PRELIMS

1.

• Opened in 1986, this is the first and only McDonalds outlet in Cuba. Where is it located?

Guantanamo Bay

Their ‘Made for each other’ campaign spanned generations of _____________with the common theme of a couple having fun – in the beach, at a port, in the rain, inside the kitchen or reading a joke book in the living room. Hindustan Thompson Associates (HTA), came up with the tagline.

As the story goes, Shiben Dutt, one of the noted copywriters of HTA scribbled the famous lines on the back of an envelope. The 'Made for each other' campaign went on to become one of the longest-running ones. As brand marketing consultant Counselage India's managing partner, Suhel Seth, says, "It's timeless, rewarding and relevant."

2.

3.

• Starbucks logo in Saudi Arabia

4.

• How do we know the Coronation SportingBALL Corporation now?

5. “Businessman X is unlikely to figure anywhere among the country's 1,000 most eligible bachelors. Y’s 28-year-old beau is short, fair, rather stocky and only moderately well-to-do. An unremarkable young man, until he begins to speak—extremely charming, soft-spoken and poised, without the slightest hint of pretension. Mr Nice Guy in person.”

So begins a 1997 Outlook article about a (then) brass trader from Moradabad.

6.

• S. Kumars is one of India’s leading textile and apparel company with expertise in multi-fibre manufacturing acquired rights for manufacturing and marketing X in India in 1998. X’s logo is Rupert the aristocratic ram. Id X

7.

• X is an entrepreneur and the CEO of Y. He is present on the boards of Microsoft, Facebook among others. In 1997, X was charged a late fee of $40 by a movie rental company for delayed return of a copy of Apollo 13 DVD. This eventually led to the setting up of Y. Id Y.

8.

X is an Indian banking and financial services company headquartered in Kolkata, West Bengal. It started as a micro-finance company in 2001, along with IDFC which was into Infrastructure Funding, have received Banking licenses by Reserve Bank of India in 2014. On 23 August 2015, Union Finance Minister Arun Jaitley officially inaugurated the bank in a program held in Kolkata. Initially it opens with 501 branches across India. It became the first private bank in 11 years to commence commercial operation.

"Aapka Bhala, Sabki Bhalai“ Hint on next slide

Bandhan Bank

9.Tory Councillor, Mike Kuseneraltis, who shared this picture with the caption ‘If ___________ did illegal immigrants’ caused a bit of controversy, however the brand name he borrowed here got free publicity. FITB (The brand is known for its successful marketing campaign with a similar line)

Carlsberg

10.

• People who have been previous employees at company X are derogatorily called ‘Amholes’ because they are allegedly aggressive and competitive, hence make bad colleagues.

• Which company?

Amazon

11.

Twice a year we invest a small amount of money ($120k) in alarge number of start-ups (most recently 68).

The start-ups move to Silicon Valley for 3 months, duringwhich we work intensively with them to get the company intothe best possible shape and refine their pitch to investors.Each cycle culminates in Demo Day, when the start-upspresent their companies to a carefully selected, invite-only audience.

Reddit

Dropbox

Scribd

Wepay

Airbnb

Codecademy

9gag

Weebly

12 Marketing campaign for what?

Colgate SlimSoft Charcoal Toothbrush

13

• X was invented in 1957 by engineers Alfred Fielding and Marc Chavannes in Hawthorne, New Jersey, USA. Fielding and Chavannes sealed two shower curtains together, which they originally tried to sell as wallpaper. When the product turned out to be unsuccessful as wallpaper, the team marketed it as greenhouse insulation.

• As a ________ ______ , X’s first client was IBM.

Bubble Wrap

14

This entire franchising operation was sold in 1964 for $2 million. Following the buyout, a food lab found that it consisted solely of sugar, flour, salt, black pepper and monosodium glutamate (MSG).

The proprietor concluded that it was entirely possible that, in the years since he sold the chain, later owners had begun skimping on the recipe to save costs. He expressed his anger at such changes, saying:

"That friggin' ... outfit .... They prostituted every goddamn thing I had. I had the greatest gravy in the world and those sons of bitches-- they dragged it out and extended it and watered it down that I'm so goddamn mad!"

What chain are we talking about?

15• Home Taping Is Killing Music" was the slogan of a 1980s anti-

copyright infringement campaign by the British Phonographic Industry(BPI), a British music industry trade group. With the rise in cassette recorder popularity, the BPI feared that the ability of private citizens to record music from the radio onto cassettes would cause a decline in record sales. The logo, consisting of a Jolly Roger formed from the silhouette of a Compact Cassette, also included the words And It's Illegal.

• Where is this logo now more famously, and rather ironically I must say, used ?

16The value of Phillip Morris International’s partnership with Ferrari is estimated to be between $100 million and $130 million and until 2003 it freely advertised on their F1 cars However a directive passed by the European Parliament and Council in 2003 , bans tobacco advertising in the print media, on radio and over the internet. It also prohibits tobacco sponsorship of cross-border cultural and sporting events. What sneaky method did PMI come up with to get away with it ? It was in 2011 after coming under fire from many government authorities.

Answer

17.

As X reveals in a new film put together by HP Matter, it all came after getting stuck in Puerto Rico while trying to get to the Britain.

They didn’t have enough passengers to warrant the flight, so they cancelled the flight” X explains. “I had a beautiful lady waiting for me and I hired a chartered plane and borrowed a blackboard and as a joke I wrote Y on the top of the blackboard, $39 for a one way ticket. I went out round all the passengers who had been bumped and I filled up my first plane.”

18.Id this bad boy of Indian Startups.

• Rahul Yadav, Housing.com fame