Business Monthly - Sept 2010

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Business Monthly is the official publication of the Greater Corona Valley Chamber of Commerce. It features articles about local businesses, government officials and local events. The September 2010 Issue is about the upcoming Business Expo to be hosted in Corona, CA. The Cover is of Crossroads church where the expo is to be hosted.

Transcript of Business Monthly - Sept 2010

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Table of Contents

Volume 10 | Number 8

September 2010

On the CoverJoin us Thursday, October 7 from 9amto 4pm at the 11th Annual BusinessExpo, Job Fair & Student Career Day at Crossroads Church. All Chamber members and the public are invited to attend this free event. For moreinformation, see pages 10 and 11.

Photos by Jim Dorsey Photography

2010 Publications Committee Jason Kimes, Chairman

Phil Adishian Jim Dorsey Bobby SpiegelLinda Carlberg Stephanie Shapiro Casie TryonPam Cunningham

Publication StaffPublisher BrandLand MarketingAdvertising Sales Casie TryonPrinting/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content. It is mailedmonthly to all Greater Corona Valley Chamber of Commerce members and to all non-member Corona businesses. Total circulation: 8,100 copies. For information about advertising, call the Chamber at (951) 737-3350.

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New in Town 26New Chamber Members 27Allan Borgen’s Restaurant Review 28Going Green 29Calendar of Events 30Corona Business Archive 32Referrals 32

Feature Stories11th Annual Business Expo Job Fair 10

& Student Career Day “Best Foot Forward”

New Technology at the Business Expo 12

World Kindness Youth Conference 13

Mega Mixer 14

Building Blocks of Business 16

SCORE: Inland Empire 18

Join us on Facebook

Monthly ArticlesMessage from the Chairman 3Message from the President 5Building Business Relationships 6Legislative Update 8Legal Opinions 22In Our Community 23Long-Time Chamber Member 24Anniversary Recognition 25

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ne of the primary missions of the GreaterCorona Valley Chamber of Commerce is to helpyou develop your business to its full potential. A lot of the activities that the Chamber boardand staff engage in essentially revolve aroundone thing: to provide our membership and thelarger business community with resources thatincrease the likelihood of each business's success. In this issue of the Business Monthly,our theme is entitled “Building Your Business,”and as the summer months yield to fall and weapproach the last quarter of the year, I hopeyou make use of the variety of quality networking opportunities that will definitelyhelp you continue building your businesses,which, in the end, will help you in meeting youryear-end financial goals.

So, how do you build your business?

Fundamentally, building a business meansbuilding relationships. People do business withpeople they know and trust. If there is onething that all long-lasting, successful businesseshave in common, it is their ability to developpersonal relationships that are based on trustand credibility, one handshake at a time. Thesekind of relationships need to be established,

Networking is not merely a way of making contacts and meeting new people. It is also avaluable research tool by which you will learn a lot about your marketplace. However, if yournetworking is going to bear fruit, you have to beable to step out of our comfort zone. Successfulpeople are generally those who take risks toachieve their goals.

Let's face it, no one likes rejection. But, if wedon't make new contacts and don't developthose contacts, our businesses certainly won'tthrive nor will they reach their full potential;they might even fail. However, when we're willing to try something new, albeit uncomfort-able for some individuals, we are just as likelyto succeed as to fail. Therefore, cultivating personal relationships via smart networking ishow you start to build your business and, moreimportantly, it's how you continue to make itgrow. In other words, it's an ongoing process.

And how do you translate that networking into business?

Now that your rolodex is full of contacts, you have to be able to take it to the next level.At the end of the day, successful business building is about converting contacts into contracts; this is where marketing and advertis-ing comes in. Once you have built a personaland credible rapport with each contact, you will need a well thought out marketing plan that is designed to educate your prospects about the products and services you provide.Your advertisement will most likely include a mixture of media that fits your budget. Oneaffordable choice is this very publication, whichis distributed to the very people you are trying to network with. Consistent messaging will generally yield the desired results.

In summary, differentiating yourself in the marketplace is more important now than everbefore. A sure way of achieving this and buildingyour business is to get out, get involved, meetpeople, learn about them, tell them about yourbusiness and to not be afraid to ask for businessand/or referrals.

- Kerry L. Pendergast, Chairman of the Board

not only between a business and its customers,but also with any other party the businesscomes in contact with - including serviceproviders and suppliers. So, if building a business boils down to building personal relationships, how do you go about buildingthese important relationships?

Building Relationships

It starts with networking. If a business person is going to be successful at attracting customersand generating sales, they simply have to beable to take advantage of the various network-ing opportunities that are available to them.The Greater Corona Valley Chamber is one ofyour best opportunities for building success, by building relationships with people and businesses that are critical to your success andthe success of your business.

From Good Morning Corona and Mega Mixersto the Business Expo and Quarterly Luncheons,you have numerous opportunities to meet, greetand get to know potential prospects. But inorder to take full advantage of these events andto make your efforts worthwhile, it's a goodidea to have a plan.

MESSAGE FROM THE CHAIRMAN

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The Art of Building Your Business!

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Corona at Eagle Glen2225 Eagle Glen PkwyNW Corner of I-15 & Cajalco(951) 371- ENVY (3689)

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roviding service to our business communityhas been and will remain goal number one!With this being the staple of our organization,we are happy to report the launch of our newwebsite with a new feel, look, and yes morebells and whistles that can be enhanced by ourmembers. In August, we officially changed thename of our organization to reflect the larger footprint of the service areas that makeup the Greater Corona Valley Chamber ofCommerce. What does this all mean to you?Allow me to elaborate. For the most part, youwill find the same quality service – perhaps anincrease in service – as each of the staff insideour office are now assigned to member development. Now you will have a “go to”person that can assist you on most every levelof service within the chamber structure. I amhappy to report that Pam, Denea, Betty andStephanie have willingly and enthusiasticallyembraced this additional duty – and take theirresponsibilities to heart. If you have not heardfrom your Customer Service Representative,please call the Chamber immediately so wecan update our files and begin providing youthis quality service you deserve.

The exciting new updated logo is here and itnow reflects the Corona Chamber ofCommerce DBA the Greater Corona ValleyChamber of Commerce. This name changealigns with the 2010 initiatives and theChamber’s 5 Core Competencies:

1 Creating a Strong Local Economy

2 Promoting the Community

3 Providing Networking Opportunities and Business Referrals

4 Representing the Interest of Business with Government

5 Promoting Political Action to Ensure aFavorable Business Climate

Residents of Corona have long known theChamber is committed to local business vitality. In this present economic state, theChamber is responding to membership surveydata with a new user friendly website, and byincreasing opportunities for local businessesbeyond city borders into the greater valley.

Upon receiving many logo designs, it becameclear which version represented the rich history of Corona and embodied the new message of a greater community. The new logo (shown above) has three clear imagesthat visually represent our area. The letter Csymbolizes the greater Corona community, thethree graphic elements symbolize the valleys,and three bold colors of green, orange, andyellow symbolize the agricultural and citrusroots of the region. The newly enhanced andupdated website showcases the new logo. Over the remainder of the year, communityand Chamber members will start to see this new logo on stationary, publications, andnew advertising.

Our lead story for this issue focuses on theChamber's flagship event, the Business Expo,which continues to provide our members and exhibitors the networking and businessexposure that is so needed (in any economy).I cannot express the urgency to reserve yourspace now for the October 7 event - it is sureto sell out.

During the Expo, our Quarterly MembershipLuncheon, sponsored by Watermarke

Properties, will honor five member businesses.The October issue will highlight each of themin an article. Congratulations to the followingmember Awardees: Volunteer of the Quarter:Nicole Baldwin, Jr. Ambassador; Award ofExcellence in Manufacturing: Accent Plastics;Award of Excellence in Retail: Philly's BestRestaurant; Award of Excellence in Service:Allstar Collision, Inc.; and our OutstandingNon-Profit Awardee will be the CoronaVeterans' Memorial Division. Tickets arenow available through September for the earlyrate of $60 for members ($550 for a table of 10), and $75 for non-members ($750 for a table of 10).

