Business News Analysis - Debo

8/3/2019 Business News Analysis - Debo

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An insight on small scale business

BYNEENA KALITA

DEBOSHREE SENSUKUMAR

ROHAN


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GolgappaMr. Luvkush


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Mission

To serve Golgappas in a hygienic andinnovative way with the promise of realsweetness of potatoes,dipped in spicy andsour tamarind juice garnished in the crunchypuris .


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Vision

To create a GOLGAPPA CHAIN and topublicize it as a brand and extend the

business across Bangalore.


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Introduction

The young aspiring businessman hailing fromthe city of Sangam, Allahabad, Mr. Luvkush

moved to Bangalore in the year 2009, with thedream of providing the Bangalorians the realtaste of Allahabads famous Golgappa .


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How did the businessstart

The business started with a small setupon the main road of Jayanagar, near thebus stop.

He chose the location keeping in mindthe movement of the public as the bus

stop is very near and many colleges andcompanies are also present in the samelocation.


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Business strategy andinvestmentInvestment:

The business incurs a very nominalinvestment.Most of the ingredients are prepared at home.Mr. Luvkush purchases 8-10 kgs of wheatflour and approximately 2 kgs of potato andthe required spices depending on the regularsale.


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Business strategy andinvestment

The actual investment is approximatelyRs. 350 per day.

The profitability ratio is 50% to 60% ofthe total investment as told by Mr.Luvkush.


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Business strategyStrategy:

Mr. Luvkush aims at making more and moreprofit by rendering quick and qualityservice.

He has grown tremendously within thesetwo years by following his vision. Hisbusiness has grown three folds withintwo years. He has two more Golgappastalls in Brigade road and Jayanagar

Market.


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Graphical representation of hisbusiness model

40, 40%

60, 60%

Investment and Profitability

InvestmentProfit


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Essence of his business

Though Mr. Luvkush is not highly literate and notexposed to the management skills, he has

unknowingly implemented the managementprinciples to meliorate his business.

He treats each and very customer with utmost

enthusiasm and also takes feedback for hisservices.


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WASTE MANAGEMENTWastage happens only during rainy days and humidclimate.

When asked about the wastage management ,Mr. Luvkush informed that certain ingredientslike potato and spices which are perishablecant be stored . But golgappas made of wheat flour canbe easily stored for a number of days.

For other ingredients he covers the stall withan umbrella,and containers which againprotects the hyginiety.


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SWOT ANALYSISSTRENGHTS

His ability to build good rapport with all thecustomers .

His adequate experience in golgappabusiness .


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WEAKNESSES

More wastage during rainy season

Lack of space


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OPPORTUNITY

Many colleges and offices are presentin the location and also as the busstop is near by more and more peoplepass by his stall, so he has goodopportunity to attract more customers.


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THREAT

Cops threatens him for setting up thebusiness infront of the shops.

There are two more Golgappa stallsin the neat by location, so there is acompetetion.


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Our interpretation

We had a very good experience of hisservice.

Mr. Luvkush is very enthusiastic and buildsgood rapport with all his customers.

The most important aspect is that he takesvaluable feedback about the taste andquality of his services.


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OUR SUGGESTIONS

Mr Luvkush has adopted the low coststrategy but by adopting differentiationstrategy he can mould his business.

We suggested him to serve the same

golgappas in a innovative way byintroducing new flavours and taste to it.


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THANK YOU

Business News Analysis - Debo

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