processes, todays businessusers ace essentially the same problem the diculty o getting the inormationthey need, when they need it, in a ormat that is useul or their work.

    Perormance optimization applications aim to do or your business users whatenterprise resource planning (ERP) and other business applications have done oroperational processes. With interaces and workfows designed specically oryour business users needs, the new applications include the fexibility required ornon-linear, non-repeatable business processes.

    Solutions available today include nancial perormance management, including plan-ning, consolidation, budgeting, and protability analysis; governance, risk, and compli-ance; and ocused solutions or retail, supply chain, and human resources analysis.

    Figure 2:A Set o FunctionalPerormance OptimizationApplications Extend Oo a Single, CompleteBusiness IntelligencePlatorm.

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    introduCing BuSineSSoBJeCtS xi 3.0 the intelligenCe plAtorM

    why A BuSineSS intelligenCe plAtorM iS eSSentiAlImagine i every person in your business could make better choices and decisionsevery time because o having the necessary inormation and context imagine thetotal impact on your business. Its no surprise that BI has been the number one

    spending priority o CIOs or the last three years, and that many organizations arestarting to see BI as a mission-critical inormation inrastructure that is just one othe requirements o being in business. BI is becoming a necessity that requires nomore justication than the organizations operational applications, email system,phone system, or local area network.

    A glance at the top priorities o todays executives shows why. In todays ast-mov-ing organizations, BI technology is essential or consistent execution o strategy bytop management, improving customer loyalty, increasing orecast accuracy, andmeasuring protability.

    Your organization needs business visibility that empowers everybody with the inor-mation they need to improve decisions. Your business needs to align strategy withexecution, optimize perormance by reducing costs and improving productivity, and

    improve agility by acting on real-time insights. Finally, your decision-makers realizethat they must take a more coherent approach to inormation governance, regula-tory compliance, and risk management, which all rely on a base platorm o trusted,consistent data throughout the organization.

    The BI industry has long been a patchwork o disparate technology solutions andvendors. But technology advances, greater integration and, above all, greaterindustry consolidation has brought us to a sea change in the nature o the industry.For the rst time, a standard, integrated platorm or BI across the organization isthe rule rather than the exception.

    In order to succeed, your BI platorm must be up to the task that is, it must beable to provide all decision-makers, analysts, and business users in your organiza-

    tion with the inormation they need, when they need it, using technology that caneectively be deployed in todays ragmented world o multiple systems, databases,and competing standards.

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    Your BI platorm must be able to bring together all the inormation required orcondent decision-making.

    uniied View

    Traditional BI examined transactions, processes, and events rom inormationstored in structured sources, such as operational systems and data warehouses.Now, you have the opportunity to also provide your users with easy access to theincreasing amount o important data that isnt stored in these internal structuredsystems.

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    Organizations are now learning that a more complete view o their business including peoples opinions, thoughts, and ideas lies untapped in their unstruc-tured text sources. Some practical examples include customer call records, analystreports, market blogs, news sites, and comments residing in customer relationshipmanagement (CRM) systems, wikis, and nancial documents. Whether youre look-ing at customer sentiment or product eedback across large data sets, the insightsound in text can help your organization better understand customer likes, dislikes,and motivations. It also helps identiy risks related to compliance and raud.

    Business Objects provides the rst and only BI platorm with integrated text analysisand search capabilities, enabling your organization to combine and complement quan-titative inormation rom structured sources with qualitative insight rom unstructuredsources. Powerul extraction, categorization, and summarization capabilities allowyour decision-makers to quickly identiy and understand the concepts, people, orga-nizations, places, and other inormation that only exists in unstructured text sources.Platorm services such as data cleansing, shared metadata, and administration areapplied to unstructured data. Meanwhile, accessing and analyzing unstructured datarom the same traditional reporting, analysis, and dashboard eliminates the need oryou to train users and ensures a aster time to insight.

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    External data providers have long been an essential part o your operations, romchecking customer credit to determining hierarchies o your customer accounts.And when youre trying to measure youre perormance, you inevitably have to com-pare results with inormation rom the outside world, such as overall market peror-mance and that o your competitors. Your BI platorm must make the integration oexternal and internal data as seamless and painless as possible.