This month, we will also be hosting aMembership Drive event. If you are interestedin helping us grow our Chamber, contactDenea at (951) 737-3350, and she will connect you to a team!

Again, I want to thank you for investing in theChamber and we look forward to working withyou in the near future.

MESSAGE FROM THE PRESIDENT

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Customer Service

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Left: Solade Concepts, a local business has brought Green Industry national attention to Corona. Pictured is Owner Andrew Ferrick with son Logan, with Assemblyman JeffMiller's Rep Stephanie Benvento and Jason Adams with Solade. Solade provided a bus stop shelter / stop with solar panels which provides enough electricity for the new trafficsignal power requirements. This bus stop is just south of Citron St. / Old Mill Rd.and Main St. in Corona. Contact Solade at (800) 991-3013.

Right: State Senator Jim Emmerson, Corona Council Member Eugene Montanez andDistrict Attorney Elect Paul Zellerbach were among the many dignitaries that attendedthe July Good Morning Corona breakfast. Join us Thursday, September 30 whenKent Bechler, Ph.D., Superintendent of Schools for CNUSD provides a State of Schoolupdate. Networking and Doors open at 6am and breakfast buffet begins at 6:30am.

Left: Sakura Seafood Buffet recently held their Grand Opening Ribbon Cutting -they offer a variety of foods, voted one of the Top 100 Chinese Restaurants in the US,featuring an all-you-can-eat buffet, Mongolian BBQ and sushi bar features Chinese,American, Korean and Japanese cuisine. Open every day 11am-9pm. Located at 1210 W 6th St. in Corona. Call them at (951) 734-6666.

Far Right: Workforce Development Center opened their new offices in Riverside; L-R Chair of Workforce Investment Board Ric Olalde; Assemblyman Kevin Jeffries; Joani Finwall (District Director Senator Bob Dutton); Gina Grace-Gonzales (Field Rep for Senator Bill Emmerson); Felicia Flournoy(Director of the Riverside County Workforce DevelopmentInvestment Board); Jennings Imel (Field Rep for AssemblymanBrian Nestande) Workforce Development provides a host ofemployment opportunities - from screening potential job candidates, to training or retraining. They have youth and adultprograms. Workforce Development can assist you in finding qualified workers - contact them at (951) 955-3100 or visitingtheir location 1325 Spruce St., Riverside, CA.

Right: The Foundation for Community and Family Health were the sponsors of the July Good Morning Corona Breakfast - pictured are Foundationrepresentatives Stephanie Goldowski (Events Manager), Chair for the Walk, Brooks Speake (One Total Insurance Solution, Inc.)Foundation Chairman Dr. AnthonyPirritano (Chiropractic Network) and Foundation officer Linda Pearson (Corona Regional Medical Center) with sponsor plaque.

Inset: Guest Speaker, Paul Zellerbach, District Attorney Elect.

Join us for our next Good Morning Corona on September 30th at Eagle Glen GolfClub, sponsored by Premier Service Bank. Call the Chamber at (951) 737-3350or visit us online at www.CoronaChamber.org to register today!

Left: A milestone day on July 8 where founders of Miguel's, Mike and Mary Vasquezwere joined by their family (3 generations). All of their children work in the business.Miguel's celebrated 35 years of business - this icon business with locations throughouttwo counties was founded in Corona.

Left: Jamil Dada (Chair of the NationalAssociation of Workforce Boards inWashington DC and Chair of the CaliforniaWorkforce Investment Board in Sacramento).

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(more building business relationships on page 21)

The Greater Corona Valley Chamber recognizes member businesses every quarter at our membership luncheons. July's event was sponsored by Gresham, Savage,Nolan & Tilden which is celebrating 100 years of providing professional law services to its clients. Join us on Thursday, October 7 when our guest speaker will be CEO of Stater Bros, Jack Brown. Call the Chamber for reservations (951) 737-3350.

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1. Pete's Road Service was acknowledged by the Chamber with the Award of Excellence in Service - pictured with Chamber Chair Pendergast and Mayor Spiegel are Glen Fletcher, Mike Vilencia (General Sales Manager); back row: John Limberg (Operations Manager); Jim Van Horn (General Manager) and Rob Mason (Sales & Marketing)

2. AVT, Inc. (Automated Vending Technology) President Natalie Russell and James Winsor, VP of Engineering are pictured with State Senator Bill Emmerson - receiving the Award of Excellence in Manufacturing

3. Volunteer of the Quarter, Ty Fleming owner of TMK Music & Entertainment Productions, Inc. is flanked by Chamber Chair Kerry Pendergast and Corona Mayor Karen Spiegel

4. Fender Center's Executive Director Debbie Shuck with Chamber Chair Kerry Pendergast

5. Lucas Enterprises owners Don and Sally Garling with son Don Jr. accept the Award of Excellence for Retail from Chamber Chairman Kerry Pendergast (Premier Service Bank)

6. Supervisor John Tavaglione provides the Chamber an update on Riverside County

7. Ted Stream and Mark Ostoich of Gresham, Savage, Nolan & Tilden are presented the sponsor award by Chamber Chair Kerry Pendergast with Corona Mayor Karen Spiegel

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are subject to the surcharge, free day-use entry toall state parks. Furthermore, it exempts commercialvehicles, trailers, and trailer coaches.

The Corona Chamber has a long-standing position ofsupporting our environment and natural resources.The Chamber especially makes efforts to improveour state's park system as it adds tremendous valueto our local economy and boosts tourism when ourparks are clean and safe for all to enjoy. However,the Proposition 21 creates a new tax on allCalifornia drivers which will increase revenues toour park system to a total of $500 million a year;the state's general fund currently funds the park system at $300 million annually. (continued next page)

The Greater CoronaValley Chamber ofCommerce ContinuesCall To Action Effort On November 2010Statewide BallotMeasures

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he Greater Corona Valley Chamber is takingaction on two important legislative proposals that impact the regional Corona business community. Specifically, the Chamber is supporting AB 1778 which provides that anydepartment, commission, office, agency, or otheradministrative entity of the state that produces, or contracts for the production of a promotionalcommercial for the state or a product of thestate, and finances that commercial in whole or in part with public funds, shall require thatcommercial be filmed in California.

The purpose of this proposal is to ensure that allcommercials made on behalf of the State ofCalifornia, and paid for with state funds, areactually filmed in California. “At a time of budgetshortfall, there is little the state can do directly tocreate jobs. One important tool we have is theuse of public dollars. Taxpayer funds can andshould be directed to creating good jobs here in

economic impacts. “The statewide ballot measures will have a significant impact on theCorona business community and it is the job of the Corona Chamber to review and considerwhich are the best to support and to oppose,”stated Cynthia Schneider, Chair of the CoronaChamber's Legislative Action Committee.

Proposition 21– OPPOSE

The Greater Corona Valley Chamber opposesProposition 21, a measure that proposes the creation of an $18 annual surcharge on theVehicle License Fee for all new vehicle licensesand renewals after January 1, 2010. The once-a-year surcharge allows all California vehicles that

he Greater Corona Valley Chamber is takingpositions on the November 2010 statewide ballot measures in an effort to educate theregional Corona business community on their

California,” stated Bobby Spiegel, President/CEOof the Greater Corona Valley Chamber.

AB 1778 will require that state agencies makingpromotional commercials for California keepthose productions in California. A recent commercial promoting California's dairy industrywas filmed in Australia. Trying to promote onelocal industry by abandoning another localindustry makes no economic sense.

