BUSINESS, MARkEtINg ANd coMMUNIcAtIoN fAShIoN dESIgN

BUSINESS, MARkEtINg ANd coMMUNIcAtIoN

fAShIoN dESIgN

INtERIoR/INdUStRIAl dESIgN

ARt of MUSIc

FITS Florence International Trend School

F&DL’s courses combine both traditional/manual and technological skills thanks to the use of tools which are chosen from the profes-sional environment or adapted from digital tools.The environment reflects the typical teamwork found in the real professional workspace, while each student’s learning pace is per-fectly balanced by the personal care of our teachers and assistants.F&DL is a school/lab born from the ideas and needs of a group of designers of the “lebelleforme” style group, a style and design consulting studio particularly active in countries like Turkey, China, Brazil, Colombia, whose main goal has been, since the beginning, to bring training to firms in their field.This is the main reason for choosing to differentiate the theory, whose classes are managed inside the headquarters’ classrooms, and the ‘labs’, that is the practical part of each subject, directly inside partners firms and studios. Our headquarters, with their classrooms, are in the heart of Florence, inside an historical prestigious building, Capponi Palace and Malvisi Palace, the design lab has its partner-ship with the University of Firenze, Industrial Design Dept, and with a prestigious international fashion firm in Florence, Polline srl. F&DL is thus able to offer a high quality learning process which integrates perfectly with the needs of any international fashion and design firm.

Technology for fashionThe use of digital tools adds value and know-how to each course, thanks to a choice of quality and effective products, like computers from Apple, tablets from Wacom, software packages from Adobe, AutoDesk and other major vendors in the vertical and horizontal market. The perfect mix of software and hardware technologies of-fers a platform upon which students can build their own expertise and bring it in the real world of fashion with a perfect and seamless transition.In our classes, 2D and 3D graphics and CAD/CAM allow for de-sign and simulation of single elements and entire projects, combin-ing ideas and tools to obtain the best results in terms of effective-ness and visual representation. At the same time students have the opportunity to enhance their portfolio and creative communication through the best platforms and tools offered by today’s technologies.Beyond traditional software packages, whose tools and features are applied to our course streamline according to the needs and the classes and labs activities, we adopt vertical software for spe-cialized learning and lab activities like CAD/CAM products for fash-ion (The Style Studio) or reverse engineering and rapid prototyp-ing (Rapidform XOR). Our attention to the evolution of technology and market trends allows us to be always ready for change in the choice of these tools and offer our students the best and most cur-rent and powerful technologies in addition to traditional skills and methodologies.

ABoUt US

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ABoUt US

Some of the horizontal software products used in F&DL’s class-rooms and labs:- Adobe Creative Suite (Photoshop, Illustrator)- AutoDesk AutoCAD and 3D Studio Max- Apple iWork Suite (Pages, Keynote)Some of the vertical software products used in F&DL’s classrooms and labs:- LECTRA Modaris V7 (flat pattern making, grading, and 3D virtual

prototyping)- NedGraphics applications and tools for color design and man-

agement- TESEO Pragma CAD/CAM tools for shoes and handbags 2D and

3D design and cutting management- Plasma CAD application for fashion models 3D simulation from

2D designNote: F&DL always keeps up to the latest development and ad-vancements in fashion and design software and hardware to give students the best know-how and skills related to current method-ologies and processes in design and production.

TradiTion and evoluTion

F&DL’s long and deep experience in the history and culture of fash-ion isn’t just applied and taught through traditional and techno-logical tools: our invaluable documentation, which contains design elements since 1850 to the latest decades of 1900, is used as a blueprint to build the students’ skills and know-how upon a solid framework of knowledge.It’s upon these bases that we also build students’ ability to forecast and analyze fashion trends, thanks to the right balance of histori-cal and modern data provided in all our courses. The experience of our teachers, all of which comes from long term expertise and is still actively involved in the fashion and design industry, is chan-neled through the classes and lab sessions allowing students to get the best from both the traditional aspects of fashion and design and their evolution in modern times.

fAShIoN dESIgN lAB PRogRAM foRMAtS

fAShIoN dESIgN lAB coURSES ARE offEREd IN thE followINg foRMAtS:

Two Semesters (Full Time Enrollment)

One Semester (Full Time Enrollment)

One Quarter (Full Time Enrollment)

Summer Intensives

Two Months (4 Courses) June AND July

One Month (2 Courses) June OR July

One/Two Weeks Educational ExperiencesFashion Design Lab offers two-week international educational programs that supplement an already existing course being taught in a student’s home country. These educational experiences are customized to support the content of the existing course. These educational experiences may include guest lectures by Fashion Design Lab Faculty, tours and excursions.Faculty from the student’s home institution will have full access to Fashion Design Lab classrooms and facilities.

