Contents

Strategy in Pratice/Tovstiga

The Science of Serendipity/Kingdon

Beyond the Call/Woods

Fish Can’t See Water/Hammerich

Reconstructing Project Management/Morris

The I of Leadership/Nicholson

Becoming a Better Boss/Birkinshaw

Enterprise in Action/Lawrence

Grow the Core/Taylor

Inbound Marketing and SEO/Fishkin

Decoded/Barden

The Blue Line Imperative/Kaiser

Product & Author Information

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Fish Can’t See Water: How national culture can accelerate or derail the success of a global company Kai Hammerich, Richard D. Lewis This book provides a new conceptual framework that can be used to analyse corporate culture and diagnose potentially accelerating or derailing cultural dynamics. The very same national traits that enabled an organisation to succeed in one period may well derail it in a subsequent one -- Cultural Drivers provides ten diagnostic tools to show managers when this may be occurring. How did Samsung Electronics become the world's largest Consumer electronics company in less than 20 years, unseating dominant Sony Corporation in the process? What pivotal role did the national heritage of both companies play in this? How did Toyota create a sustainable competitive advantage for almost 25 years, by adapting a global business philosophy deeply rooted in Japanese culture? How did the Finnish roots of Nokia and the American roots of GM first help both companies, to only later derail their success? We live in a rapidly globalizing world. But the world is not flat -- we are not all the same - the world is still round and cultural differences play an increasingly important role in differentiating companies. You can copy processes, but not the heart and the soul of a company. Cultural Drivers explores how management, boards and investors can identify the enabling and derailing cultural dynamics that may create sustainable differentiation.

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Reconstructing Project Management Peter W. G. Morris A hugely informative analysis and wide-ranging commentary on the management of projects, designed for practitioners and scholars, building lessons from the book's history of the discipline's development, offering extensive commentary on its practices and theoretical underpinnings, and concluding with proposals to improve its value and relevancy. The book is designed to offer a thoughtful commentary on project management as it has been practiced and taught over the last 60 or more years, and as it may be over the next 20 to 40, drawing on examples from several industry sectors. Its thesis is that ‘it all depends on how you define the subject’ -- that much of our present thinking about PM as traditionally defined is boring, sometimes conceptually weak or even flawed, and/or of limited application, whereas in reality what it can offer is exciting, challenging and potentially enormously useful. The book explores this hypothesis drawing on leading scholarship and practitioner perceptions. Section 1 sets the scene -- the purpose and context of the book. Section 2 covers the origins of modern project management and the limitations of the traditional project management model. Section 3 dissects many of the challenges still facing project management, in doing so it examines many of the more difficult, interesting and intractable issues in the discipline today. Section 4 focuses on opportunities open to the discipline in the (increasingly challenging) years ahead. •Precise, considered and reflective. •Grounded in research but speaks to both academics and practitioners. •A seminal work from project management's pre-eminent academic. Project management academics. Thoughtful practitioners. Postgraduate students world-wide.

The I of Leadership: Strategies for Seeing, Being and Doing

Nigel Nicholson A barn-storming new book on what makes the inner leader: introducing insights from a leading management expert into what lies at the heart of successful leadership; of unique practical value for executives and leaders everywhere. Leadership is one of the most popular topics in business, and yet few books succeed in laying bare the inner resources successful leaders rely on. Nigel Nicholson’s highly readable book glimpses the lives and choices of leaders in all walks of life the world over and shows vividly how the capacity of leaders to see what others do not see frames their actions and allows them to transform, build, destroy, or stabilize. This book resonates with insights and searching questions on the nature of human leadership. It will be an invaluable guide to managers, consultants and people in all walks of life.

Enterprise in Action: A Guide To Entrepreneurship Peter Lawrence This welcome new guide to the world of entrepreneurship offers invaluable lessons for the student and the practical entrepreneur alike. For the student it breathes fresh life into the standard curriculum topics, analyzing them in the context of a wide range of current real-world examples. For business practitioners it shows how practical success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competence. From whence do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, this book answers these and many other key questions about entrepreneurship offering valuable lessons for students and established entrepreneurs alike. • Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies. • Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more. Provides expert guidance on how to successfully address each of the factors or core competencies covered. • An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories. • Linked to wide range of global case examples and real world scenarios showing what determines small business success.

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Grow the Core: How to Focus on your Core Business for Brand Success David Taylor Provides inspiration and practical advice to companies who recognize that a strong core is essential for success. This is the first practical and action-oriented guide on how to drive growth of the core brand and business, rather than through extending into new markets. These days, it’s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top--performing companies achieve superior results through a leading position in their core business. Unfortunately, there’s very little in the way of practical advice on how to do this. Grow the Core shows you how to focus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. •Highly practical, packed with case studies and tools, tips and frameworks. •The book will feature exclusive research done by the brandgym in addition to front-line experience on over 100 brand visioning projects.