Another legislative proposal supported by theGreater Corona Valley Chamber is AB 1846which expands current law to allow use of a"focused" environmental impact report (EIR) for installation of pollution control equipmentthat reduces greenhouse gas emissions (GHGs)to comply with AB 32.

AB 1846 requires that environmental analysis beperformed for a rule or regulation that requires

the installation of pollution control equipment or a performance standard or treatment requirement adopted pursuant to the GlobalWarming Solutions Act of 2006 (AB 32, 2006)including rules of the Energy Commission andPublic Utilities Commission.

AB 1846 amends CEQA to clarify that expeditedreview procedures for projects to install mandated pollution control equipment, including authority to utilize a focused EIR, apply to projects that reduce GHG emissions that will ultimately allow the agency or entity tocomply with AB 32.

Log on to: www.coronachamber.org and click on the Corona Advocacy link for moreinformation on this and other items of importance tracked by the chamber.

LEGISLATIVE UPDATE

The Greater Corona Valley Chamber of Commerce Takes Action On Two Important Legislative Proposals

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The Chamber is concerned that creating a new tax and therefore a new andincreased source of revenue will be a tool for the State Legislature to use infuture years to offset a declining general fund. In other words, the Chamberroutinely opposes attempts by the State Legislature to raid special funds instead of passing a budget that is balanced by cutting current costs and seeking reforms such restructuring the bloated state employee pension system.Also, the Chamber is concerned that the increased VLF placed on everyCalifornia registered car owner will also benefit individuals who may not own or register a vehicle but will have access to state parks and the proposedimproved amenities.

Proposition 24 – OPPOSE

The Greater Corona Valley Chamber opposes Proposition 24 which wouldrepeal several corporate tax reforms that are slated to go into effect in 2010and 2012. All of the tax reforms passed the State Legislature and were signed bythe Governor in 2009. The Corona Chamber worked hard to secure the passageof the reforms. If Proposition 24 passes, all of the reforms will be repealed.

Specifically, the reforms include:

Multi-state corporations can choose between two methods for determining the share of their profits that would be taxed in California. Traditionally,California has used a three factor formula that takes into account the share of a corporation's property, payroll, and sales that are located in California.Under the change made in February 2009, corporations could choose to betaxed solely on the share of their sales that occur in California.

Tax credit sharing allows corporations to transfer tax credits among a family – or combined reporting group – of related corporations. Traditionally, only the corporation earning a tax credit could claim that tax credit.

Net operating loss “carry backs” allow businesses to claim refunds on taxes already paid by claiming tax deductions for net operating losses (NOLs).The recent change allows businesses to “carry back” operating loss deductionsand claim refunds against prior years' taxes.

California previously allowed businesses to “carry forward” and deduct operating losses against future income for ten years. In 2009 the law waschanged to allow businesses to “carry forward” a net operating loss for 20years. Passage of the Jobs Tax Initiative would restrict the “carry forward” of NOL to ten years.

“When two million Californians are out of work, Proposition 24 taxes new jobcreation, hits California employers and small businesses with higher taxes andstifles job growth in our most promising industries,” stated Schneider. “The Greater Corona Valley Chamber is committed to stopping any effort torepeal tax breaks that help all businesses create jobs and get our economymoving again,” she continued.

Proposition 18: Safe, Clean, and Reliable Drinking Water Supply Act of 2010

Greater Corona Valley Chamber Position: This measure was formally delayed to the 2012 ballot. The Greater CoronaValley Chamber supported the effort to secure this on the 2010 ballot butwill take a formal position in 2012.

Proposition 20: Voters FIRST Act for CongressGreater Corona Valley Chamber Position: Support

(continued on page 20)

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The Expo has seen many changes over the years, both drastic and incremental. Through it all, the primary goal has always been to make the event a positive experience for all stake-holders. As business and community needs change over time, the Expo also changes to better meet those needs. The largest single change for this year's Expo is theaddition of a Job Fair to the day's schedule.

The Expo Experience has Four Main Components:

1. The Expo: This is the flagship event of the Greater Corona ValleyChamber, and the Expo itself takes place in two large canopies just outside The Plex, where the Quarterly Membership Meeting takes place.The Expo exhibit area includes about 100 businesses and organizations,and booth spaces sell out every year. Visitors to the Expo look forward tofinding special offers and information. Door prizes are available at everybooth, so every visitor has about 100 chances to be a winner. The Expo is free to attend, and visitors are also welcome to enter the free GrandPrize drawing.

Get involved:• Reserve an Expo booth ($575 / $950)• Become an Expo sponsor• Sponsor an Expo “zone”• Provide item or free service as part of the Grand Prize

2. Student Career Day: This exceptional event allows over 90CNUSD high school students the unique opportunity to learn from and interact with business and community leaders. Workshops show district-selected students how to put their best foot forward and write their

“killer” resumes. The highlight for many students is the mock interview process. Students also have the opportunity to visit the Expo,and if funds are available, students may also stay for the QuarterlyMembership Meeting.

Get involved:• Sponsor a student ($125)• Become a Career Day sponsor• Host a student at the Quarterly Membership Meeting ($60 before 09/30)• Volunteer to be an interviewer for the Mock Interviews• Provide door prize for Career Day participants

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“Best Foot Forward”by Phyllis Russell

Sponsorships951-737-3350

Expo booth space951-737-3350

Membership MeetingJob Fair

951-264-0800Career Day

888-999-6544

Sponsorships. . . . . . . . . . . . . . . . . . . . . . . . Bobby Spiegel

Expo Booth Space . . . . . . . . . . . . . . . . . Denea Breitenbucher& QuarterlyMembership MeetingJob Fair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rachel Rola

Career Day . . . . . . . . . . . . . . . . . . . . . . . . . . . Ann Poloko

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Who to Contact:

www.CoronaChamber.org

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3. Job Fair: In order to strengthen our economy and answer a community need, a Job Fair will be added this year. If you will be anExhibitor at the Expo, you may have a table at the Job Fair at no additionalcost. The Job Fair will take place in the Plex following the QuarterlyLuncheon from 3 - 6 PM. If you are hiring, we strongly encourage you toparticipate in the Job Fair! To support the Job Fair in a more visible fashion, the Chamber is accepting sponsorships to help underwrite thecost of the Job Fair.

Get involved:• Reserve a table ($0 / $150)• Become a Job Fair sponsor

4. Quarterly Membership Meeting: Our featured keynote speaker is Jack Brown, CEO of Stater Brothers Markets. The QMM includespresentation of the Awards of Excellence in the categories of Retail,Manufacturing, Service and Non-Profit, and Outstanding Volunteer.

Get involved:• Reserve your seat ($60 before 09/30)• Reserve a table for 10 ($450)

Every year, every business and organization that gets involved takes this opportunity to shine, which has made the Expo an event that trulyshowcases the best of Corona.

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The Business Expo has an interesting twist at one booth in particular. Lenny Edwards of LT Enterprises, who specializes in copiers and fax machines, will introduce a new state-of-the-art presentation board. The elite Panaboard by Panasonic isgeared for multiple industries. As an advanced educational tool,it grabs student's attention. For business sessions, seminarsand meetings, it will enhance presentations with the “wow factor”.

Electronic whiteboards make it easy to create effective,eye-catching materials and promote a style of active, visual-based (teaching and/or receptive) presentations. Connectingyour PC with Internet access and a projector, you can bring thehuge amount of information available on the Web or any information on your PC right into your presentation.

“Say 'good-bye' to note taking! Yes, it has the same abilities as the traditional whiteboard using dry erase markers, but you can also immediately disseminate meeting notes” says Edwards. “Using this toolin your meetings, presentations and training will enable you to save anddistribute the collaborated presentation to all attendees. The electronicpen can be used to emphasize and highlight key words and subjects,incorporate comments and feedback. As you write on the board,participants in the audience in front of you as well as those on the network see the same training materials. Once the training has beencompleted, participants can store the materials for future use.”“A full demonstration will be on hand at the Expo” Edwards shared.

