Business Media Medical - Nanjing...

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Academic Scheme Pack CL Global Education IVY League Program BusinessMediaMedical

Transcript of Business Media Medical - Nanjing...

Academic Scheme Pack CL Global Education IVY League Program

Business�Media�Medical

I.InstitutionIntroductions TheIVYLeague

ColumbiaUniversity

ColumbiaUniversity,establishedin1754,isaprivateIvyLeagueresearchuniversityinUpperManhattan,NewYorkCity,oftencitedasoneoftheworld'smostprestigiousuniversities.ColumbiacontainstheoldestcollegeinthestateofNewYorkandisthefifthcharteredinstitutionofhigherlearningintheUnitedStates,makingitoneofninecolonialcollegesfoundedpriortotheDeclarationofIndependence.ItwasestablishedasKing'sCollegeby royal charterofGeorge II ofGreatBritain and renamedColumbiaCollege in1784followingtheAmericanRevolutionaryWar.Thecollegehasproducednumerousdistinguishedalumni.IthasadditionallybeenamongstthemostselectivecollegesintheUnitedStatessinceitsfounding.Withanundergraduateacceptancerateof5.8%,itcurrentlystandsasthethirdmostselectivecollegeintheUnitedStatesandsecondmostselectivecollegeintheIvyLeague.HarvardUniversity

HarvardUniversityisaprivateIvyLeagueresearchuniversityinCambridge,Massachusetts,establishedin1636,whosehistory,influence,andwealthhavemadeitoneoftheworld'smostprestigiousuniversities.Harvardisalarge,highlyresidentialresearchuniversity.Thenominalcostofattendanceishigh,buttheuniversity'slargeendowmentallowsittooffergenerousfinancialaidpackages.Itoperatesseveralarts,cultural,andscientificmuseums,alongsidetheHarvardLibrary,whichistheworld'slargestacademicandprivatelibrarysystem,comprising79individual librarieswithover18millionvolumes.Harvard'salumniincludeeightU.S.presidents,severalforeignheadsofstate,62livingbillionaires,359RhodesScholars,and242Marshall Scholars. To date, some 130 Nobel laureates, 18 FieldsMedalists, and 13 Turing Awardwinnershavebeenaffiliatedasstudents,faculty,orstaff.The Cambridge Colleges are the setting for CL Global Cambridge Summer Programs, providing theopportunity to experience Cambridge student life and learn from Cambridge University and OxfordUniversityfacultymembersandacademics. CLGlobal

CLGlobal(CampusLifeGlobal)isaneducationcompanyaimingatpromotinggloballearningandcultureexchange.Havingtakenthousandsofstudentstoseetheworld,weareonamissiontomakeouracademicprogramthebestlocalexperienceforstudents.BesidesUSEastprogram,wealsorunprogramsintheUK,Italy, Japan, and China. CL Global is accredited by the British Accreditation Council as a Short Courseprovider.Webelieveinthepowerofconnectingandsharing.Weareagroupofmillennialswithpassiontobuildconnectionsthrougheducation.

II.Program&CourseDesign This program is aimed to be a supplement to the students’ home university curriculum, offering anopportunityforstudentstogainin-depthunderstandingfrominternationalexpertsontheirsubjectwhileenjoyingCollegeLifeinUS.ThreedifferentCoursesareincludedinUSEastPrograms.EveryCoursecontainsthreespecializedmodulesandtwogeneralmodules(AmericanHistory&DesignThinking).Thelecturesaddupto32ContactHoursduringthe18-dayProgramPeriod.Learningbeyondtheclassroomincludesanorganizationvisitandlocal

culturalexperiences.ForinformationaboutCustomizedProgramsadaptedtothestudents’background,moduletopicscouldbediscussedinfurtherdetail.

