Business Marketing PlanRobert Peterson |Prime Meridian Bank

Marketing PlanHow we will bring the Prime Meridian Bank brand of quality and unique personalized client services into

Wakulla County

Project Scope Prime Meridian Bank has a tentative plan for opening a branch in

Crawfordville, Florida for early September 2015. The area has a population of over 30,000 people and is located south of Leon County.

The new branch will be located off of US Highway 319 and it will be the first bank you see once you enter the city of Crawfordville

The town is known for its family friendly atmosphere much like Prime Meridian Bank, our banks’ culture will fit right in with the community very naturally

Cost Analysis

Centennial Bank Ameris Bank Capital City Bank

55%31%

14%

Competitors% of Market Share in Wakulla County

Centennial Bank -Total Deposits $109,218

Ameris Bank- Total Deposits $61,807

Capital City Bank- Total Deposits $27,016

Objectives

Obtain new consumer and commercial clients

Generate a list of contacts for future follow-up

Create goodwill by participation in a well-known local charitable cause

Target Market AudienceWe intend to serve Wakulla County, which includes Crawfordville, Panacea, St. Marks, and Sopchoppy Potential business clients Potential retail clients

Nonprofit and community based organizations in the Crawfordville area examples are Schools Churches Charities

Strategies

Contact businesses in the area with the goal of setting meetings for our employees and their business owners

Become acquainted with prospective clients to ensure we are able to meet all of their banking needs (“Let’s think of a few good reasons why it can be done”)

Client appreciation day

Print ad

Project Team Roles and Responsibilities

W. Lew MooreMarket President

Shirley Lindsey Asst Branch Manager

Michelle Lawhon Head Teller/ Treasury

ManagementTara Sanders Personal Banker

Heather Benton ARM/ Loan Operations

Implementation Press release announcing new branch location Provide local newspaper and radio station with schedule of branch opening

Support and sponsor community events, seminars, and chamber events in the Crawfordville area

Schedule Prime Meridian employees to speak during Rotary Club meetings, Chamber events, and other business groups

The month of September is national coffee month, the employees will pass out free mugs with the bank logo along with Krispy Kreme Donuts and Lucky Goat coffee

Project Schedule and Milestones

Open 200-300 non interest

bearing accounts in 1-

3 month

10 million in Deposits in 6-

9 months

15% deposit market share in

9-12 months

50 million in Deposits in 24

months

Conclusion to PMB Marketing Plan

By following this plan, Prime Meridian Bank will meet its financial goals for the Wakulla County expansion

When we follow our planned projections, Prime Meridian Bank will gain 50 million dollars in 2 years which will be 25% of the deposit share in Wakulla County.

We have an opportunity to bring the Prime Meridian Bank culture and quality of personalized client services into Wakulla County which will set us apart from our Wakulla County banking competitors.

Let’s take this exciting opportunity to expand into Wakulla County and hit the ground running with unlimited growth potential and also our Core Principles of Passion, Grace, Integrity, Tenacity, and Accountability