Look for this new technology at the Expo!

Thursday, October 79AM-4PM at

Crossroads Church 2331 Kellogg Ave. at Ontario Ave.

Interested in having a booth,contact the Greater Corona ValleyChamber at (951) 737-3350.

When asked why he chooses this Expo over others similar, Edwardsresponds “This Chamber works diligently to promote local economicsuccess and now, with their larger footprint and expanded outreach,I am very optimistic that my return on investment will pay off.Every year I have a booth, and my clientele is increasing.”

“Lenny services all copiers, fax machines and a host of technicalequipment. We have had other firms service our equipment, but nonecompare to his quality of work, quick response to our calls and fairpricing!” notes Hema Patel of Postal Annex.

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On October 18-19, the Simple Acts of Care &Kindness (SACK) Foundation will host the WorldKindness Youth Conference at Crossroads Church,where over 4,000 fourth graders will be taught how to be better with each other, prevent bullying

and show respect, care andkindness to each other, themselves, their bodies, the environment, animals,and the world around them.Erin Gruwell (left), an award-winning educatorand founder of the FreedomWriters Foundation, will besharing her story at 7pm

on October 18. Everyone is welcome and encouraged to attend. Below, you will find somemore information about Erin and her incrediblejourney with 150 high school students who hadbeen written off by the education system.

Erin Gruwell hasearned an award-winning reputation for her steadfast commitment to thefuture of education.Her impact as achange agent runsdeep. So deep, in fact,that her story attractedHollywood's attention.In January 2007, Paramount Pictures releasedFreedom Writers, starring two-time Oscar winnerHilary Swank as Erin. The film is based on TheFreedom Writers Diary, the New York Times best-seller that chronicled Erin's extraordinary journeywith 150 high school students who had been writtenoff by the education system.

By fostering an educational philosophy that valuedand promoted diversity, she transformed her students' lives. She encouraged them to re-thinkrigid beliefs about themselves and others, reconsider daily decisions, and ultimately re-charttheir futures. With Erin's support, they chose toforego teenage pregnancy, drugs, and violence tobecome aspiring college students, published writers,and citizens for change. They dubbed themselves theFreedom Writers – in homage to civil rights activistsThe Freedom Riders – and published a book.

Inspired by Anne Frank, Erin and her students captured their collective journey in The FreedomWriters Diary. Through poignant student entriesand Erin's narrative text, the book records their eye-opening, spirit-raising odyssey against intolerance and misunderstanding. In early 2007,Teach With Your Heart, Erin's powerful memoir

and call to arms was published. While Erin has beencredited with giving her students a second chance, it was perhaps she who changed the most during her tenure at Wilson High School. She decided tochannel her classroom experiences toward a broader cause, and today her impact as a teacherextends well beyond Room 203. Erin founded theFreedom WritersFoundation where shecurrently teachesteachers around thecountry how to imple-ment her innovative lesson plans into their ownclassrooms. Recently, Erin's teaching methods from her time in Room 203 have been published in The Freedom Writers Diary Teacher's Guide(above left). Proceeds from the sale of all booksdirectly fund the Freedom Writers Foundation.

Erin and her students have appeared on numeroustelevision shows, including Oprah, Prime Time Livewith Connie Chung, Barbara Walters' The View, andGood Morning America, to name a few. Their storyhas earned them dozens of awards, including theSpirit of Anne Frank Award.

Erin Gruwell is a graduate of the University ofCalifornia Irvine, where she received the Lauds andLaurels Distinguished Alumni Award. She earned her Master's Degree and teaching credentials fromCalifornia State University Long Beach, where she was honored as Distinguished Alumna by the Schoolof Education.

For more information about the Freedom Writersvisit: www.freedomwritersfoundation.org andfor more information about SACK visit their websiteat www.simpleacts.org.

October 18-19

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Our last Mega Mixer, held at The Veranda at Green River

Golf Club, was a great success!Join us for the next one,

Thursday, September 16 at 5pm at the Corona Public Library,

located at 650 S. Main St.

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Since 1964, SCORE has provided entrepreneurs with asource of advice, mentoring and encouragement. SCOREhelps entrepreneurs, both in person and online. SCORE'smission is to aid in the formation, growth and success ofsmall business. Some SCORE volunteers are retired butmany are working. All donate their time to insure that theInland Empire business community thrives.

How can SCORE mentor America's entrepreneurs confidentially and free of charge?

There are two explanations, according to Greg Koziel, Inland EmpireSCORE, Program and Events Chair. First, Congress provides SCOREwith funding to help operate chapters through the Small BusinessAssociation. SCORE also raises funds in the community through workshops. Second, SCORE's mission is to serve the public as a community service to help small businesses grow and prosper.All SCORE volunteers are guided by a Code of Ethics to protect privacy.

How does SCORE help small business?

Everyone who opens a small business or runs a small business wantsto succeed. There are many success factors: a business plan,hard work, quality products and services-just to name a few. A bigcontributing factor is expert advice from people with a broad perspective such as Marilyn Peters, who with husband Steve, operateCEO Business Brokerage in Corona. Marilyn is a SCORE BusinessCounselor who points out that “Effective leaders listen and implementthe best ideas suited for their business success no matter the source.”

SCORE OFFERS “Free Tune Ups” throughout the Inland Empire

SCORE supports the Inland Empire with a network of 27 volunteers in12 local offices, including one in Corona. SCORE offices offer a wide

range of services, including face-to-facebusiness counseling, local workshopsand seminars. Typically, SCORE counsel-ing is a one-to-one service, where youcan meet with a single counselor as anadvisor to discuss general managementor work on a specific business issue.

Business Counselors such as DaveBarnhart, who joined SCORE after a successful engineering career in municipal works projects, can arrangeteam counseling where several counselors with skills in various disciplines such as finance, humanresources and marketing help deal withbroader business issues that oftenrequire different skill sets. At SCORE,you will find counselors who haveworked for Fortune 100 companies suchas Greg Koziel, who held senior sales andmarketing positions with heavy truckparts manufacturers. SCORE counselorslike Marilyn Peters bring “real life”

SCORE - Inland Empire“America's Small Business Counselors”

Page 21: Business Monthly - Sept 2010

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expertise drawn from actual experience tohelp assist clients in realizing their long-term business goals.

SCORE offers a nationwide pool of counselors with a wealth of expertise,addressing almost any issue confrontingsmall business today. You will find counselors who have run businesses locally,with direct ownership experience and understanding of the demands placed uponentrepreneurs who must be generalists thatcan run the whole show.

How can SCORE help you now?

Marilyn Peters recommends visiting theSCORE Web sites www.score.org orwww.iescore503.org. These sites havedozens of small business articles, templatesand business case studies for review.

Dave Barnhart recommends getting a “Free Business Tune UP” by calling SCORE503 at (951) 652-4390 outside of Corona or calling the Greater Corona Valley Chamber of Commerce, a SCORE partner at(951) 737-3350.

Greg Koziel, recommends subscribing to thenew SCORE Quick StartTM Series. Beginningin October, SCORE will offer a series of fiveworkshops for entrepreneurs interested instarting a business. The first workshop,Start-up Basics, is FREE and will be held atfour locations in the Inland Empire beforeyear end. These sessions will be open toanyone with an idea and passion for startinga business.

The Corona “Start up Basics” session will beheld Saturday, October 16 at the GreaterCorona Valley Chamber and last up to threehours. Attendees will be given complete program details and be invited to enroll inthe follow-up program during this meeting.The four follow-up sessions will providetraining in developing a business concept,marketing strategy, financial projections,budgets and sources of funds. These work-shops will be conducted by SCORE expertsand/or partners well qualified to explain eachbusiness concept. Each client will berequired to prepay a nominal fee prior toentry into the follow-up sessions.Additionally, each client will be accountablefor completing homework tasks as assignedby instructors. Individualized counseling willbe available through the SCORE network.

