Business News - July 2010

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VOLUME 25, NUMBER 7, 0834-20X JULY 2010

IN THIS ISSUE:• Securing your supply chain• Become an angel investor

• Minimizing international trade risk

Marystown

Argentia

Arnold’s Cove

Cow Head

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Long HarbourSt. John’s

Placentia

A project of PLACENTIA AREA CHAMBER OF COMMERC

For more information call (709) 227-0003 or visit our website at www.placentiachamber.org

• ARNOLD’S COVE • LONG HARBOUR • PLACENTIA, NL SEPTEMBER 28-30, 2010

PLACENTIA BAY INDUSTRIAL SHOWCASE

A conference and exhibition on business opportunities in the Placentia Bay region of Newfoundland and Labrador

Business News is a monthly publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Krista Penney

Printed by: British Group of CompaniesLayout: Roxanne Abbott ST. JOHN’S BOARD OF TRADE EXECUTIVE

Derek Sullivan ChairJo Mark Zurel Senior Vice-ChairSteve Power First Vice-ChairDenis Mahoney Second Vice-ChairBruce Templeton Immediate Past ChairSherry Walsh Secretary-Treasurer

BOARD OF DIRECTORS

Keith HealeyKim KeatingJerry KirklandJeff LeDrewMargot Bruce O’ConnellBrenda O’ReillyCelina Stoyles

STAFF

Nancy Healey ChiefExecutiveOfficerJennifer Chaytor Manager, Finance & ComplianceLori Coleman Business Affairs ManagerMargie Davis Sales ManagerCraig Ennis Vice President of Policy and CommunicationsWanda Palmer Events Marketer & Administrative CoordinatorKrista Penney Manager of Member CommunicationsSherry Ryan Member Relations Administrator

St. John’s Board of Trade34 Harvey RoadP.O. Box 5127St. John’s, NL A1C 5V5 CanadaTel: (709) 726-2961 Fax: (709) 726-2003E-mail: [email protected]: www.bot.nf.ca

IN THIS ISSUEContents

Business News

COVER STORY 2CHAIR’S MESSAGE 3FEATURES 4KEEPING CURRENT 12SPECIAL FEATURE 19MEMBERSHIP 25

July 2010 1

Cover Story

Business NewsJuly 20102

rEacHINg NEw HEIgHTSAirfield improvements will facilitate economic development

2009wasadifficultyearintheworldof aviation. With an economic recession in full swing, Canadian

airports experienced an average decline inpassengertrafficofsixpercent.St.John’s International Airport, however, was an exception. Buoyed by a strong provincial economy, our Airport was one of only a handful of airports in Canada that experienced positive growth last year. With the economic recovery in 2010, our passenger numbers are again leading the pack in the country at a growth rate of eight per cent as of the end of May.Air accessibility…a cornerstone for economic development It has been well-documented that the economic development of a region is highly dependent on its level of accessibility through air travel. With the increased business activity taking place and the growth in the popularity of our province as a convention and tourism destination, it is important that those who wish to travel to and from our province are not constrained by a lack of available airline seats. One of the roles of the Airport Authority is to work with its community partners to develop and present business cases to airlines with the goal of increasing service and choice for our passengers. Over the last year the Airport Authority has been successful in attracting Porter Airlines, whoprovidefourdailyflightstoHalifaxand beyond, and securing an Air Canada year-round service to Ottawa and a seasonal service to London Heathrow. As a result of these efforts, there will be a 10 per cent increase in airline seat capacity in 2010 compared to 2009. Airfield enhancements offer long-term benefits for the entire provinceEnsuringthatasufficientnumberofairline seats are available to meet the travel demands of the region is only half of the accessibility equation. Living in

St. John’s, we are unfortunately too familiarwiththefrequentflightdelays,diversions and cancellations that occur as a result of low-visibility conditions. The totalnumberofflightsimpactedeachyear due to the inability of aircraft to land or take-off in extreme fog conditions totals 1000, and approximately 100,000 passengers are inconvenienced as a result. Our reputation for being inaccessible has put us at a competitive disadvantage worldwide in the tourism and convention markets and as a place for businesses to invest.

There is a solution, however. A $26 million investment in the installation of an enhanced instrument landing system (Category 3 ILS) on the primary runway andtheassociatedairfieldimprovementrequirements, on top of the $14 million the Airport Authority has already invested inairfieldimprovementsoverthelastthree years that have laid the groundwork forthisproject,willresultinsignificantimprovements in the usability of our Airport. It will increase our usability rating from 93.8 to 98.9 per cent and will place St. John’s International Airport on par with the top eight airports in Canada. Thismeansthatthetotalnumberofflightsand passengers impacted by fog conditions will be reduced by 700 and 70,000 respectively. As the province’s premier gateway,thebenefitsofthisproject

will be felt by all Newfoundlanders and Labradorians. Thesignificantcapitalinvestmentassociated with this project is beyond the capacity of the Airport Authority to financealone.Forthisreason,aformalproposal was presented to the provincial and federal governments to partner with the Airport Authority in a tripartite funding arrangement. A strong business case The business case is very strong and the benefitsareclearlyunderstoodbythelocalbusiness community. Consequently, there has been tremendous passion and support for this project by stakeholders, especially the St. John’s Board of Trade and the City of St. John’s. This project will reverse our reputation for being inaccessible and will improve the reliability of Newfoundland and Labrador’s and Canada’s air transportation systems. It will generate a return on provincial and federal governments’ investment in the form of growth in GDP, employment levels andtaxrevenueflowingfromthebusinessbenefitsthatwillbeaccrued.Althoughthe Airport Authority is not a major financialbeneficiaryofthisinitiative,itis committed to its share of the project’s cost as there is a strong alignment with its mandate to facilitate regional economic development. The ability of people and goods to travel nationally and internationally in a timelyandefficientmannerisanecessarycomponent to enhance the development of a region’s economy. It is therefore critical that the proposed accessibility improvements are realized in order to continue to grow our economy and attract external investment. The feedback received to date from both levels of government on the partnership proposal has been encouraging. We are hopeful for a positive response in the near future.

Marie Manning is the Director of Marketing and Community Relations with the St. John’s International Airport Authority. For more information on the accessibility project, please visitwww.stjohnsairport.com

Chair’s MessagevITal lINkS

Business News July 2010 3

Interrelated: transport, export and trade

It’s not quite a two-legged chair, but to try to talk about the topics of transport, export and trade as

individual, self-contained issues would beasdifficultaskeepingyourbalanceonsaid chair. Recently, I wrote about some transportation issues in a Telegram column, and I will cover some of that here, but I want to talk more about the relationship between transportation, export and trade.

Transportation wins I’ll warm up on transportation because we have recently had some good news on that front in the city and province. The Board has been working hard on moving theMarineAtlanticfilealong,andtherewas some reward with the announcement of two new vessels for the service. These chartered vessels are more modern, so thereshouldbesomebenefitsinfueleconomy, reliability and other important issues for both commercial and personal users. Our representation, private and public, to the federal government on Marine Atlantic has been constant, direct and (now) fruitful.Thesecondhalfofthe‘floatorfly’transportation equation has also seen some movement,asAirCanada’sdirectflighttoLondon Heathrow is now back in service. Yes,itisaseasonalflightandyestherearechallenges with air travel in this part of the country,butwhatanopportunitythisflightpresents to grow business and exports. Let’s take advantage of this key link to the UK, Europe and the rest of the world. Let’s show the number crunchers that it would be a poor business decision to not come back to St. John’s.

