Business marketing
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Marketing
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http://www.business.govt.nz/tools-and-templates/educational-resources/marketing ACTIVITY 1: Quiz Have students study the topic handout individually before forming into groups of four for the quiz (answers over page). Each team only has a few moments to discuss the question and give an answer. Give a point for each correct answer. For a more intense learning game, divide the topic into four subjects (such as marketing mix, market segmentation, place and promotion). After the students have studied the topic handout and formed groups, ask them to assign a number, from 1 to 4, to each team player. Each player is now the ‘expert’ on the subject you assigned their number to, and only they can answer questions on that subject. ACTIVITY 2: Segment, Price, Placement, Promotion Ask students to fill in the table in the worksheet outlining the segment, price, placement and promotion for each of the products listed. ACTIVITY 3: Presentation of a business Idea Using the handout provided, ask students to form into groups and put together a presentation for a business idea that would be used to attract finance (e.g., in a presentation to a bank manager or potential investor). The presentations will specifically cover the following marketing issues: Product details, Product branding, Pricing strategy, Placement decisions, Promotion decisions. They must also specify the target market and if time allows, develop an advertisement for the product. This exercise can also be carried out with each group working on the same type of product, such as a pencil. Afterwards, the class can discuss which presentation was most effective – and which advertisement was strongest – and why. Resources - www.business.govt.nz/tools-and-templates/educational-resources/marketing/marketing.doc - www.business.govt.nz/tools-and-templates/educational-resources/marketing/marketing-student-worksheet.doc - www.business.govt.nz/tools-and-templates/online-training/marketing/how-to-target-your-marketing
Transcript of Business marketing
Marketing
www.business.govt.nz
Definition of Marketing (it’s not just selling)
Marketing is…
… the strategy of bringing consumers and products together…
…from product development to product delivery.
www.business.govt.nz
The marketing mix is the combination of PRODUCT, PRICE, PLACE and PROMOTION (the 4 Ps) chosen to satisfy buyers.
The Marketing Mix
www.business.govt.nz
Companies segment buyers into groups to define what they respond to…
… so they can target them effectively and increase sales.
Market Segmentation
www.business.govt.nz
4 Ps: Pricing Strategies
1. High Pricing- Contributing Pricing- Demand-based Pricing- Skimming Pricing
2. Competitive Pricing
www.business.govt.nz
3. Low Pricing- Penetration Pricing- Competitive Pricing- Promotional Pricing
4 Ps: Pricing Strategies (Cont’d)
www.business.govt.nz
4 Ps: Place
The Channel of distribution…
…the way it is sold.
The Method of Distribution…
…how it gets there.
www.business.govt.nz
4 Ps: Promotion
Promotion is maximising sales by raising product awareness…
… and encouraging consumers to buy it.
www.business.govt.nz
4 Ps: Promotion (Cont’d)
Informative advertising…
…simply gives consumers facts.
Persuasive advertising…
…focuses on unique selling points.
www.business.govt.nz
Methods of Advertising
• Broadcast (TV, Radio, Internet)
• Print (Newspapers, Magazines)
• Outdoor (Billboards, Posters, Buses)
www.business.govt.nz
Promotional Activities…
Encourage buyers to buy with a special offer.
Main methods include:Vouchers, Special Offers, Discounts and Free Gifts.
Find Out More
Facebook.com/business.govt.nzTwitter.com/business_govtNZLinkedin.com/company/business-govt-nzSlideshare.net/MED-Business business.govt.nz