Interested?

SCORE 503 counsels both emerging andexisting business entrepreneurs to achievesuccess. Visit us at www.iescore503.orgnow for more details and to learn how tobecome a counselor.

Page 22: Business Monthly - Sept 2010

This November, make it a priority to exercise your right to vote and head to the polls.The consolidated general election will take placeon November 2, and the listing of all candidatesrunning for office can now be found on theRiverside County Registrar of Voters website atwww.voteinfo.net. If you haven't registered yet,you have until 5pm on October 18. You may register to vote if you meet the following criteria:

• You are a United States citizen• You are a resident of California• You are at least 18 years of age

(or will be by the date of the next election)

• You are not in prison or on parole for conviction of a felony

• You have not been judged by a court to be mentally incompetent to register and vote

Voter registration forms are available at most postoffices, libraries, city and county offices andDepartment of Motor Vehicles throughout RiversideCounty. You can also call the registrar's office at (951) 486-7200 and they can mail a copy to you.

We will be providing a more in-depthcoverage of the upcoming election in ourOctober issue.

For Your Information . . .

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Proposition 21: Annual Vehicle License Surcharge to Fund State Parks

Greater Corona Valley Chamber Position: Oppose

Proposition 22: Local Taxpayers, Public Safety, and Transportation Act

Greater Corona Valley Chamber Position: Support

Proposition 23: Suspension of AB 32Greater Corona Valley Chamber Position: Support

Proposition 24: Repeal of Corporate Tax BreaksGreater Corona Valley Chamber Position: Oppose

Proposition 25: Legislative Vote Requirement for Passage of State Budget

Greater Corona Valley Chamber Position: The Greater Corona Valley Chamber supported theeffort to secure this on the 2010 ballot but will take aformal position in September 2010.

Proposition 27: Elimination State Commission on Redistricting

Greater Corona Valley Chamber Position: Oppose

Log on to: www.coronachamber.org and click on the Corona Advocacy link for moreinformation on this and other items of importancetracked by the Greater Corona Valley Chamber.

LEGISLATIVE UPDATE(continued from page 7)

PAID POLITICAL ADVERTISEMENT

Page 23: Business Monthly - Sept 2010

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PAID POLITICAL ADVERTISEMENT

PAID POLITICAL ADVERTISEMENT

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Above: New members hold their welcome bags at the Chamber'sOrientation and Reception held the last Tuesday of every other month. We want to thank Backwoods BBQ for their sponsorships of these meetings over the past five years.

Above: Jerome's Home Furnishings (a San Diego based organization) has landed in Corona, filling 60,000 square footfacility in the Crossings Shopping Center. Beautiful and reasonable priced furniture can be delivered the same day.

Above: Jacklaw Group is a full service attorneyfirm with specialists for real estate, family andbusiness law. Pictured with Corona Mayor KarenSpiegel is Attorney Jack Huang. Jacklaw hasoffices in Irvine as well as the one at 200 S MainSt., Ste. #300 in Corona. You can reach them bycalling (951) 280-1313.

Photos by Jim Dorsey Photography

Page 24: Business Monthly - Sept 2010

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he automatic stay of bankruptcy has an extremely broad reach,requiring creditors to maintain the status quo ante and to remediate actstaken in violation of the stay. Because of the stay's broad scope and thefact that damages are awardable for violation, a prudent creditor willconsult with counsel in order to request that the Bankruptcy Court grantrelief from the stay or seek a ruling that the stay does not apply beforetaking any action that might violate the stay.

The automatic stay is derived from Section 362 of the Bankruptcy Code.It arises immediately upon the filing of a petition, whether voluntary (by the debtor) or involuntary (by certain categories of creditors). In involuntary cases, the stay is in effect even before the court determines the validity of the petition. The automatic stay applies inregard to all Chapters under the Bankruptcy Code - i.e., Chapter 7 (liquidation), Chapter 9 (municipality), Chapter 11 (reorganization),Chapter 12 (family farmers and fisherman) and Chapter 13 (individualswith regular income). The automatic stay applies even if a bankruptcyfiling is a sham, and is later dismissed by the Bankruptcy Court.

The automatic stay prohibits the taking of any action against the debtor,the estate and the debtor's property by all “entities.” “Entity” is definedin the Bankruptcy Code to include “person, estate, trust, governmentalunit, and United States Trustee” (11 U.S.C. §101[15]). Thus, creditors,interest holders (shareholders, partners, etc.), and the government itselfare all “entities.”

Section 362(a) sets forth eight broad categories of acts against thedebtor, property of the estate, or the debtor's property prohibited by theautomatic stay. For example, the stay prohibits acts against property ofthe estate. The stay bars enforcement of a judgment obtained pre-petition against propertyof the estate, but further, bars enforcement ofpre-petition judgments against the debtor'sproperty. The automatic stay also acts to bar anyact to obtain possession of property of the estateor to exercise control over property of theestate. Likewise, any act to create, perfect orenforce any lien against property of the estate is stayed.

A significant limitation imposed by the automat-ic stay concerns the prohibition on a party to a contract with a debtor from unilaterally termi-nating the contract. An executory contract, i.e.,a contract that has not been fully performed, isproperty of the estate. It is immaterial that theparty has a valid reason for terminating the contract. Indeed, even if your contract containsa provision terminating the agreement upon aparty's bankruptcy filing, such a provision maynot be enforceable, and any action taken pursuant to such a provision may violate theautomatic stay. Consultation with an attorney -prior to taking any such action - is advisable.

The automatic stay prohibits the commencement or continuation of ajudicial, administrative or other proceeding against the debtor to recover a claim against the debtor that arose prior to the filing of thebankruptcy petition. Where the debtor is the plaintiff in ongoing litigation, the automatic stay even acts to stay defendant's counterclaimsand crossclaims.

The automatic stay does not limit the debtor's ability to act, however.Thus, the debtor is not stayed from bringing or continuing a lawsuit asplaintiff, or from pursuing a counterclaim or crossclaim. A defendant in suits commenced by the debtor as a plaintiff is not generally barredfrom “merely” defending the lawsuit. The line between pursuing affirmative relief and “merely” defending a claim, however, may requireexpert consultation.

By far the broadest category of prohibited activity pursuant to the auto-matic stay prevents a creditor from taking “any act to collect, assess orrecover a claim against the debtor that arose prior to the bankruptcy filing.” The stay prevents creditors from taking such action as sendingthe debtor notices or demands for payment, or from telephoning thedebtor to induce payment. The stay bars collection agents from visitingthe debtor in an attempt to enforce a debt. Likewise, acts directed againstthe debtor's customers or employer with the purpose of coercing thedebtor into paying a debt is likewise prohibited by the automatic stay.

However, a creditor may lawfully refuse further dealings with a debtor onaccount of a debtor's discharges of his or her debt to the creditor.

Even where a creditor has rights under the Bankruptcy Code, for example, to set-off pre-petition debts that the debtor owes to the

LEGAL OPINIONS

HOLD IT!Don't Run Afoul of the Automatic Stayby Irena Leigh Norton

T

Page 25: Business Monthly - Sept 2010

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creditor against any monies that the creditor may owe to the debtor, the creditor is generallybarred from unilaterally exercising such rights of set-off. Instead, creditor must seek permission from the court to do so or “relief from stay.”

Depending upon the facts concerning the debt that may be owed to your company by a debtorin bankruptcy, bankruptcy counsel may be able to obtain relief from stay in order for you toprotect your rights against the debtor and the debtor's property. For example, certain types ofsecured lenders can quickly seek relief from stay in order to execute against their security. The individual facts of your lending relationship and entitlement to seek remedies after obtaining relief from stay may vary. Consultation with a knowledgeable bankruptcy attorney isnecessary prior to taking any action that may violate the automatic stay.

