Business Intelligence12 (BI)

7/28/2019 Business Intelligence12 (BI)

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Business Intelligence (BI)

Initiative

Miss Bonisa S. Dave

MBA

Majoring in Marketing


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Traditional Decision Making

Interviewer A successful Manager

Please tell the secrete of your successJust Two Words! RIGHT DECISIONS

And How do you take right decisions?

Just One word! ExperienceAnd How did you gain experience?

Just Two Words! WRONG DECISIONS


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This is an Unaffordable Luxury!!

In the current globally competitiveenvironment, the decisions can NOT be

just left to the derived experience and/orgut feelings of an individual.

It is of utmost importance to take a rational

& informed decisions

BI Tools can be of great help..


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Project Goals

To transform AMUL from a DATA

RICH Organization to an

INFORMATION RICH Organization Optimum Utilization of ERP Based

Transactional data

Creating an Inductive Environment ofInformed Decision Making


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Description

The Basic Intention of the project is

to provide an environment and a set

of tools to the Top LevelManagement to enable them to take

rational and informed decisions.

BI Tools help to derive analyticalusage out of the Pile of Data


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Fundamentals of BI

Study the past, if you would divine

the future - Con fuc ius

Bus iness intell igence is a way o f

exp lor ing data to improve business

performance, whether to d r ive

pro f itabi l ity or to manage costs.


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Importance of Business Intelligence

How difficult is it toget the relevant

company data you

need to make

accurate

decisions?


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Evolution of Business Processes

Slicing & Dicing

Drill Down reporting

Comparison with KeyPerformanceMatrices

Comparison with KeyPerformanceIndicators (KPI)

PerformanceScorecard (e.gKaplans BalanceScore Card)


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Projects undertaken @ Amul

Marketing research on Buying

Patterns of Institutional Buyers

Analytical Processing of Sales dataacross Accounting year 2002-2003 &

2003-2004

Business Intelligence initiatives


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Workflow of BI Tools

Developing Data warehouse

Analytical Processing of Data

including Data mining

Presenting Analytical Results to End

user


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The Presentation tools used by BI

Systems:Standard text

based

reportingGraphs

Performance

Matrix

DashboardsUser specific

Info-Portal


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Process flow for BI Implementation

Defining BI Objectives

Product selection

Vendor selection

Identifying data source across enterprise Analyzing Infrastructure requirement

Designing CIF Architecture

Designing Data warehouse Architecture

Defining Quality Management Initiatives for theData warehouse data

Defining Area of customization

Educating the Users

Developing BI culture in top management


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Educating the users

Distribution of BI user in a typical Organization


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Analytic Application of BI

Analytic Applications

are the applied Theory

for Business

Intelligence


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Customer Intelligence

Sales Analytics

Customer Analytics

Campaign Analytics

Contact Center Analytics


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Sales Analytics

Interpret Key Sales Drivers:

Am I spending too much resource on low-valuedeals?

Is my revenue stream exposed to a few high-value orders?

How can I anticipate seasonal variances inrevenue or in repeat orders?

What percentage of my target have I achieved

and how does this compare with last year'sresults?

What is the impact on revenue by customers whoare spending less?


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Customer Analytics

The success of organization depends onknowing who your most valuablecustomers are todayand ensuring their

loyalty for tomorrow.

Customer Analytics helps managersunderstand what drives customer

behavior and loyalty. This allows them toidentify critical customers and work toretain them by responding swiftly toopportunities and threats


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Conclusion

It is highly recommended to implement

Organization Wide BI Solution, in the

Organization like Gujarat Co OperativeMilk Marketing Federation Better Known

by its Brand AMUL

The Success of the BI is hidden into the

methodology of implementation. TheProject Report provides the Road-Map for

such a successful BI Implementation


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Yes!!, There is a better way to track the

Business Processes of an Organization


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Thanks

Business Intelligence12 (BI)

Documents

Transcript of Business Intelligence12 (BI)