business model journey map_english version
1
Business Idea Pionner? Tweaker? Settler? Single Play? Free Rider? Two Timer? No Pass! Pass! Pass! Pass! Pass! STAGE 1 STAGE 2 STAGE 3 Business Model Game Journey Map 2. Do we have the right team members to realize this business idea? 10. What are the potential marketing actions that can be undertaken before launching the product/service? 9. Do any of the team members have a noteworthy background or Does the product or service have a unique point of difference which could create a buzz among potential customers before launching? 11. Who are the external players (persons, institutions, organizations, companies) help the team pursue their business plan? 12. Who are the key stakeholders that are involved or directly participating in the business model and what kind of give and take relationship is formed among them? 13. What are the potential revenue sources to be generated from the various stakeholder relationships that are part of the Key Processes? 14. Excluding the human resources of team members (fixed cost), what other input resources necessary to commercialize the business idea? 15. What is the actual cost of these key resources needed? 8. What is the product/ service’s key value proposition which could provide for the customer’s unmet need? 7. Who is our target customer base? What are their unmet potential needs? www.businessmodelgame.com 본 저작물은 로아컨설팅의 지적재산권입니다. 본 저작물은 CCL(Creative Common License) 조항에 따라 '저작자 표시-비영리-변경금지의 조건'으로 이용 가능합니다. Team Pass! Pass! Pass! Pass! Pass! Market 1. What is the key concept of this business idea? 3. Once the business idea is selected, which market segment should we position our product/service in? What is the size of this market? Relplacement 4. Who are the direct competitors/potential substitutes of our product/service? 5. What type of market penetration strategy fits our product/service? What strategic channels can be deployed for this type of market strategy? Direction Differentiation STAGE 7 STAGE 8 STAGE 9 STAGE 4~6 Booster Supporter Buzz Maker Product Unmet Needs Customer Segment Key Process Revenue Stream Key Resource Cost Struncture With Who? Market Positioning? Job To Be Done? Value Proposition? Psychographic? Demographic? Market Sizing? " Creating a business model is a lot like writing a new Story. The story’s plot may turn on one of two links in the generic business value chain" - by Joan Magretta Offering
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This is a journey map for start up companies to construct their business model narrative concretely by simulating and brain-storming from Stage 1 to Stage 9.
Transcript of business model journey map_english version
Business Idea
Pionner?Tweaker?Settler?
Single Play? Free-Rider? Two-Timer?
No
Pass!
Pass!
Pass!
Pass!
Pass!
STAG
E 1ST
AGE 2
STAG
E 3
Business Model Game
Journey Map
2. Do we have the right team
members to realize this
business idea?
10. What are the potential marketing
actions that can be undertaken before
launching the product/service?
9. Do any of the team members have a
noteworthy background or Does the product
or service have a unique point of difference
which could create a buzz among potential
customers before launching?
11. Who are the external players
(persons, institutions, organizations,
companies) help the team pursue
their business plan?
12. Who are the key stakeholders that
are involved or directly participating
in the business model and what kind
of give and take relationship is formed
among them?
13. What are the potential revenue
sources to be generated from the
various stakeholder relationships
that are part of the Key Processes?
14. Excluding the human resources of
team members (fixed cost), what
other input resources necessary to
commercialize the business idea?
15. What is the actual cost of these key
resources needed?
8. What is the product/ service’s key value
proposition which could provide for the
customer’s unmet need?
7. Who is our target customer base?
What are their unmet potential needs?
www.businessmodelgame.com
본 저작물은 로아컨설팅의 지적재산권입니다. 본 저작물은 CCL(Creative Common License)
조항에 따라 '저작자 표시-비영리-변경금지의 조건'으로 이용 가능합니다.
Team
Pass!
Pass!
Pass!
Pass!
Pass!
Market
1. What is the key concept of this
business idea?
3. Once the business idea is
selected, which market
segment should we position
our product/service in?
What is the size of this market?
Relplacement4. Who are the direct
competitors/potential
substitutes of our
product/service?
5. What type of market
penetration strategy fits our
product/service?
What strategic channels can be
deployed for this type of market
strategy?
Direction
Differentiation
STAG
E 7
STAG
E 8ST
AGE 9
STAG
E 4~6
Booster Supporter
Buzz Maker
Product
Unmet Needs
Customer Segment
Key Process
Revenue Stream
Key Resource
Cost Struncture
With Who?
Market Positioning?
Job To Be Done?
Value Proposition?
Psychographic?
Demographic?
Market Sizing?
" Creating a business model is a lot like writing a new Story.
The story’s plot may turn on one of two links in the generic business
value chain" - by Joan Magretta
Offering