III.CourseOutlineLecturesThecoreLectures are the foundation of the course and typically last around a half-daywith two short breaks.Lecturersare leadingfacultymembersandacademicsfromColumbiaUniversityandHarvardUniversityworking at the forefront of their fields, so lectures are a fantastic opportunity to discover the latestresearchanddevelopments. PracticalHands-onInpractical,professorsguidestudents inapplying theknowledge theyhave learned from lectures.Thebusinesscoursesusecasestudiestoengagestudentsindiscussiononrealscenarios.IntheMedicalcoursemodules, studentsparticipate in ahospital lab session. In themedia course, students apply their skillsthroughabroadcastingstationvisitingorworkshop. OrganizationvisitsOn-siteThecourseincludestheopportunitytolearnoutsidetheclassroomthroughanorganizationvisit.Thevisitprovidescontextforthecourseconceptsandhelpsstudentsexpandtheirunderstandingofhowacademicknowledgecanbeappliedinreallifesituations.

IV.CourseFacts

EntryRequirementsEnglishLanguage:Theselectionprocesswillbegivenfullytouniversities.It’srecommendedthatselectedstudentshavealevelofEnglishequivalenttoIELTS6.5/TOEFL80orabove.Prerequisite:Somemoduleswillrequireprerequisiteknowledgeofcertainareasorsubjects.PleasechecktheCourseDetailsformoreinformation.

StudyHoursDuration:18DaysFacultyContactTime:Aminimumof32hours;Lecture:28hours;CompanyVisiting:4hours.Recommended Self-study:Minimumof10 hours of independent study per course, including requiredcoursematerialpre-reading,groupprojects,andpreparationforassessments.

AssessmentandTranscriptAssessment:Eachcoursewillcontainanassessmentcomponent.Dependingonthenatureofthecourse,theassessmentwillbeintheformofaprojectpresentation,problemsets,orwrittenexam.Transcript:Thecoursetranscriptwillbeprovidedattheendoftheprogramwiththeassessmentresults.

V.CourseDetails ICoreModules

BusinessCourse

AmericanEconomy

Overview

TodaytheUSeconomyisthestrongestintheworld.ThisclasswillhelpyouunderstandwhytheAmericaneconomydevelopedtowhereitistoday.Therearemanyimportantquestionstoconsider,suchaswhyAmerica?Wewillalsolearnabouthowtomeasureeconomicgrowth,andwhathasfueledtheAmericaneconomicgrowth.AtacertainpointtheUSdisplacedtheUKastheworldeconomicleader.Thereareseveralhypotheseswewilldiscuss.Overall,thesuccessoftheUSeconomyisduetoseveraluniqueandsometimescontradictoryreasons.Thisclasswillbedeliveredinalecturestyle,whichistypicalofundergraduateColumbiacourses.Theprofessorwillalsoencourageparticipationsopleaseanswerquestionsandvoiceyouropinion. InstructorProfile

DavidWeiman

Columbia University

WeimanhasbeenamemberoftheBarnardfacultysince2001.HeisalsoanaffiliatedmemberofColumbiaUniversity’sInstituteforSocialandEconomicResearchandPolicyandHistoryDepartment.Hespecializesin19thand20thcenturyU.S.economichistory,thepoliticaleconomyofcontemporaryU.S.criminaljusticepolicy,and thehistoryofeconomic thought.Hiscurrent research focuseson theevolutionof theU.S.banking-monetarysystemfromthedemiseoftheSecondBankoftheUnitedStatestothefoundingoftheFederalReserveSystem.HeteachescorecoursesinBarnard’sdistinctivePoliticalEconomytrackandjointEconomicandSocialHistoryProgram.