    Business Objects provides the rst and only comprehensive BI platorm that givesyou BI-ready consumable external inormation so your organization can add

    All inorMAtion

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    context to its business intelligence by benchmarking your perormance againstexternal market metrics. Inormation sources include the U.S. Bureau o EconomicAnalysis, Dun & Bradstreet, eBay transaction data, Employment DevelopmentDepartment, NewsTin, Thomson Financial, and the U.S. Census Bureau.

    Figure 3: BusinessObjects XI 3.0 Is the First and Only BI Platorm that ComplementsTraditional Operational Transaction-Centric Structured Inormation Access and Analy-sis with Human Context rom Unstructured Data and Benchmarks rom your Industryand Competitors. It Has the Best Support or SAP and the Broadest and Most FlexibleSupport or Standard Industry Applications.

    leVerAging SAp And non-SAp enVironMentSBusiness applications rom SAP, Oracle, and other vendors make up the liebloodo your operational activities. It is vital that your BI platorms be able to combineinormation across these systems, inside and outside the organization.

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    SAP is the leading business process platorm, supporting the unique businessprocesses o more than 25 industries. Whether or not your company has SAPinstalled, your BI platorm must be able to support this key platorm as part o yourecosystem o customers, partners, and suppliers.

    BusinessObjects XI 3.0 provides the best BI platorm on SAP systems, with thewidest range o deployment options and deepest support o SAP operational anddata warehousing environments.

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    Every organization has a mix o dierent applications rom multiple suppliers, andthis situation will continue, with new applications constantly being implemented.Your BI platorm must be able to provide your executives and workers with a

    comprehensive view o business processes no matter what underlying processplatorm is being used.

    BusinessObjects XI 3.0 provides the broadest and most fexible support or stan-dard industry applications and solutions rom SAP, Oracle, PeopleSot, Microsot,Siebel, JD Edwards, salesorce.com, and hundreds o other environments.

    enSuring truSted inorMAtionBusiness decisions are only as good as the data used to justiy them. The mostimpressive dashboard is worth nothing i the underlying inormation is not reliable.

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    There isnt an organization on the planet that doesnt have a data quality problem.

    Your BI platorm must include the ability to detect, monitor, and improve data qual-ity across all the inormation sources o the organization.

    BusinessObjects XI 3.0 provides the most complete global data quality oeringavailable on the market today, including support or over 180 dierent countriesand more data types than any other data quality vendor, as on on-premise or on-demand solution. By proling, cleansing, and continuously monitoring your data,you can ensure that your business data is correct, consistent, and complete.

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    Providing quality data is not enough. Organizations need to know where the datacame rom, and who is aected i they change it. Consider this analogy: SinceFederal Express delivers on its promise o next-day delivery, package tracking

    should be unnecessary. But the ability to know exactly where the package is, whosigned or it, and when, is an essential part o the companys oer. In the sameway, in your business, your end users need to be able keep track o what theyreusing where their data comes rom, how it was calculated, and when it was lastrereshed.

    BusinessObjects XI 3.0 provides the rst and only BI platorm to provide datalineage, without custom programming. Users can see when data was updated,how it was computed, and where it came rom all the way back to the originaltransactional source. This visibility is critical to helping your users gain better trustin their inormation. And with new on-demand services, you can cleanse your datawithout needing any on-premise installation.

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    Figure 4: BusinessObjects XI Is the First and Only BI Platorm to Provide InormationTrust via Data Quality, Transparency, and Common Business Semantics.

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    Your organization can only approach one version o the truth i everyone is usingthe same denitions, rules, and vocabulary. Your BI platorm must provide a central-ized denition o common metadata that translates business terms into the techni-

    cal inormation used to retrieve the data, and acts as a common repository acrossthe organization.

    Business Objects pioneered the universe and single common metadata or BI.The patented Business Objects semantic layer is the oundation or empoweringsel-service BI, high productivity report authoring, and ensuring one version o thetruth across all your data sources structured RDBMS, OLAP servers, and evendata originally rom unstructured sources. It simplies the complexity o your busi-ness data by using common business terms, rather than data language, to access,manipulate, and organize inormation. These business terms are stored as objectsin a Business Objects universe.

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    By providing BI capabilities that meet every role, and everyone in the organization,businesses can gain smarter, more aligned people, teams, and broader businessecosystems.

    ull-SpeCtruM BiA successul BI platorm has to support all the inormation access, interaction, andanalysis needs o the dierent proles o users across your organization, on thebasis o a common ramework.