The export equation That actually is not a bad point to transition to export. We are a producer. In the grand scheme of global economics, maybe not a major player, but we have 500,000 people in the province who can benefitfromcreatingandshippingourgoods to other places in exchange for their money. Last year, Air Canada for instance

carried over 570,000 kilograms of freight into St. John’s and over 260,000 kilograms outbound. That’s 310,000 kilograms more coming in than going out. But much more goes out by sea especially oil, minerals likeironore,fishandnewsprint.Toomuch of this is still in its raw format and wewouldlovetobalanceourtradedeficitwith greater value added exports, which can generate more jobs and GDP. Last month’s Manufactured Right Here expo by Canadian Manufacturers and Exporters is a good example of versatility in what we can export.

A question for you I do have a question or two about that though. We can make the goods, but what is the next optimum step? Is it opening up new markets, or is it concentrating on ones we already have open and making those relationships even stronger? Honestly, I don’t know the answer. Perhaps our membership has the answer – please feel free to communicate your thoughts on that with us. We have strong working relationships with government departments and agencies that might be able to help balance the equation. Together, let’s tell them how the St. John’s business community wants to achieve that.

About half way through my term as your Chair,I’mfindingthatsomanyissuesare interrelated and nuanced. There are veryrarelysimplefixes,butsometimesthere are straightforward ones. We told the federal government on many occasions that Marine Atlantic was important to the entire Canadian economy and they responded by retiring two old ships that had done their time and replaced them with modern, more efficientvesselswithgreatercapacity.Wewere advocates of a London Heathrow flightandhaveprovidedAirCanadawith an opportunity to bring its message to this market because we believed that businesses were better served by having this connection available. Is movement on those issues going to support people who are exporting and trading? Absolutely.

Chair, Derek Sullivan“About half way through my term as your Chair, I’m finding that so many issues are interrelated and nuanced. There are very rarely simple fixes, but sometimes there are straightforward ones.”

Our work together You, our members, are interrelated too. You provide us with the ability to go to governments with a strong voice and say ‘you need to pay attention to the needs of people building jobs and wealth and industries in this city’. Half way through my term, if I haven’t said it enough, let me say it again: thank you for your support. We couldn’t do any of it without you.

Sincerely,

Derek Sullivan

Feature


bridging the gappsst! Looking for investment capital? Letting the secret out of the bag

Hey, are you looking for investors to start or expand your business? Maybe you are contemplating

retirement and want to sell your business. Well, we’ve got the answer for you! The Newfoundland and Labrador Angel Network (NLAN) has been active since 2006 matching angel investors with emerging businesses and is actively seeking investment opportunities. “We have secured four deals since we started as a group and several angels have invested individually in other companies that have come through NLAN as well,” says Jo Mark Zurel, President of Stonebridge Capital and one of the founders of NLAN. There are no limits or restrictions on the types of companies in which NLAN will invest – any sector, any region of the province, virtually at any stage of business; from start-up to business expansion to succession strategies. “The St. John’s Board of Trade saw a need – a gap between ready capital and investment opportunities. We thought we could play a role as a broker,” said Board of Trade Chair Derek Sullivan. “The need still exists today.” “What I like about NLAN is that you can get as involved as you like with the company – from a hands-on mentor to a silent investor,” says Zurel. “NLAN

identifies and pre-screens opportunities, which saves time. They also syndicate with other angels to reduce risk.” adfinitum Networks is a NLAN success story. The company started in 2007 with the goal of gathering worldwide ads together into one database that would be accessible by interested companies. The database now contains over seven million ads from over 50 countries. The

company gathers these ads and resells them collectively to interested buyers. Their portal, www.globaladsource.com, offers an easy way to search and purchase global advertising content. The service is also localized for Chinese, Spanish, French and Japanese users. According to the CEO and founder of the company, Ed Clarke, choosing to request financing from NLAN was a sure option, seeing that he wanted to approach local investors before looking elsewhere. He really appreciated the screening process that the business underwent because it allowed him to get a chance to see the business from different professional points of view. adfinitum Networks has been successful because the business is not capital intensive and therefore does not require many physical assets. To highlight how far the business has come since its inception, Clarke noted that the company now has new Japanese investors who purchased company shares at four times the price the angels paid for them. He also said that the company has just started turning in profits as a result of having to absorb the start up costs involved with launching the business. “We now have 20 angels and we are looking to grow the network to 30 by September,” says Zurel. “Angels typically invest $25,000 to $100,000.” The NLAN program has helped many entrepreneurs kick-start their business ideas and has contributed to the growing trend of young entrepreneurs staying in Newfoundland and Labrador. This, in turn, means that the province will be able to retain innovative minds and its up and coming business leaders. Taking part in the NLAN program as a potential angel means more than just investing your money into a new business. It will give you a chance to become a big part of the growing trend by helping companies like adfinitum Networks make their business ideas a reality and further contribute to the growing economy of Newfoundland and Labrador.

If you are interested in becoming an angel investor or would like to inquire about an NLAN investment opportunity please call David Hood at 778-8810 or Nancy Healey at 726-2961.

Jo Mark Zurel, Director, NLAN

FeaturegoINg INTErNaTIoNal


Challenges & Solutions (Part II)

As daunting as the challenges may be, there are steps a business can take to reduce uncertainty

and minimize the risks of entering foreign markets: develop a good internet marketing strategy so as to help potential partnersandcustomersfindyou;expandor take advantage of your personal network – graduates of business schools often have many international contacts with international business experience and connections; invest in appropriate conferences and trade shows – even without a booth, you can meet potential contacts or learn valuable information about your vertical markets.Considerpartneringwithfirmsthathavethe required knowledge by entering into a formal licensing agreement or forming a joint venture – trade commissioners at DFAITcanhelpyoufindandevaluatepotentialpartners.Forfirmslookingthathave both a market and a supplier in a particular region, enquire about subsidies and marketing initiatives from the supplier who will be motivated by cultivating downstream demand. Public support in the form of export promotion, technical assistance, or knowledge transfer will be valuable for the business with no previous knowledge of the export business or foreign demand. When you get beyond the initial exploratory phase and you have found a potential partner or customer, you will soon encounter the contract negotiation phase.Thoughfirmsaroundtheworldare becoming familiar with western style business practices, it is likely that you will experience contract negotiation styles that differ greatly from your experience. There are however, many negotiation tactics that can help ensure success: learn enough about the culture to understand how business people in that culture value solutions; know the status of the legal financialandpoliticalsystemsandbeprepared to spend time getting to know people personally. The investment of time

may not be comfortable, however it may be critical for success; develop the ability to switch between a direct and an indirect style of communication. Developing facility with indirect communication takes time, can be uncomfortable, but will be a very important tool. In order to ensure success in export relatedactivities,firmswillhavetoaccept the need for regular face to face communication and associated expenses. Such investment should be small compared to potential revenues or the cost of substandard or delayed products. We have many tools at our disposal that help

maintain contact and share information however these tools are only effective as supplementary forms of communication in many parts of the world. Finally, the person whom you choose to interface to international partners should be carefully selected. It is normal to select apersonwhohassignificantknowledgeofyourfirm’sbusinessandproducts.