AcademicFocus

• Economic history

• Political economy

• U.S. criminal justice policy

• Urban-regional development

BusinessCaseStudy

Overview

TodaytheUSeconomyisthestrongestintheworld.ThisclasswillhelpyouunderstandwhytheAmericaneconomydevelopedtowhereitistoday.Therearemanyimportantquestionstoconsider,suchaswhyAmerica?Wewillalsolearnabouthowtomeasureeconomicgrowth,andwhathasfueledtheAmericaneconomicgrowth.Atacertainpoint theUSdisplaced theUKas theworldeconomic leader.Thereareseveralhypotheseswewilldiscuss.Overall,thesuccessoftheUSeconomyisduetoseveraluniqueandsometimes contradictory reasons. This class will be delivered in a lecture style, which is typical ofundergraduateColumbiacourses.Theprofessorwillalsoencourageparticipationsopleaseanswerquestionsandvoiceyouropinion.Strategy formulation is important because Strategic management provides overall direction to theenterpriseandinvolvesspecifyingtheorganization'sobjectives,developingpoliciesandplansdesignedtoachievetheseobjectives,andthenallocatingresourcestoimplementtheplans.Academicsandpracticingmanagershavedevelopednumerousmodelsandframeworkstoassistinstrategicdecisionmakinginthecontextofcomplexenvironmentsandcompetitivedynamics.TheprofessorisaColumbiabusinessschoolprofessor,andheteachesMBAandEMBAstudents.Theclassstyleislectureanddiscussionbased.InstructorProfile

ErnestoReubenB.A. University of Maryland; M.Phil Tinbergen Institute; Ph.D. University of Amsterdam Ernesto Reuben's research focuses on the determinants of prosocial and antisocial behavior, theemergence and enforcement of social norms, the influence of interest politics, the effects ofcompetitiveness on labor market outcomes, and the role stereotypes play on discriminatory hiringpractices.For his PhD dissertation at the University of Amsterdam, he conducted research on the affectivemircofoundations of negative reciprocity. Since then, he has done experimental research on theconsequencesofheterogeneityontheenforcementofcooperationnorms,theroleofreciprocityintheinteraction between special interest groups and politicians, the effects of competition and reputationbuilding on cooperation in social dilemmas, and most recently on the role of stereotypes on genderdiscrimination.

Research

Behnk, S., L.Hao, andE.Reuben.Partners inCrime:DiffusionofResponsibility inAntisocialBehaviors.Workingpaper.NYUAD.

Reuben,E.,P.Sapienza,andL.Zingales.Tasteforcompetitionandthegendergapamongyoungbusinessprofessionals.Workingpaper.ColumbiaUniversity.Reuben, E., A. Riedl, and M. Bernard. Fairness and Coordination: The Role of Fairness Principles inCoordinationFailureandSuccess.Mimeo.Reuben,E.andK.Timko.OntheEffectivenessofElectedMaleandFemaleLeadersandTeamCoordination.Workingpaper.NYUAD.R&RJournaloftheEconomicScienceAssociationLacomba,J.A.,F.Lagos,E.Reuben,andF.vanWinden(inpress).Decisiveness,Peace,and Inequality inGamesofConflict.JournalofEconomicPsychology.

USMoneyandBanking

Overview

It would be an understatement to say that a professor who specializes in debt markets and banking has found the previous five years to be exciting. The upheaval in the US financial markets over these years has included:

• Bursting of the housing bubble, the subprime meltdown and failure of mortgage brokers, mortgage bankers and monoline insurance companies

• Government takeover of government-sponsored entities (GSEs) • Failure of some securities dealers with the conversion of others into a bank holding company

structure • Collapse of the CDO and ABCP markets • Sharp deterioration in credit quality, frozen credit markets and a severe recession • A tripling of central bank assets due to quantitative easing (Fed, BoE, BoJ).

Meanwhile, European observers are thinking the unthinkable. Is it feasible to have a unified central bank and single currency while maintaining independent fiscal policies? Will the market for Euro-area sovereign debt survive? What are the chances that the euro (and even the ECB) will avoid collapsing? Although the banks will survive, they will face a more stringent regulatory environment. This course offers a comprehensive insight into the evolving banking industry and credit market instruments, examining functions, origins, current status and likely future structure. Course content should benefit students with the following career goals whether within or outside the US: Consulting, Financial Analysis, Sales and Trading, Commercial and Investment Banking, Regulatory Agencies, Hedge Funds and Private Equity.