    Figure 5: BusinessObjects XI 3.0 Is the First and Only Single BI Platorm that Coversthe Full Spectrum o BI Capabilities, Including Reporting, Query and Analysis, Discov-ery, Dashboards and Visualization, and Predictive Analysis.

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    An operational or enterprise reporting solution is ideal in situations where ques-tions are predened and the structure o each answer is airly well known inadvance. In this case, the majority o users are inormation consumers who want

    snapshots o business activity. Developers and designers create reports thatanswer the most regularly asked questions and distribute them to hundreds orthousands o users. Examples o these reports include account statements,invoices, regulatory reports, inventory run rates, and standard internal reports. Thisinormation is ideal or sharing securely with your customers, partners, and suppli-ers outside the organization.

    Crystal Reports 2008 is a powerul, dynamic, actionable reporting solution thathelps you design, explore, visualize, and deliver reports via the Web or embeddedin enterprise applications. It enables your end users to consume reports with stun-ning visualizations, conduct on-report business modeling, and execute decisions

    All people

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    instantly rom the report itsel reducing dependency on your IT team and devel-opers. Crystal Reports rom Business Objects is the clear industry standard orreporting, with the most industry awards, customers, users, reports deployed, andembedded in the most applications.

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    Query and analysis capabilities empower your users to autonomously answer ques-tions as they arise. This ad hoc query capability is ideal or data analysts and otherbusiness users who need sel-service inormation access with moderate-to-highamounts o interactivity. With tools designed primarily or enterprise reporting, thescope o inormation delivery and interactivity is typically based around the scopeo data contained within a given report. Our query and analysis solutions expandthe scope o analysis and interactivity to your entire data management system. Thiscan potentially include terabytes o data stored in a centralized data warehouse,data marts, or multidimensional online analytical processing (OLAP) cubes.

    BusinessObjects XI 3.0 query and analysis tools enable your users to identiy

    trends and nd root causes in data rom relational and OLAP data sources. Arange o users rom experienced analysts to mainstream business users caneasily create queries and perorm calculations without understanding complexdatabase schemas or SQL. And BusinessObjects XI 3.0 provides the rst andonly query, reporting, and analysis client with both online and ofine capabilitiesrom a single Web-based inrastructure.

    Figure 6: NewCapabilities likeBusinessObjectsPolestar CombineIntuitive Sel-Service Inorma-tion Search and

    Discovery toThousands oNew People NoExisting Reportsor Data StructureKnowledge Re-quired.

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    Reporting and query and analysis are excellent or business people who have someidea o what they are looking or. But what about users who want to sit and browsethrough data in the same way they are used to browsing through inormation

    sources like the Web? A new category o tools call inormation discovery coversthis need. Rather than just searching documents, our inormation discovery toolsallow people to browse through data in an easy and intuitive way.

    The Business Objects BI platorm includes BusinessObjects Polestar, the rstand only trustable search and discovery capability. Polestar is the rst solution thatbrings together the simplicity and speed o search capabilities with the trust andanalytical power o BI to give you immediate answers to your business ques-tions. Your business users employ amiliar keyword searches to nd inormationhidden in data sources, and then navigate and explore directly on data no exist-ing reports or data structure knowledge are required.

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    Dashboards and visualization tools are essential or providing a common view owhats important to your organization or team, in an intuitive way that encouragesa culture o inormation appreciation and use. They enhance visibility into organi-zational strategy, align actions with that strategy, and allow your users to track keyperormance indicators (KPI), assign goals, and collaborate and share knowledge.

    BusinessObjects XI 3.0 dashboard and visualization capabilities help drive peror-mance success by representing your business via stunning and meaningul visualsin a consolidated view. Using what-i analysis and orecasting, your organizationcan proactively manage and monitor business processes.

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    Human intuition can be augmented with powerul data analysis algorithms that help

    to automatically orecast trends, identiy outlying data values, and determine themost important actors infuencing key variables.

    The Business Objects BI platorm integrates market-leading data mining and pre-dictive analytic capabilities, which help individuals in your company to explore pastand present business scenarios, as well as uncover trends and identiy outliers toproject uture outcomes.

    next-generAtion uSABilityA key goal or BI platorms remains helping you extend the reach o act-baseddecisions to all users, not just the estimated 15% that traditionally use BI tools.