Chris O’Brien

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“Though firms around the world are becoming familiar with western style business practices, it is likely that you will experience contract negotiation styles that differ greatly from your experience.”However, such selection criteria must be balanced with the importance of saving face and personal relations in many other countries.Efficienttechnicaldiscussionswillnotbenefityourprogressifasininecomments offend your clients.

Chris O’Brien is a Senior Consultant with Blue Ocean Management in St. John’s. You can visit www.blueoceanmanagement.ca or contact him at [email protected] more discussion on small business management topics.

Gardiner Centre Connects


UNSolIcITEd ordErSResponding to the unexpected

What is the most common reason that drives SMEs to get involved in exporting?

Is it the search for new markets? Is it unsold inventory? Is it a wish to broaden horizons by being involved in international markets? While all of these are important reasons thatmotivatefirmstogetinvolvedinternationally, the most common reason for starting to export is the unsolicited order.Atfirstglancethismayseemlike a sad indictment of the ambitions of Canadianfirmsbecauserespondingto“theunsolicited order” appears to be reactive rather than proactive. However, that is not necessarily the case. Unsolicitedorderscanflowfrombeingamember of a supplier list or from activities such as trade shows. Getting on as many supplier lists or directories as possible and presenting your products/services to the world through attendance at trade shows are all proactive actions and ones that can produce that “unsolicited order”. When the inquiry arrives it is important thatfirmshaveasysteminplacetorespondtoitefficiently.Variousnamesare used to describe this response but essentially it involves drawing up an export

quotation. The basis of the quotation is a cost sheet which includes all of the costs that can be incurred in an export shipment. These costs include the costs of ocean freight, marine and accounts receivable insurance plus customs brokers’ fees. Final costs depend on the negotiated deal with the customer. A key issue is when responsibilities for costs and risks transfer from the seller to the buyer. An international language of trade exists that allocates costs and risks between buyer and seller. The language consists of 13 terms that are internationally recognized and are used in export transactions. It was devised by the International Chamber of Commerce and the latest version is called Incoterms 2000. It is important that exporters are familiar with all of the 13 Incoterms and are able to determine their costs for each of them. A key aspect of any Incoterm is the deliverypointwhichdefineswhencostsand risks transfer from the exporter to the customer. The delivery point is a geographic location such as the port of St. John’s, Canada or the port of Dublin, Ireland.

Inthefirstexample,thecostsandriskstransfer from the exporter to the buyer at the port of St John’s. This is likely to be more favourable to the exporter than a delivery point at the port of Dublin. Negotiation will involve determining which of the 13 Incoterms is acceptable to both parties. Another key item in the export quotation is the method of payment. Often the chosen mechanism is a letter of credit which, essentially, transfers much of the risk from buyer/seller to their respective banks. The exporter needs to assemble a variety of documents to satisfy the requirements of a letter of credit and initiate payment. It is not just products that are exported, it is also paper! Thedocument bundle may include: a commercial invoice; a packing list; grade/weight/measurescertificates;billoflading;acertificateoforigin;amarineinsurancepolicy; and the exporter’s request for payment. This bundle should be sent to the buyer, but, perhaps more importantly, to the customer’s bank in order to expedite payment under the letter of credit. All of the above may seem daunting, and it is! However, it does emphasize the importance of learning the process of exporting even although you have not received that unsolicited order yet.

Dr. Dave Stewart is a Professor of International Marketing in Memorial University’s Faculty of Business Administration. His research interests lie in export marketing-- in particular, he has studied the effects that various export strategies have upon the export performance of SMEs.

Connect with the Gardiner Centre at [email protected] and let us know what steps your business has taken to prepare itself for the “unsolicited order”.

Dr. Dave Stewart, Faculty of Business Administration

FeaturefrEIgHT forwardINg


How secure is your supply chain?

An international focus on anti-terrorism measures is affecting Canadian businesses that ship

goods internationally. As a freight forwarder, PF Collins recommends that your business develop supply chain practices to comply with the security strategies being implemented by the Canadian Government. In particular, if you ship internationally, you should consider registration in two major initiatives currently underway in Canada: Partners in Protection (PIP) and Transport Canada’s Air Cargo Security (ACS) Program. PIP is a voluntary initiative to help to secure the supply chain between Canada and the USA. Under PIP, private industries sign an agreement with the Canada Border Services Agency (CBSA) and develop a joint plan of action for security. CBSA will conduct security assessments, participate in awareness sessions and consult with your company on a regular basis. The CBSA also audits your security measures and provides guidance, advice or suggestions to address any potential areas of concern. Asabenefit,PIPmembersareeligibletoparticipate in the Free and Secure Trade (FAST)programtoeasetheflowofcommercialtrafficthroughCustoms. On June 30, 2008, Canada modernized its PIP standards. Canada and the United States then entered a Mutual Recognition Arrangement, which aligned PIP and the equivalent USA Customs-Trade Partnership Against Terrorism (C-TPAT). TobecomePIPcertified,yourcompanymustsubmitacompletedsecurityprofileto the CBSA, including information about physical security (against theft, shipping and receiving controls, etc.), personnel (pre-employment screening, training), and your service providers (standards affecting owner-operators, driver agencies, etc.).CBSAofficialswillthenaudityourbusiness and provide suggestions and guidance regarding how your company can address potential security gaps.

In May 2010, Transport Canada also launched its Air Cargo Screening (ACS) program, one of many Aviation Security activities designed to mitigate risks to passengers through cargo and baggage screening, non-passenger screening, and airport access control. USA participants are now at the last phase of their air cargo plan and will have 100 per cent screening of cargo shipments on US passenger aircraft by August 1, 2010, Transport Canada’s plan will be phased in towards 100 per cent screening by 2015. Any business that ships by air, either domestically or to the United States and other international destinations

should consider ACS registration. Your businessmaybenefitfromreducedcostsfor securing cargo and you may avoid domestic and international security delays at the airport. Many freight forwarders and air carriers have supplied Transport Canada with the names of shippers they do business with on a regular basis. If so, Transport Canada may have added your company to the ACS RegisteredShipperList.Tofindoutifyouare already on the list, contact your freight forwarder or air carrier and request they check the list for you. If you are on the list, no further action is required. If you are not already a Registered Shipper contact Transport Canada’s Air Cargo Security Support Centre at1-866-375-7342 or by e-mail [email protected] for more information.

Bernard “Tanny” Collins is the President of PF Collins, Atlantic Canada’s foremost international trade solutions provider, with offices in St. John’s, Halifax and Calgary. Internationally recognized as an expert in transportation logistics, customs and tariff issues, Mr. Collins consults with industry leaders from around the globe to provide the professional advice they seek to manage their import and export activities in Canada. PF Collins is PIP certified and registered in Transport Canada’s ACS program.