InstructorProfile

PhilipGilesColumbia Business School, Columbia University Adjunct Professor BS, Oklahoma City University, 1963 MBA, Ohio State University, 1972 PhD, Columbia, 1982 Professor Giles is the founder and president of CBT Worldwide, which provides on-site classroom instruction in financial markets and banking topics for financial services corporations and organizations serving the financial sector. His focus is debt markets, money markets, and money and banking. Firms currently or previously utilizing these programs include: JP Morgan Chase, Moody’s Investors Service, Mortgage Bankers Association

of America, Calyon, RBS Greenwich Capital, PricewaterhouseCoopers, Federal Home Loan Bank of New York, Brown Brothers Harriman, Bank of China, Wachovia, Conference of State Bank Supervisors and Dresdner Kleinwort, among others. Outside of the U.S., he has lectured on bank management and financial market economics in Finland, Tunisia., Korea, China and elsewhere. Professor Giles is a contributing author to the International Finance Handbook (John Wiley and Sons), technical adviser to Money Magazine and a member of the review committee for the Sixth Edition of Bond Markets, Analysis, and Strategies (Frank J. Fabozzi/Prentice Hall). He contributed The American Banking System chapter for Wiley’s forthcoming Handbook of Finance edited by Frank Fabozzi. He also conducts a course for business press writers at Columbia’s Knight-Bagehot Fellowship Program. He began his career as a systems analyst with Rockwell International, developing and utilizing large-scale digital simulation models for the design of air-to-air missiles.

MediaCourse

1. Introductiontodatajournalism2. Investigatingcorruptionandorganizedcrimewithopendata

3. Journalismexercisesandresources

Overview

Thisclass isdesignedtoprovidestudentsthefoundationaldataandcomputationalskillsthatwillallowthem to pursue data-driven stories. Through in-class class instruction, drills and discussionwith guestspeakers innovating in the field of data journalism, students can refine their skills and be inspired todevelopideasforstoriesthatexistonthefrontiersofprofessionaljournalism.TheworkshopwillalsoactasaspaceforstudentstodiscussandfurtherdeveloptheirMaster’sprojects.Exponentialamountsofinformationabouttheworldarebeingproduceddailyandjournalistseverywhereneedtohaveaglobalmindsetiftheyaretowriteaboutorganizedcrime,corruption,humantrafficking,globaltradeandthreatstotheenvironment.Weliveinanincreasinglyborderlessworld.Goods,money,peopleandideasflowfreelyacrossbordersthanks to technology and the liberalization of customs and money controls. We all benefit fromglobalizationandthefreeflowofcommercethatitmakespossible.Butthere’sadarkside:Aborderlessworldalsomakesiteasierforcrooksandcriminalstodotheirwork.

InstructorProfile

GianninaSegnini

Director of the Master of Science Data Journalism Program, The Journalism School, Columbia University UntilFebruary2014,Segniniheadeda teamof journalistsandcomputerengineersatLaNacion,CostaRica’snewspaper.Theteamwasfullydedicatedtounfoldinvestigativestoriesbygathering,analyzingandvisualizingpublicdatabases.HerteamprocessedthedataanddevelopedtheinteractiveapplicationfortheOffshoreLeaksproject,publishedbytheInternationalConsortiumofInvestigativeJournalists(ICIJ)in2013.ShealsopartakesactivelyintheICIJ’sPanamaPapersproject.HerworkhasgarneredtheMariaMoorsCabotAward(2014),theExcellenceAwardfromtheGabrielGarcíaMárquez Foundation (2013), the Spanish Ortegay Gasset Prize (2005), the award for Best JournalisticInvestigationofaCorruptionCaseforLatinAmericaandtheCaribbean(2005,2006and2009),thehighest