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    Sm, eas Accss Aav iacs

    BI platorms must include interaces or all types o users including those thatare not comortable with traditional reporting and query and analysis. This typicallyrequires interaces that are much closer to the discovery and browsing techniques

    that your end users are accustomed to using on the Web.

    BusinessObjects XI 3.0 includes a number o intuitive, next-generation usabilitycapabilities. It includes the rst and only discovery capabilities that combine thespeed and simplicity o search with the power and trust o BI so you can imme-diately answer questions as easily as you use Internet search engines.

    Figure 7: BusinessObjects XI 3.0 Dramatically Extends the Power and Freedom o BIto Thousands o New People via Next-Generation Intuitive Search, Mobile BI, Micro-sot Oce Integration, and Desktop-Based Metrics.

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    Your business users need to be able to access inormation through the amiliarinteraces and workfows that they already use in their daily work.

    BusinessObjects XI 3.0 provides personalized intelligent inormation in theenvironments your business sta uses every day. From their desktops, busi-ness analysts and decision-makers can use BI Widgets to monitor key met-rics, and inormation that matters to them. Weve also integrated BI capabilities

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    with the Microsot Oce environment, embedding up-to-the-minute corporatedata in secure, sharable Microsot PowerPoint, Excel, and Word documents.BusinessObjects XI 3.0 also allows your organization to immediately access inor-mation rom the broadest set o wireless device, enabling your remote workers to

    stay up-to-date and make decisions using the latest inormation.

    Aligning teAMS And BuSineSS networKSYour BI solution needs to enable individuals in your organization to easily shareinsights within the business and across boundaries, to collaborate more broadly inteams, and to communicate across boundaries to your customers and partners.

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    Despite BI rationalization eorts, many siloed BI deployments continue to existwithin an organization.

    BusinessObjects XI 3.0 is the rst and only BI platorm with server and repositoryederation capabilities. Across multiple intraorganization or even cross-business

    network BI deployments, individuals and teams can easily replicate reports, othercontent, and even security models.

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    By incorporating BI into your ecosystem o customers, suppliers, and partners,your organization will be able to respond to market changes more quickly, build andmaintain a competitive edge, and achieve improved customer satisaction.

    Business Objects, the pioneer in BI extranets, delivers the rst platorm that oersSotware as a Service reporting and analysis deployment options or easy, rapidtime to deployment, cross-network collaboration, and value-chain visibility.

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    one plAtorM

    A BI platorm must be a single, integrated environment that covers the needs o ITand the business.

    CoMplete, integrAted dAtA And Bi SerViCeS

    Its no longer enough to try to pull together a coherent solution rom multiple dier-ent data integration, data quality, and metadata management tools. Your BI platormshould include all o these data services as part o a single layer.

    Figure 8: BusinessObjects XI 3.0 Is a Single Platorm or All BI and Inormation Man-agement Services. It Accommodates the Full Spectrum o BI Capabilities and Unique-ly Combines Data Integration and Data Quality in the Same Single Oering.

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    Your BI platorm must be able to integrate inormation rom all the disparate datasources inside and outside o your organization, including unstructured and XML

    data and with high perormance.BusinessObjects XI 3.0 provides the rst and only, easy-to-use data integrationenvironment with integrated data quality, data lineage, data auditing, data accessand movement, and transormational unctionality in one platorm. No separateor dierent skills and training are needed or one or the other as with separateheterogeneous applications. This allows or better sta utilization, more eectiveproject management, and lower cost o ownership.

    daa Qa

    A data quality solution must be able to process any type o data, o any volume,rom any geographical location, regardless o country origin. Additionally, it must

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    be available in real-time transactional operations, batch high volume, or as a servicethat can be called rom any other application in-house or remote. Todays inorma-tion consumers need their data cleansed at the point o creation whether its yourcustomers lling in online orms or bulk loading data into a data warehouse.

    BusinessObjects XI 3.0 provides the most complete global data quality oering,with support or over 180 dierent countries including their names, addresses,products, and encoding orm more than any other data quality vendor andprovides the fexibility to work with the most data types, with both on-premise andon-demand options.

    Ca Maam

    Your BI platorm must be able to keep track o all changes made to the system,rom both an administration and data point o view. This means, or example, thatyour administrators should be able to easily see the eect o a change to one o thedata sources on all the documents and dashboards available to employees.

    Business Objects provides the rst and only BI platorm with change management

    capabilities providing source-to-user impact analysis.