Inbound Marketing and SEO: Insights from the Moz Blog Rand Fishkin, Thomas HФgenhaven The SEOmoz blog is the go-to place for the latest thinking on SEO. This title cherry-picks and updates the most popular articles for the key SEO disciplines and compiles them with brand new, purpose-written articles. As the SEO industry undergoes a shift and Google changes its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of marketing channels. The editors have produced a masterful anthology packed with information carefully selected to provide the best possible insight into these marketing channels and everything else you need to know. •The popular SEOmoz blog is a top resource for cutting-edge information on SEO techniques. •Focuses on leveraging existing platforms such as Google, Twitter, Facebook, and LinkedIn for inbound marketing. SEOmoz Guide to Inbound Marketing is a must-have for marketers in today's online world. New and experienced marketers within the six sub-disciplines of the book: Search engine optimization, content marketing, social media, outreach, conversion rate optimization, analytics.

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Decoded: The Science Behind Why We Buy Phil Barden Decodes the secret language of neuroscience to explain the reasons why people choose brands and how to translate this knowledge into making products bestsellers. In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. •Shows how the latest insights from the fields of behavioural economics, psychology and neuro-economics explain why we buy what we buy. •Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. •Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why' behind consumer behaviour. •Fully illustrated with international cases such as iPhone, Tropicana and Cadbury. •The innovative use of QR codes in the book provides the reader with appropriate films, text or music direct to their smartphone. There are also Web-tips accessing the same material for those without smartphones.

The Blue Line Imperative: What Managing for Value Really Means Kevin Kaiser

Every decision a company makes has an impact on value; it either creates value or detracts from it. Every company needs therefore to embrace an approach whereby all decisions are made with one aim: to create value. This is the Blue-Line Management approach. This revolutionary book demonstrates to executives in an entertaining, accessible way why many companies have been looking at value all wrong, and why they need to get it right! Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. •Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success. •Offers guidelines for making the satisfaction of customer needs and wants--i.e. value creation--the driver of all business activities.

Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 2e 978-1-118-51925-7 / 1-118-51925-6 288 pp. Pub: 11/03/13 Strategic Management George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School, University of Reading. He teaches, researches and consults in the areas of strategy and innovation management. He has extensive international experience as management educator, industry practitioner, author and consultant. Prior to joining Henley, George consulted for Arthur D. Little (Switzerland). His professional experience is in a diverse range of international assignments in the field of strategic management in both industry and academia. He is a consultant to a number of multinationals in the area of strategy and has published extensively in this area. The Science of Serendipity: How to Unlock the Promise of Innovation 978-1-118-47810-3 / 1-118-47810-X 254 pp. Pub: 27/11//12 Creativity & Innovation Management Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world's most successful, forward-looking companies--businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin--to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia. Beyond The Call: Why Some of Your Team Go the Extra Mile and Others Don't Show 978-1-119-96258-8 / 1-119-96258-7 232 pp. Pub: 25/02/13 Management Marc Woods was a member of the British swimming team for 17 years winning 33 international medals. His left leg was amputated below the knee when he was 17 and he has gone on to these extraordinary achievements despite this. He now runs works extensively with individuals, teams and global businesses, encouraging them to develop best practice within their given areas of interest. Approximately 25,000 people each year watch him deliver his inspirational presentations. His current client list includes Barclays, BMW, BP, Ceridian, Ernst & Young, Exxon Mobil, Goldman Sachs, GSK, IBM, Johnson & Johnson, Lloyds TSB, Novartis, National Probation Services, Pfizer, Royal Mail, RBS, Sage, SAB Millar, Univar, UnumProvident, Visa and Zurich. Fish Can’t See Water: How national culture can accelerate or derail the success of a global company 978-1-118-60856-2 / 1-118-60856-9 300 pp. Pub: 04/01/13 Business & Management Richard D Lewis is a well renowned British linguist who created Richard Lewis Communications - a language school for executives as well as a company that advises on cross-cultural issues facing business executives. Richard has written a number of books including the bestselling When Cultures Collide. Kai Hammerich, MBA (Kellogg, top 1%), MSc. is a Danish headhunter, living in London and nominated by Business Week as one of the 150 best headhunters worldwide. Kai came across Richard when working for Nokia as a client. He used Richard's book: Finland the Cultural lone wolf to introduce international executives to the unique Finnish culture and contacted Richard in 2008.