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Two SemeSTerS(full time enrollment)

1st Semester

• Italian Language I (45h)• Fashion Language and

Communication (45h)• Fashion Marketing and

Advertising (45h)•Product Development (45h)• The Business of Italian Fashion/

Design (45h)•Brand Management (45h)•Retail Management (45h)

2nd Semester

• Italian Language II (45h)•Visual Merchandising (45h)• Fashion Photography and

Video (45h)• Fashion Show Management (45h)• Fashion Model Management (45h)• Fashion Web Portfolio (45h)

one SemeSTer (full time enrollment)

• Product Development (45h)• Fashion Business Management (45h)• The Business of Italian Fashion/

Design (45h)•Working Across Cultures (45h)•Developing Business Opportunities

in New Markets (45h)• Trend Forecast (45h)• Team and Business Management

Strategies (45h) one quarTer (full time enrollment)

• Fashion Language and Communication (45h)

• Fashion Marketing and Advertising (45h)

•Personal Branding and Self Marketing (45h)

• The Business of Italian Fashion/Design (45h)

• Trend Forecast (45h)•Cool Hunter (45h)

2 monTHS

• Fashion Language and Communication (45h)

• Fashion Marketing and Advertising (45h)

• The Business of Italian Fashion/Design (45h)

•Developing Business Opportunities in New Markets (45h)

1 monTH a

• Trend Forecast (45h)•Cool Hunter (45h)

1 monTH B

• Fashion Show Management (45h)• Fashion Model Management (45h)

1 monTH C

•WorkingAcrossCultures (45h)•Developing Business Opportunities

in New Markets (45h)

P R o g R A M S

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ITALIAN LANGUAGE I

ITALIAN LANGUAGE II

FASHION LANGUAGE AND COMMUNICATION

PRODUCT DEVELOPMENT

FASHION BUSINESS MANAGEMENT

DESIGN BUSINESS MANAGEMENT

VISUAL MERCHANDISING

RETAIL MANAGEMENT

FASHION JOURNALISM

DESIGN JOURNALISM

FASHION PHOTOGRAPHY AND VIDEO

FASHION MARKETING AND ADVERTISING

BRAND MANAGEMENT

PERSONAL BRANDING AND SELF MARKETING

WORKING ACROSS CULTURES

THE BUSINESS OF ITALIAN FASHION/DESIGN

DEVELOPING BUSINESS OPPORTUNITIES IN NEW MARKETS

FASHION SHOW MANAGEMENT

FASHION MODEL MANAGEMENT

TREND FORECAST

COOL HUNTER

FASHION WEB PORTFOLIO

DESIGN WEB PORTFOLIO

TEAM AND BUSINESS MANAGEMENT STRATEGIES

Two SemeSTerS (full time enrollment)

1st Semester

• Fashion Industry (45h)• Fashion Drawing (45h)• Introduction to Fashion Design (45h)• Introduction to Accessories Design

(45h)• Introduction to PatternMaking

Draping and Sewing (45h)• 2D Graphics for Fashion (45h)• Textile and Fabric (45h) 2nd Semester

• Fashion Illustration (45h)•Advanced Fashion Design (45h)•Advanced Accessories Design (45h)•Advanced PatternMaking Draping

and Sewing (45h)• 3D Graphics for Fashion (45h)• Fashion Collection Project Creation

(45h)•Accessory Collection Project

Creation (45h)

one SemeSTer a (full time enrollment)

• FinishingMethods and Processes (45h)

• Leather Technology (45h)•Sustainable Fashion (45h)•Printing Techniques (45h)• Textile and Fabric (45h)•Yarn and Knitwear (45h)• Textile and ApparelFairs/Exhibitions

(45h)

one SemeSTer B (full time enrollment)

• Trend Forecast (45h)•Cool Hunter (45h)• Fashion Journalism (45h)• Fashion Language and

Communication (45h)•WorkingAcrossCultures (45h)• The Business of Italian Fashion/

Design (45h)•Developing Business Opportunities


one quarTer (full time enrollment)

• Trend Forecast (45h)•Cool Hunter (45h)• Textile and ApparelFairs/Exhibitions

(45h)• Fashion Journalism (45h)• Trend Forum Design (45h)• Fashion Journalism (45h)

2 monTHS

• Trend Forecast (45h)•Cool Hunter (45h)• Fashion Marketing and Advertising

(45h)•Developing Business Opportunities


1 monTH a

• Introduction to Fashion Design (45h)• Fashion Web Portfolio (45h)

1 monTH B

• Fashion Show Management (45h)• Fashion Model Management (45h)

1 monTH C

•WorkingAcrossCultures (45h)•Developing Business Opportunities


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P R o g R A M S

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c o U R S E S

FASHION INDUSTRY

FASHION DRAWING

FASHION ILLUSTRATION

INTRODUCTION TO FASHION DESIGN

ADVANCED FASHION DESIGN

INTRODUCTION TO ACCESSORIES DESIGN

ADVANCED ACCESSORIES DESIGN

INTRODUCTION TO PATTERN MAKING DRAPING AND SEWING

ADVANCED PATTERN MAKING DRAPING AND SEWING

TEXTILE AND FABRIC

YARN AND KNITWEAR

PRINTING TECHNIQUES

FINISHING METHODS AND PROCESSES

LEATHER TECHNOLOGY

TEXTILE AND APPAREL FAIRS/EXHIBITIONS

2D GRAPHICS FOR FASHION

3D GRAPHICS FOR FASHION

FASHION COLLECTION PROJECT CREATION

ACCESSORY COLLECTION PROJECT CREATION

SUSTAINABLE FASHION

HISTORY OF EUROPEAN COSTUME

HISTORY OF ASIAN COSTUME


P R o g R A M S

Two SemeSTerS (full time enrollment)