CostaRicanawardinjournalism,thePíoVíquezPrize(2013)andtheJorgeVargasGeneAward,CostaRica’sNationalJournalismAward(2000,2003and2004),amongothers.Segnini was a Nieman Fellow at Harvard University (2001-2002) and graduated as a Journalist at theUniversityofCostaRica.SheismemberofthejuryfortheGlobalDataJournalismAwards(linkisexternal)(GEN),theGabrielGarcíaMárquezAwardsandtheBestJournalisticInvestigationofaCorruptionCaseforLatinAmericaandtheCaribbeanAwards.Giannina Segnini has also trainedhundredsof journalists at leadingmediaoutlets in various countriesaroundtheWorldsuchasOGloboandFolhadeSãoPauloinBrazil,TheSun,TheSundayTimesandtheTimesintheUnitedKingdom,ElPaís inSpain,LeadingEuropeanNewspapersAlliance(LENA),allmediaoutlets in Timor-Leste, Kiev Post in Ukraine,Moscow and Orenburg in Russia, Revista Semana and ElTiempo inColombia, ElNacional andCadenaCapriles inVenezuela, ElMercurio andMEGA inChile, ElPeriódicoandSigloXXIinGuatemala,LaPrensainPanama,amongothers.

MedicalCourse

Theneuroscienceofmemory

Overview

Whatismemory?Whathavebraininjuryandneurologicaldisorderstaughtusaboutmemory?Whydoweremembersomethingsandnotothers?Howshouldwestudymosteffectively?Differenttypesofmemory;Doing amath calculation in your head;Knowing how to ride a bike;Remembering your high schoolgraduation; Knowing thatGeorgeWashingtonwas the first presidentof theUnited StatesWhydoweremembersomethingsandnotothers?SelectiveMemory:Whydoweremembersomethingsandnotothers?MeaningMotivationPractice.Thegoalof thecourse is toprovidea foundation in cellularandmolecularneuroscience.

InstructorProfile

CarolineB.MarvinLecturer in Discipline Department of Psychology, Columbia University Ph.D., Columbia University, 2016 Caroline’sresearchfocusesoncuriosity--whatmotivatespeopletoseekandlearnnewinformation,howcuriositytakesshapeinresponsetovarioustypesofinformationanddifferingcontingencies,howthemotivationtolearnultimatelyinfluencesmemory,andhowcuriositymaychangethroughoutthelifespan.

Puttingmentalhealthdisparitiesinplace

Overview

ThegoalofthisprojectistoestablishtheContextualHealthDisparities-Core(COHD)inNOCEMHD.TheCOHDisacollaborationwiththeCenterforStudyofSocialInequalitiesandHealthintheMailmanSchoolofPublicHealth.FundedbytheNationalInstituteonMinorityHealthandHealthDisparitiesandtheEnvironmentalProtectionAgency,thisprojectexaminessocialandenvironmentalriskandprotectivefactorsonphysicalandmentalhealthoutcomes,suchasdiabetesanddepression,aswellasresponsetocommunity-basedinterventionsfordepressioninHispaniccaregiversofpersonswithdementia,hypertensioncontrolinolderadults,anddiabetescontrolinHispanicsresidinginNorthernManhattan.

InstructorProfile

DanaMarchPrincipal Investigator for CFI Epidemiology Data Analysis Assistant Professor of Clinical Epidemiology Columbia University Mailman School of Public Health

DanaMarch,PhD,MPH,isanAssistantProfessorofClinicalEpidemiologyatColumbiaUniversityMailmanSchoolofPublicHealth.Dr.March isasocialandpsychiatricepidemiologistwhosedisparities-centeredworkfocusesonhowsocio-historicalcontextandriskandprotectivefactorsimpactpopulationphysicalandmentalhealthoverthelifespan,aswellasindividualresponsestoclinicalinterventions.SheisacorefacultymemberoftheNorthernManhattanCenterofExcellenceinMinorityHealthandHealthDisparitiesandtheCenterfortheStudyofSocialInequalitiesinHealthatColumbiaUniversity.Dr.MarchhasreceivedfundingfromtheNationalInstituteofMentalHealth,theEuniceKennedyShriverNationalInstituteofChildHealthandHumanDevelopment,andtheNationalInstituteonMinorityHealthandHealthDisparities.ShehasactiveprojectsintheUnitedStates,theUnitedKingdom,andChina.Heracademicpublicationshaveaddressed psychiatric epidemiology, the impact of social adversity on physical and mental health,approaches to conceptualizing the social environment in epidemiologic research, priorities for globalmentalhealthresearch,andtheintellectualhistoryofepidemiology.