Bernard Collins, President, PF Collins

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Feature


INvEST IN braNd ExpoSUrE

Kirk Newhook

Event sponsorship is not a hand-out

What do you think about when you hear the word ‘sponsorship’? For many

peoplethefirstthoughtis,“Ohno,notanother request for a hand-out!” Many of you have likely sponsored some event during your time in business, and have felt that it was nothing more than a hand-out. There are many reasons why individuals and businesses sponsor events including, supporting the community and/orthespecifictypeofevent,apersonalfavour, a charitable receipt, enhancing brand reputation or a marketing write-off. Whatever your reason, there should be an opportunity for brand exposure. Sponsorship doesn’t have to be a hand-out. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicized entity.1

Thekeywordsinthisdefinitionareinvestment, access, and exploitable. By looking at sponsorship as an investment opportunity, where there is a viable payback, you are no longer considering a payment of cash or money. Value will be returned to you as an investor. Access indicates the ability to be associated with a particular offering (event, sport, jazz and blues festival, fair, etc.) Exploitable means “to take the greatest advantage of”. In other words, sponsorship should allow you to make the greatest use of your investment and capitalize on the positive relationship. Event sponsorship can provide valuable face-to-face interaction with a focused audience, whereby your product and/or service can be ‘top of mind’ for patrons.In addition to brand visibility opportunities, there is value in brand alliance with the event. Patrons recognize that you are participating in community development by investing in an event that is important to them. They are more likely to choose your brand over a competitor’s when making a purchase. In a market that controls so much 1 Allen, Sylvia. (1998). How to be successful at sponsorship sales. Allen Consulting Inc.

competition for consumer spending, this presence can give your business the edge it needs. If your company is trying to enhance its brand image within the community thenthistypeofinvestmentisbeneficialfor public brand association. Industry exclusivity is usually offered as sponsorship for a higher level investment, which increases your visibility and shuts out your competition. The larger the event, the higher the required investment will be due to increased exposure opportunities as well as event overhead costs. Artistic and cultural events generate a significanteconomicimpactforthecityand province as well. Locals as well as visitors from outside of the city, province and country are more likely to attend. Most attendees will spend more than the price of a ticket. Businesses that provide meals, accommodations, transportation, attractions or shopping, for example, are all likely to enjoy spin-off revenue as a result. Another reason to sponsor an event: to be the business of choice when patrons decide where to spend their money. Sponsorship provides opportunities to offer contests or incentives, which further entice business. In addition to providing brand exposure, sponsorship can provide many other opportunities such as emceeing an event, hosting a private reception tied to the

event, distributing complimentary tickets or passes, networking, or attending sponsor exclusive events and general events. Choosing to sponsor within a multi-yearagreementcanbebeneficialtoyourcompany for a number of reasons. You can lock in at the current rate, thereby receiving greater value for your investment as the event grows in popularity. You’ll also be included in all promotional materials leading up to the event. Your commitment allows event organizers toplanwithcertaintythatthefinancialresources are in place, thereby making it possible to enhance the event with more recognizable products/services (i.e. performers), as well as promote the event, and your brand, over a more effective time-line.Thesefactorscanleadtoasignificantincrease in event attendees who see and support your brand. Anotherbenefittoasponsorshipinvestment is that it often allows event organizers to leverage corporate and government funding to further enhance the event, which can strengthen your return on investment. So, the next time you are approached about sponsorship don’t look at it as a hand-out. Instead consider it a marketing investment and take advantage of the opportunity to tailor it to your needs before your competitor beats you to it.

Kirk Newhook is the founder and Executive/Artistic Director of Wreckhouse Jazz & Blues, presenters of the Wreckhouse International Jazz & Blues Festival –July 13-18, 2010. www.wreckhousejazzandblues.com

Featurewhat is an ambassador?


ambassadors are:

A A volunteer Board of Trade member

M Mandated to add value to members

B Supported by Board of Trade staff

A Assist with member growth and retention

S Supported by the Board of Directors

S Suggest speakers for Board events

A Active in the business community

D Deliver the messages of the Board

O Organize and plan Board events

R Recruit new members to the Board

You’ve all probably seen ambassadors at the St. John’s Board of Trade events and wondered what they do or how you can you become one, right? Well, the ambassador program at the St. John’s Board of Trade is a great way to get involved in the business community and have fun at the same time. Ambassadors are volunteers, selected from the membership to help the Board. They are responsible for promoting the benefits of Board membership, encouraging members to participate in Board activities, suggesting speakers for Board events and assisting the Board with member retention. Within the ambassador’s committee, there are three sub-committees: member relations, events and speakers committee. The member relations committee is responsible for connecting with current members and discussing with them the benefits and features of their membership with the Board. The events committee organizes many of the events that the Board has throughout the year such as Wine, Dine & Align and the Annual Golf Tournament. The speakers committee makes recommendations for keynote speakers for Board luncheons. On a personal level, these sub-groups are an excellent way for ambassadors to try things that they might not do in their day job,

like event planning or cold calling. It’s also a great way to meet new people. On a professional level, ambassadors have the opportunity to connect with people whom they might not in their day job, like local entrepreneurs and keynote speakers. The time commitment required to be an ambassador is between two to three hours per month, with most of the work taking place during the lunch hour. Having been an ambassador with the Board of Trade now for nearly a year, I am certainly realizing the value of volunteering with the Board. I have developed personally and professionally in this position. The ambassadors, of which there are 21, interact regularly with Board of Trade members and staff in the two years they are in the program. These interactions range from telephone calls to networking at events to doing business with those members on behalf of the Board. Since joining the ambassador team, I have been fortunate enough to chair the member relations sub-committee and I have joined the speaker’s sub-committee. Both of these committees have allowed me to connect with other members, spread the word about what I do and add value to the Board of Trade through the recruitment of new members and speakers, as well

as assist the staff in connecting with members. If you think you can add value to the St. John’s Board of Trade by being an ambassador, then call today! It is a great experience and a great way to connect with the membership.

Michelle Simms is a business analyst with the Genesis Centre, Memorial University’s incubator for high-growth, technology focused companies – www.genesis.mun.ca.Michelle can be reached at 737-2683.

Michelle Simms

Feature


TEaM SpIrIT

Time for a team huddle?

Football players may have made them famous but sports teams of all types

have adopted the huddle as an essential driver of team spirit. Increasingly North American companies are creatively applying the same idea to the corporate environment. Walmart stores around the world gather their employees every morning to start the day with a motivational cheer; teams at 1-800-Got-Junk take it a little further and use the huddle to celebrate yesterday’s successes and get aligned for what’s next. The huddle – or tailgate meeting, morning check-in, whatever you’d like to call it – has a few common characteristics regardless of the environment in which it’s used. Thefirstcharacteristic:it’squick.The huddle should do for a corporate team what it does for a sports team - give a short energetic cheer before everyonehitsthebattlefield.Ahuddleshould be no more than 15 minutes, it should focus only on the needs of the moment, and it should absolutely not involve chairs.

And that’s characteristic #2: Hold the meeting in the busiest spot in your organization (avoid the meeting room) and make sure everyone is standing up. If you provide a quiet room with chairs, your meeting will extend well beyond the 15-minute timeframe. The third characteristic of a strong team huddle is a strong leader. The leader must be assertive, perhaps even aggressive, in guiding the conversation. A good idea is to use two to three quick, simple questions, such as:

What do we need to celebrate? •What’s on for today? •Is there anything getting in your •way?

Finally, recognize that creating the right spirit and energy in your team huddle is going to take a consistent and dogged effort until everyone is on board with the idea.Atfirst,they’llthinkit’sfoolish,then they’ll accept it as a passing fad, and then – and this may take months – they’ll come to rely on the huddle to charge their day. In summary - keep your team huddles short, consistent (at least once or twice a week, if not daily), focused and standing. If you need a highly charged team, a huddle just might help you get there.

These tips are brought to you by Myx Meeting Centre, the province’s first and only centre designed specifically to host meetings, workshops and boutique conferences. Have a question about your next meeting? Email

MEETING TIPS

Penguins huddle for a little extra team spirit.

[email protected].

