Business Models & Customer...
Transcript of Business Models & Customer...
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Business Models &
Customer Development
www.steveblank.com
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Capstone Project Criteria
• Customer driven • Team oriented • User friendly • Content • Community needs • Funding
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Product Introduc3on Model
Concept/ Seed Round
Product Dev.
Alpha/Beta Test
Launch/ 1st Ship
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Customer Problem: known
Product Features: known
Waterfall / Product Management Execution on Two “Knowns”
Requirements
Design
Implementa2on
Verifica2on
Maintenance
Source: Eric Ries hAp://startuplessonslearned.blogspot.com
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Agile Development
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Brilliant inventions fail from a lack of customers more often than from a failure of
product development
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Product/Market Fit
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9 Guesses
Guess Guess
Guess
Guess
Guess
Guess
Guess
Guess Guess
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