http://www.bized.ac.uk

Business Objectives

http://www.bized.ac.ukBusiness Objectives• Businesses exist to provide goods

or services• Whether or not they have to make

a profit, businesses have to satisfy customers’ wants or needs

• There can be many different motivations for people to set up in business

http://www.bized.ac.ukWhy set up in business?• Fed up with working for someone

else• Quality of life• Buzz of success• Feel in control• Financial reward• “I could do better than that!”

http://www.bized.ac.ukKey Point

• Whatever the motivation, a business is set up solely to provide customer satisfaction.

http://www.bized.ac.ukMain Aims• Make a profit• Survive or Expand• Increase market share• Maximise sales or improve quality• Provide charitable or voluntary

service• Environmentally friendly/ethical

http://www.bized.ac.uk

• Red Cross

• LG

• Starbucks Coffee

http://www.bized.ac.uk

You are going to research;• Boots

• J Sainsburys

• Dmino’s Pizza

• Trades Union Congress

• McDonalds