IRENA LEIGH NORTON is a partner in the Litigation Department at Shulman Hodges & Bastian LLP. Reach her at [email protected] or (951) 275-9300.

It is always advisable to consult with qualified legal counsel about your own particular situation, in that these matters can vary substantially in degree and nature.

September 2010 TV Guide Produced by Tina Hunt

September 7 & 14 Good Morning Corona HighlightsHost: Kerry Pendergast, 2010 Greater

Corona Valley Chamber of Commerce Chairman of the Board

Special Guest: DA Elect, Judge Paul Zellerbach

“Ensures a Functional Court System

September 21 & 28Good Morning Corona HighlightsHost: Kerry Pendergast, 2010 Greater

Corona Valley Chamber of Commerce Chairman of the Board

Special Guest: DA Elect, Judge Paul Zellerbach

“Court Business & County Budget”

Coming in October:Community Youth in Sports

In OurCommunity

Airs on Time Warner Cable TV(Channel 29) at 7 p.m.

Page 26: Business Monthly - Sept 2010

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In addition to dewatering, Foothill's six-acreplant features an Equipment Sales and Rental division that includes generators, diesel powered pumps, submersible pumps,delivery services and more. For descriptiveinformation about rentals, project administra-tion, OSHA and other technical specificationsand certifications, visit the company's websiteat www.foothill-dewatering.com.

For 22 of its 26 years in Corona, Foothill hasbeen a member of the Chamber of Commerce.“We chose Corona for our company's basedue to its central location and for the countrysetting and natural beauty,” Karl noted. “The two nearby freeways give us speedyaccess to our various work venues. Our employees are certainly happy, as are we in this beautiful peaceful city.”

Foothill is located at 905 E. 3rd St., Corona 92879. Contact the company by phone at (951) 737-5391. Karl Stewart can be contacted via the internet at [email protected].

Travelers throughout California, Nevada,Arizona and Utah need not look far to seebridges, dams, rivers, lakes or buildings thatwere made possible by Foothill Engineering &Dewatering. With a vast history of operationsin these states, the Corona company is prominent in its industry.

Dewatering – extracting water from soil – is one of the components that dictates safety,stability and longevity before building canbegin on major construction. Foothill's dewatering projects have spanned thousandsof acres for structures meant to last a centuryor more. In Hemet, for example, Foothillworked on both the East and West Dams ofthe Eastside Reservoir (Diamond Valley Lake),the largest reservoir in Southern California,which took several years.

Some of the company's current projectsinclude the River Road replacement bridge

LONG-TIME CHAMBER MEMBER

Foothill Engineering & Dewateringby Hollie Davies

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and the Santa Ana River and slope protection.In Oxnard, acting as sub-contractor toMcCarthy Building Company, Foothill is working on a water treatment plant, part of the Federal Government Stimulus Projects. In addition, Foothill has projects in SouthJordon, Utah, and San Diego, California. In the event of a serious hazard or communitycatastrophe, Foothill's HAZWOPER (HazardousWaste Operations and Emergency Response)team is ready to go.

The dynamic trio of owners are WendellBradford (President), David Bradford (Vice President), and Karl Stewart (Secretary/Treasurer), all of whom have extensive experience in dewatering, drilling and engineering.“In 1985 we purchased theFoothill Pump Company from RobertKampling, that business having been started byhis family in 1932,” explained Karl. “Ourexpertise was in dewatering and the companyexpanded into that area as its major business.”Some of the company's employees are thirdgeneration in the industry.

From left to right,Wendell Bradford, President; Karl Stewart, Secretary/Treasurer;Dave Bradford, Vice President/Project Manager

Page 27: Business Monthly - Sept 2010

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40-YEAR MEMBERCircle City Towing, Inc.

38-YEAR MEMBERThe Inland Gateway Association of Realtors

32-YEAR MEMBERBest, Best & Krieger, LLP

27-YEAR MEMBERMiguel's Jr. / Miguel's Restaurants

26-YEAR MEMBERNorco College (Riverside Community College District)

23-YEAR MEMBERRe/Max All Stars Realty - Sandy Klein

22-YEAR MEMBERSB M L A Landscape ArchitectureCline Chiropractic CareCorona Rotary Club

16-19 YEAR MEMBERSSizzler Restaurant - CoronaThe Foundation for Community

and Family Health

11-15 YEAR MEMBERThe Leaders Club

6-10 YEAR MEMBERSChuck Wagon

Anniversary RecognitionCrumbles CookiesErgonomic Comfort Design, Inc.Majestic PrintNational InnState Farm Insurance - HartyThe Richard Upton Group at Keller WilliamsWOW WebsVisterra Credit Union

1-5 YEAR MEMBERSA J Torsion Spring & Stamping Mfg Co., Inc.Ben Bridge Jeweler

BrandLand MarketingClassic Handyman ServicesCorona Summit Storage CenterM B K HomesMeadowview IPA Medical Group, Inc.Primecare of CoronaProvident BankR & J Material Handling, Inc.Salus Per AquamSouthern California Fleet Services, Inc.Watermarke Properties, Inc.

Page 28: Business Monthly - Sept 2010

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Fans of Dog The Bounty Hunter would besurprised to discover that the real bail bondbusiness is not at all like the reality-based TVshow. “The majority of people that we postbail for go to court and take care of theircases,” commented Rebecca Tenwick, ownerof All-Mobile Bail Bonds (AMBB). “We workwith 'regular' people: doctors, judges, teachers; normal, hard-working people whoutilize our services when someone they love is accused of a crime. If a problem arises, we have a licensed investigator who works for us.”

AMBB aspires to be the number one providerof fast, fully-mobile bail services throughoutSouthern California – already coveringRiverside, San Bernardino and Orange County.Being a mobile service, “We come to you,”said Rebecca. She and husband, Terry, andtheir staff are all licensed agents, available

All-MobileBail Bondsby Hollie Davies

NEW IN TOWN

Rebecca originally wanted to work in adoptions, but personal circumstances motivated a change. “I had just had my firstchild and wanted to work from home,” sheexplained. “I had a family member who deeplystruggled with addiction and a large portion offamily members who contact the agency needbail for someone struggling with addiction.” Her husband had several years experience inthe bail business, so the career was a perfectfit for Rebecca. The couple created their business in 2004. “I'm the face of the company and work directly with clients, andTerry works long hours keeping the nuts andbolts in order.”

Rebecca and Terry have been married for 12years, have two young children, and have lived in the Corona area for 15 years. She can't say enough good things about thecity. “Corona is central to the areas we service. Our new office is around the corner from the Corona Police Department, which helps us better serve the community. I have postedbail at many police departments, but the staffat the Corona Police Department are the mostprofessional and friendliest by far.”

All-Mobile Bail Bonds is located at 312 N. Cota St., Ste. J/K, Corona, 92880. For information, contact them by phone at (951) 273-9933. For a complete list of services and an insightful explanation of bail bond procedures, visit their website atwww.allmobilebail.com.

Left: Rebecca Tenwick, Owner of All-Mobile Bail Bonds

24/7. The agency offers legal discounts to military veterans, AARP members, union members, and even a free ride home from jail!

Several things are unusual about AMBB: notthe least that it's owned by a female andRebecca's business motto is: helping familiesheal, which explains why her compassion isunmatched in the bail bond industry. But all of this is related to her education: She has aBachelors degree (major in Psychology; minor in Sociology) from UC Riverside, and a Masters in Social Work from Cal StateLos Angeles.