DrMarchreceivedherPhDinepidemiologywithdistinctionin2010fromColumbiaUniversity.PriortojoiningthefacultyofDepartmentofEpidemiologyatColumbia,Dr.MarchspenttwoyearsattheNationalInstituteofMentalHealthasakeystrategistintheOfficeforResearchonDisparitiesandGlobalMentalHealth.

Dr March has advised CFI in the structuring of its proprietary epidemiology study and is the leadinvestigator for data analyses. She will direct the creation of a comprehensive data resource andconceptualize,provideanalysesfor,andmanagethepublicationoftheresearchandfindings.

IIGeneralModules-AmericanCulture

AmericanGovernmentandSociety

Overview

TheAmericanpoliticalsystemwascreatedforthepeople,designedasademocracywheretheopinionofevery person is represented through the individual rights to vote. It's important to understand theAmericanpoliticalsystembecauseithasdeterminedthedevelopmentofUSbusiness,anditreflectsandcharacteristicsoftheAmericanpeopleandsociety.Thisprofessorhasstudiedelections,andhewilltalkabouthowAmericansarerepresentedthroughtheelectionprocesshewillalsodiscusstheissueshataremostimportantinAmericansocietytoday.

InstructorProfile

JustinPhillipsPrincipal Investigator for CFI Epidemiology Data Analysis Assistant Professor of Clinical Epidemiology Columbia University Mailman School of Public Health JustinPhilipsisatenuredassociateprofessorintheDepartmentofPoliticalScienceatColumbiaUniversityandafacultyfellowattheAppliedStatisticsCenterandattheInstituteforSocialandEconomicResearch.Hisprimaryareasofinterestarestateandlocalpoliticsandpublicopinion.Hisresearchlargelyfocusesontheresponsivenessofstategovernmentstovoterpreferencesandthemannerinwhichresponsivenessisshapedbyinstitutions,politicalpolarization,andinterestgrouppower.Aspartofthisresearch,Justin’scollaboratorsandhimselfarefurtherdevelopingthestatisticaltechniquesneededtoestimatesubgrouppublicopinionusingnationalsurveys.Heisalsointerestedinexecutive-legislativebargainingatthestatelevelandthedeterminantsofmunicipalfiscaldecisionmaking.Justin’srecentpapershaveappearedintheAmericanPoliticalScienceReview,theAmericanJournalofPolitical Science, and the Journal of Politics. He has also published a book, The Power of AmericanGovernors,withCambridgeUniversityPress.

IIHarvardModule

HarvardAcademicEnglishWriting

Overview

American university courses are very writing intensive. Students are expected to effectively write anargumentandexpressideasthoughtfullyandclearly.EvenHarvardstudentsmusttakeanacademicwritingcourse. This professor teachesHarvard studentswriting. The class focuses on analyzing texts, buildingeffectivearguments,andusingevidenceandsecondarysourcematerial.Thisisavaluableskillforanyoneconsideringstudyingabroadinthefuture.

InstructorProfile

TadDaviesProfessor of Harvard University TadDavies isapreceptor in theexpositorywritingprogramatHarvardCollege.HereceivedhisPhD inEnglishfromtheUniversityofCalifornia,Irvine.BeforecomingtoHarvard,hetaughtanarrayofwriting,literature,andculturalstudiescoursesattheUniversityofUtah,theUniversityofCalifornia,Irvine,andBryant University in Rhode Island. In his research and writing he is interested in the intersection ofliteratureandpolitics—particularlyastheymeetinthe1960sintheUnitedStates.Hiscurrentbookprojectaddresses the representationsofpolitical institutionsas semi-anthropomorphic characters inAmericanpoliticalnovelsofthatera.Healsoco-editsExposé,anonlinemagazinefeaturingsomeofthebestwritingfromHarvardundergraduates.