Keeping Current


polIcy MaTTErSFederalThe Board is pushing for an East-West national energy grid to the Canadian Chamber of Commerce in June; in May, the Board also issued a release calling for removal of interprovincial trade barriers.

The Joint Review Panel for the Lower Churchill project solicited feedback on its consultation and public hearing processes; the Board provided practical and substantial recommendations to the Panel.

Finance Canada got the Board’s perspective on the future of the national retirement income system, and on the financialliteracyofindividualCanadiansand how to strengthen both.

In March, the Chair got some face-time with the Clerk of the Privy Council, the top civil servant in Canada. The Chair raised some key points about federal issues affecting the city and the province.

ProvincialIn January, senior Board representatives met with Premier Williams to address a number of key topics such as taxation, governmentfiscalmanagement,andsupport for the business community.

Directors were briefed on the Department of Business’ investment attraction strategy,

and the Board provided its perspective and suggestions.

The Board is putting resources behind its Prosperity Plan to enhance the business and larger community for the coming years through its various advocacy efforts.

The Board’s pre-budget consultation suggested solutions on tax matters, succession planning, and overall business competitiveness. Work will continue on issues such as elimination of the payroll tax, investment attraction, labour market review, and other issues.

Representatives of WHSCC met with Board volunteers to discuss some of the issues in the system and concerns of the business community.

Transport & InfrastructureLobbying on Marine Atlantic paid off with the May announcement of two more modern vessels to come into service in 2011 with enhanced commercial capacity.

Cost recovery advocacy related to airports will remain part of policy work by the Atlantic Provinces Chambers of Commerce, as recommended and advocated by the Board.

The Transportation and Infrastructure committee has provided input into the

Metrobus transit service, an air cargo study and commercial airline operations in St. John’s.

The Board has been lobbying hard for tri-partite funding for enhanced landing systems at the St. John’s airport which wouldhelpupto700flightsand70,000passengers per year.

MunicipalThe Chair and Mayor have started regular discussion of key business matters in one-on-one meetings.

The Why Development Matters campaign was launched in March and work continues inearnestonthedevelopmentfilewitha variety of business and community stakeholders. Research released publicly focuses on density and sprawl, productivity and knowledge, transit and parking.

The Board submitted a comprehensive document to the City on its Integrated Community Sustainability Plan.

A substantial submission covering a wide variety of strategic and operational matters was provided to the City as part of its consultation on its 2010-13 Corporate Strategic Plan.

StaffcontinuetoattendCityfinancecommittee meetings on a regular basis and Board representatives are often present at key public forums. Inside the policy: lobbying for east-west power at the federal level The Board of Trade has communicated with its members, media and other stakeholders about the need for internal trade barriers to come down, and the need toletelectricalenergyflowpastprovincialboundaries. Facilitating the development of an east-west grid would:

unlock new clean and renewable •power sources, and maximize the reach of Canada’s energy supply by linking areas in demand with sources of surplus power across the country,

Keeping CurrentpolIcy MaTTErS


including those in more remote, northern locations; increase reliability and security of •power supply; enhance the country’s electricity •infrastructureandgeneratesignificantcapital investment; foster exchanges of energy and •enhance overall security of supply for future generations of Canadians; facilitate interprovincial trade and •transmission of power; andcontribute to nation-building.•

The St. John’s Board of Trade is working to have the Canadian Chamber of Commerce lobby the federal government to: 1. Develop a clear, forward-looking national policy on Canada’s electricity energy infrastructure needs in as timely a manner as possible.2. Work with the provinces, territories, private enterprise and First Nations to begin investing in the construction of a national east-west power grid whereitiseconomicallyjustified.3. Work with the provinces, territories, private enterprise and First Nations to put in place the necessary regulatory and funding frameworks to facilitate the creation of an east-west grid.4. Remove barriers to and actively encourage and facilitate interprovincial/territorial trade and transmission of power.

Prosperity: some thoughtsProsperityishardtodefine,butit’ssomething that the Board believes has to be worked toward anyway. Work on the Board’s Prosperity Plan continues, with research, interviews and analysis going on daily. One perspective to consider is some information that was presented at the East Coast Connected conference held in Toronto recently, as a speaker from the Martin Prosperity Institute addressed the topic. Some highlights are presented for your own thoughts. If you want to offer your thoughts on opinions on what prosperity is and how we can work towards achieving it, contact Craig at [email protected].

Notes from the conference: prosperous places have technology, talent and tolerance (or ‘inclusion’). Talent and tolerance are somewhat related: talent is a flow,notastock.Thismeansthatpeoplemake decisions about where they live based on what they think of that place and what they think about the places they could go. Overall, people want to see themselves as being successful in a place, otherwise they will move on. There is a fourth T: Territory Assets. Basically, this means amenities and what a place has to offer someone (recreation, arts, etc.) aside from a job.Three potential strategies for Atlantic Canada outlined at the conference:

Think big: go beyond the boundaries, think regional (i.e. try to attract people to Atlantic Canada and then all provinces wouldeventuallybenefitfromtrickle-downpopulation)

Look big: present a big front to the world of what’s available to the region (i.e. what’s around St. John’s, not just what’s within the boundaries of St. John’s)

Use a shotgun, not a rifle: rather than trying to attract one 500-person factory or investment,worktobuild100fivepersonbusinesses in a number of different areas It was noted that attraction has to concentrate on people who are mobile and then the next step is to get them to put down roots. University students, for instance, overwhelmingly make the decisionintheirfirstfreshmansemesterof whether or not they will stay in a given city. Finally, when the speaker was asked howhedefinesprosperity,heessentiallystatedthat‘everyonehastodefineitforthemselves’.Morespecifically,headvisedthat places be themselves and then measure against what has been decided (i.e. be the best St. John’s you can be). He noted Portland, OR as a strong example of the community deciding what it wanted and then spending 20-30 years to build its strong identity and municipality collectively.

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Keeping CurrentaroUNd THE board


Guests enjoyed an afternoon business mixer at Tiffany Village, a modern and spacious retirement residence. Guests were treated to warm hospitality, delicious cuisine and offered tours of this Newfoundland owned and operated, state of the art facility.

Air Canada President & CEO, Calvin Rovinescu, spoke to the St. John’s Board of Trade recently at a luncheon at the Holiday Inn. He talked about Air Canada’s renewed partnership with Newfoundland andaddressedtheHeathrowdirectflightstatingthatinordertomaketheflightviable it has to be full in both directions.

Keeping Current


aroUNd THE board

St. John’s Board of Trade staff and volunteers participated in Clean & Beautiful, Take Pride, Take Action campaign. The initiative encourages citizens to clean up the city in which they live, work and play.

On June 16, Mike Hickey from EasyConnect Communications presented a lunch ‘n’ learn titled, The Top 10 Things You Wish Your BlackBerry Could Do (That It Can!). Here, Board of Trade members learn time saving tools for their BlackBerry.

Keeping CurrentaroUNd THE board


Board of Trade members enjoyed a business networking mixer hosted by The Majestic, St. John’s premier event venue. This distinctive event space is available for meetings or luncheons, cocktail receptions, weddings, staff parties and more!The St. John’s Board of Trade would like

to congratulate past chair, Bruce Templeton on receiving the Atlantic Provinces Chamber of Commerce Harvey Webber Commemorative Award. The Award is presented each year to a volunteer who has made a unique contribution to his or her community chamber or board of trade. Congratulations Bruce and thank you for your incredible leadership, dedication and enthusiasm!

