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Individual Assignment Submission

On

Marketing Strategies in Business Markets

Airtel & Vodafone

Submitted To:- Submitted By:-

Prof. Rajeev KambleAsst. ProfessorIMT Nagpur

Chirag BansalRoll No. 2012101Sec- B2C

22%

17%

17%

11%

11%

11%7%

4%

Indian Telecom Market Share

Airtel Reliance Vodafone BSNL TATA Idea Aircel Others

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Introduction

Airtel is an Indian multinational telecommunications Services Company headquartered

inNew Delhi, India. It operates in 20 countries acrossSouth Asia,Africa, and theChannel

Islands. Airtel has aGSM network in all countries in which it operates, providing

2G,3G and4G services depending upon the country of operation. It is the largest cellular

service provider in India, with 192.22 million subscribers as of August 2013. Airtel is the

largest provider ofmobile telephony and second largest provider offixed telephony in India,

and is also a provider ofbroadband andsubscription television services. It offers its telecom

services under the "Airtel" brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the

first Indian telecom service provider to achieveCisco Gold Certification.

Airtel is credited with pioneering the business strategy ofoutsourcing all of its business

operations except marketing, sales and finance and building the 'minutes factory' model of

low cost and high volumes.

Vodafone is the2nd largest mobile network operator inIndia afterAirtelby

subscriber base. It is based inMumbai, Maharashtra. It has approximately 1847.4 million

customers as of December 2012.

In July 2011, Vodafone Group agreed terms for the buy-out of its partnerEssar from its

Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to

take Essar out of its 33% stake in the Indian subsidiary. It will leave Vodafone owning 74%

of the Indian business, while the other 26% will be owned by Indian investors, in compliance

with Indian law. Vodafone India provides2.75G services based on 900 MHz and 1800 MHz

digital GSM technology. Vodafone India launched3G services in the country in the January

March quarter of 2011 and plans to spend up to $500 million within two years on its 3G

networks.

http://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Mobile_telephonyhttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Pay_televisionhttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Outsourcinghttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/Essarhttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Outsourcinghttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Pay_televisionhttp://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Mobile_telephonyhttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Telecommunications

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Marketing Strategies in Business Markets

Airtel

For the Emerging business markets:

Service

Offered

Office 365 ERP

Solutions

Infrastructure

as a Service

CRM

Solutions

VoIP as a

Service

Feature Gives a moreprofessionallook

Helps tomanage allfacets of yourbusiness.It deliversrole-basedaccess to

businessapplicationdata andanalyticaltools.

Turbo computeoffersflexibility totoday's fast-changingbusiness needs

Sales ForceAutomation

MarketingAutomation

Inventory

Management

VoIP servicesfrom Airtel savesyour calling costusing the IPnetwork ratherthan followingthe traditional

network totransmit phonecalls. Moreover,a free of cost softphone adds justthe right dash ofstyle to it.

Benefits End-to-endsolutions fromone technologypartner

Airtelconnectivitybundled withOffice 365brings extraproductivitygains for yourorganization

No Investmentinmaintenance

Zeroinvestment onCAPEX

SecuredEnvironment

DependableInfrastructure

No long termcontracts,Pay-as-you-go!

Accessanywhere,anytime!

Increaserevenue at lowcost

3 way callconferencing

CUG/On NetCalling

Call waiting,forwarding andcaller ID facility

For the Enterprise & Government:

1. Mobile Application tools for EnterpriseAirtel presents (MATE); a unique mobile application tool that provides end-to-end

solutions to access business applications over a secured wireless channel. MATE is an

innovative framework that:

Helps develop and integrate enterprise applications like SAP, ERP, CRM onSmart Phones.

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Empowers field forces, cuts cost, increases efficiency and improves decisionmaking

Uses Smart Phones for voice, messaging, Push email*, Internet browsing andBusiness applications

2. MPLS SolutionsMake your network efficient, scalable and reliable with our MPLS solutions. We offer

end-to-end comprehensive solutions for network connectivity, thus giving you flexibility

through customized solutions and increased coverage.

3. 3G for business Battery lasts 20% longer. YouTube streams 25% faster Facebook loads 25% faster Google Loads 25% faster

4. Location based Application (TraceMate)TraceMate

Detailed and easy-to-follow digital maps.

Web application to accessall information & reports.

Assist in job assignmentand report validation.

Vehicle TraceMateRemotely monitor vehiclemovement.Detailed digital maps withcurrent & historical data.Improved passenger safetywith speed alerts.

Employee TraceMateReporting and coordination forfield employees.Assign tasks based on locationof field staff.Get current location andhistorical location information.

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Vodafone

Business Devices & Plans

From basic Talktime to advanced data features, Vodafone has a wide range of Phones(Vodafone Blue, Nokia, Blackberry, HTC and Samsung) and Plans(Constant Coverage,Easy Bill Payment, Roaming and Personalized Billing) to keep me connected to colleagues.

Also provide offers regarding Roaming(National Roaming, Vodafone Voyagers andInternational Roaming).

Total Communication

Vodafone's efficiency-boosting mail and messaging solutions help the companies to

streamline communications and keep staff connected 24/7.

Mobile

Working

MailExchange

MobileConnect

BlackberrySolutions

Integrated Wireline

Communication

Internet LeasedLines

National andInternationalPrivate LeasedCircuits

Safe VirtualPrivate Network

Productivity

Series

AudioConferencing

MobilizationofApplications

DigitalGateway toreduce charges

Voice &

Messaging

Miss CallAlerts

Bulk SMS Interactive

SMS

Machine 2

Machine

SmartMetering

M2Mserviceplatform

Vodafonelocationtracker

3G World

Vodafone 3G services provides organization with the latest communication technology,

giving employees the freedom to do more and also offers increased Security and Control.

Vodafone offers you the simplicity of one provider for all your connectivity and security

needs and puts you in control of your costs with simple and affordable price plans.

DongleQuick access to theweb, email andcompany servers.

VPN Access Always best

connected

Mobile Wi-FiShare internet on themove.Itallows you to surfinternet easily, evenin areas whereinternet access isminimal.

Sharing DockShare Mobile Internetconnection with yourcolleagues.It's innovative andcompact designmakes it easier forplacing in goodcoverage.Easy to use.

Via the PhoneGet online using yourphone as a modem Simple No Fuss Great Value

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Wholesale

Voice

With an extensive domestic and global network and interconnections; Wholesale VoiceBusiness carries billions of voice minutes annually on Vodafone network. They helpdomestic and international telecom service providers to answer the growing demand for voiceterminations in India and other major global destinations.

Voice Termination Toll Free Services

Data

Vodafone offers a wide array of high-performance data, IP and Network Transport Services

for National and International telecommunications carriers, content providers, mobile

wireless companies and Multi-Service Operators like Cable operators. We offer India

Domestic services over 100,000 Kms of highly reliable and redundant optical fiber network

across the country.

Wholesale Internet Transit Service Transmission Services MPLs VPN Services

In regard to the services offered by both the companies for business markets, Vodafone being

a giant player for the world, in comparison to Airtel plays a very good role in providing

extensive and diversified services to its customer. But when it comes to India, Airtel makes a

good market share as compared to the Vodafone, since Airtel holds a good market share in

Fixed-Line Phone Services, where Vodafone significantly is not present, second in regard tothe easy service and customer satisfaction with its Internet, Vodafone lacks behind it and also

Airtel occupies a huge database with large satisfied customers. Airtel now its advanced

services like CRM, Office 365 and others is making a leap forward to capture a major market

segment as usual with advanced mobile services and easy business solutions .