Business Model innovation for Manufacturing Networks Using an Innovation … · 2018-04-02 ·...
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Business Model innovation for Manufacturing Networks Using an
Innovation Community and Operations Platform with VDML Support
European Business Architecture Summit 2013
Jasper Lentjes Vlastuin Group, The Netherlands
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Overview
• The business of Vlastuin (SME) • BusArch related challenges at Vlastuin • Use of VDML • Impressions of use • Proven benefits • Status and next steps
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Vlastuin Business Models
• OEM Brands: – D-TEC Grapple
(active) – D-TEC Tanktrailer
(active) • AGR system
– D-TEC Container-trailer/Eco-combi
– Guilien Distribution-trailer/Eco-combi
– D-TEC Leasing
• OEM Components for: – Agriculture – Construction – Healthcare – (Internal) Transport – Recycling
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Vlastuin Business Networks
Suppliers Customers
Knowledge Market/Branch
Authority
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Challenges @ Vlastuin
• Start from scratch in every project • Manage by stomach feeling • Hidden truth / Silos / Conflicting views • Redundancies / No single language • No alignment between Business and IT
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VDML @ Vlastuin
Idea / Strategy Projects Implementation Strategic Management
Phase Models Business Design / Architecture (VDML)
Idea / To-Be Models As-Is Models
Operations & Automation Apps (ERP, PLM, MES)
SOA/BPM
Production Automation Business@Work
Bus
ines
s O
pera
tions
Pla
tform
Stimulated by EU project NEFFICS
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VDML in a nutshell
Business Design Libraries
Business Design Solution Design
Org
aniz
atio
n (“
Busi
ness
”)
Business Model
Value Proposition
Business Network
Capability Management
Value Formula
“Value Stream”
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Users of VDML @ Vlastuin
• Direct Users – Business Architect /
Business Analist – Project managers – IT (Internal, External) – Line managers
(Purchase, Sales Production, Engineering, Service, Leasing)
• Indirect Users: – Board – Network Partners – Customers
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BMI Cube (AAU)
Value formulas
Network partners
Value propositions
Customers
Activities
Capabilities
Similar to but simpler than Osterwalder (source: Peter Lindgren, NEFFICS)
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Activitity Network (Activities)
Capability Management (Capabilities)
Role Collaboration (Network Partners)
Measurement Dependency (Value Formula)
Role Collaboration (Customers) Value Proposition Exchange
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Tanktrailer Business Model
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Tanktrailer Partner Network Collaboration
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Vlastuin Organisation
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Partner Network Activities
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Capability Map
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Capability Management
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Capability Method (Shared)
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Capability Method Collaboration
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Value Proposition, Value Contribution
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Bridge to Automation Design (IT)
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Proven Benefits
• Insight in your networked Business • Integrated with execution • Live system, fully navigable, searchable • Collaboration accross teams • Wizard based data entry • Library based guidance • Always available in the cloud
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Status & Next steps
• Scale up: More projects • Extend Partner and Customer involvement • Detailed analysis of values and related
measurements
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Contact & References
For more info: • j.lentjes(at)vlastuin.nl • hdman(at)cordys.com • pel(at)production.aau.dk • arne.j.berre(at)sintef.no • fred.a.cummins(at)gmail.com References: • D-TEC website • Vlastuin website • VDML Blog Fred Cummins • NEFFICS website
– Cordys – Induct – Aalborg University – Sintef