Newfoundland & Labrador Institute of the Purchasing Management Association of Canada

Congratulations... Agility Project LogisticsPMAC’s 2009 Supplier of the Year

The winner of the Newfoundland & Labrador Institute of PMAC s̓ Supplier of the Year Award is Agility Project Logistics. Company employees, John Ratcliff, Giselle Gaulton, Barrie Gaulton and Jerry Hart accepted the award at a special luncheon in St. John s̓ on April 28, 2010.

The company was recognized for delivering excellent service and value to its customers. Agility understands the time-sensitive nature of work being carried out, and delivers the material required to maintain schedule – allowing Agility s̓ clients to deliver leading quality service.

Newfoundland & Labrador Institute of the Purchasing Management Association of Canada www.pmacnl.org

PMAC

(L-R) John Ratcliff, Giselle Gaulton, Barrie Gaulton and Jerry Hart, All of Agility Project Logistics Nancy Harte, President, NLI PMAC, Derek Sullivan, Chair, St. John s̓ Board of Trade

TM

Keeping Current


UpcoMINg EvENTS

business mixer hosted by wreckhouse Jazz &

bluesNetwork with Board members and learn about jazz, blues and world music right here in Newfoundland and Labrador. July is a great time to come out and listen to some live music, enjoy the patio and have a chance to win some tickets to the upcoming Wreckhouse Jazz & Blues Festival. Sure to be a networking event like no other!

When: Thursday, July 8Where: The Martini Bar George StreetTime: 4-6pmCost: Included as a benefit of membership

Register online or contact Wanda at726-2961, ext. 9 or [email protected]

Premier’s Luncheonmark Your Calendar!

Join us as the Honorable Danny Williams, Premier of Newfoundland and Labrador addresses the Board of Trade at the annual Premier’s luncheon. Tickets sell fast, so book yours in advance.

When: Wednesday, September 8Where: St. John’s Convention CenterCost: Members: $50 Non-Members: $100

For tickets contact Wanda at 726-2961, ext. 9 or [email protected]

Steve Murphy, Senior Vice-President, Atlantic Provinces Division, BMO Bank of Montreal, is pleased to announce the appointment of Jim Fallon as Vice-President, Newfoundland and Labrador District. In this role, Mr. Fallon will assume leadership of a team of 235 professionals who serve customers through BMO Bank of Montreal’s network of 23 branches in Newfoundland & Labrador. Mr. Fallon was born in St. John’s and holds a B.A. in Economics from Memorial University of Newfoundland and Labrador and an MBA from Dalhousie University. He has 30 years experience with BMO Bank of Montreal, including the past 7 years as Area Manager for Eastern Newfoundland. Mr. Fallon is very active in the community, supporting many local charities including Shelter from the Storm, Eastern Health Care Foundation and Junior Achievement. BMO Bank of Montreal opened its first branch in Newfoundland in 1895 and now operates 23 branches and 2 agencies in the province, while providing financial support to leading education, health-care, cultural and not-for-profit institutions.

APPOINTMENT NOTICE- JIM FALLON

Special FeatureaMbaSSadorS


Lorraine Ennis – Full Team ChairDirector of SalesEastern Audio Limited722-0864 / [email protected] / www.easternaudio.com

Would you rather have super strength or super intelligence?Super intelligence since it obviously outsmarts super strength. The possibilities are endless.Icouldruletheworldandwouldbeabletofindawayoutofanypredicament!

Kim Hoskins – Chair, Events CommitteeDirector of MarketingThe Lakeside at ThorburnStow-A-Way Storage Solutions722-7869 / [email protected]

What are your greatest passions?I am very passionate about my wonderful husband and son. My time with them is my most precious time. I also love the great outdoors. Standing on a salmon river gives me suchafeelingofexcitementandrelaxation.Inbusiness,Ifindpassionineventplanningand creating hype and success through marketing. I also love to help people and my volunteer roles are very important to me.

Cheryl Whitten – Events CommitteeService Line Leader – Business Risk ServicesGrant Thornton LLP778-8808 / [email protected]

What would you do if you didn’t have to work? If I didn’t have to work I would catch up on my scrapbooking (currently about four years behind); visit friends more often; travel the world and hang out at Terra Nova National Park with my husband and children.

Shawn Samson – Events CommitteeAccount ManagerTriware Technologies Inc.579-5216 / [email protected] / www.triware.ca

Would you rather have super strength or super intelligence?I would rather have super intelligence over super strength because by having super intelligence you can channel and make effective use of any amount of strength. Utilizing intelligencethroughadaptivemethodscanbemorebeneficialthansimplybrutestrength. This can apply in the business world by effectively utilizing tools around you to provide the correct solution for clients.

Special Feature


aMbaSSadorSBrian Hicks – Events CommitteeBusinessDevelopmentOfficerCollege of the North Atlantic758-7640 / [email protected] / www.cna.nl.ca

What would you do if you didn’t have to work? Travel the world on my motorcycle, playing every golf course I see! There are between 31,000 and 32,000 golf courses in the world – that will keep me busy. Ones I would definitelyplaywouldbeAugustaNational,Muirfield,PebbleBeachandSt.Andrew’s.Ijusthavetofigureouthowtocarrymyclubsonthebike.

Angela Hedderson – Events CommitteeManager, [email protected]

What motto or quote do you live or work by? Life is short so it’s important to be happy. Each day is a gift and we should embrace it. I make the best of every situation and choose to react in a way that will have the most positive impact on myself and others.

Gerry Hall – Events CommitteeMarketing and Sales Representative Tucker Electronics Limited722-6557 / [email protected] / www.tuckerelectronics.ca

Name two things that you consider yourself to be really good at.ThefirstthingIconsidermyselftobereallygoodatisbeingorganized.Being organized reduces daily stress and makes it easier to get things done. I am also a good listener. Listening is one of the most important communication skills. Good listening skills are vital to healthy relationships. Whether you’re strengthening a relationship, resolving issuesorconflict,orofferingsupport,goodlisteningskillscanbealifelinetopeace.

Andrea Brocklehurst – Events CommitteeBusiness AnalystPlato Consulting Inc.576-6770 ext 223 / [email protected]

What would you do if you did not have to work? I would like to travel the globe for an entire year. I am fascinated by other cultures and places however I always appreciate Newfoundland even more when I get home.



Tara O’Connell – Events CommitteeAccount AssistantAon Risk Services758-5520 / [email protected] / www.aon.ca

What’s currently playing on your iPod? Jessie’sGirlbyRickSpringfieldiscurrentlyplayingonmyiPod.Forsomereasonitalwaysmakes me smile. Africa by Toto is next in line on the playlist and a personal favorite of mine. At the moment, my top two favorite songs are Sick Puppies ‘All the Same’ and Kris Allen’s ‘Live Like We’re Dying’. A rather diverse collection of favorites, but if you knew me, you would understand.

Chris Schwartz – Events CommitteeWealth AdvisorScotiaMcLeodwww.mywgroup.ca

What are your greatest passions?Besides my family and kids, it would have to be sports, sports and more sports. Playing (not as much these days), but mainly watching and following any and all sports - especially golf, football and hockey. If there is anything sport related on TV or the internet it’s for me.