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Page 29: Business Monthly - Sept 2010

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Pool Supply & RepairMagnolia Pool & Spa Supply2200 Hamner Ave., Ste. 103Norco, CA 92860Grey Frandsen (951) 582-9113www.magnoliapools.com

Real EstateTouchdown Real Estate, Inc.6200 Canyon Rim Rd., Ste. 204Anaheim Hills, CA 92807 (714) 921-1515Vince Ferragamowww.touchdownrealestate.com

RestaurantHacienda Estrada1501 Rimpau Ave., Ste. 101Corona, CA 92881 (951) 340-9484Jesus Estrada

Senior ServicesAdvantage Plus Agency22048 Sherman WayCanoga Park, CA 91303 (951) 515-0537Shirley Goldberg

Senior Helpers34859 Frederick St., Ste.102Wildomar, CA 92595 (951) 678-5500Patricia Degidiowww.seniorhelpers.com

New Chamber MembersAccounting/Bookkeeping/CPAFiducial577 S. Corona MallCorona, CA 92879 (951) 371-1251Matt Olson

Advertising - Direct MailYour Villa MagazineRiverside, CA 92506 (866) 665-5105Sue Earnhartwww.yourvillamag.com

Beauty Salon - Equipment & SuppliesDiva Locks Hair & Extensions Center624 E. Grand Blvd., Ste. GCorona, CA 92880 (951) 280-9088Katrina Caldwell

Disc JockeyCreative DJsRialto, CA 92377 (800) 503-2623Chris Bedkewww.creativedjs.com

Engineering - CivilHalladay & Mim Mack, Inc.391 N. Main St., Ste. 205 Corona, CA 92880 (951) 278-9700Dana Halladaywww.halladaymimmack.com

Health/FitnessCorona Adventure Bootcamp for Women1150 Paseo GrandeCorona, CA 92882 (323) 605-7015Aaron Scottwww.bootcampofcorona.com

HVAC - Heating Ventilation & Air Conditioning

American Air Plus31441 Santa Margarita Pkwy., Ste. A108Rancho Santa Margarita, CA 92668 Greg McCullough (949) 939-1851

InsuranceNationwide InsuranceCorona, CA 92879 (877) 260-7104Mike Ponce

Manufacturers - Air Heater PartsParagon Airheater Tech.23143 Temescal Canyon Rd., Ste. BCorona, CA 92883 (951) 277-8035Cannon Pearsonwww.paragonairheater.com

Non Profit/Community Service Organization

Operation Community CaresCorona, CA 92883 (909) 717-3726Jim Orrwww.operationcommunitycares.org

(951) 283-4399

Page 30: Business Monthly - Sept 2010

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Restaurant ReviewSakura Seafood Buffet

Allan is the host of the Let's Dine Out Food, Travel &Entertainment radio show that airs on Newstalk 590,KTIE every Saturday afternoon from 3 pm to 5 pm.You can contact Allan at [email protected] or by phone (909) 910-3463. Visit his web site www.letsdineout-show.com and www.letsdineoutdiabetes.com.

Since writing restaurant reviews for this magazine, I have beentruly amazed at the number of great restaurants that are located inCorona. One such restaurant that really excited me as well as mytaste buds is Sakura Seafood Buffet.

This large, sprawling restaurant appears to be like most otherChinese buffets, however one thing is definitely different,namely the food is frequently replenished to insure fresh food all of the time. The dishes are full of assertive flavors and I love the

unique choices theyserve that mostother similar restau-rants do not offer.

The dining room isclean and very spa-cious with a banquetroom that can seatup to 60 people.The servers arefriendly and efficientand the prices areexcellent, consider-ing the variety andquality of the foodthat is served.

There are over 150salads, hot entrees,sushi, MongolianBBQ and desserts to choose from.At night, crab legs,steak, more sushiand other premiumitems are added to

the buffet and if you enjoy shrimp, Sakura offers a host of dishesfeaturing these succulent delights all of the time.

There were many items that impressed me, with my favorites being: the Honey Chicken with a sweet honey sauce, the tender and crispy Calamari, the Orange Chicken, Pork & Green Onions,the Baked Salmon, Chicken with Mushrooms, Teriyaki Chicken and the delicious Spicy Garlic Shrimp. From fried Eggrolls,Stuffed Wontons and Steamed Dumplings and an assortment of soups, and lots more items to choose from, the choices are endless.

For those who wish to partake in the Mongolian BBQ, you canchoose from a variety of meats like pork, chicken, beef andseafood along with a host of veggies and sauces. Once you havechosen the desired items, the friendly chef will cook the food infront of you so you know it will be hot and fresh.

For dessert, you can pamper yourself with Cream Puffs, Cookies,Pudding, Flan, Macaroons, Napoleons, Soft Serve Ice Cream,assorted fresh and canned Fruits, and some interesting authenticChinese desserts that you won't find anywhere else.

Whether it is your last meal before going on a diet, your first mealafter just getting off a diet or you just want to enjoy some reallytasty food at extremely low prices, your entire family will loveSakura Seafood Buffet.

Sakura Seafood Buffet1210 W. 6th St. / Corona, 92882(951) 734-6666Hours: Open dailyPrice Range: Lunch $7.00

Dinner $9.00Sunday & Holidays $9.99

Asian/American Cuisine

Allan Borgen’s

Above: Ample seating, fresh food, wide variety – its all here at Sakura Seafood Buffet

Page 31: Business Monthly - Sept 2010

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In this time of grim economic conditions,companies are being forced to make verytough decisions and explore ways to reducecosts. Massive reductions in staffing andindefinite suspensions of holiday parties have all contributed to the bottom line,but sometimes such actions just aren'tenough. Continuous review of performance is necessary for companies to remain viable,let alone profitable. The goals, mission andvision of companies are being redefined tomatch the current economic conditions andmany times a company's Corporate SocialResponsibility (CSR) program is also the target of reductions, if not outright eliminatedaltogether. Even though CSR may seemmerely an ethical concept of how businesseshave a responsibility for their impact on society and the environment, sacrifices toethical business practices should not be anoption when having to make cutbacks.

Corporate Social Responsibility consists of several issues such as contribution to greenhouse gas emissions through energyuse and other parts of business processesand the use of raw materials, both of whichare non-renewable resources which,by definition, are not sustainable in the long term. Similarly, renewable resourceswhich are produced in a fashion that is not currently sustainable have the potential for environmental accidents such as the releaseof pollutants into the air, water or land.Businesses need to take a look at how their business processes are affecting their environmental bottom line. Can you switch toa vendor that uses a better extraction methodof raw materials? Or can you reduce yourwater usage?

Good environmental practice is also aboutbusiness efficiency. It's about the best use of valuable raw materials, and feeding the benefits of action directly through to the bottom line. The government, both at thestate and federal levels, is realizing the needto take action through higher taxation of the essential resources which are in greater need of preservation. If your business'dependence on these resources is too great,your competitors have the potential of leavingyou behind in the dust. Environmental legislation is another way that the

government is taking action by fining businesses for environmental accidents.

CSR programs have become main stream inpart due to lessons learned from devastatingman-made environmental disasters such asthe Bhopal gas tragedy in 1984 to the mostrecent incident of the BP Deepwater Horizonoil spill in the Gulf. Not only have theseevents endangered the lives of countlesshumans, but the environmental effects aredevastating as well. Some experts are estimating that the rate of oil that is beingleaked from the BP oil spill is 2.5 million gallons per day. The habitats of approximately400 species are being threatened from the oilthat moves through the water, destroyingeverything in its path. The economic consequences are tremendous as well,costing BP in the upwards of $3.1 billion sofar, and unknown costs to its reputation.British Petroleum is fortunate to have theresources to respond to such an incident,but most of the world's businesses are not.

Your customers are part of the equation too –they are becoming more demanding as

awareness of the global scale of environmen-tal problems grows, and they are looking for companies to present them with purchasingdecisions which can be taken without compromising the future. Wasted energy,wasted water, raw materials that are paid for and then thrown away, and potential environmental accidents leading to fines are all costing your business money. You want to optimize your efficiency – and it can be a lotmore creative and about improving quality than you would ever think.