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Reconstructing Project Management 978-0-470-65907-6 / 0-470-65907-6 344 pp. Pub: 12/04/13 Project Management Peter Morris, Professor of Construction and Project Management, University College London (UCL), is well published. He is a past Chairman of the Association for Project Management (APM) and Deputy Chairman of the International Project Management Association (IPMA). The I of Leadership: Strategies for Seeing, Being and Doing 978-1-118-56743-2 / 1-118-56743-9 304 pp. Pub: 27/05/13 Management / Leadership Nigel Nicholson is Professor of Organizational Behaviour at the London Business School where he is Director of corporate executive education programmes including the popular High Performance People Skills,and Proteus open enrolment programmes.. He contributes a column in the Guardian frequently and he is widely published. His best-known recent book was Executive Instinct New York: Crown Business Books (published in the UK by Texere as Managing the Human Animal. Corporate clients include: Shell International, British Telecom, Prudential, Halifax Building Society, BP, Trustee Savings Bank, First Direct, Lloyds Register, Heineken, Confederation of Wool Textile Employers, the Kalchas Group, Pfizer International, Barclays Bank, the Winchester Partnership, IBCA, Egon Zehnder International, Forward Trust Finance, Alloy Wheels, CIPFA, Dentsply, Kone, Coca-Cola, CMPi, Merck, Salomon Smith Barney, Goldman Sachs, Paribas, Merrill Lynch, Deutsche Bank, UBS, Trafigura, Old Mutual, Societe Generale Investment Bank, Bank of Ireland, RBS-GBM, KPMG, Whitehead Mann/Change Partnership, Danone, Royal Numico, Zain, Kenya Airways and various family businesses. Becoming a Better Boss: Why good management is so difficult 978-1-118-64546-8 / 1-118-64546-4 300 pp. Pub: 31/05/13 Management / Leadership Julian Birkinshaw is a leading authority on strategy, management and innovation in large organizations. He is Professor and Chair of Strategy and Entrepreneurship at London Business School, and a Fellow of the British Academy and the Academy of International Business. He was co-founder with Gary Hamel of the Management Innovation Lab. He has published eleven books, the most recent one, Reinventing Management (Jossey Bass 2009/2012) was called “a must read for managers who want to build an organisation that’s truly fit for the future.” He has also published more than 80 articles in such journals as Harvard Business Review, Sloan Management Review, Strategic Management Journal and Academy of Management Review. He is very active as a consultant and executive educator to large organisations in Europe, North America and Asia, and is quoted regularly in the business media such as Business Week, the Financial Times, and the Economist. Enterprise in Action: A Guide To Entrepreneurship 978-1-119-94528-4 / 1-119-94528-3 272 pp. Pub: 13/05/13 Business & Management Peter Lawrence: is Professor Emeritus, Loughborough University and visiting Professor, University of Northampton. He has published 26 books and has taught management and entrepreneurship in France, Germany, Sweden, the Netherlands, Israel and USA. He is currently Le Brun Fellow in International Business, Northern State University, South Dakota, USA. Invited to visit and speak in many countries he has consulted and held a number of academic posts. His life's work is to enlighten managers, and researchers into geographically or contextually specific management, and he is recognised for this.

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The Blue Line Imperative: What Managing for Value Really Means 978-1-118-51088-9 / 1-118-51088-7 400 pp. Pub: 29/07/13 Management Kevin Kaiser, Professor of Management Practice at INSEAD and Director of INSEAD's Transition to General Management programme, also teaches at numerous institutes and programmes for private clients throughout Europe, Africa, the Middle East, and Asia. S. David Young is a professor at INSEAD and has served as an advisor to companies in the U.S., Europe and Asia on various aspects of value-based management. Grow the Core: How to Focus on your Core Business for Brand Success 978-1-118-48471-5 / 1-118-48471-1 256 pp. Pub: 25/02/13 Marketing Management David Taylor is founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli. He is the author of four successful books on branding published by Wiley. The brandgym (1st/2nd edition) and Brand Vision were both number 1 on Amazon's branding books ranking. Brand Stretch was the world's first on brand extension and received rave reviews in the business press. The 4th book was a more accessible, paperback book published by Capstone, "Where's the Sausage" Decoded: The Science Behind Why We Buy 978-1-118-34560-3 / 1-118-34560-6 280 pp. Pub: 04/03/13 Business & Management Phil Barden is Managing Director of decode marketing Ltd in the UK. With 25+ years of client-side brand and marketing management experience (Unilever, Diageo, T-Mobile) he worked with decode, Germany as their client on the relaunch of the T-Mobile brand. The work resulted in a TV advert which drove 49% sales growth and 27 million YouTube views! Phil was so impressed with decode's capabilities (using neuroscience and neuropsychology to explain human behaviour, decision-making and how brands work) that he quit his job to set up decode in the UK. NO GERMAN RIGHTS,. Inbound Marketing and SEO: Insights from the Moz Blog 978-1-118-55155-4 / 1-118-55155-9 320 pp. Pub: 17/05/13 Strategic Marketing Rand Fishkin, CEO & Co-Founder, SEOmoz, was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in The Seattle Times, Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. Thomas HФgenhaven, CSO, Chrisper Economy, primarily focuses on SEO and inbound marketing. He is pursuing a PhD degree in Information Science at Copenhagen Business School and is a visiting research fellow at Cornell University. Thomas was the co-author of NÃ¥r internettet har magten (about inbound marketing, written in Danish), and editor of Politisk Psykologi (political psychology anthology, written in Danish).

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