Michelle Simms – Chair, Member Relations CommitteeBusiness AnalystGenesis [email protected] / www.genesis.mun.ca

If you could go on a road trip with anyone (dead or alive) who would it be and where would you go?IwouldchooseHilaryClinton.Asoneofthemostpowerfulandinfluentialwomeninthe world, I would love to talk with her about her decision to join forces with Barack Obama. I’d take the Rick Mercer approach to interviewing and do something fun with her - like zip lining through the Rockies.

Special Feature


aMbaSSadorSCoreen Bennett – Member Relations CommitteeExecutive RecruiterNewfoundlandPersonnel,AWhelanAffiliatedServicesCompany579-0808 / [email protected] / www.nfpersonnel.com

What are your greatest passions?My greatest passions are recruiting volunteers and getting people involved. When I consider “my two other families”, the Canadian Red Cross and Paradise Youth Soccer, I am always on the go. As a HR professional, I use my skills to recruit disaster response volunteers, soccer coaches and players, (not necessarily in that order). There is no better feeling than having encouraged someone to get involved in a new activity they never thought they could do!

Sherry Lynn Butt – Member Relations CommitteeFBO Marketing and Sales ManagerProvincial [email protected]

Would you rather have super strength or super intelligence? Why?Super strength! Not the muscles kind, but inside strength…“like a rock” strength. Becoming strong is hard. We often become strong by going through a lot of trials, testsanddifficulttimes,soitwouldbegreattohaveitpackagedandgiventomeasagift.

Marie Kelderman – Member Relations Committee Sales AssociateMurray Premises Hotel/St. John’s Executive Suites738-7773 / [email protected] www.murraypremiseshotel.com / www.executivesuitesstjohns.com

What are your greatest passions?Traveling with family from an early age created two passions in my life – realizing that I would love to work in the hospitality industry and that I enjoy meetingnewpeople.Thesepassionshaveinfluencedmylifebothpersonallyandprofessionally. Originally from Nova Scotia, I graduated from the hospitality management program at NSCC in 1999. Since 2006 I’ve called St. John’s home. I enjoy being a part of the St. John’s Board of Trade and look forward to meeting you.



Helena Lawlor – Member Relations CommitteeGeneral ManagerHillview Terrace [email protected]

Name one thing that people don’t know about you.One thing that most people would not know about me is that my husband and I love to travel on our Goldwing motorcycle. We’ve taken many vacations in Newfoundland, across Canada and in the U.S.

James Prescott Gilfoy – Member Relations CommitteePublisher’s Representative, Newfoundland & LabradorProgress Media Group237-3042 / [email protected] / www.progressmedia.ca

Would you rather have super strength or super intelligence? Why?I was fortunate enough to have been born with both super strength and super intelligence, but was I able to pick yet another superpower it would likely be the ability to teleport. Not only would I be able to spend more time with my family and friends around the region, but I’d never be late for another ambassador meeting again!

Joanne Senior – Member Relations CommitteeAccount Consultant Rogers Business Solutions 757-1339

What’s your worst pet peeve? I would have to say that my worst pet peeve would have to be bad customer service, be it professionallyorpersonally(i.e.restaurants,shops,etc.)orbeingstuckintraffic.It’ssuchawaste of your time.

Justine Perry – Member Relations CommitteeBusiness Development ManagerWINMAR754-9111 / [email protected] / www.winmar.ca

If you could go on a road trip with anyone who would it be and where would you go?My road trip would consist of a 1970, 24ft Winnebago, driven by Clark Griswold, and co-piloted by ZachGalifianakis. Six best friends, our passports, no cell phones, foreign maps, and an endless supply of food, water and guitar strings. Other must-haves would include; road flares,lasso,parachutes,winninglotteryticketandacorkscrew.


Thank you past Ambassadors!We would also like to

recognize and give special thanks to past ambassadors who put in so much time and dedication to helping

the Board of Trade.

Jody Mason, Sales Manager, Datarite

Melanie Fitzpatrick, Communications, Productions Services Network

Kevin Harnum, Area Manager, Business Banking, TD Canada Trust

Heather McNeil, Sales Associate, Imprint Specialty Promotions Ltd.

Janice Carew, Manager of Small Business, Scotia Bank

Lewis Efford, President, Progressive Management Consulting

Joshua Jamieson, Account Executive, DRAY Media

Thank you again for your support!

Tastes of Fall 2010

Wine, Dine & Align

“One of the most popular events of the year.”

September 30, 2010 5-7 pm

CLB Armoury Ticket price: $25 Members $35 Non-members

Contact Wanda [email protected] 726-2961, ext. 9

Special Feature

MembershipMEMbEr NEwS


City Tourism Awards announced The City of St. John’s, Department of Economic Development, Tourism & Culture, recently celebrated Tourism Awareness Week. The annual celebration highlights tourism and its economic impact on the province and city. To cap off the week long celebrations, the City of St. John’s recognized individuals who’ve contributed to the growth and development of the industry at the 19th Annual Tourism Awards.

Congratulations to this year’s recipients:Legend AwardAllan Hawco

Event of the Year Award2010 JUNO Week – Ruckus on the Edge

Signal Award (cruise)Scott Andrews

Destination St. John’s Award of Distinction

Betty Clarke & Marilyn Leonard, Co-chairs/Local organizers Risk Insurance

Management Society (RIMS) Conference

Victoria Wagon (taxi driver)David Collins

new program creates greater export activity Through a funding commitment of $250,000 under the Provincial Government’s Youth Retention and Attraction Strategy (YRAS), companies in Newfoundland and Labrador will acquire the tools they need to be more competitive and target graduates who seek global employment opportunities to work and contribute to their businesses. The ExportAdvantage Internship Program, launched on June 7, is designed to enhance exporting capabilities of companies by providing them with trained individuals in the international trade or exportingfields.Eligiblecompaniesthathire a recent university or college graduate to help with their export-related activities willqualifyforfinancialassistanceupto$25,000 to cover a portion of the intern’s salary. “Through its implementation, the program provides the opportunity for local businesses to leverage the skills and knowledge of recent graduates to increase their export activity,” said Shawn Skinner, Minister of Innovation, Trade and Rural Development. “Through this meaningful employment experience, interns will

identify new marketing opportunities, conduct research related to market entry, develop export strategies, participate in trade missions, and represent their employer at trade shows.”

For further information about the ExportAdvantage Internship Program, please visit www.gov.nl.ca/intrd/exporting/eaip.

newfoundlanders named Canada’s Top 40 Under 40™JamieKing,President&CEOofVerafinInc. and Christine Healy, Commercial Advisor with the Department of Natural Resources, have been recognized among Canada’s Top 40 Under 40 for 2009. According to The Globe and Mail, Report on Business, King stumbled on the market niche purely by accident. A PhD student at Memorial University, King met an investor, David Kelly, who encouraged him to use the principles of pattern recognition to detect money laundering. Today, King’s greatest challenge is learning how to manage such a fast growing organization. Healy’s key to success is knowing yourself, and what really matters. Co-lead of the negotiating teams for the

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Membership


MEMbEr NEwSRoyal LePage leads Atlantic Canada in national rankings

Royal LePage Atlantic has been recognized as the leading Atlantic Canadian residential real estate brokerage in the recent national rankings of the 2010 REAL Trends Canadian Top 200. The 2010 REAL Trends Canadian Top 200 is a compilation of a nationwide study of leading residential real estate companies,andrepresentsthefirstannualranking of Canada’s leading residential real estatebrokeragefirms.Thisrankingmarksthe most comprehensive collection of data assembled on the leaders of the residential brokerage industry in Canada.RoyalLePageAtlanticwasrankedfirstin Atlantic Canada and 18th nationally, in the recently released rankings. The nearest

Atlantic Canadian competitor placed 113th in the 2010 national listing. “This recognition is a testament to the work of the Royal LePage Atlantic team of agents and of the trust placed in them by the customers they serve,” said Royal LePage President Ralph Stephen. “We have the hardest working agents in the region, and our place as the leading brokerage in Atlantic Canada is due solely to the tireless efforts of our dedicated team of agents serving their clients with energy and integrity.”

