Key Partners

Key Activities

Key Resources

Cost Structure

Revenue Steams

Value Proposition

Customer Relationships

Customer Segments

Channels

startupbizmodel.com

Create,  share  and  view  looks  in  a  social  

network  focused  in  fashion  

Facebook,  blog,  Twi9er,  site  

Pla;orm  development  and  maintenace  

Community  management  and  content  crea?on  

Servers  

Human  Resources  

Digital  products  base  

Marke?ng  Girls  between  20  and  

40  interested  in  fashion  

Pla;orm  

07 mar - 2012

Brands  related  to  the  fashion  world  (cloths,  shoes,  lingerie,  bikini,  

watchs...)  

Brand  and  product  exposure  to  a  very  

segmented  client  and  a  channel  to  interect  

with  them  

Commercial  team,  site,  Facebook  

Facebook,  Twi9er  and  site    

Commercial  team  

Marke?ng  

Venture  Capital  Investors  

Digital  models  and  scanning  products  

Ads  Sponsored  post  

Campaigns  Virtual  products  Free  

Product  scanning  

Model:  Ana  Hickmann    

Guide  of  city’s  bar,  clubs  and  restaurant  

Users  and  their  looks  

Customer  prospec?on  

Curated  informa?on  about  the  fashion  world