HarvardCreativeThinking

Overview

Creativethinkingisfoundationaltofindingnewsolutionstocomplexchallenges—bothprofessionalandpersonal.Deliberatecreativethinkingismandatoryforanyorganizationthatvaluesinnovation.Itiscriticaltothesuccessofinitiativesinvolvingentrepreneurship,marketing,research,communications,andchangemanagement.Itisalsoimportantinthefieldofeducation.Deliberatecreativethinkingisalearnableskill.Inthisexperientialcourse,students learnthemindset,skillset,andtoolsofcreativethinking.Studentshaveanopportunitytopracticetheseskillsononeoftheirownchallenges.Specifically,studentslearnhowtousethetoolsandtechniquesofcreativeproblemsolvinganddesignthinking,gainconfidenceintheirown creative thinking capabilities, build a culture that welcomes and leverages creative thinking andinnovation,maximizetheworkofteamschargedwithdevelopingandactivatingnewideas,andrecognizeandnurturetheimportantlinksbetweenleadership,creativity,andinnovation.Studentsbringtoclassachallengetheywanttoworkonfromtheirworkorpersonallife,onethatisimportant,thatthestudentcaninfluence,andthatrequiresimaginationornewthinkingtosolve.

InstructorProfile

AnneManning

Founding Partner, Drumcircle LLC

AnneManningisafoundingpartnerofDrumcircle,aninsightandinnovationfirmandanInnovationFellowwithEncore.org.Shebringsovertwenty-fiveyearsofexperienceworkingwithseniorexecutivesatFortune500firms,providingcounselinmarketingstrategy,marketinginsights,communications,innovation,andcreativity.Muchofherworkhasfocusedoninfusingmarketingandcommunicationsplanningwithanempathetically-basedcustomerfocusthatresultsinlong-termbrandcommitmentandloyalty.Manning'scurrentresearchandprojectworkfocusesontheapplicationofcreativethinkingprocessestosolveorganizationalchallenges,withthegoalofinfusingmarketplanningwithinnovativethinking.Shehasalsodevelopedandledtraining/developmentsessionsincreativethinking,innovation,andinsightdevelopment.SheearnedanMScdegreeattheinternationallyrecognizedCenterforCreativityandChangeLeadershipatBuffaloStateCollege.AsarecentvoyageronSemesteratSea,shetraveledtheworldandworkedwithGeorgeKembel,thefounderofStanford'sd.school,aswellasstudentsandestablishedsocialentrepreneurswhoweretacklingcomplexglobalchallengesliketheneedforcleanwater,education,andsafetyinthird-worldcountries.PriortoDrumcircle,ManningwasafoundingpartneratSherbrookePartners,aboutiquemanagementconsultancyfocusedonstrategyandleadershipdevelopmentandafoundingpartneratManning+Associates,asuccessfulmarketresearchfirm.ShestartedhercareerworkinginaccountmanagementatleadingadagenciesinNewYorkandBoston.

EconomicsofBusinessManagement

Overview

Inthisclasswewilllearnaboutthelatestresearchondataandsocialnetworks.Itwillbe.Goodintroductionforyoutoexplorefurther.Bigdataisapopulartermusedtodescribetheexponentialgrowthandavailabilityofdata,bothstructuredandunstructured.Andbigdatamaybeasimportanttobusiness–andsociety–astheInternethasbecome.Why?Moredatamay lead tomoreaccurateanalyses.Aswecontinue togenerategreateramountsofunstructured data, companies have been increasingly turning their attention on how to leverage thisuniquedatasource.AlargepercentageofthisdatagetsgeneratedonsocialnetworkssuchasFacebook,Twitter,LinkedIn,Pinterest,etc.Anothersourceofthisdatacomesfrominternalplatformscompaniesuseforcollaborationandcommunicationincludingblogs,wikis,socialcommunities.

