Business Model Generation for Social Enterprises · Prof. Dr. Klaus Deimel Business Model...
Transcript of Business Model Generation for Social Enterprises · Prof. Dr. Klaus Deimel Business Model...
University of Applied
Sciences
Business Model Generation for Social Enterprises
Prof. Dr. Klaus Deimel
CENTIM –
Center for Entrepreneurship, Innovation and Medium Sized Enterprisess
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Prof. Dr. Klaus Deimel
Professor of Controlling, Entrepreurship and Medium Sized Companies
Curriculum Vitae
1980-1986 Studies of Business Administration at Westfälische Wilhelms
University Münster, Germany
1986-1991 Research Assistant at University of Essen, Essen, and University of
the Saarland, Saarbrücken, Germany
1991-1999 Controller and General Manager at RAG Aktiengesellschaft, Essen,
Germany
1999-2012 Professor of Accounting at the Bonn-Rhein-Sieg University of Applied
Siences
2011- 2016 Dean and Vice Dean of of the Department of Business Administration
at Bonn-Rhein-Sieg University of Applied Sciences
Since 2016 Managing Director of CENTIM (Centrum for Entrepreneurship,
Innovation and Medium Sized Enterprises)
Since 2016 Member of the Supervisory Board of Bonn-Rhein-Sieg University
Since 2016 Member of the Supervisory and Investment Board of Digital Hub
Region Bonn AG (Incubator and Venture Capital Fond)
Profile
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Expertise
10 years of expertise in Mediums Sized Enterprises and as an Entrepreneur
Research on Entrepreneurship and Medium Sized Enterprises
Lectures in Social Investment, Business Modelling, (Social) Business Plan
Development
Social Business Plan Award (Member of the Jury)
Evaluation Board ( NRW-Gründerstipendium/Founders Stipend)
Scientific Board (Neues Unternehmertum Rheinland)
Supervisory Board / Investment Board Digital Hub Region Bonn AG
Profile
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
4
Agenda
Defining Social Entrepreneurship1
(Social) Business Model Canvas2
Recommendations3
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
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Agenda
Defining Social Entrepreneurship1
(Social) Business Model Canvas2
Recommendations3
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
A quick animated
history of Social
Investment
Social Entrepreneurship
Introduction
Ben & Jerry
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Social investment is where capital is provided for social
benefit as well as financial returns. It includes
investment in organisations whose purpose is to create a
positive change in society, such as charities and social
enterprises.
Social investors are motivated to invest in projects that
will achieve positive social outcomes as well as financial
sustainability, and investors are often willing to trade off
the level of financial return they usually seek based on
the scale of social impact.
Social Impact Financial Profit
Social (Impact) Investment /Social Enterprises
Source: c.f. Local Government Association: An Introduction to Social Investment.
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Social enterprises are hybrids between purely philantrophic and purely commercial
organisations.
Source: Christine K. Volkmann • Kim Oliver Tokarski (Ed.): Social Entrepreneurship and Social Business,
Wiesbaden 2012, p. 20
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Taxonomy of social businesses comprises a broad hybrid spectrum of activities.
Source: Christine K. Volkmann • Kim Oliver Tokarski (Ed.): Social Entrepreneurship and Social Business,
Wiesbaden 2012, p. 22
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
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Agenda
Defining Social Entrepreneurship1
(Social) Business Model Canvas2
Recommendations3
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
The process of social entrepreneurship means creating opportunities worthy of
serious pursuit in a two step procedure.
Source: Guclu, A.; Dees, J.G.; Anderson, B.B.: The Process of Social Entrepreneurship: Creating Opportunities
Worthy of Serious Pursuit , Center for the Advancement of Social Entrpreneruship, Nov. 2002, p.2
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Business Model
A business model describes the business idea and comprises three different elements.
Value Proposition (Social Impact Theory)
Is a business statement that summarizes why a consumer should buy a
product or use a service. This should convince a potential consumer
that one particular product or service will add more value or better solve
a problem than other similar offerings.
Value Creation Model/ Value Architecture (Operating Model)
Describes the firms or organizations position in the value chain and
how to execute all steps of the value creation process
Revenue Model (Ressource Strategy)
Describes how the revenues are generated, the cost structure, the
capital expenditure and the targeted profit margins.
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
The business model canvas helps to develop the business model of a (social) venture.
Source: Christine K. Volkmann • Kim Oliver Tokarski (Ed.): Social Entrepreneurship and Social Business,
Wiesbaden 2012, p. 115
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Porters generic value chain
Source: Porter, Michael E. : Competitive Advantage: Creating and Sustaining Superior Performance. New
York 2013.
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Source: Guclu, A.; Dees, J.G.; Anderson, B.B.: The Process of Social Entrepreneurship: Creating Opportunities
Worthy of Serious Pursuit , Center for the Advancement of Social Entrpreneurship, Nov. 2002, p. 8
Operating model of STRIVE workforce development process
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Business model canvas template
Source: Osterwalder, A.; Pigneur, Y.: Business Model Generation, Hoboken, New Jersey 2010
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Business model canvas for social businesses - template
Source: http://www.socialbusinessmodelcanvas.com/
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
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Agenda
Defining Social Entrepreneurship1
(Social) Business Model Canvas2
Recommendations3
Prof. Dr. Klaus Deimel
Recommendations
1. Recommendation
Develop a comprehensive meticulous
business model!
Describe the business model in a way
that even a laymen can understand it!
Prof. Dr. Klaus Deimel
Recommendations
2. Recommendation
Describe exactly your:
Value Proposition (USP)
as well as
the social impact
of your project.
Prof. Dr. Klaus Deimel
Recommendations
3. Recommendation
Define your target groups carefully
in terms of
customers
and
beneficiaries
of your project.
Prof. Dr. Klaus Deimel
Recommendations
3. Recommendation
Talk to your:
customers
and
beneficiaries.
Prof. Dr. Klaus Deimel
Recommendations
5. Recommendation
Plan your the value chain of
your project carefully.
Which are your core
ressources?
Prof. Dr. Klaus Deimel
Recommendations
6. Recommendation
Build your network.
Avoid problems other founders
made before!
Prof. Dr. Klaus Deimel
Recommendations
7. Recommendation
Develop a well thought financial planing.
Revenues/Income
Capital expenditure
Costs
Prof. Dr. Klaus Deimel
Recommendations
8. Recommendation
Think big
Start small
Scale fast
Prof. Dr. Klaus Deimel
Recommendations
9. Recommendation
Prof. Dr. Klaus Deimel
Recommendations
9. Recommendation
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Elevator Pitch
Elevator Pitch
Beispiel: Elevator Pitch
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Textbook
Christine K. Volkmann • Kim Oliver Tokarski
(Ed.): Social Entrepreneurship and Social
Business, Wiesbaden 2012
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Recommendation:
Osterwalder, A.; Pigneur, Y.:
Business Model Generation,
Hoboken, New Jersey 2010
Prof. Dr. Klaus Deimel
Business Model Generation for Social Enterprises
Entrepreneurship Innovation Mittelstand
Forschung – Lehre - Transfer
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Kontakt
+49 (0) 2241 865-453
Ihr Ansprechpartner für Entrepreneurship, Innovation und
Mittelstand in der Region Bonn – Rhein – Sieg
www.centim.org