'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
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Transcript of 'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society
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Logistics Operations Made Easy
Business ModelCanvas 101
11 Dec 2014 @ NEST by NUS Entrepreneurship SocietyShamir Rahim, Founder & CEO
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Business 15m Debate
1620 What is a Business Model? 5m Intro
Famous case-studies in history 15m Discussion
1640 The Business Model Canvas 5m Video intro
The case for a good BMC 10m Legit?
1700 Build-your-own BMC! 30m Hands-on
Show & Tell 15m Group sharing
1745 Conclusion 15m The end that was in mind
Shamir Rahim is a technopreneur with a passion for internet and biomedical technologies. He is the Founder & CEO of Sypher Labs, home of VersaFleet™: IoT-integrated SaaS for fleet owners.
sg.linkedin.com/in/shamir
Discendo discimus
• BSc (Hons) Biomedical Science, NUS• Minor in Technopreneurship, University ofPennsylvania, The Wharton School & NUS• NOC Alumni (NUS Overseas College)• USP Scholar (University Scholars Program)• PMI-ACP® (Agile Certified Practitioner)
Exp
eri
ence
Edu
cati
on
• Founder & CEO, Sypher Labs• Product Manager, INEX Innovations Exchange• Biz. Dev. Manager, The Biofactory• Marketing Executive, Medtronic• Sales Executive, sanofi-aventis
Startup vs Small Business (SME/SMB)
Startup Small Business (SME/SMB)‘GrabTaxi’ ‘Prime Taxi’
Hockey-stick growth Predictable growth
Debt- and/or venture-backed Profitable from Day 1
Always searching and/or pivoting Well defined
Scalable business model Established businesses
‘Founders’ ‘Towkays’
? ?
? ?
? ?
Startup vs Small Business (SME/SMB)
“A start-up is an organisation
formed to search for a
repeatable and
scalable
business model.”
- Steve Blank
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Business 15m Debate
1620 What is a Business Model? 5m Intro
Famous case-studies in history 15m Discussion
1640 The Business Model Canvas 5m Video intro
The case for a good BMC 10m Legit?
1700 Build-your-own BMC! 30m Hands-on
Show & Tell 15m Group sharing
1745 Conclusion 15m The end that was in mind
Famous case-studies in ‘history’
Direct-to-consumer, online-only service
Classic ‘cable TV’(recently pivoting…)
Famous case-studies in ‘history’
Enterprise software:Sell licenses + Distribute
IP via resellers
Software-as-a-Service (SaaS):Lease ‘seat subscriptions’,
One to Many
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Business 15m Debate
1620 What is a Business Model? 5m Intro
Famous case-studies in history 15m Discussion
1640 The Business Model Canvas 5m Video intro
The case for a good BMC 10m Legit?
1700 Build-your-own BMC! 30m Hands-on
Show & Tell 15m Group sharing
1745 Conclusion 15m The end that was in mind
The Business Model CanvasCustomer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Resources Channels
Cost Structure Revenue Streams
The Business Model CanvasCustomer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Resources Channels
Cost Structure Revenue Streams
For whom are we creating value?
Who are our most important customers?
• Mass Market• Niche Market• Segmented• Diversified• Multi-sided
Platform
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
Through which Channels do our Customer Segments want to be reached?
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform? What Key Resources
do our Value Propositions require?
Our Distribution Channels?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?Which Key Activities are most expensive?
For what value are our customers really willing to pay?
How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
The case for a good BMC:
http://www.fritscher.ch/phd/valve/#/1998_Game_Development
Business Model Evolution
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Business 15m Debate
1620 What is a Business Model? 5m Intro
Famous case-studies in history 15m Discussion
1640 The Business Model Canvas 5m Video intro
The case for a good BMC 10m Legit?
1700 Build-your-own BMC! 30m Hands-on
Show & Tell 15m Group sharing
1745 Conclusion 15m The end that was in mind
Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships
Key Resources Channels
Cost Structure Revenue Streams
For whom are we creating value?
Who are our most important customers?
• Mass Market• Niche Market• Segmented• Diversified• Multi-sided
Platform
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
Through which Channels do our Customer Segments want to be reached?
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform? What Key Resources
do our Value Propositions require?
Our Distribution Channels?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?Which Key Activities are most expensive?
For what value are our customers really willing to pay?How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Build your own BMC!
Business Model Canvas 101, @ NEST 2014
Time Agenda Max Outcome
1600 Intro + Primer 5m Why are we here?
Startup vs Small Business 15m Debate
1620 What is a Business Model? 5m Intro
Famous case-studies in history 15m Discussion
1640 The Business Model Canvas 5m Video intro
The case for a good BMC 10m Legit?
1700 Build-your-own BMC! 30m Hands-on
Show & Tell 15m Group sharing
1745 Conclusion 15m The end that was in mind
Conclusion: Yes, you should! To do..?
http://www.paulgraham.com/ambitious.html
Frighteningly Ambitious Startup Ideas
1.A new search engine
2.Replace email
3.Replace universities
4.Kill Hollywood
5.A new ‘Apple’
6.Bring back Moore’s Law
7.Ongoing diagnosisPaul Graham, PyCon 2012