InstructorProfile

GregoryBruich Lecturer on Economics, FAS Ph.D. and A.M., Department of Economics, Harvard University, August 2009-May 2015 B.A., with high honors in Economics, University of California, Berkeley, August 2005-December 2008 B.S., with high honors in Business Administration, Haas School of Business, University of California, Berkeley, August 2005-December 2008 GregoryBruichreceivedhisPh.D.fromtheDepartmentofEconomicsatHarvardUniversity.Hisresearchisinpubliceconomics.HehasreceivedtheJohnR.MarquandAwardforExceptionalAdvising,multipleCertificatesofDistinctionandCertificatesofExcellenceforhisteaching,andaFASresearchgrantforadvisingHoopesPrizewinningseniorthesisresearch.HecurrentlyteachesclassesonEconometrics;LaborEconomics;SocialInsurance;aseniorthesisresearchseminarinPublicEconomics,Health,andEducation;IntroductiontoStataforEconomists;andEconometricMethodsforSeniorThesisWriters.HehasalsotaughtotherclassesinPublicEconomicsandEconometricsatHarvard.HehasbeennominatedseveraltimesfortheStarFamilyPrizeforExcellenceinAdvising.

VIOrganizationVisit Oneofthefollowingvisitswillapply:

NBCStudioTour

Themostfamousstudiotourintelevisionhistoryisback.TheTouratNBCStudioshasbeenre-imaginedtoprovideanallnew,exclusiveexperiencelivefrom30RockefellerPlaza,oneofthemosticonicbuildingsinentertainmenthistory.GuestscanenjoybehindthescenesaccesstothestudiosoftheirfavoriteNBCprograms,includingTheTonightShowStarringJimmyFallon,SaturdayNightLive,LateNightwithSethMeyers,NBCNightlyNewswithLesterHoltandmore.NBCStudiosarelocatedinthehistoric30RockefellerPlaza(onSixthAvenuebetween49thand50thstreets)intheboroughofManhattan,NewYorkCity.ThebuildinghousestheNBCtelevisionnetworkheadquarters,

its parentNBCUniversal, andNBC's flagship stationWNBC (Channel 4), aswell as cablenews channelMSNBC.

WallStreet

WallStreetisaneight-block-longstreetrunningroughlynorthwesttosoutheastfromBroadwaytoSouthStreet,attheEastRiver,intheFinancialDistrictofLowerManhattaninNewYorkCity.Overtime,thetermhasbecomeametonymforthefinancialmarketsoftheUnitedStatesasawhole,theAmericanfinancialservices industry (even if financial firms are not physically located there), orNewYork-based financialinterests.AnchoredbyWallStreet,NewYorkCityhasbeencalledboththemosteconomicallypowerfulcityandtheleadingfinancialcenteroftheworld,andthecityishometotheworld'stwolargeststockexchangesbytotalmarketcapitalization, theNewYorkStockExchangeandNASDAQ.SeveralothermajorexchangeshaveorhadheadquartersintheWallStreetarea,includingtheNewYorkMercantileExchange,theNewYorkBoardofTrade,andtheformerAmericanStockExchange.

MassachusettsGeneralHospital

Guidedbytheneedsofourpatientsandtheirfamilies,MassachusettsGeneralHospitalaimstodeliverthevery best health care in a safe, compassionate environment; to advance that care through innovativeresearchandeducation;andtoimprovethehealthandwell-beingofthediversecommunitiesweserve.Massachusetts General Hospital was established to provide care to Boston's sick, regardless ofsocioeconomicstatus—aninnovativeideain1811.Inthewordsofourfounder,JohnWarren,MD,“Whenindistress,everymanbecomesourneighbor.”Wesubsequentlybecamethe first teachinghospital forHarvardUniversity’snewmedicalschoolandhavebeenredefiningexcellenceinhealthcareeversince.Wehaveremainedattheforefrontofmedicinebyfosteringacultureofcollaboration,pushingtheboundariesofmedicalresearch,educatingthebrightestmedicalmindsandmaintaininganunwaveringcommitmenttothediversecommunitywewerecreatedtoserve.