Startup Lab 07/03/2016

Business model Cook book

Spiros Kapetanakis@toons01

Facebook.com/spiros.kapetanakisnostos01.wordpress.comhttp://www.flickr.com/photos/29428149@N08/4108602427

Levels of business models

Business Model Concept Hierarchies. (Osterwalder, et al., 2005)

4 Pillars of a Business Model

Pillars BMO building block BMC building block

Product (What) Value Proposition Value Proposition

Customer Interface(Who)

Target Customer Customer Segments

Distribution Channel Channels

Relationship Customer Relationships

InfrastructureManagement(How)

Value Configuration Key Activities

Capacity Key Resources

Partnership Key Partnerships

Financial Aspects(Value)

Cost Structure Cost Structure

Revenue Model Revenue Streams

Business Archetypes

Neal Cabage http://www.slideshare.net/nealcabage/business-model-archetypes

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Τι χρειάζεται να γίνει για να παραχθεί η αξία

Δημιουργία και μεταφορά της αξίας στους καταναλωτές της

Οικονομική αποτύπωση της μεταφοράς αξίας

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⑨ Τα έσοδα από τηνπροσφορά της υπηρεσίας

Κόστος παραγωγής του προϊόντος ≤

Τι χρειάζεται να γίνει για να παραχθεί η αξία

Δημιουργία και μεταφορά της αξίας στους καταναλωτές της

Value Propositions

What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?

Customers Segments

For whom are we creating a value? Who are our most important customers?

Who’s influencing them? Who decides? Which are the customers’ more important habits? What type of customer segments should we address?

Channels

Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?

Revenue Streams

For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream con-tribute to overall revenues?

Customer Relationships

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?

Key Resources

What Key Resources do our Value Propositions require? What Key Resources do our Distribution Channels require? What Key Resources do our Customer Relationships require? What Key Resources do our Revenue Streams require?

Key Activities

What Key Activities do our Value Propositions require? What Key Activities do our Distribution Channels require? What Key Activities do our Customer Relationships require? What Key Activities do our Revenue Streams require?

Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?

Key Partners

Cost Structure

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

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Questions for the building blocks of Business Model Canvas

Online tool for work

https://bmfiddle.com/tour.html

Deliverables for the next meeting

• Teams idea with your 1st business model • List your competition• Create a close Facebook group and invite

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