Bottom line: how are your business processes affecting your reputation? No onewants to be made an example of. We allremember the Bhopal gas tragedy, the ThreeMile accident, the Exxon Valdez oil spill and the Chernobyl devastation, and if we don't take action now, we will be in trouble soonerrather than later.

Becky Rhodes is a recent graduateof California State University,Fullerton and can be reached [email protected].

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by Becky Rhodes

Page 32: Business Monthly - Sept 2010

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Calendar of EventsEvents listed are open to the public. Call contact person before the eventto verify time and place. Some events are free, while others are not.For a complete listing of community events, call the Chamber at (951) 737-3350, or go to www.CoronaChamber.org for the latest updates.

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Wednesday, September 1 & 15 6:30PMCORONA CITY COUNCIL MEETINGCost: FREE, open to the publicLocation: Council Chambers400 S. Vicentia Ave.Contact: City of Corona Management Services

at (951) 736-2370

Thursday, September 2, 9, 16, 9AM23 & 30

S.C.O.R.EBusiness counseling & advice Cost: FREELocation: Corona Chamber of Commerce904 E. Sixth St.Call Chamber for Appointment at

(951) 737-3350

Thursday, September 2, 9, 11:30AM 16 & 23

CORONA NETWORKING $OLUTIONSCost: $20 ($15 with RSVP) Location: Hometown Buffet390 N. McKinley St.Contact: Corona Chamber at (951) 737-3350

Tuesday, September 7 10AMCORONA TRANSIT CENTER GRANDOPENING/RIBBON CUTTINGCost: FREELocation: E. Grand Blvd. & N. Main St.Contact: Mari Hernandez at (951) 565-5044

Thursday, September 16 5-7PMMEGA MIXERCost: FREE to attend; co-host

opportunities availableLocation: Corona Public Library650 S. Main St.Contact: Corona Chamber at (951) 737-3350

Friday, September 17 7PMSTEVE MILLER BAND CONCERT -12AMCost: $35 grandstand, $250 VIP lawnLocation: Fender Center365 N. Main St.Contact: Amy LaMaster at (951) 735-2440

Saturday, September 25 7AM “OUR LOCAL FIGHT” BREAST CANCER WALKSponsor: The Foundation for Community andFamily HealthLocation: The Promenade Shops at Dos LagosVisit www.ourlocalfight.org for more information.

Saturday, September 25 10AMCOMMUNITY HEALTH FAIRSponsor: Corona Community A.M.E. ChurchCost: FREELocation: 321 E. Sixth St.Contact: Barbara Lowry at (951) 316-0401

Saturday, September 25 7PMLIBRARY LOVE INCost: $50 in advance, $60 at the doorLocation: Corona Public Library650 S. Main St.Visit www.cplfound.org for tickets and

more information.

Saturday, September 11 7-11AMCORONA HOST LIONS ANNUAL PANCAKE BREAKFASTCost: $5Location: Corona Public Library650 S. Main St.Contact: Dave Crisp at (951) 273-1917

Saturday, September 11 7:30AMBLOOD DRIVE -1:30PMSponsor: The Church of Jesus Christ of

Latter-Day SaintsCost: FREELocation: 1123 S. Lincoln Ave.Contact: Darrell & LouAnn McPhie at

(951) 735-3985

Saturday, September 11IRA D. “CAL” CALVERTSponsor: Corona-Norco Family YMCALocation: 1670 Cherokee Rd.Contact: Yolanda Carrillo at (951) 736-9622

Sunday, September 12 12-4:30PMFRIENDS AND FAMILY DAYCost: FREELocation: Ridgeline Park2850 Ridgeline Dr.Contact: Cherylan Hobbs at (951) 808-1803

Monday, September 13 12PMAMBASSADORS MEETINGLocation: Corona Chamber of Commerce; 904 E. Sixth St.Contact: Corona Chamber at (951) 737-3350All are welcome to attend.

Page 33: Business Monthly - Sept 2010

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Thursday, September 30 6:30AM GOOD MORNING CORONA Sponsor: Premier Service BankSpeaker: Kent Bechler, Ph.D., Superintendent,Corona-Norco Unified School DistrictCost: $15 members by September 23

$20 members starting September 24$30 non-members

Location: Eagle Glen Golf Club1800 Eagle Glen Pkwy.Contact: Corona Chamber (951) 737-3350

Thursday, September 30 11AMRIVERSIDE COUNTY BOARD OF SUPERVISORS:STATE OF RIVERSIDE COUNTYKeynote speaker: Marion Ashley, Chairman,

Riverside County Board of SupervisorsCost: $35 by September 23, $50 at the doorLocation: Morongo Casino Resort & SpaBallroom; 45900 Seminole Dr., CabazonMore information: www.StateofRivCo.com

Friday, October 1 3-9PMCA STATE HOG RALLY (HARLEY OWNERS GROUP)Cost: FREELocation: Corona Harley Davidson2410 Wardlow Rd.Contact: Al Navarro at (951) 847-6582

Saturday, October 2 8:30AMWALK FOR LIFESponsor: Corona Life ServicesCost: individual sponsorshipsLocation: Starts at City Park Gazebo 1,walk goes around Grand Ave.Contact: Rich Richmond at (951) 737-2441

Monday, October 4 12PMCOMMUNITY SERVICES NETWORK MEETINGLocation: Corona Chamber of Commerce904 E. Sixth St.Contact: Corona Chamber at (951) 737-3350All are welcome to attend.

Monday, October 4 11PMPREMIER SERVICE BANK 5TH ANNUAL CHARITABLE GOLF OUTINGSponsor: Premier Service BankCost: $325 Location: Victoria Club2521 Arroyo Dr., RiversideContact: Phil Rizzo at (951) 274-2400 x212

Wednesday, October 6 & 20 6:30PMCORONA CITY COUNCIL MEETINGCost: FREE, open to the publicLocation: Council Chambers400 S. Vicentia Ave.Contact: City of Corona Management Servicesat (951) 736-2370

Thursday, October 7, 14, 9AM21 & 28

S.C.O.R.EBusiness counseling & advice Cost: FREELocation: Corona Chamber of Commerce904 E. Sixth St.Call Chamber for Appointment (951) 737-3350

Tuesday, September 28 4:30PMNEW MEMBER RECEPTIONCost: FREE to new membersLocation: TBDContact: Corona Chamber at (951) 737-3350

Wednesday, September 29 5PMITT TECHNICAL INSTITUTE GRAND OPENING/RIBBON CUTTINGCost: FREELocation: 4160 Temescal Canyon Rd.Contact: Gary Lopez at (951) 277-5400

October 7th BUSINESS EXPO

JOB FAIR / STUDENT CAREER DAY QUARTERLY LUNCHEON

Call the Chamber for details at (951) 737-3350

Page 34: Business Monthly - Sept 2010

>�� �?�0�� ��������9������� ����@�>>�;��� A������6� �Are you doing business with a non-Chamber business? Do you have a friend who could benefit from Chamber membership? Of course you do!

The Chamber is providing somemotivation for you to refer potential members:

First, when your prospect joins theChamber, your name, company andphone number will be listed in theCorona Business Monthly.

Second, you’ll receive $25 credittowards up to half of any Chamberpurchase, such as your own membership fees and attendance atChamber events.

Finally, when you refer five applicants who become Chambermembers, you’ll receive a FREE one-eighth page color ad in CoronaBusiness Monthly – a $480 value!

For a referral form and more information about the program,call the Chamber at (951) 737-3350.

Thank you to the following memberfor refering a new member:

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Tamara SchaeferPaychex, Inc.(951) 202-3567

Coming in October:

Call us for details (951) 737-3350

Page 35: Business Monthly - Sept 2010
Page 36: Business Monthly - Sept 2010

904 East Sixth StreetCorona, CA 92879

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