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    Your BI platorm should provide all administration through a coherent central inter-ace, including servers, security, auditing, publishing, scheduling, data access, andso on.

    BusinessObjects XI 3.0 provides the best enterprise inormation management(EIM) and BI integration in the industry complete, integrated data and BI ser-vices, including data lineage, impact analysis, common auditing, metadata genera-tion, common security, and more.

    AdAptiVe And extenSiBle SerViCeS

    Your BI platorm must be fexible enough to integrate with existing complex inor-mation environments, and it must be available in a way that allows it to be usedthroughout every inormation-using process.

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    Your BI platorm must be able to access inormation in real-lie environments, atany level o preparation and aggregation. In other words, a ull range o interacesshould support access rom everything rom raw operational systems to data marts,data ederation, data warehouses, and so on. Your BI solution should provide thehighest-possible perormance in each o these environments by leveraging thespecic nature o the environment, indexes, and other eatures.

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    Sa as a Svc

    The same BI platorm technology should be available as either an on-premise or on-demand oering and your organization should be able to combine both withouthaving to compromise.

    Business Objects provides the rst and most complete sotware-as-a-service BIoering, including reporting, query and analysis, data integration, data quality, datawarehousing, and external inormation on demand. Business Objects supportscustomers with millions o rows o data and has over 93,000 subscribers using itson-demand servers

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    Many organizations do not have the resources to maintain and manage compo-nents o data warehousing and BI applications internally. BI appliances oer thesecompanies a combination o hardware and sotware, or just sotware, packagedtogether to provide a complete, simple, and aordable solution to gathering andanalyzing data. BI appliances give you a preinstalled and precongured applica-

    tion that reduces installation, conguration, and deployment time to lower the totalcosts associated with running multiple, disparate sotware solutions independently.

    Business Objects is the leader in BI appliances and has partnerships with lead-ing appliance vendors, including IBM, Netezza, VMware, Citrix, Teradata, andHewlett-Packard.

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    ConCluSion

    BI platorms are becoming essential or todays organizations. BusinessObjects XI 3.0helps transorm the way your organization works making every person, process, anddecision more intelligent. Now, with our market-leading BI solutions, you can turn mas-sive data volumes into both a strategic asset and a competitive weapon.

    Consider these scenarios:

    A marketing manager learns what people are saying about her companys brand,products, and services, and nds out what customers want thats not available to-day. On the backend, the companys text analysis capabilities process and derivemeaning rom dozens o Web sites and blogs, along with thousands o internalCRM note entries.

    A nancial analyst uses an intuitive, visual dashboard to easily compare his com-panys nancial perormance and health to industry competitors. No complex datascrounging and normalization, or time-consuming spreadsheet work, is necessary.

    An HR director receives highly visual reports that allow him to monitor and model

    hiring costs and turnover by geography. A sales manager perorms cross-geography discount analysis via Web-based

    query and analysis capabilities. Shes able to work ofine while traveling and syn-chronize data when she has Internet access.

    A business manager uses predictive analysis to identiy customers most likely tochurn. He is then able to target them via a targeted customer appreciation reten-tion program.

    Thousands o inormation workers casually use keyword searches to immediatelyanswer their business questions. With no intimate data knowledge, they exploresecure, trustable business data as easily as they sur the Internet.

    A line o business manager monitors revenue orecasts rom a desktop-based KPI.When hes out o the oce, he tracks the same real-time KPI with one-click romhis mobile phone.

    The CEO receives a weekly PowerPoint slide via the corporate portal showingthe nancial data that she securely accesses and rereshes in real time.

    The IT department productively delivers secure, trustworthy, integrated, and ac-curate data inside and outside the organization. Inormation access and analysisis delivered inside the business and out to customers and partners via an ositesotware-as-a-service deployment.

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    BusinessObjects XI 3.0 redenes the way inormation empowers users anddelivers insight through a single, trusted business intelligence platorm. WithBusinessObjects XI 3.0, yours can become a high-perormance organization.

    AVAilABilityBusinessObjects XI 3.0 general availability is expected in Q1 2008.BusinessObjects Mobile XI 3.0 and BusinessObjects Polestar XI 3.0 arecurrently planned to be generally available later in 2008. To learn more aboutBusinessObjects XI 3.0, please visit our Web site atwww.businessobjects.com.

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