Business Matching for your exhibition Sept 2011
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Transcript of Business Matching for your exhibition Sept 2011
SOCIALWALK INTRODUCTION
Business Matching to build a community in your show
Friday, September 2, 2011
Company ProleIndustry In Business Since Socialwalk Sdn Bhd (MY) Socialwalk Pte Ltd (SG) MICE - Business Matching 2008
SOCIALWALK INTRODUCTION
Cyberjaya - Operations & Tech Centre Waterloo Street - Sales & Operations
Number of conferences & trade shows Countries Client DemographicsFriday, September 2, 2011
Events: 250+ , Trade shows: 50+ 6 (MY, SG, HK, INDO, CHI, THAI) Associations, PCOs, PEOs, Government
SOCIALWALK Socialwalk INTRODUCTION Introduction10 Nov 2010, 77th UFI Congress (Global Association of the Exhibition Industry): ...Nine of ten experts foresee changes to CRM programmes related to visitors with improved visitor databases, better understanding of the needs of visitors and new concepts for matchmaking expected to be in place by 2020. As one expert put it, there are still too
many visitors left who dont catch the right business partners.
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Socialwalk has the solutions
SOCIALWALK Socialwalk INTRODUCTION Introduction
Using Socialwalk online & on-site business matching service, exhibitors are now able to connect with buyers whom they would have missed out
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INTEGRATION SOCIALWALK
How we work with clients?
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2 MONTHS BEFORE
1. Event Organizer will be given the Event Manager Account to login and upload exhibitors/visitors data. Socialwalk can also upload data on your behalf. You can retrieve status report i.e. number of conrmed meetings etc. 2. Data is extracted from online reg form (i.e. Product Category, Business description...) into Socialwalks CSV template. After upload, exhibitor/visitor will automatically receive login details (i.e. password) via email.
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2 MONTHS BEFORE
3. Website integration
4. Exhibitor/Visitor can login to update prole, add business description/product image etc
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Database Proling
2 BEFORE MONTHS SETUP BEFORE EVENT PHASE
Capture detailed information on registration to ensure the perfect match is madeFriday, September 2, 2011
Fields Can Be Customized
2 BEFORE MONTHS SETUP BEFORE EVENT PHASE
Fields (i.e. Business Category) can be customized to t your eventFriday, September 2, 2011
2 BEFORE MONTHS SETUP BEFORE EVENT PHASE
5. Our system accepts multiple languages. 6. We work with your marketing team to plan the schedule and content of pre-show EDMs. Standard toolkits (including videos) can be inserted into your website/EDM to educate exhibitors/visitors
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Business Matching Platform
READY FOR USERS
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Business Matching Tab
READY FOR USERS
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7. User can use Search function 8. Proles can be ltered by individual category 9. Proles can be sorted by Relevancy Score, Name, Designation, Company or Role
SCHEDULE BEFORE MEETINGS EVENT
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SCHEDULE READY 2 BEFORE MEETINGS MATCH EVENT
10. Click Schedule button to view your calendar and the other persons calendar 11. Select time slot, specify place of meeting, type a message and click Send 12. The other person will receive your Meeting Request via SMS and Email - he can ACCEPT or REJECT meeting. 13. SMS notication will be sent to conrm meeting. 1 hour before meeting, another SMS reminder sent (for local and international numbers)
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Match Recommendation Email
SCHEDULE MEETINGS
Based on prole information, individual matches are recommended and sent straight to email
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ADDITIONAL SERVICES
Get more exhibitors? Hosted buyer programs?
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Convert Virtual Exhibitor To Your Exhibitor For The Next Show
MORE EXHIBITORS
Using our virtual exhibitor service... we let potential exhibitors have a taste of the business matching and buyer request service for 1 year. After the show, we follow up with them to convert these virtual exhibitors into your exhibitors for the next show.
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BUYER PROMOTION
Let your buyers tell us what they are sourcing for. Our Buyer Request system allows us to accurately match up buyers sourcing needs to relevant exhibitors.
Add-on service : Let your exhibitors nominate their potential customers for us to invite as buyers. We can contact these buyers, nd out what their sourcing needs and help them arrange meetings. We want to ensure that the buyers trip to the event is worthwhile.
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Exhibitor / Buyer Promotion
EXTRA SERVICES
1. 2. 3.This service is not provided for shows that we have already signed an exclusive partnership agreement.Friday, September 2, 2011
Leverage our contacts: We work with you to understand what your event is about and tap on our existing international networks to invite relevant exhibitors and visitors to your event. Our diverse team in Singapore, Malaysia, Japan, Thailand and India allow us to create relationships with your prospects.