Hibernia Southern Extension, Hebron and the White Rose formal agreements, Healy has participated in some of this province’s most ground-breaking historical developments. Canada’s Top 40 Under 40, established in 1995, is a national program that uniquely celebrates the achievements of 40 Canadians in the private, public and not-for-profitsectors,whohavereachedasignificantlevelofsuccessbeforetheageof 40. The program is designed to promote mentorship and professional development by introducing these leaders to the established business community and by promoting them as role models for young Canadians. By building awareness and support across Canada for these outstanding individuals, this program serves an example of national unity.

...continued from page 25

MEMbEr profIlESMembership


Social Media Management started as a permission-based, email marketing

company, targeting small business in the St. Johns area. It has grown to

accommodate clients’ needs in the social mediamarketingfield,fromone-on-one

training to hands-on group workshops and complete account management. Today, we offer marketing consultation with an emphasis on internet marketing tools to

ensure that our clients are increasing their exposure while cutting their marketing costs. We create and nurture email and social media marketing campaigns and

teach your company how to manage these tools.

Contact Alison for a consultationEmail [email protected] or

phone 709-740-4910.www.socialmediamanagement.ca

Specializing in house parties, corporate functions, and weddings, A Taste of Class Catering is Newfoundland and Labrador’s

premiere catering service. A Taste of Class is the exclusive caterer for many venues in St. John’s and surrounding areas. There is no event too big or too

small for Executive Chef Dereck Collier and his exceptional culinary team. The

team at A Taste of Class is proud to offer a wide range of menu items, from modern internationally inspired dishes

to traditional Newfoundland seafood and cuisine. They are available for breakfast,

lunch, dinner and cocktail reception services. Delivering superb food and top-notch service, A Taste of Class Catering

will undoubtedly make your function one to remember.

For more information call Heather or Raymond at 709-753-2997

Porter Airlines is Canada’s third largest scheduled carrier. Porter is committed to offering speed, convenience and service as part of a premium travel experience.

Passengers enjoy complimentary services, includingfreein-flightwine,beerandpremium snacks, all aboard modern, spacious aircraft with well-appointed

crew. As part of expanded service to the Atlantic region, the airline offers daily non-stoproundtripflightsbetweenSt.John’s and Halifax, with connecting flightstoOttawaandToronto.Direct

non-stop service connects Montreal and Halifax, two of the airline’s most popular destinations,withconnectingflightsavailable to St. John’s via Halifax.

For more information please visitwww.flyporter.com or contact the Call

Centre at 888-619-8622.

Eastern Health is the largest, integrated health authority in Newfoundland and

Labrador employing almost 13,000 dedicated employees and serving a

population of more than 290,000 people. The authority has an annual budget of over $1 billion and offers the full continuum of health and community

services including public health, long-term care, community services, hospital care and unique provincial programs and

services. Its geographic boundaries extend from St. John’s west to Port Blandford

including all communities on the Avalon, Burin and Bonavista Peninsulas.

www.easternhealth.ca

The Crohn’s and Colitis Foundation of Canada (CCFC), Newfoundland and Labradorisanot-for-profitfoundationdedicatedtofindingthecureforCrohn’sdisease and ulcerative colitis, known as inflammatoryboweldisease(IBD).

Our province has among the highest rate of IBD in Canada, therefore awareness is vital to our success. The CCFC is mostly volunteer-driven, and our local chapters

are supported by one staff person. Eighty per cent of funds go to medical research and education. We host several events

including Heel ‘n’ Wheel-a-Thon, M&M Meat Shops Charity BBQ day, fall

fundraiser, golf tournament and education symposium. Our inaugural All That Glitters

Gala will be held in November 2010.

For more information contact Julie Bowering, Regional Director at 579-3700 [email protected] or visit www.ccfc.ca.

GC Rieber Carino Ltd. was incorporated in1957asthefirstoverseassubsidiaryof the GC Rieber Group of Companies,

Bergen, Norway, and operates out of South Dildo, Trinity Bay, NL.

In 2007 GCRC celebrated 50 years of business in Newfoundland and Labrador.

GCRC has been the main purchaser / processor of seal products in Canada for more than 50 years. During 2008/2009

our plant at South Dildo was upgraded to be a fully functioning sealskin dressing (tanning) operation. Sealskins that are processed through our plant at South Dildo are now ready to be shipped to furriers to be made into garments and

other items. GCRC also produces, CFIA certified,bulkOmega3,sealoil.

For more information, please call 709-582-2100; toll free 1-866-584-2100.

Membership


NEw MEMbErSCrohn’s and Colitis Foundation of Canadanewfoundland & Labrador RegionP.O. Box 39093Sr. John’s NL A1E 5Y7P: 579-3700F: 579-3744Julie Bowering, Regional [email protected]

Essential Coding Inc.13 High StreetGrand Falls-Windsor, NL A2A 2J3P: 709-489-8729ScottOldford,ChiefOperatingOfficerscott@essentialcoding.comwww.essentialcoding.com

Coleman’s management Services26 Caribou RoadCorner Brook, NL A2H 6E8P: 709-637-6600F: 709-637-6695Frank Coleman, President & CEOBob Coleman, Director of Furniture & Clothing Mike Coleman, Director of Wholesale & [email protected]

TELUS Corp.P.O. Box 8302St. John’s, NL A1B 3N7P: 743-5719F: 1-888-406-7974Terry Pitcher, Customer [email protected]

Being successful is more than knowing a good thing

when you see one.

It’s knowing when to invest in it.

The essential link between capital and emerging opportuntites

www.nlangelnetwork.com 709 726 2961

dulcie Sharpe–TurpinRe/max United Inc.862-866 Topsail RoadMount Pearl, NL A1N 3J7P: 689-1640F: 364-8915Dulcie Sharpe-Turpin, [email protected]

Working on the East Coast of Canada can present its own unique challenges, and the Port of St. John’s is always ready with solutions that are both economical and effi cient. We like to think of it as our port ability.

Our superb location is just one part of a growing transportation hub with advanced infrastructure and an unparalleled commitment to ensure that the Port of St. John’s remains one of the most accessible and fl exible marine service centres in Canada. We have the largest and most advanced marine base in Atlantic Canada; world-class facilities capable of constructing and shipping subsea equipment; and, a state-of-the-art dockside Fluid Manufacturing Facility at Pier 17. The port is also home to the province’s only applied research organization exclusively dedicated to the oil and gas industry; as well as the province’s primary container terminal.

With all of this foremost in our minds, the Port of St. John’s understands that an effi cient port should be able to adapt to the unique situations of its users.

THE ST. JOHN’S PORT AUTHORITY 1 Water Street, St. John’s, NL, Canada

Tel: (709) 738-4782 / www.sjpa.com

When supply and service is critical to the job

Port ability matters.

Business News - July 2010

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