1st Semester

•History of Architecture (45h)•History of Design (45h)• Lighting (45h)• Technology of Materials (45h)• 2D CAD for Design (45h)• Trend Forecast (45h)•Cool Hunter (45h)

2nd Semester

• Interior Design (45h)• Italian Design Masters (45h)

• Fashion Architecture and Design (45h)

•Object Design (45h)• 3D CAD for Design (45h)•Rendering (45h)• Food and Drink Concept Design

(45h)

one SemeSTer (full time enrollment)

• Italian Design Masters (45h)• 3D CAD for Design (45h)• Lighting (45h)• Technology of Materials (45h)•Rendering (45h)• Interior Design (45h)•Cool Hunter (45h)

one quarTer (full time enrollment)

• Italian Design Masters (45h)• 3D CAD for Design (45h)•Rendering (45h)•Cool Hunter (45h)• Fashion Concept Shop Design (45h)• Food and Drink Concept Design

(45h)

2 monTHS

•Cool Hunter (45h)• Italian Design Masters (45h)•Developing Business Opportunities

in New Markets (45h)•WorkingAcrossCultures (45h)

1 monTH a

•Cool Hunter (45h)• Food and Drink Concept Design

(45h)

1 monTH B

• Lighting (45h)•Object Design (45h)

1 monTH C

• Trend Forecast (45h)•Developing Business Opportunities


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c o U R S E S

HISTORY OF ARCHITECTURE

ITALIAN DESIGN MASTERS

HISTORY OF DESIGN

FASHION ARCHITECTURE AND DESIGN

GEOMETRICAL AND TECHNICAL DRAWING

INTERIOR DESIGN

OBJECT DESIGN

LIGHTING

TECHNOLOGY OF MATERIALS

FURNITURE DESIGN

2D CAD FOR DESIGN

3D CAD FOR DESIGN

RENDERING

FASHION CONCEPT SHOP DESIGN

TREND FORUM DESIGN

FOOD AND DRINK CONCEPT DESIGN

FAIR AND EXHIBITION CONCEPT DESIGN

WORKSPACE CONCEPT DESIGN

PRODUCT AND PACKAGING DESIGN

SUSTAINABLE DESIGN

ARt of MUSIc

P R o g R A M S

one monTH (1 CourSeS 45H)

A – JAN (January, 7 – January, 31)

B – FEB (February, 4 – February, 28)

C – MAR (March, 4 – March, 29)

D – APR (April, 8 – April, 26)

E – MAY (May, 6 – May, 30)

F – JUNE (June, 3 – June, 28)

G – JULY (July, 1 – July, 26)

H – AUG (August, 5 – August, 30)

I – SEPT (September, 2 – September, 27)

L – OCT (October, 1 – October, 25)

M – NOV (November, 4 – November, 29)

N – DEC (December, 2 –December, 20)

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VOICE

FLUTE

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THEORY

MUSIC AND OPERA HISTORY

MUSIC WRITING WITH COMPUTER

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STUDENTS WILL PRESENT THEIR ARTICLE

IN A GALA EVENING WITH A DEFILéE IN THE

PRESENCE OF GUESTS, FASHION EXPERTS

AND PRESS.

STUDENTS WILL BE SHOWING THEIR

PROJECTS IN THE FINAL EXHIBITION SET

IN HIGHLY PRESTIGIOUS PLACES IN THE

PRESENCE OF GUESTS, DESIGN EXPERTS

AND PRESS.

THE SCHOOL PROVIDES ASSISTANCE AND A LIST

OF AGENCIES TO CONTACT FOR THE RENT OF

ROOMS, STUDIOS AND APARTMENTS IN ORDER TO

FACILITATE THE STUDENT’S STAY IN FLORENCE.

IT IS NOT MANDATORY IN ORDER TO ATTEND THE

COURSE. THE SCHOOL IS NOT AN INTERMEDIARY,

IT DOES NOT RECEIVE ANY SORT OF COMMISSION

FOR THIS SERVICE AND LIMITS ITSELF TO

ASSISTING AND SUGGESTING SOME POSSIBILITIES

THAT RESPOND TO THE STUDENT’S HOUSING

REQUEST. IF MORE ACCOMODATION SOLUTIONS

ARE NEEDED, THE SCHOOL WILL PROVIDE THEM

www.fashiondesignlab.com

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ARt of MUSIc

FITS Florence International Trend School


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BUSINESS, MARkEtINg ANd coMMUNIcAtIoN fAShIoN dESIgN

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