Buyer Promotion - Sample Database
EXTRA SERVICES
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ONSITE SERVICES
Match buyer leads to exhibitors during the show!
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FREE VISITOR REQUEST SERVICE Tell us what you are looking for and well connect you with the RIGHT exhibitor!Attach your name card or ll in your details:Name: ! ! ! ! Position / Department: ! ! Company: ! ! Email:. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
MATCHING ONSITE22. Business matching yers will be given to exhibitors and visitors to educate them 23. Walk-in visitors ll in Request Form (usually attached to reg form) 24. Visitors requests are compiled and given to exhibitors to respond during event - at our business matching lounge OR our matchmaker will visit each exhibitors booth 25. Exhibitors responses will be qc before sending to visitors (same day) - for visitors to contact exhibitors. 26. After responding to the request, exhibitor will receive relevant visitors data (qualied leads) 27. Feedback will be collected during event to generate postevent report. It includes number of meetings, size of deal discussed, nature of meeting etc. 28. We can also do follow-up calls to get after-event updates from exhibitors/buyers
DESCRIBE YOUR BUSINESS:E.G - 5000 Employees in Malaysia and Singapore, create products for the Hotel industry .
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MOBILE NUMBER (incl country code):+!
! ! ! ! ! WHAT ARE YOU LOOKING FOR?Be specic - our solution providers use this information to determine if they can help you. Examples: I am looking for local distributor for my product with access to the hospitality industry. I need 10,000 widgets from Italy at $100 per unit
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We share this information with our solution providers (exhibitors) and invite them to solve your problem. We only exchange personal information if they provide a genuinely relevant and helpful response.
Your Exhibitors get a list of qualied leads during event!Visitor Trade ReportNumber of Meetings7% 20% 44%Less then 50 50-99 100-149 150-199 200-249 More then 250
Post-event report
The International Furniture Fair Singapore 2011 (IFFS) brought together almost 21,000 visitors from 112 countries to experience a range of furniture from 536 Exhibitors - 79% of which where foreign. 289 million US$ in on the spot trade has been estimated - an increase of almost 20m from the previous year.
27%
Size of Deal Discussed18% 5% 12% 14%Less then S$100k Less then S$500k Less then S$1M Less then S$5M Other
536exhibitors
5131meetings
51%
21,000 289m visitors 112countries
Nature of Meeting7% 17% 17% 56%Sales Chanel Buyer/Seller Parntnerships Experience Sharing Other
US$14% 10% 16% 16%
on spot deals
Purpose of VisitEvaluate Participation Joint Venture Sourcing New Products Gather Information Make Contacts Investment Purchasing Other 0 20 3% 19% 32% 40 60 80 100 Socialwalk are a Technology Solutions provider for Trade Shows and Conferences. They specialize in providing automated business matching solutions that help exhibitors find the right people amongst the sea of faces that large events can easily become. Learn more about how Socialwalk can add more value to your next event by visiting our website (www.socialwalk.com) or by contacting our sales team ([email protected]).
66%
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Visitors and Exhibitors will love your showBetter Quality & Quantity of LeadsExhibitors will feel as if there are more quality visitors and buyers, because we match them up. Leads are qualied as each party identies the other
SOCIALWALK BENEFITS
More VisitorsHigher pre-reg turnout rate for visitors, due to preshow activities and reminders.
More DealsMatches and introductions are done preshow. Buyer meets seller onsite during the show to close deals
Personal TouchPersonalised communication and answer to all queries within 24hrs. Kelly@socialwalk never sleeps.
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Case StudiesInternational Furniture Fair Singapore (IFFS)
Tradeshow Trackrecord
3rd biggest show in Singapore 536 Exhibitors 17,000 Visitors 5131 meetings 89% Surveyed found Socialwalk services useful
Malaysian International Gifts & Premium Expo
40+ Exhibitors 243 Buyers Requests (average of 5 qualied leads per exhibitor) 78% Surveyed found Socialwalk services useful
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24 industries 50++ tradeshows in 6 countries
Tradeshow Trackrecord
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CONFIRM CONTRACT
If you like what you see, how do we start?
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WHERE TO START?
29. Simple and effective integration - Each deliverable/step is listed our deliverable checklist, with deadline. 30. Exclusive partnership agreement can be made to ensure that we only serve you, your exhibitors and your buyers.
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Demos
TEST SOCIALWALK
What we do?http://www.youtube.com/v/iC5CDI4_URs&autoplay=1 Business Matching -http://www.youtube.com/watch?v=y9EYVf2PB04 Socialwalk demo - www.socialwalkdemo.com Socialwalk website - www.socialwalk.com Contact - Kengyew, +66 8 90604 798, [email protected]
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